China Entertainment special effects started in 1997
Chapter 89 Hot Promotion
Mr. Xu looked like he was recalling the past, "I remember it was in 1993, when the Hollywood blockbuster "Jurassic Park" was released. It defeated Zhou Xingxing's "Tang Bohu Spots Autumn Fragrance" with a box office of 62 million, and won the Hong Kong Annual Award that year. Box office champion.
At that time, many colleagues were shocked by the dinosaur images in the film and thought it was incredible.
I believe that audiences all over the world had the same idea at that time, which contributed to its global box office of more than 900 million US dollars!
Nowadays, "Pacific Rim", as the world's first true mecha commercial blockbuster, brings visual shock to the audience, no less than "Jurassic Park" back then. I believe its box office performance will also be Too much difference! "
The guests who heard what he said were well-founded and had drunk a lot of wine were convinced, and they all raised their glasses to wish "Pacific Rim" a global box office of over one billion.
Han Sanping was extremely surprised, while Jiang Heng was a little dumbfounded.
One billion US dollars, Old Monster Xu really dares to think!
But in this situation, it is definitely not possible to show off one's timidity.
If you don’t have confidence in yourself, how can you let others believe in your film?
Jiang Heng also followed up with some bold words and drank a lot of wine.
When the show was over, an assistant sent Jiang Heng home. Xu Ke suddenly said, "Who, Director Jiang, could you please take me with you on the way?"
The dizzy Jiang Heng was stunned for a moment, then nodded, "Get in the car!"
In the car, Jiang Heng and Xu Ke were both sitting in the back row. The latter smiled bitterly, "That's right, Mr. Jiang, I wrote a notebook recently and I want you to help me read it!"
Mr. Xu, who was in his fifties, was afraid of being embarrassed by being rejected by Jiang Heng, who was in his early twenties, so he did not dare to directly ask for investment. Instead, he asked for help to read the script.
Jiang Heng smiled and said that the biggest change in his life in the past year or so is that more and more filmmakers have come to him to invest.
There are both from the mainland and from Xiangjiang.
I occasionally invest a little when I come across something that is pretty good and doesn’t cost too much money.
Unfortunately, most of the scripts are not very good, and they are basically rejected.
For Mr. Xu, according to the historical timeline, it should be the "Seven Swords" that claimed to have invested 140 million and took four years to polish, but only had a box office of more than 80 million. It can be regarded as losing all the investors. kind of.
Xu Ke was once an excellent director, but during the time of "The Legend of Shushan", he began to fail to tell stories well.
The same is true for "Seven Swords", which is in preparation. The plot is bloated, the structure is loose, and the characters are not established. It can be regarded as the kind of film that has failed both at the box office and in terms of reputation.
Jiang Heng would definitely not give this kind of investment.
Although it is easy for him to make money, he cannot throw it into the water.
He smiled and said, "No problem, I'll take a look for you, and then I'll ask others if they have any investment ideas!"
Hearing these words, Xu Ke's heart, which was originally full of expectations, suddenly sank.
I can’t help but wonder, am I down to this level?
If you don’t even look at it, you refuse to invest!
Xu Ke had a stern expression on his face, pretending to be looking for something, and said "annoyed": "I'm old and useless. I forgot to pick up the script. I'll bring it to you later!"
Jiang Heng smiled lightly and said, "Okay!"
The atmosphere in the car instantly became awkward, and Jiang Heng couldn't say anything, let alone persuade him.
If it’s the Detective Dee series, just invest some money!
"Seven Swords" really can't afford to be hurt!
Arriving at the hotel soon, Xu Ke got out of the car, feeling angry.
People nowadays really have no morals at all!
It all depends on what other people decide. I just lost a lot on "The Legend of Shushan" and there is no one willing to invest.
Thinking that things will change, Jiang Heng may experience his predicament one day.
But thinking about the "Director Jiang's net worth" circulating on the Internet and the super shocking audio-visual effects of "Pacific Rim", Xu Ke sighed again.
"There have been talented people from generation to generation, and each has led the way for hundreds of years. After all, it is no longer the same world as it used to be!"
Old Monster Xu walked into the hotel lonely with his hands behind his back.
Jiang Heng went home and washed his face. He lay on the sofa and thought about the box office expectations for the banquet. He couldn't help but be fascinated.
Let’s not talk about the global ones. Speaking of the 500 million box office in the mainland, it will definitely have an impact.
In terms of publicity and distribution, the mainland market has prepared a publicity fund of 10 million, which is enough to make a small and medium-cost film.
And these money will be turned into promotional posters on buses, subways, and outdoor GG boards, and GG funds for radio, television, and websites.
In addition to these regular promotions, there is also an innovative move in the film announcement this time, which is to establish the official website of the "Pacific Rim" movie and release a super hot trailer on it, which makes all the teenagers who stay in the Internet cafes excited to watch.
I watched the one-and-a-half-minute trailer left and right, and clicked through some high-definition mecha pictures posted on the website.
In addition, it is a preview.
In order to hit a higher box office record, Jiang Heng discussed with Han Sanping and planned to conduct advance screening promotion in the top ten cities in the mainland box office, so as to build a good reputation before the film is officially released.
The five theaters under the China Film Red Cinema Line that have been transformed into IMAX theaters have all been selected into the list of city theaters.
After the news came out, all the screening tickets were sold out.
There are even "scalpers" who sell advance screening tickets at a higher price.
What's more, it's directly the theater manager who sells the products at a higher price in an attempt to eliminate the middleman.
All kinds of chaos.
In terms of media, the six movie channels of CCTV reported various news about "Pacific Rim" for a long time and also played advance trailers.
As for the paper media, they are all kinds of promotional releases.
Some say: "Pacific Rim" is currently the best hardcore mecha science fiction movie in the world. The mecha in the film is tall, domineering, real, and very textured, which is a manifestation of the rise of my country's film industry.
Some say that the IMAX viewing effect is superb, and the Wanderer mecha in the film is like a god descending from heaven...
On forums such as Mop and Tianya, the discussion about "Pacific Rim" has reached a super hot level.
A large number of netizens spontaneously posted photos of the advance screenings held by the "Pacific Rim" crew in major cities to the relevant sections of the forum, trying to conduct "picture and text live broadcast", which really attracted many netizens to watch.
"Oh my god, why are there so many people queuing? Anyone who has seen it, tell me how it works?"
"I can only say that it's barely worth the money, because I spent 100 yuan to buy the scalper tickets, which is almost equivalent to the price of six ordinary movies. Pacific Rim is only five or six times better than ordinary movies. It's hard to say whether it's a loss or not!"
"The calculation above actually left me speechless!"
"I agree, it's really much better than ordinary movies, no, it should be that ordinary movies can't compare with it!"
"I give you a piece of advice, you must buy IMAX, you must buy IMAX, if you go to an ordinary theater, then you will watch this movie in vain!"
"Is the one above really that good?"
"Whoever sees it will know!"
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