China Entertainment started from Nortel 96

Chapter 151 Targeting 10 Million Box Office

Author: Knight Confused 2023

Chapter 151 Targeting 10 Million Box Office

"The king made his debut and won the first battle. "Love in the Internet Age" won a box office of 510,000 on the first day!"

Returning to his office at the film and television company upstairs, Qi Wei showed obvious joy on his face when he saw the news about the movie "Love in the Internet Age" in the newspaper.

At this time, the film market was not mature enough, and the film markets in various places were basically in a state of "doing their own business." This box office of 510,000 was actually just the box office in Beijing.

You can't count the box office in other places in a timely manner.

It achieved a box office of RMB 510,000 on its opening day in Beijing, which is indeed a gratifying achievement.

For example, "Party A and Party B", a blockbuster hit, only grossed just over one million at the box office when it premiered in Beijing.

"Boss, according to the current situation, your movie may get a box office of 15 million yuan when it is released!"

Qi Wei's beautiful assistant Li Xue also looked happy when reporting.

Qi Wei looked at her, smiled, shook his head, and waved to her.

She walked over and sat on Qi Wei's lap obediently.

Qi Wei fondly tapped her forehead and said, "You are so optimistic. You still have a lot to learn."

Her legs were soft and elastic, and Qi Wei's hands began to slide smoothly on them, following the black stockings, and slowly inserted them.

Although she had experienced it many times and had gradually become accustomed to it, a shy blush still appeared on her face.

"Old...Boss...I am...confident in you..." She pursed her lips and said with restraint.

"Blind self-confidence should not be taken lightly. We must seek truth from facts."

Qi Wei asked again: "Answer me honestly, do you think this is an excellent movie?"

She was enduring or enjoying it, with a thoughtful look on her face, and replied: "Old...boss...a movie made by an...excellent actor...like you...is naturally...an excellent movie."

"At this time, I don't need you to flatter me."

Qi Wei pinched her punitively with his other hand.

Then he said with a serious face: "This can only be regarded as a qualified movie at best. I am not a very ambitious person. I will be very satisfied if this movie can achieve a box office of 10 million."

As he has more and more contacts with big names in the industry such as Han Sanping, Qi Wei is no longer the stupid young man he was before, and has a deeper understanding of today's film market.

At this time, mainland movies, no matter how well-made they are, can hardly fully reflect their value at the mainland box office.

The reason is very simple. At this time, it is too serious to cheat on the box office.

Let's take "Party A and Party B" as an example. This movie has made more than 38 million box office in the mainland, but it has made more than 12 million in Beijing alone.

Except for Beijing, the total box office in other regions is only a little more than twice that of Beijing.

These box office sales are mainly concentrated in the north where Han San Ping is influential.

Han Sanping once served as the director of Emei Studio and has strong connections in the Sichuan and Chongqing areas, so his box office performance can also be reflected in Sichuan and Chongqing and other places.

In other words, with the protection of Han Sanping, the movie "Party A and Party B" can only win box office in its own base camp.

As for other places, mainly the South, the box office of "Party A and Party B" in these places cannot be said to be zero, but it can only be regarded as better than nothing.

You know, since the reform and opening up, the country's economy has been developing rapidly, and the economy in the south has already surpassed that in the north.

Especially in cities with high economies in the south, the conditions of the citizens are generally wealthier, and there should be a lot of audiences going to the cinema.

"Party A and Party B" is a comedy movie that audiences love to see, and it is unlikely that it will be acclimatized.

But because the situation of concealing the box office was so serious, it was indeed not reflected in the box office.

As the film market gradually slumps, cinemas and related units in various places can only adopt this method of fishing for the best in order to survive.

But this is a short-sighted behavior, because most movies at this time rely on box office to make money, and cheating on box office will cause most movies to suffer losses.

When movies become a loss-making business that cannot make ends meet, it will further reduce the number of people investing in and making movies.

There will be fewer and fewer good movies, and fewer and fewer audiences will be attracted to cinemas.

This will make the film market even more depressed.

Such a vicious cycle continues.

This is the dilemma that mainland movies are facing now.

As for imported movies, whether they are Hollywood movies or Hong Kong movies, they can easily crush mainland movies at the box office.

In today's era where foreign monks are fond of chanting sutras, imported Hollywood movies or Hong Kong movies are indeed generally much higher than mainland movies in terms of quality and eye-catching.

But there is another reason why they can achieve better box office results.

These imported movies, whether they are Hollywood movies or Hong Kong movies, actually have the intention to seize the market and are not interested in short-term profits.

In order to be introduced to the mainland market, they are basically given away for free.

The box office share is very low, basically below 10%.

For example, "Titanic", which is currently in theaters, falls into this situation, and the box office share is only 10%.

The remaining box office share will naturally belong to the cinemas and related units in various places. There is no need to hide the box office, and it will naturally be reflected in the box office.

For mainland movies, the producer's share is generally over 30%.

This is much higher than imported films.

With fewer movie theaters and related units sharing less money, there will naturally be more cases of box office fraud.

This situation is inevitable even for a movie like "Party A and Party B" that is protected by the three Korean commentators, let alone Qi Wei's "Love in the Internet Age".

Not surprisingly, the box office in other regions will not be more than double that of Beijing. In other words, the mainland premiere box office of "Love in the Internet Age" will not exceed 1.5 million.

And "Love in the Internet Age" is not a family comedy movie suitable for all ages like "Party A and Party B". Its audience is mainly students.

Oh, because it is the first movie starring Qi Wei, the audience includes Qi Wei's fans.

There is considerable overlap between these two groups.

But no matter what, the audience base is definitely much narrower than that of "Party A and Party B", which means that the stamina is not as strong as that of "Party A and Party B".

The release cycle is definitely not as long as "Party A and Party B", it can take up to a month. Under normal circumstances, it would be difficult for this movie to exceed 10 million when it is released.

"I believe that the boss's movie will definitely achieve a box office of 10 million yuan."

Saying the last few words seemed to have taken the last of her strength, and Li Xue collapsed directly into Qi Wei's arms.

The long recovery is also the long aftertaste.

Seeing her like this, Qi Wei showed a proud smile on his face, untied the silk scarf around her neck, and wiped the water stains on his hands.

"You surrendered a little too quickly this time."

Seeing that she didn't respond, and seeing him glance at her seductively, Qi Wei showed a confident smile again, "I also think a box office of 10 million is no problem."

(End of chapter)