China Entertainment special effects started in 1997

In the blink of an eye, it is June, and it is the annual warm-up stage for the summer season.

This year's summer season is a little special. Jiang Heng is involved, but it is not a special effects blockbuster like in the past.

It is a martial arts blockbuster with many action stars as guest actors, which makes the production and publicity companies of several blockbusters released at the same time depressed.

I want to compete, but I feel that I can't beat it. I am a little unwilling to avoid it.

After all, there are only a few days of golden screening time in the schedule. If I avoid "New Yitian", it will undoubtedly intensify the fierce competition among other films.

For this reason, these production and publicity companies are really racking their brains over the choice of film schedules.

It's okay for one or two joint productions, but for "The Crossing Part 1" produced by Xiaoma Pentium, Lay's Pictures, China Film, Huayi and other companies, they have to hold a meeting every time to discuss issues such as scheduling and publicity, and they can't be solved in one go.

For example, the first part of "The Crossing" was originally scheduled to be released during the Spring Festival of 2013, but due to various disagreements, the film progress was delayed and had to be postponed to the summer of 2013.

As a result, representatives of several companies quarreled again about the specific time of the release.

Xiaoma Pentium, Lay's Films and Huayi Company all prefer to release the film in late July, because at this time students have just had a short vacation and have not spent too much money, so the desire and possibility of watching movies are greater.

If it is waited until August, it is inevitable that some students will be reluctant to spend money to go to the cinema because they have already watched several movies.

The reason is simple. The money in the hands of the audience is limited. After all, there are still a few audiences who can watch all the popular movies in a schedule. Whoever gets ahead will have a greater advantage, otherwise Jiang Heng would not have to dominate the first half of the summer schedule every year.

But China Film Corporation believes that although "New Yitian" is not a special effects blockbuster directed by Jiang Heng, it is a movie he starred in after several years. I don’t know how many fans are looking forward to it!

With the help of action actors from the entire Chinese entertainment industry, the audience can get their money's worth by going to the cinema to count the "stars"!

It is a foregone conclusion that the film will be a big hit!

Of course, because it is a martial arts film, the market prospects of the film in North America, Europe, Japan and South Korea are unpredictable.

Perhaps because Jiang Heng is the leading actor, it may have achieved a good box office, but it may also "fail".

That is just the "unclear prospects" of the overseas market. It is still difficult to match the mainland at present.

Xiaoma Pentium Company does not quite agree with the analysis of the representative of China Film, which led to many differences between the two sides, and the final schedule time has been delayed.

But the other blockbusters have found their "positions" early.

For example, "One Step Away" directed by Jiang Wen was scheduled for early August.

He is naturally quite confident in his film, but this confidence is based on the art and connotation of the film.

In terms of box office performance, Jiang Wen himself admitted that he is not Jiang Heng's opponent, and it is not a loss of face to hide when the film is released.

The release interval between the two films is more than three weeks, and the impact on the box office can be said to be minimal.

The "Legend of the Gods" produced by the Xiang family was directly scheduled for mid-August.

Although this movie also spent a lot of money on special effects production and the star lineup is also strong, looking at Jiang Heng's previous works and then looking at what they have made, the Xiang couple really don't have that strong confidence.

There was no comparison in the previous life, but Jiang Heng set an insurmountable benchmark, which is difficult not to compare.

In addition, there is "The Lost Tomb" produced by iQiyi, Youku and Tencent Pictures. The male lead was Han Dong, the female lead was Liu Yifei, and Wang Pangzi was played by Huang Bo, and the director was Guo Fan.

Although the film was not directed by Jiang Heng, it was the best choice from the investment, original work, director, cast to special effects level of the film.

The market is very optimistic about the film, and it was finally scheduled for mid-August, which made Xiang, who once dominated the Hong Kong film industry, worried.

Even the "substitute" works produced by iQiyi, Youku and Tencent Pictures are so difficult to beat, how much pressure will it be to face the special effects blockbuster directed by Jiang Heng!

In addition to these works that are highly favored by the market, there are many works that seem to have popped up temporarily.

For example, "Heavenly Secret: Fuchun Mountain Dwelling" produced and released by Beijing Paige Taihe and China Film Group is really like a drop from the sky. A film that has not been heard of before is suddenly going to be released.

And the premiere of the new film will be held in early June, and an invitation letter has been sent to Jiang Heng through China Film Group.

In the chairman's office of iQiyi, Youku and Tencent Pictures, Jiang Heng looked at the invitation in his hand and didn't know whether to laugh or cry.

Speaking of that Director Sun, does he have no judgment on the true quality of his film?

If that's the case, it's also a skill!

Seeing Jiang Heng in tears and laughter, Jing Tian on the side said in surprise: "Are you so entangled? I see there are many big-name stars in this movie!"

Jiang Heng said: "What's the use of having many big-name stars? The movie has to be good!"

"Not good?" Jing Tian didn't understand why Jiang Heng was so sure.

"This Director Sun, have you ever heard of his name before?"

Da Tiantian shook her head back and forth, "Never heard of him at all!"

"That's it, you have no experience in making movies before, and you're making a big movie right away, it's likely to be a rip-off!"

"But you made a movie for the first time, and it was successful!"

"Yes, so I'm a rare genius!"

Da Tiantian smiled and nodded in agreement, "Indeed, I've never seen anyone more talented than you in the field of movies!"

Jiang Heng said modestly: "I can't say that. I'm just better at making money. In terms of the artistry of my films, there is still a certain gap between me and those great directors!"

"Being able to make a film that the audience likes and making a lot of money is already very impressive!"

Jiang Heng smiled, "I really didn't notice that you are getting better and better at praising others!"

Da Tiantian said with a matter-of-fact expression, "That's how it is!"

Jiang Heng became increasingly happy and shook the invitation in his hand, "Then do you want to see how bad this movie is?"

Jing Tan wondered, "You still want to watch a bad movie?"

Jiang Heng laughed, "The more you watch bad movies, the more viewers will think my works are good!"

Jing Tan was speechless for a while, then snorted, "I find that you are really becoming more and more cunning!"

Jiang Hengdao: "People will change as they grow older!"

A few days later, it was the premiere of "Tianji: Dwelling in the Fuchun Mountains". Jiang Heng and Jing Tan attended the premiere. However, the film crew did not show the main film, but only released some clips and outtakes.

Jiang Heng secretly said: "It seems that you still know how bad your photography is!"

When being interviewed by a media reporter and asked what he thought the box office prospects of this film were, Jiang Heng smiled and said: "Because I haven't seen the feature film, I won't comment. I also always believe that gold cups and silver cups are not as good as the audience." We will know about our reputation when the movie is released!”

The film director Sun Jianjun had an ugly expression, but Jiang Heng ignored it.

The reason why he came here was that he was bored and looking for something interesting to do. Secondly, a senior executive from China Film Group repeatedly invited me and said that Jiang Heng did not need to help with publicity, as long as the person arrived.

Speaking of China Film, this company is really a hidden dragon and a crouching tiger. There are too many people with abilities and backgrounds.

While Jiang Heng made good friends with Han Sanping, he also had to build good relationships with other people.

Some people may not be able to do good things, but they are very capable of doing bad things.

Not to mention that there are many commercial cooperations between China Film and Aiyouteng in theater chains, digital shooting bases, film and television peripheral development amusement parks, etc. Face must be given, but there is no need to give it to the so-called "Director Sun".

After the premiere, Andy came over and asked if he wanted to go out for a drink together. Jiang Heng naturally would not refuse, so Da Tiantian wisely left first.

The two chose a barbecue restaurant with private rooms. After they sat down and ordered their meal, Jiang Heng said, "Why did you decide to take on this film?"

Andy was a little surprised, "You think this movie is not good?"

Jiang Heng smiled, "Does this need to be said?"

Hua Zai said helplessly: "I have been very busy, so Mr. Han called me to invite me, so I didn't think much about it. You also know that he has helped me a lot, so I can't refuse!"

Jiang Heng nodded slightly. In the circle, people often have to talk about worldliness. He knew how bad "The Picture of Rich Living in the Mountains" was, but didn't he still come?

Of course, he came here purely to make up for the number. In the report about the film’s announcement, the name of the guest can be written as his.

Andy, a real leading actor, has a certain responsibility for the movie to be so bad. This is also an important reason why he cannot "carry the box office".

Like Cheng Long and Zhou Xingxing, they have "dominance" at the box office in the genre films they specialize in.

The comedies starring Wang Baorong and later Shen Teng are usually funny.

On the other hand, Andy has acted in too many films, too many bad films, and the audience cannot judge the quality of his next film based on past experience.

However, Andy is considered a senior by any means, and he is also quite dedicated. Jiang Heng cannot say it too harshly, but he just advises him to be more careful when choosing movies.

Andy smiled bitterly, "There's nothing I can do. I have to repay my debt of gratitude, right? I've helped me many times, and then I make a small request, and it's hard to refuse!"

Jiang Heng chuckled, "You, you value these too much!"

Andy said: "There is nothing I can do. My talent is average. I have achieved this little success through hard work, dedication, and many friends. I can't change it any more!"

He paused and then said: "Actually, I also want to act in a good film, but I just don't have the chance! If Director Jiang has a suitable role, you might as well consider me. Discounting the salary is not a problem!"

Jiang Heng raised his glass and took a sip of wine, nodded slightly and said: "No problem, we all came from Xiangjiang. If we have suitable roles, we will definitely miss you!"

Liu Dehua hurriedly said thank you, then smiled and said: "You are not someone who makes random promises. If you can say that, you must have something in mind, right?"

Jiang Hengdao: "That's not entirely true! I previously invited Bao Rui to collaborate on an action film, but the idea changed and we ended up with a martial arts blockbuster. He didn't have a suitable role in the film, so he couldn't participate in it!"

Andy Lau smiled: "No matter what, you voted for "One Man's Martial Arts" and allowed him to have a master's addiction in the film!"

Jiang Heng chuckled and talked about Hua Tsai's role again, "This is what I think. In the next few years, we will be filming the sequels of "Legend of the Little Soldier" and "The Three-Body Problem". If there are suitable roles among them, yours will be used first." !”

Andy Lau's eyes lit up. These two movies are both classic science fiction movies. They were the first to win the box office championship in global film history, and their records have not been broken to this day.

The second one is a classic among sci-fi movie classics. Many netizens commented that after watching this movie, they found that those Hollywood sci-fi blockbusters that are "punch-worthy" are simply impossible to watch directly!

Just like the war between humans and ants, it can be washed with water, burned with fire, or wiped directly with paper, but it will not use extremely advanced technology to change itself to the size of an ant, and then fight with weapons.

As for movies like "The Three-Body Problem", Andy Lau also liked it very much. He couldn't help but said: "Is it Luo Ji? It can't be Yun Tianming, just acting with his brains!"

After speaking, Liu Dehua laughed and raised his glass to Jiang Heng.

"I definitely can't just let you act as a brain, there are still a lot of roles!"

After hearing this, Liu Dehua knew that there was hope to play Luo Ji, but Jiang Heng was still hesitant and could not finally decide on the candidate.

"No matter how big or small the role is, I will play it with all my heart!"

Jiang Heng laughed, "It's not just me, the entire entertainment industry knows this!"

In the following days, "Tianji: Dwelling in the Fuchun Mountains" was released, and it was indeed a bad movie, the kind that is extremely bad.

As the leading actor, Andy Lau was scolded badly, and even Jiang Heng was complained about online. According to the publicity, Director Jiang attended the premiere of this film and thought the film would not be too bad!

Immediately, a fan of Jiang Heng posted what he said at the premiere, saying that Director Jiang attended the premiere out of "humanity" and that he did not recommend everyone to go see it.

Netizens replied that they really believe in the "Director Jiang" brand and feel that it will definitely be good if he participates.

It actually triggered a lot of discussion among netizens, with some saying: "The main reason is that Director Jiang's works are too few and not enough to watch, so people related to him will subconsciously want to support him!"

"Two blockbusters a year are too few?"

"When Cheng Long, Xingye, and Jet Li were popular, they made six or seven movies a year!"

"The quality is different, okay, big brother!"

"But having said that, "New Heaven Sword and Dragon Sword" is really great. I watched the trailer several times, and Director Jiang's acting is so cool!"

When some netizens replied to this post, their excitement almost overflowed from the text.

"Director Jiang's kung fu has always been very strong, okay? He can't beat Zhou Billy!"

“It would be great if he could make more kung fu movies!”

"You're just kidding, I'm a big boss, how could I suffer that kind of thing? Cheng Long or Jet Li, who's not all injured!"

"I heard that there are only 6,600 tickets for this premiere. With so many celebrities attending, it would be a huge profit if you can grab one!"

"Don't think about it, it will definitely be sold in an instant. It's better to save some money and buy it from scalpers!"

"I hate scalpers...!"

Amid the expectations of many movie fans, the tickets for the premiere of "The New Heaven and the Dragon Sword" were sold out the moment they were put on sale online, just as netizens had guessed.

On the other hand, the scalpers are going up, and the reason is very simple: all the stars support the moon, and the king is invincible. This may be the first and last martial arts blockbuster starring Jiang Heng in his life. If you don’t watch it, you will really have no chance in the future. Got it! "