China Entertainment special effects started in 1997

Among all the Internet products, Jiang Heng values ​​short videos the most. Apart from its huge influence in the media field, Jiang Heng cannot ignore its huge market value and huge revenue.

Kuaishou is listed on the Hong Kong stock market, and its total market value in 2024 is HK$216.746 billion. Although Douyin is not listed, its operating income is very high, with annual revenue of US$110 billion in 2023, making it a veritable Internet giant.

Jiang Heng can choose not to do e-commerce, food delivery, or taxi software, but the existence of short videos that can subvert the traditional film and television industry cannot be ignored.

The reason why he waited until 2014 to prepare to enter the game was also after careful consideration.

First, entering the game early may not necessarily make you the biggest winner.

The failure of Miaopai is a good example, because in the early stage of an industry, everyone does not know which development direction is more suitable. Those who enter the game later can cross the river by feeling their predecessors.

Of course, the main reason why Jiang Heng did not enter the game so early was that he did not have time.

Second, it cannot be later than Douyin, otherwise there will be no chance.

By 2024, although the short video field is known as the "Douyin and Kuaishou" duo, Kuaishou has been far behind in terms of the valuation of the two companies and market share.

As a "younger generation" who only entered the market in 2016, Douyin's rise is really too fast. The reason is that it is a completely different product from Kuaishou.

Kuaishou is a short video platform that strengthens social attributes, highlights the selection attributes of the community, and is naturally conducive to the formation of attention and social mechanisms. Douyin's immersive single-column content is naturally conducive to the algorithm recommending explosive content and highlighting the impact of the content.

Kuaishou highlights relationships, strengthens social attributes, and distributes content that users pay attention to with a people-centered approach.

Douyin focuses on using algorithms to distribute content, highlighting content excitement, creating explosive content, and distributing content that users like with explosive content as the center.

This is why Douyin, as a short video application, has grown much faster than Kuaishou. Although Kuaishou's growth lags behind Douyin, why is its social attribute leading?

Different content distribution methods lead to different revenue structures of the two companies.

Douyin's revenue structure is mainly derived from GG, followed by live broadcasting, and then e-commerce.

Kuaishou's revenue is mainly derived from live broadcasting, followed by GG, and then e-commerce.

As for the content recommendation mechanism, Jiang Heng naturally prefers Douyin's algorithm mechanism, after all, it has been proven to be successful and easy to use.

The general logic is to review the video first, reduce the authority of duplicate content, and then match it with keywords to a small traffic pool, that is, users with similar user groups.

According to indicators such as user's like rate, comment rate, and completion rate, the content with better monetization in the small traffic pool is further recommended to a larger traffic pool, and so on.

Such a mechanism can reduce the difficulty of user decision-making, increase the dissemination of high-quality content, and make it easier to create explosive content.

Douyin relied on this trick, not only later became the ultimate king in the domestic short video field, but also the international version was more successfully exported and became popular all over the world.

What Jiang Heng has to do now is to enter the game in advance and follow the path of Douyin.

Technical aspects are not a problem, he has a "super microcomputer" that can do too many things.

More importantly, he knew the direction to move forward, and he had strong financial strength, so he just needed to recruit troops and horses.

The next day, Gao Fei brought a young man named Jiang Dongsheng over, saying that he was clear-headed and reliable.

Jiang Heng had a brief chat with him and found that he had good understanding. Although he had little contact with the short video track, he could at least understand Jiang Heng's intentions and draw inferences from one example.

"Okay, then you go back to hand over, and then go back to the group company first. After the new company is registered and the staff are in place, I will tell you about the next thing!"

"Okay, Director Jiang, I will do my job well!"

Jiang Dongsheng, like everyone else, called Jiang Heng Director Jiang, and then left with Gao Fei.

Not long after, Jing Tian came in and looked at Jiang Heng curiously, "What are you busy with recently?"

Because according to past practice, Jiang Heng should be preparing a new film at this time, but he has been talking to the CEO of Weibo for two consecutive days. Is he going to do something big?

Jiang Heng smiled and waved, asking Jing Tian to sit next to him.

"Do you like using Weibo?"

"Of course, I use it every day!" She was excited when she heard this.

Jiang Heng smiled and said, "Have you ever opened the Weibo video APP?"

"You said Miaopai, it has an APP?"

Da Tiantian's eyes widened with an expression of disbelief.

Jiang Heng laughed and did not answer.

This was a serious mistake in Miaopai's development. The content and traffic were all in the hands of Weibo, which reduced it to a short video playback tool.

When Weibo left it, it was the moment of its decline.

Seeing that Jiang Heng did not answer, Jing Tian gently pushed him with his arm and said in a cute tone: "You are teasing me again!"

Jiang Heng hurriedly said: "No, no, the company is preparing to start a new project!"

Jing Tian said: "Then, do you need me to do anything?"

"Well, you can post some selfies in daily life and upload them!"

Da Tiantian said: "Is it equivalent to another Weibo?"

She browses Weibo every day, so naturally she often posts some beautiful photos and videos.

Jiang Heng nodded, "That's about right!"

"Oh, then is my Weibo going to stop?"

"That's not necessary, just shift the focus here, you know!"

Da Tiantian nodded hurriedly, "Understood, I promise to complete the task!"

"You girl!"

In a few days, the new technology company was registered. The treatment of working in a large group company is different from that of ordinary people.

Jiang Dongsheng also came to the new company to join. According to Jiang Heng's requirements, he integrated the personnel drawn from various subsidiaries of the group.

At the same time, he began to recruit professional talents and spent a lot of money to poach people from short video companies such as Kuaishou.

For a time, the industry was shaken, and everyone knew that Jiang Heng was going to enter the short video field, so everyone was in danger.

Because these short video companies are still spending money to buy traffic, and Jiang Heng's group company itself is a traffic-making existence, how can they fight.

What's more alarming is that Jiang Heng's achievements in the field of special effects, if those dazzling special effects are put on the short video platform, it will be a dimensionality reduction attack.

Of course, due to the hardware and software and network problems of mobile phones, those special effects are at most 50 cents, which is also quite deadly!

With this in mind, companies such as Kuaishou, Yixia, and Penguin, which have already entered or are preparing to join the short video track, have held meetings to discuss countermeasures.

Jiang Heng, on his side, began to prepare for a celebration party.

Of course, it was a celebration party for "The Hero Company: Devil Angel".

After a month of public screening, the mainland box office of "The Hero Company: Devil Angel" exceeded the 3 billion box office mark and finally settled at 3.43 billion.

Although it is not as good as "Black Myth: Wukong"'s 3.61, it has surpassed "The Mermaid" and temporarily ranks second in the mainland film history box office. (End of this chapter)