China entertainment started from 07 fast boys

Although the contract negotiated with Penguin Music is confidential, too many people are paying attention to Xu Yang's album, which is destined to leave a name in the Chinese music scene.

There were so many that before Xu Yang could react, someone sent him a private message on Penguin and Big Eyes.com, asking whether it was true that the copyright for the new album had been sold for 200 million.

Basically all of these people were fans. They wanted to express their excitement by asking Xu Yang, but Xu Yang didn't do anything.

You can't just not accept their kindness, but also give a strong warning, right?

But it is impossible to get Xu Yang to reply one by one, there are too many people.

I simply contacted Penguin Music and jointly launched a plan with Xu Yang’s personal studio, as well as a congratulations poster.

Penguin Music gave Xu Yang a lot of face on its homepage, and numerous activities were launched by Penguin Music and Xu Yang’s personal studio.

Among them, Xu Yang personally feels that the most valuable item is the limited edition physical record released by the studio, a total of 520 copies, which can be regarded as a benefit for fans.

Not only is it signed by Xu Yang, but each album also has unique little easter eggs.

Since Xu Yang's ten songs in this album contain many lyrics that are relatively "literary" or middle-class, so each limited edition album cover has such a lyric.

For example, some are "I Crossed Mountains, Rivers and Seas" from "The Ordinary Road", and maybe "A Cup to the Morning Sun" from "Xiaochou".

Therefore, this batch of limited edition albums are basically for collection purposes and have little specific practicality.

Of course, these 520 physical records are simply a drop in the bucket for Xu Yang's tens of millions of fans, but only a small number can highlight the value of the records?

In addition, there are some postcards, posters and other regular celebrity peripherals, most of which also have a lyric behind them.

But this time it’s not limited to Xu Yang’s album. As long as it’s Xu Yang’s songs, all the songs that can be included will be included.

Xu Yang rarely does this all the time. After all, in his opinion, this kind of behavior is to deceive fans and make money from them.

This is different from advertising. Fans will be more sensible when faced with advertising and buy according to their needs and quality. But for this kind of peripherals, it is really a no brainer.

It feels good to buy it for a while, but it will be cremated afterwards.

After buying this kind of peripherals, there is a high probability that they will be put in drawers, boxes, and boxes gathering dust. Basically, except for taking them out a few times to remember them, most of the rest of the time they will not see the light of day.

How much does a celebrity photo cost? But as long as it has the star's photo printed on it and the lyrics behind it, the final sale price can be dozens or hundreds of times higher.

So this time all of Xu Yang’s peripherals are given away for free, Xu Yang is responsible for paying for the production, and Penguin Music is responsible for the delivery.

Of course, Penguin Music cannot be so generous. Of course, they still see benefits or potential benefits in this aspect.

So many things will be used as an excuse to attack no matter how Xu Yang gives them away, so Xu Yang's suggestion is to give away some of them based on the length of time individual Penguin Music users listen to Xu Yang's music.

Then among the users who did not meet the standards, select some old users of other music software and give away another batch.

The free quotas let the music speak for itself, and no one can find fault with this.

Of course, Xu Yang's fan leaders from various regions also have quotas, and this is as they should be. They (they) have been fans of Xu Yang for so long, so it makes sense to give them some benefits.

Therefore, there are three ways to give away peripherals. Except for the third way, which is purely for the benefit of the top fans, the other two ways are very popular with Penguin Music.

First, they can increase users' affinity with Penguin Music. As long as they keep holding such activities, they are not afraid that they will not use Penguin Music.

Secondly, it can also dig into the roots of other music platforms. Those loyal users are usually not within their consideration range, but now this approach provides Penguin Music with a new idea.

Wangyiyun turned the music platform into a music community, but Penguin Music also had the idea to do this after Xu Yang's reminder.

After all, the market has proven that under the same conditions, a comprehensive platform will always have advantages over a single platform.

Of course, all the advantages under the money offensive belong to Zhihu.

Regardless of how Penguin Music operates in the future, this time they followed Xu Yang’s idea, which can be regarded as an implementation.

If this trick can be used, the subsequent music copyright war may come early, and countless colleagues will be scolded by Penguin Music's money offensive.

Fans are not interested in the future construction and improvement of the platform, they are more interested in the peripherals given by Xu Yang.

As I said, except for a few of these peripherals that are relatively expensive, 98% of them are assembly line goods.

It doesn't cost much to make these peripherals. It can be done in the millions.

In addition to celebrity films and posters, there are also stand cards, keychains, notebooks, stickers, and other peripherals.

Anyway, it was cheap and Xu Yang decided to try it out with all the low-cost ones on the market.

Thanks to this wave of free fan benefits from United Penguin Music, the new album and countless old songs have been stimulated again, and the listening volume has increased visibly.

After all, except for those top fans, 98% of the remaining merchandise depends on the listening volume of Xu Yang Music, and Penguin Music alone accounts for more than half of the remaining merchandise.

If you don’t listen to Penguin Music now, is it possible that you still listen to it on other music platforms that don’t have the copyright of Xu Yang Music?

Upon seeing this, Penguin Music made another plan and submitted it to the holding company to increase the price to purchase the music copyrights of other musicians.

But this is all a thing for another day. At this time, Penguin Music is still waiting and watching, and countless music platforms have not yet regretted it, but Xu Yang’s fans are still carnival.

The statement from Penguin Music and Xu Yang Studio clearly states how to obtain celebrity peripherals.

There are no bells and whistles. Except for a small part that is given to some dedicated and hard-working fan leaders, the rest of the surrounding items are clearly marked with prices.

This made them all a little crazy. This should be regarded as Xu Yang's second large-scale release of peripherals.

The first time was during Xu Yang's Kuainan period, but that happened four or five years ago and is not of reference.

Because of this, countless fans are eager to get a set of peripherals this time.

Even most of the top fans who have merchandise quotas are no exception. After all, they (them) never feel short of idol merchandise.

I really want to get it, I can’t keep it at home, so I’d like to keep one set and give the other one as a gift, it’s so honorable.

While the fans were secretly determined to get a set of peripherals, other musicians in the circle were also excited.

After all, one of Xu Yang's albums could fetch a price that they had never dared to imagine in the past. They thought they didn't have Xu Yang's level of strength and qualifications, but at least Xu Yang gave them a good start.

So you, Xu Yang, are allowed to eat meat, but we are not allowed to drink soup?

I don’t want to be like you. One time is money that most people will never make in their lifetime, but it must be more than what they have made in the past.

A group of musicians who are preparing to release songs in August feel miserable in their hearts. The winner takes all in the entertainment industry is the most effective way to perform.

In the past two months, it was obvious that Xu Yang got the lion's share, and the remaining share would have to be divided by everyone else.

This is not enough points at all, so most people chose to postpone it. Didn’t you see that Milk Coffee, which also released a song in early July, what happened to their "Hello Tomorrow" by Xu Yang?

Although everyone is not strong enough, they can still see the quality and value of this song.

If Xu Yang hadn't appeared, I'm afraid this song would have been the monthly champion in July this year.

It's just a pity that there is no if.

A monthly championship-level song cannot even enter the top 20 on the hot song charts, and even the top 30 is in danger. This shows the dominance of Xu Yang's new album.

So it was expected that everyone would postpone the release of the song, but now they are in a dilemma.

In September, King Tao Lin of Zhou Dynasty will also release a song. He became famous earlier than Xu Yang and was awarded the title of Heavenly King earlier. Everyone also maintains enough respect for his strength.

They are planning to postpone the release of songs again, but some people can postpone it, and some people can't.

For example, Zhang Jie, his original plan was to release a song in September because he got married in that month.

Taking advantage of the momentum of marriage to sing, maybe it can make him move forward a little bit.

When Xu Yang chose July to release his song, he was a little lucky, because Xu Yang had no precedent of releasing songs in September.

But Xu Yang, who has no moral ethics, actually used publicity means to release the album on the last day of July.

This is no different from August. He is planning to release songs in late September in order to avoid the lingering influence of Xu Yang's new album.

However, by coincidence, a certain king actually wants to release a song in September, and it is even very likely that he will release a song in late September.

This made Zhang Jie almost angry to death. Is he so unlucky?

There was Xu Yang who debuted at the same time, but he was overpowered by Xu Yang, and Zhang Jie didn't think he could beat him.

But you have obviously avoided him, why do you want to fight with the old man who has been famous for a long time!

However, he cannot change the release date of the new album. After all, the release date of the new album has been changed. So, can you change the date of your wedding?

If it really changes, I'm afraid Zhang Jie will really become a joke in the industry.

But don’t change it. To be honest, he is also worried about a certain king. His reputation and strength are not up to par.

"Hey, it's difficult!"

Zhang Jie sighed, but it aroused some thoughts in Xie Na beside him.

He poked Zhang Jie and thanked him: "Hey, do you want to call Xu Yang and the others then?"

Zhang Jie replied as it should be: "I definitely have to call him. I have also called the rest of the 07 Kuaiman, so I can't help but call him, right?"

"Besides, our relationship is not bad. If I hadn't been unable to say anything, I would have wanted him to be my best man."

"You think, it would be so honorable to have the Chinese King as your best man."

Xie Na nodded and said: "But if you don't speak, how do you know that the other party will definitely reject it?"

Zhang Jie's hand moved for a moment, as if he had caught something.

"You only get married once, you have to do it beautifully and leave no regrets, right?"

"Or do you want to get married a second time?"

This was a question. Zhang Jie answered without any hesitation: "Of course not."

"Then what are you still struggling with?" Xie Na asked back.

"You go find your brothers, and I'll call Liu Shishi and Yang Mi. I think they won't refuse."

Hearing this, Zhang Jie had a wry smile on his face. He knew that most of the time the daughter-in-law of the family was informal, but he didn't expect to be so informal this time.

"Is it really necessary? The three of them should be the biggest celebrities here, right?"

Xie Na snorted, and then said: "There are no big names or small people at the wedding venue, only a group of relatives and friends."

"I want you to be more precise whether you agree or not."

Zhang Jie: "I agree, I'll tell her now!"

After that, Zhang Jie actually called Xu Yang. Xu Yang, who was woken up in the middle of the night, looked confused.

The next morning, Xu Yang received another call from Liu Shishi, and only then did he understand the cause and effect.

"So Zhang Jie is embarrassed that Xie Na used provocation?"

Xu Yang was a little surprised. He didn't expect you, Zhang Jie, with thick eyebrows and big eyes, to be embarrassed?

"Yeah, then the sister found me again and asked me to cooperate with her."

Xu Yang now understood Xie Na's plan, killing two birds with one stone.

Not only did he invite himself naturally, but he also bound Liu Shishi.

After all, you, Xu Yang, have gone. As your fiancée, Liu Shishi, is it appropriate not to go?

However, although Xu Yang had guessed these things, he still had to ask her what she meant after all.

"What about you, what do you think, how do you go, and in what capacity do you go?"

"Of course I'll use your fiancée, a relative and friend of the girl, to be her bridesmaid."

Xu Yang was surprised by Liu Shishi's decisiveness, and what surprised him even more was what came next.

"Also, I heard that Mimi also works as a bridesmaid, so how can I be left out at this time?"

"I've thought about it clearly. Maybe she will get married before me. In the end, I will be her bridesmaid, not her."

"So we have agreed to be the bridesmaid for that sister this time."

Xu Yang was a little silent and asked Liu Shishi in a very complicated tone: "You said Yang Mi might get married before you?"

Liu Shishi: "Well, she just told me a few days ago that an actor from Xiangjiang is pursuing her."

"Although I haven't agreed yet, I can see that she is a little tempted."

After listening to this, Xu Yang's expression became even more complicated. One thing he said was that the relationship between people like 70 Flowers is a bunch of rubbish.

And 85 Flower's feelings are half open, and half of them are messy things, and by coincidence, Yang Mi is the one among these messy things.

Now I think that the person pursuing her should be Liu Kaiwei. He is not a good person, so he should pretend to be civilized for now.

But now that he has appeared, Xu Yang feels it is necessary to remind Liu Shishi.

"Just keep an eye on her affairs. The area in Xiangjiang is very chaotic. There may be twists and turns in the future."

Liu Shishi agreed immediately, but turned around and said to Yang Mi, after all, I need to remind my good sisters at least, right?

After finishing all the matters related to the new album and the capital, Xu Yang was going to Shanghai to wait for the crew to start shooting, but before he even set out, he received an unexpected call.