China Entertainment special effects started in 1997

The re-release of blockbusters is actually a good business.

Especially the launch of the 3D version will definitely attract a large number of movie fans.

The hit release of "Avatar" in the previous life triggered a 3D craze, and soon Hollywood companies launched plans to re-release old movies.

Among them, the one that has benefited the most is the former box office king "Titanic".

How popular is it?

In the Chinese mainland market alone, the 2012 re-release of "Titanic" grossed 977 million at the box office.

977 million!

Second only to the box-office champion of the year, "Journey to Thailand", and slightly higher than brother Cheng Long's "Zodiac".

As for this moment, although many domestic filmmakers still don’t know what kind of results the re-release of old films will achieve, they expect it to be good.

Although they can't make special effects blockbusters like "Upheaval in Heaven", they have a good vision and they are professionals after all.

Just like many strategists, counselors, and chess spectators, it may not be possible to let them play, but they are still very clear-headed watching from the sidelines.

Nowadays, there is a craze for 3D movie viewing, such as "Detective Dee: The Empire of Heaven" and "Painted Skin". If it were not for the launch of 3D versions, the box office results would not be so high.

Therefore, it is inevitable that "Shituoling" will be re-released in 3D and trigger a viewing craze.

The reason is naturally that the quality of this film is too high and its status in the hearts of movie fans is too high.

This is Jiang Heng's first mythological special effects blockbuster, and it shocked everyone when it was released.

Especially the content of the film, Tang Monk took the initiative to pass away, and Sun Wukong killed everyone. I don’t know how many people were touched.

Many directors feel that this is Jiang Heng's pinnacle work on mythological themes, one of a kind.

After all, it's impossible to "sacrifice" Tang Monk in every movie and give Wukong unlimited power, right? That’s so nonsense!

Therefore, the 3D version of "Havoc in Heaven" is also good. In the hearts of many movie fans, "Shituoling" will always be YYDS.

Many scenes in the film were really shocking when I saw them at the beginning of the year.

As a result, when I look at Jiang Heng's later works, it's a little less interesting.

When they heard that Aiyouteng Pictures was going to launch a 3D re-release, movie fans were delighted and crazy. They left messages on the official Weibo of Aiyouteng Pictures.

Because of the great enthusiasm of the audience, it also became a hot search.

But it frightened the bosses and directors of other film and television companies.

There are only a few good schedules in China, so Jiang Heng just wants to occupy the hottest summer and New Year holidays. He wants to get involved in the May 1st schedule for a re-released film. Isn't this bullying?

Can't stand the height? He must be sued before this series of events can follow.

Jiang Heng doesn't care about this. In his opinion, re-releases of movies rely on the support of movie fans, and it doesn't matter whether the schedule is popular or not.

Choosing May Day is a subconscious behavior. Since you are so excited, then change it!

It’s April 10th, Friday!

Yu Dong naturally had no objection to this, and suddenly suggested: "By the way, tell me, do you want to have another re-screening ceremony?"

Jiang Heng was stunned when he heard this and did not reply immediately. After all, this matter would cost money, and it would all be borne by Aiyouteng Pictures.

The film was co-produced by Ayoteon and Beijing Film Studio. The profits were divided according to the investment ratio, but the copyright belongs to Ayoteon. Of course, Beijing Film Studio has nothing to do with the re-release.

Just like when Zhou Xingxing filmed "Westward Journey", the mainland copyright belonged to West Film Studio. Many people said that they owed Zhou Xingxing a movie ticket, but in fact, the box office of subsequent re-releases was collected by West Film Studio. You won't get even a dime.

Therefore, when he went to "The Founding of the People's Republic of China", Han Sanping regretfully said that if he had known that 3D movies would be so popular today, he would have fought for the copyright, even if he wanted a part of the subsequent copyright income!

Nowadays, 3D movies are so popular, "Shituoling" can have a box office of 600-700 million at least, right?

This is all money!

Jiang Heng laughed at this and didn't answer at all. Are you overthinking the subsequent copyright income? It must be firmly in hand!

Apart from anything else, even if he retires now, without relying on his existing wealth, just relying on the copyrights and video tapes of the company's existing film and television works, it will be enough for him to live a very happy life.

Of course, it was already within Jiang Heng’s plan to convert the film into 3D and re-screen it.

Considering that there are still many films that will be re-produced and re-released in the future, it would be fine to hold a ceremony, just to let the industry take a good look.

Even if it is a re-released film, it still has a lot of pomp and circumstance.

"Okay, then you can discuss it with Du Huan! Don't be too shabby, but don't be too extravagant either!"

Yu Dong smiled and said yes, but he was not in a hurry to leave.

Jiang Heng glanced at him, "Is there anything else?"

"Well, I want to be involved in the production of the film!"

As if he was afraid that Jiang Heng wouldn't understand, Yu Dong added, "A friend handed me a notebook, and it looked okay. I want to invest in producing it!"

Yu Dong actually didn't want to mention this so early, because Bona Pictures is also undergoing an IPO. Of course, with its scale and size, the A-share main board market is not suitable, and it will be listed on the GEM.

This company is lining up to be listed. It is expected that by the end of this year to the beginning of next year, Yu Dong will become a real rich man with the shares in his hands.

But when it comes to only doing film distribution, Yu Dong feels that he is underachieving.

He was going to mention it first. If Jiang Hengruo clearly objected, then he was going to cash out his shares in Bona bit by bit, and then use the money to set up his own film and television company and become a true film industry tycoon.

If Jiang Heng is willing to give up power and support, it is not unacceptable for him to continue to be the CEO of Bona Pictures.

To be honest, he has not thought about what path to take.

After all, Jiang Heng treats him well, and his life in Bona is comfortable. Everything depends on Jiang Heng's decision.

"How much investment?"

"Well, a few million will be enough, and 10 million is definitely not enough!"

Jiang Heng laughed and patted Yu Dong on the shoulder, "Since you are optimistic, just invest!"

Yu Dong felt a little stunned when he heard this. He even thought about how to mortgage, cash out, and start a new company, but Jiang Heng just said it so simply.

If I had known you were so open-minded, I could have participated in the film production two years earlier!

Of course, thinking this way is definitely hindsight. He has been busy with the distribution of Hong Kong films in recent years.

If Hong Kong films were not getting worse and worse, and he was about to become a rich man, he might not have had this idea.

"Okay, Director Jiang, I'll vote for it then!"

Jiang Heng just hummed, without saying much. He knew that Yu Dong was somewhat unwilling to be inferior to others, but he was really capable, and he would be useful for a while!

After Yu Dong left, he went to find Du Huan, the CEO of iQiyi, Youku and Tencent Pictures, and the two discussed the specific matters of the 3D re-screening ceremony of "Lion Camel Ridge".

Organizing activities and publicity is Yu Dong's strong point. Du Huan just followed to determine the specific amount of publicity and distribution, and finally allocated the funds.

For the sake of saving money, the Olympic venues, Beijing Stadium and other places were not chosen.

The event location was held at the Wukesong store under the China Film Red Cinema Line, because the temperature in Beijing has risen, and a small open-air stage can be built outside the cinema.

Some of the film's main creators and guests came to accept interviews, and then went to the theater to watch the 3D version of the preview.