China Entertainment special effects started in 1997

Chapter 418 Subsidized Ticket Price 9.9

Movies are really visual art.

For example, in "Black Myth: Wukong", the scene where Sun Wukong fights Yang Jian.

If it is described in words, it is difficult for the audience to imagine how exciting it is.

With top special effects, just a shot of "back to Yang Jian" is enough to make movie fans crazy.

In addition to this, there is also the super shocking "Law of Heaven and Earth".

This magical power is also amazing. According to the description in the original book, Sun Wukong is ten thousand feet tall after transformation, his head is like Mount Tai, his waist is like a steep mountain, his eyes are like lightning, his mouth is like a blood basin, and his teeth are like swords and halberds.

In comparison, the height of the great witches in "Honghuang: Houyi Shooting the Sun" is not enough to look at.

Of course, these things are very shocking and beautiful after shooting with special effects.

But when shooting with green screen and motion capture, it is quite boring.

Fortunately, Jiang Heng still has Jing Tian by his side, talking and laughing every day, so it is not so boring.

As for Liu Yifei, after "Under One Person" became popular, she received many film contracts and commercial performances, and was very busy. She could only come to visit the set once a month or so.

In the blink of an eye, it was October, and a lot of films were released during the National Day, and the competition was very fierce.

However, iQiyi, Youku, and Tencent Pictures did not have any films in this period, so they always had to leave some room for others.

"Honghuang: The Fall of Heaven" was finally scheduled for November, which perfectly avoided the "National Day" and "New Year" periods.

It had to give way to other domestic films in the front, and it couldn't compete with "Fights Break Sphere" in the back.

It can be said that Jiang Heng has been shooting movies for so many years, but this is the first time that a blockbuster has been released in such an unpopular period.

China Film Digital Base, studio.

Yu Dong came to report and chat, and talked about the publicity and promotion of "Honghuang: The Fall of Heaven". It can be said that except for the relatively novel date selection, the rest of the matters are the same as before.

Of course, it follows the publicity and promotion routines of other films in the past.

I won’t learn the routine of watching movies at the foot of the Great Wall in “Hong Huang: Hou Yi Shoots the Sun”.

“The venue is set at the Olympic Stadium, the invitations to the guests have been sent out, and the media reporters are indispensable. Oh, yes, in addition to the regular poster posting offline, there are also group purchase subsidies online, the lowest ticket price is 9.9 yuan, and the pre-sale is quite good!”

Speaking of the domestic Internet market, group purchase websites appeared in 2010.

By October 2011, the number of domestic group purchase websites had exceeded 5,000. The group purchase competition during this period was very fierce, and it was called the “Thousand Group War” in history.

There are many competitive subsidies in the fields of catering, bathing, KTV, etc. As for movies, the subsidized ticket prices of 9.9 and 19.9, if we follow the historical trajectory, that was only in 2014.

In the period from 2010 to 2014, the price of domestic movie tickets has skyrocketed. It is really expensive for ordinary working class people to watch a movie.

For example, Jiang Heng's 3D special effects blockbuster, IMAX is 120 yuan, ordinary 3D is 90 yuan, and 2D version is 70 yuan.

If a young couple goes on a date to watch IMAX, eat, buy flowers, and stay in a hotel, the whole package is really luxurious.

In addition, there are no holidays in November. After the film was scheduled, Yu Dong lamented that the data would not look good in such an unpopular schedule.

Jiang Heng thought about it and said, then get some low-priced tickets to subsidize it!

Yu Dong was stunned when he heard this, and didn't understand what he meant.

Jiang Heng then talked about a group of group buying websites in China burning money to grab the market. Why not let them subsidize the money on movie tickets? Anyway, what they care most about is "new registered users"!

Yu Dong is also a business tycoon. Jiang Heng said a few simple words and he understood it.

The more he thought about it, the more feasible it seemed. Jiang Heng's special effects blockbuster, each of which costs a lot of publicity and promotion, at least tens of millions, and sometimes even more than 100 million.

Since it is used anyway, why not take out a part of the amount and subsidize the ticket price?

Of course, the distributor only pays a part, and the bulk of it has to be paid by the group buying website.

Even so, only the group buying website selected and approved by Bonanza is eligible to participate in the cooperation.

However, after Yu Dong released the news, it really shocked the group buying industry.

Because Jiang Heng and the movie "Honghuang: The Fall of Heaven" have their own traffic.

There are more than 5,000 group buying websites in the domestic market today, and the competition is super fierce, and the service homogeneity is quite serious.

To put it bluntly, users see this discount today and use this one, and see that the discount is stronger tomorrow and use that one.

Use it and use it again and again, it is estimated that you can't tell which one is which.

Too similar, there is nothing memorable!

But if these websites participate in the promotion of "Honghuang: The Fall of Heaven" and come up with discounted ticket prices of 9.9 and 19.9 yuan, not to mention standing out from the crowd of group buying websites, at least it is easier for the audience to remember!

If we can reach a long-term strategic partnership with iQiyi, Tencent Video, and Bonanza Films, and specialize in the movie ticket group purchase project, we can also survive in this industry, right?

It can be said that the founders of several websites that have an advantage and are ranked high in the thousand-group war can all figure this out.

After Yu Dong broke the news, he contacted him as soon as possible.

After a round of fierce competition, two group purchase websites finally got the opportunity to cooperate and sell low-priced subsidized movie tickets online.

Afterwards, the two companies proposed to cooperate exclusively with iQiyi, Tencent Video, and Bonanza, and Yu Dong refused according to Jiang Heng's instructions.

"In fact, I think group purchase websites are not difficult, we can do it ourselves!"

Jiang Heng smiled and said, "It's not difficult, but you have to do it yourself to build a kingdom. You can't rely on managers. Do you have the time?"

Yu Dong waved his hands and smiled embarrassedly, "I'm too busy!"

"So, we just need to do what capital should do!"

"What capital should do?"

"Enter the market at the right time, take up shares, and wait for them to make money!"

"But, most of these group buying websites are going to die. If you choose one of them, the money you invested will probably go down the drain!"

Jiang Heng smiled but didn't say anything. Yu Dong came to his senses, "Do you think it's more likely to cooperate with these two companies?"

"It's hard to say. Anyway, it's still early for them to decide the winner. Let's wait and see!"

In addition to the promotion of "Honghuang: Hou Yi Shoots the Sun", Yu Dong talked about "The Man from Macau" produced by Bonanza.

This film has been filmed for a long time, and most of the funds were invested by Bonanza.

The female lead of the film is Jiang Yan from iQiyi, Youku and Tencent Pictures, and Clara, who has been gaining popularity recently, also has a cameo appearance in the film.

Of course, Wang Jing, Zhou Runfa and others are most looking forward to Jiang Heng.

"It's just one scene, you can shoot it as soon as you arrive, it won't take an hour! Anyway, you have to take a break every ten days when you are filming!"

Jiang Heng laughed and said, "You also know that I only take a break every ten days. If I go through all this, my rest days will be wasted!"

Yu Dong smiled and said, "Money, my great director, you can make a cameo appearance and earn more money. This is your own company and your own money!"

Jiang Heng smiled helplessly, "Okay, then let's do it in two days!"

Yu Dong was very happy to hear this, "I'll accompany you there!"