China Entertainment started from Nortel 96

Chapter 45 Cooperation with PolyGram

Qi Wei took a car to Boss Wu's bar and walked into his private room.

There are coquettish sounds, there are gasps, the sexy figure is swaying under the red and dim lights, and it is graceful. It is still the familiar laughter and joy, and there is a blurred atmosphere in the air.

As soon as the door was opened, a young and beautiful girl in a thin veil came to greet her. Qi Wei skillfully took the wine glass she handed over and skillfully held her waist and walked in.

"Say Cao Cao, and Cao Cao will be here."

Seeing Qi Wei, Boss Wu laughed loudly, stretched out his hand and greeted loudly:

"Qi Wei, you're here, come on, let me introduce to you, this is Mr. Zheng Donghan, President of PolyGram Asia."

Qi Wei immediately became serious about it.

Ordinary viewers may not know who Zheng Donghan is. As everyone knows, he is the father of another ex-husband of the twins group who played photography with Photographer Chen.

In the Chinese music scene, he is a veritable big shot.

Behind Ren Xianqi is Rolling Stone Records, and he relies on Hong Kong and Taiwan media who are good at public opinion and public relations. In this aspect, Qi Wei is far behind.

He even said, "It turns out to be the pure water boy."

Nowadays, Hong Kong films are in decline. Even Hong Kong actors don’t have many resources and opportunities. How can they be willing to allocate them to a mainland actor? This has also made the Hong Kong film and television industry more exclusive and increasingly discriminatory against mainland actors.

Qi Wei was a little surprised and asked: "I read the news. It seems that the princess is very close to EMI Records. EMI is even willing to pay 60 million to poach her."

But when it comes to public opinion and public relations, the person in front of me is an expert among experts.

Qi Wei even planned to make money and accumulate experience by himself, and make film and television capital on his own.

Seeing that Qi Wei was not very interested, Zheng Donghan was not impatient and said slowly:

But Qi Wei didn't dare to be careless. He was a very skillful and ambitious person, and he was by no means that easy to get along with.

Qi Wei quickly stood up, shook hands with him with a smile, and said:

"Hello, Mr. Zheng Donghan, I'm Qi Wei. Nice to meet you. I'm so embarrassed to travel all the way from Hong Kong. If you need anything, you can call me to say hello..."

"If you choose to cooperate with us, PolyGram, I can give you a cooperation signing bonus on behalf of PolyGram..."

But in order to strive for greater interests, Qi Wei shook his head and pretended:

After sitting down facing him and exchanging a few polite words, Qi Wei said straight to the point:

This is also an achievement.

He just wrote a song called "Heart Is Too Soft".

Of course, this is also related to the current sluggish global record business.

Nowadays, the rapid development of the domestic economy has led to the rapid expansion of the mainland music market. Major record companies have set their sights on this piece of fat and have entered the mainland to seize the market.

There are not many benefits to becoming the spokesperson of a nationally renowned large enterprise like Wahaha!

Wahaha is now a leading company in the domestic beverage industry. It spends a lot of money to promote its products. Its advertisements can be seen everywhere on TV, newspapers and even on the roadside.

Nowadays, PolyGram is being acquired and merged by Universal Music Group, which is also one of the top six companies. This involves tens or even tens of billions of dollars in funds, which can be said to be huge.

Qi Wei couldn't deny this. Before the millennium, most of the famous Chinese singers came from these three record companies or were related to these three record companies.

Endorsing Wahaha will directly break Qi Wei's circle.

Qi Wei had heard that pirated copies of his album were selling well in Hong Kong and Taiwan.

Zheng Donghan smiled and explained: "The princess is willing to continue to cooperate with us. We at PolyGram have signed a five-record contract with her."

The Chinese music scene is still at its peak, and Chinese records can be sold to Southeast Asia. Overseas markets such as Hong Kong, Taiwan, and Southeast Asia are much larger than the mainland market.

If he wants to still occupy an important position and have the right to speak in the world, or even go to the next level, he needs to produce more results and hold more cards.

Both sides want something from the other, but PolyGram is not the only record company that wants to win Qi Wei's distribution rights outside the mainland.

As the saying goes, two fists cannot beat four hands, and a tiger cannot beat a pack of wolves. You are obviously stronger than him in terms of strength, but your reputation is quite different. Have you ever thought about the reason for this?

You must know that your records became popular earlier than him.

It's a pity that Qi Wei's album was released without a distributor from Hong Kong, Taiwan or overseas.

Can you become the spokesperson of Wahaha?

Qi Wei is so excited!

It is mainly due to piracy that the European and American record business is not as good as before.

And now is the time when he is in urgent need of performance. If we cooperate with him to give him this performance, when he becomes the president of Universal Music Asia in the future, he will reciprocate and provide himself with more resources.

Seeing Qi Wei nodded, Zheng Donghan smiled and said:

"Ten million!"

The brand spokesperson is the image of the brand. After becoming a Wahaha spokesperson, Wahaha will give Qi Wei a certain degree of support. As long as you don’t engage in tax evasion, pyramid schemes, underage and other illegal things in the future, don’t be fooled by Thor’s Hammer.

Generally speaking, Wahaha will find ways to publicize the scandal for you.

You must know that Tan Yonglin and Leslie Cheung were both from PolyGram in the past. Tan and Zhang's fight for supremacy, and even the subsequent Four Kings of Hong Kong City, were all planned by him.

Judging from Zheng Donghan's words and Qi Wei's understanding, cooperating with PolyGram is indeed a very good choice.

He has a senior entertainment background. He was once a popular guitarist in Hong Kong City, and the band he shared with Teddy Robin was once a hit.

"I don't know if you know that Wahaha is looking for a spokesperson for its pure water brand. They have decided to cooperate with us, PolyGram. If you are willing to cooperate with us, this spokesperson is yours."

"I, PolyGram, would like to obtain the distribution rights of your company's records in Hong Kong, Taiwan and overseas, and work with you to develop the Hong Kong, Taiwan and overseas markets."

The main reason is that you lack public opinion and public relations methods like him."

New Yibao Records only has distribution channels in Hong Kong City. The distribution of Princess's records in Wanwan is handed over to Fumao Records, and PolyGram acquired Fumao Records as early as 1992.

And if nothing else goes wrong, after PolyGram is acquired by Universal, Universal will surpass Sony Warner and others to become the world's largest record company, and Zheng Donghan will continue to serve as the president of Universal Music Asia.

"Before you came, many record companies had contacted me and wanted to poach me, and even other senior executives of PolyGram. If you came in person for this purpose, you might be disappointed."

This is no different than giving him a pillow when he feels sleepy. Qi Wei has always planned to cooperate.

Although Warner has acquired UFO, it is in the midst of internal strife and is overwhelmed with resources and cannot provide you with the best protection.

A big piece of fat was lost in vain, and in the end it was cheaper for the pirates.

As one of the top six record companies in the world, PolyGram also has many of the shortcomings of big companies.

Seeing Qi Wei's eyes shining, as if he was interested, Zheng Donghan laughed and continued to increase his chips.

Whether it is publicity channels in Hong Kong, Taiwan and overseas, or public opinion and public relations capabilities, this is what Qi Wei needs.

"We at PolyGram have many friends in the media field, and public relations is what I am good at. If you had cooperated with us before the release of the first album, I can guarantee that at least you and Ren Xianqi will be on par now...

Although it is a pity now, it is not too late..."

This is also an important reason why Rolling Stone Records used all means to get Qi Wei at all costs.

"I was very touched by your sincerity in coming in person, but I was dissatisfied when you said that you are not the only one who wants to cooperate with me. Polygram, Rolling Stone, Warner, and other major record companies have contacted me before, and they are also full of sincerity.

.

In China, there may be many people who have never heard Qi Wei's songs and don't know who Qi Wei is.

But I definitely know Wahaha.

Actresses are better, but as for actors, Xiao Bailong is the epitome of it.

He looks like an amiable middle-aged man.

With your extraordinary creative ability, you can even produce an excellent album independently. You are an all-round musician, and he is just a singer.

"If you are willing to up the ante with our PolyGram, I can help you get it with any of my PolyGram singers, including the princess."

I will hand you the distribution rights in Hong Kong, Taiwan and overseas. From every album I release, you will easily earn at least millions or even tens of millions in profit. It doesn’t seem cost-effective to me. After all, it doesn’t matter who I work with.

What about cooperation?”

If you can come out on top among many record companies, it will definitely be considered an achievement.

Resources will be provided to support publicity, and fame will spread more easily. Even if someone has never heard Qi Wei's songs in the future, people who have drank Wahaha purified water will recognize Qi Wei when they hear Qi Wei's name.

Qi Wei has more choices.

In fact, given the high quality of Qi Wei's album "Shengtian Banzi", if there are publicity and distribution channels in Hong Kong, Taiwan and overseas, and if it is properly publicized and distributed, it can even create tens of millions of profits.

"It's nothing. It depends on whether it's worth it. Obviously, you're worth my own trip."

He has made countless singers famous through public opinion and public relations.

After turning to behind-the-scenes development, he took over PolyGram Records at a young age and single-handedly made famous music superstars such as Deng Lijun, Xu Guanjie, Leslie Cheung, Tan Yonglin, Zhang Xueyou, Beyond, Wang Fei, Li Ming, Liu Dehua and other music stars.

This made Qi Wei even more excited.

The songs in your album are all excellent and very popular. This has been proven by the fact that the sales of your album are not much inferior to his.

"Being strong now does not mean it will be strong in the future. Now international record companies including Warner and Sony have entered the mainland, and Warner even acquired UFO Records."

"I really want to recruit you to our Polygram, but judging from what I know about you, you may not be willing, and I won't embarrass you. I'll do the next best thing and come here this time.

The purpose is to cooperate with you."

The company is riddled with factions and internal strife. The previous business expansion was too aggressive, causing the company to suffer losses all year round.

After understanding this, Qi Wei felt confident and needed Zheng Donghan to show more sincerity to impress him.

After all, with so many famous people, troubles are inevitable. With Wahaha's protection, there will be fewer problems.

"Among the two most shining stars that have emerged in the Chinese music scene this year, one is you and the other is Ren Xianqi. I admire you more than Ren Xianqi.

The princess’ previous employer was New Art Records, a record company jointly established by PolyGram and local forces in Hong Kong. It can be said to be PolyGram’s “secondary unit”.

At this time, his hair was already somewhat white, he wore black-rimmed glasses, and always maintained a harmless smile on his face.

Qi Wei was unmoved, smiled and shook his head, saying:

"How much?" Qi Wei became a little interested.

This is also the reason why Zheng Donghan went to the capital in person to meet Qi Wei.

After shaking hands, Zheng Donghan smiled and said:

If possible, Qi Wei would choose to cooperate with a large record company.

Even if Qi Wei cannot be recruited to the company, the next best thing is to get the distribution rights of Qi Wei Records outside the mainland, and as long as it is run properly, an album can bring millions or even more to PolyGram.

Millions of profits.

So Qi Wei thought for a moment, organized his words, and said very calmly:

"I am now preparing to produce a solo album. I believe that this album will be more successful than my last album, and every album in the future will also be successful. I am quite confident about this.

It's a pity that those large record companies have their own arrogance, like Rolling Stone Records, which insists on asking for the dominance of Qi Wei Records.

So PolyGram is the princess’s real old club.

Zheng Donghan smiled and stretched out a finger.

Qi Wei knows that in order to survive, acquisitions are inevitable, and PolyGram will probably be acquired by Universal in 1999.

With so many chips, Qi Wei was completely convinced.

"Boss Wu has shown me the sample of your new album. The quality is indeed very high. No surprise, it will be more successful than your last album.

But as the saying goes, when everyone adds fuel to the fire, if you cooperate with PolyGram, you can make the cake the biggest, and you can also get a bigger piece of the cake. Of course, I will also express our PolyGram’s sincerity to you...

"

In business, I want to know what benefits I can get from cooperating with you?"

Compared with singer-songwriters who have their own song resources, actors need film and television resources to support them, so the competition among actors will be more intense.

Seeing this, Zheng Donghan took out other chips that he had already prepared.

Zheng Donghan said with a smile: "International record companies like Sony still need to adapt to the Chinese market and establish a mature system. It will take time to even catch up with us.

And Zheng Donghan is from PolyGram. After PolyGram was acquired and merged, once the emperor and his courtiers came to the world, he was at risk of being abandoned.

If Zheng Donghan can express enough goodwill on behalf of PolyGram, Qi Wei is very willing to cooperate with him.

However, setting up publicity and distribution channels in Hong Kong, Taiwan and overseas was very troublesome and not worthwhile. Later, after Fatty Zhou set up his own record company, he also handed over the distribution rights to Sony Records.

Therefore, Qi Wei showed scorn and no interest in the pie painted by Zheng Donghan.

Cooperating with him is also cooperating with future Universal.

Seeing that Qi Wei was lost in thought, Zheng Donghan paused for a moment and continued:

The remaining companies are probably not within your consideration range, so overall, PolyGram is your best choice.

We at PolyGram also need a new generation of anti-flag singers.”

Compared with the Rolling Stones paying 10 million to acquire 50% of the shares of Qiwei Records and asking for the leading rights of Qiwei Company, PolyGram is willing to pay 10 million as long as the distribution rights of Qiwei Records in Hong Kong, Taiwan and overseas. This means

Seems too sincere.

Zheng Donghan is also the first Chinese person to be the president of the Far East Region of an international record company.

Judging from the information known to later generations, Qi Wei did not have much favorable impressions of the Hong Kong film and television industry.

"So that's it."

I must have come prepared to meet him in person this time.

"Being in this industry, you must have some knowledge of the Chinese music scene. In terms of Chinese music, the only three strong record companies are PolyGram, Rolling Stone and UFO."

The princess is one of the most popular Chinese female singers nowadays.

Qi Wei doesn't believe that any other record company would be willing to match this price.

However, Qi Wei's sudden emergence, over one million record sales, and the ability to make other people famous just by writing a song completely proves his high market value.

"Oh, how to cooperate?"

Qi Wei's public relations and public relations are currently mainly relying on the mainland media that Boss Wu found. In fact, he has not done much public opinion and public relations.

Zheng Donghan continued: "I know that you are an acting student from Nortel and are very interested in filming. I know many friends in Hong Kong and are a bit thin-faced. If you cooperate with me, I will help you get roles..."

But at present, the princess's contract with New Yibao Records has expired, and she has become the target of competition from many record companies.

As for Rolling Stone Records, their singer Ren Xianqi has become very popular in the mainland. The sales of their records have proven their market value in the mainland. They are actually in a competitive relationship with you. Even if you choose to cooperate with them, they will turn to them more in terms of resources.

It's our own people who are leaning towards you, not you, a mainlander.

It is the sponsor of many television and radio stations.

Thinking of this, Qi Wei also had plans to cooperate with Zheng Donghan, but he also wanted to see if he could gain more benefits.

"Is it 10 million Hong Kong dollars?"

Qi Wei asked with a smile, Hong Kong dollars were more valuable at this time.

"It doesn't matter if it's US dollars." Zheng Donghan replied with a smile.

"Then your sincerity has completely impressed me, and I am willing to cooperate with you PolyGram."

(End of chapter)