China Entertainment special effects started in 1997

It is not that the mainland film market has never had a prosperous period. In the late 1980s, the annual box office total was almost 3 billion.

However, due to various shortcomings, the number dropped to less than 1 billion by the 1990s.

Unexpectedly, when China joined the WTO in 1999, it finalized two provisions regarding the entry of foreign films into China. One is to allow foreign investment to enter China's film screening industry and build, renovate or operate theaters on the condition that their shareholding does not exceed 49%; After joining the WTO, there will be a three-year protection period, and 20 imported sub-account films are allowed each year.

Although there are only 20 movies, it still makes countless mainland filmmakers feel that winter is coming.

Especially the heroic appearance of "Titanic", which took in 360 million box office, is really frightening.

Historically, the country did not start reforming the theater system until 2002.

At this time and space, perhaps after seeing the excellent results and huge influence of Jiang Heng's three blockbusters, he had the idea of ​​​​reforming the theater system in advance.

Jiang Heng, who was good at shooting blockbusters and had a lot of money, became the object of "care".

Han Sanping's question obviously had higher-level intentions. How could Jiang Heng miss it?

Worried that 150 million would not be enough, he thought for a while and said: "I have been to the United States many times and found that the decoration and equipment of theaters there are much better than those in China. For the same movie, the audio-visual effects on both sides are completely different. I want to start from there While importing equipment, we will build several high-standard theaters.”

Han Sanping's eyes lit up when he heard this, "That would be perfect. Your special effects blockbuster, coupled with the best audio-visual equipment..."

Halfway through, he seemed to have some realization, "No wonder "One Hundred Million Years Before History" has achieved good results in North America."

Jiang Heng was stunned when he heard this. What do you mean? Do you think there shouldn't be so many?

Han Sanping smiled awkwardly and suddenly said: "According to this, "Shituoling" is probably going to cause a sensation in the United States!"

The audio-visual effects of "Shituoling" are the strongest in history at this time and space, but the visual shock it brings to people in different countries is different. The key factors are the theater decoration and projection equipment.

A movie theater with dilapidated decoration and aging equipment in a small Southeast Asian country will definitely give people a different look and feel from the movie "Mountain Ridge" shown in the highest-standard theater in the central area of ​​New York.

Even in well-decorated theaters, if the theater chain lowers the playback standards in order to save money, the audience will still feel unhappy.

A typical example is the 3D movies released in China after "Avatar". Audiences found that the visual effects were average, and the screen brightness dropped at least two notches when wearing glasses.

The reason is also very simple. Some theater companies deliberately lower the brightness of xenon lamps.

Because the life of the xenon lamp bulb is very short, it is a consumable item.

If the brightness is fully turned on, the electricity bill will be expensive, and more importantly, the loss will become huge.

Therefore, many theaters only turn on the brightness of the light bulbs to 70% of the standard value, which immediately reduces the cost.

It is said that this kind of gameplay can increase the net profit of the theater by 10-15%. Not many theaters and theater chains can resist such benefits.

The consequence is that the movie-watching experience is greatly compromised.

2D is just passable, but once a 3D movie is shown at this brightness, the visual experience it brings to the audience will be simply disastrous.

The picture that should have been bright became dark, and the details that were originally in the darkness disappeared.

But in special effects blockbusters, many of the subtleties lie in the details, such as animal hair.

But if the movie theater adjusts like this, a lot of the work of the producers will be in vain.

3D movies eventually became unattractive to audiences, and some viewers even chose the brighter 2D version to watch the movies. This is why.

Therefore, Jiang Heng believes that the box office performance of "Shituoling" in North America should far exceed that of "The Matrix" and "One Hundred Million Years Before History".

In addition, it is natural to build several high-standard theaters to let everyone see what it means to have full power.

"I think it should be good. After all, in terms of visual effects alone, "Shituoling" is much better than those two movies!"

Han Sanping couldn't help but feel a little regretful after hearing this, "I really want to see how it plays on the best equipment!"

Jiang Heng smiled, "That's not easy. Once the theater is built, we can just show a few small-scale re-screenings!"

I said in my heart: "When 3D technology develops, I will transform "Shituoling" and you will know what it means that there is no best, only better!"

Thinking of this, I couldn't help but hesitate.

Perhaps, he can release the 3D version of "Shintu Ridge" half a year to a year before the release of "Avatar", and he will definitely make a lot of money.

Since the theater system reform is still in the stage of soliciting opinions, there is no need for the two of them to talk in depth. They just briefly talked about the cooperation model.

Afterwards, the two went to the large conference room together and held a celebration party to learn from Comrade Jiang Heng.

When it comes to his next film, Jiang Heng did not hide anything. He directly said that he has reached a preliminary cooperation intention with Columbia Company and is preparing to shoot a super monster blockbuster.

A senior executive from China Film Group asked, "Is it still a Jurassic movie?"

Jiang Heng shook his head, "The style of Jurassic Park seemed novel at first, but after seeing more, it became a bit boring, and the plot inevitably fell into a cliché. This can be seen from the fact that the box office and reputation of Spielberg's "Jurassic Park" series have both declined. You see. So this time, I’m going to make a modern monster movie!”

"Modern monster? The kind where Godzilla lands in a big city?" a female leader asked.

Jiang Heng nodded, and someone said: "There won't be any plot of monsters landing in Shanghai, it won't be easy to pass the trial!"

Jiang Heng smiled, "We can let them land in Japan and directly destroy several cities."

Everyone in the room couldn't help laughing, and they felt embarrassed to laugh, so they could only drink water tactically.

Han Sanping said: "Will it have a bad impact?"

Jiang Heng waved his hand, "It's okay. In monster movies, it's common to destroy several modern cities. Anyway, the Americans don't care much. As for the Japanese who are living a good life, if they have any objections, tell them to bear it!"

As soon as these words came out, everyone couldn't help laughing.

Continuing to discuss the plot, asking how to deal with these monsters, relying on the heroic army?

Jiang Heng smiled and said: "Of course, not entirely. In my conception, those monsters are too powerful, and ordinary armies cannot pose a threat to them. It takes all countries to unite and build the most advanced mechas to destroy them!"

"Mecha?"

Everyone in the room murmured, although they understood what these two words meant, but they had no clear concept in their minds.

Someone asked, "Is it the Transformers in the cartoon?"

Jiang Heng said, "You can understand it that way, but Transformers are Autobots, and the mechas I designed are controlled by humans."

Everyone in the room was moved and shocked when they heard this.

After all, they had no similar concepts in their minds before. If the two sides did not intend to cooperate, how could they hear these.