China Entertainment's performance is king

"Senior sister, thank you very much. I'll treat you to what you want to eat today." Squeezing out of the crowd, Shen Lang said to Liu Shishi.

Liu Shishi didn't care too much about Shen Lang's propagandists every time, she also had a huge amount of traffic.

Especially in this life, she has no official relationship, and she has guaranteed a strong fighting power with the old man and the little lion fan group. That is the little lion who can defeat Yang Mi and Tang Yan one-on-two, and win the Golden Eagle Goddess.

Of course, enough is enough now. Although Yang Mi is married, she is really lucky. During her pregnancy, there was a hit "Gu Jian Qi Tan" released, and the popularity is still there.

Tang Yan even had a bunch of TV series released such as "Why Shengxiaomo" and "Live Color and Fragrance". If Zhao Xiaogu's "Flower Thousand Bone" hadn't been released this year, the hottest female star this year would be Tang Yan.

"Really or not, it won't be you who treat me again." Liu Shishi complained.

"Senior sister, what do you think of me?" Shen Lang said seriously?

"Chunfan, we've known each other for so long, have you paid for it once, you say?" Mr. Liu had too much reason.

"Ahem, is that right?" Shen Lang said.

"I'm curious, how did you manage to let a woman treat you every time with peace of mind?" Liu Shishi said.

"True or false?" Shen Lang asked.

"Of course it's the truth."

"Okay, then I'll tell a lie first. The lie is that you are the boss and I'm eating a big business. Have you ever seen an employee treat you?" Shen Lang thought for a while, and it seemed that he had never invited Master Liu to dinner. Of course, together When we cooperated, I bought her milk tea.

"The truth?" Liu Shishi was curious.

"The truth must be to leave an impression in your heart, or what if you forget me?" When Shen Lang said this, he looked straight at Liu Shishi, and he wanted to show his own thoughts.

This is necessary, otherwise if you are too familiar, she can pretend to be confused when you do some things with peace of mind. Shen Lang would rather let the other party think wildly, and don't want her to think that such things as just friends will happen.

"How could I forget." Liu Shishi looked at Shen Lang's eyes and flinched a little. She was sure that this guy really seemed to have ideas about her, and now he wanted to implement them.

"That's good, we're here." After all, it's still a road show, and the work is important. The next movie theater is here. Liu Shishi will help run two shows, and the rest will not be used, and he is not the leading role. Running for a day is a bit too much. Shen Lang plans to leave today There are seven or eight movie theaters.

#"Big Winner" failed at the box office#

Shen Lang's offline road show was in full swing, but in the evening, there were already hot searches chasing Shen Lang.

"Big Winner" has a real-time box office of 7 million, and with a 10% schedule, it has won 9% of the box office so far.

That's right, the box office was upside down, and Shen Lang was a little puzzled when he knew the news. What happened, the system was broken.

But seeing that the system has returned 8 million points benefits, it can be used, what is the situation, he thought about it carefully, probably because of the publicity.

Today is Monday, and the box office of "Gardenia Blossoms" and "Tiny Times 4" also fell. The former took 29% of the box office with 32% of the lineup, 23 million.

The latter is also about the same, 24 million, just such a coincidence, and the filming is similar, but the magic came, "The Return of the Great Sage" started.

Word-of-mouth has gone out of the circle, and now it has reached 30 million in real time, but the film production ratio is only 14%. This is the most shocking thing in the film industry today.

This is the superficial reason, the box office was taken away by these three movies, and there is a deeper reason, everyone in the circle knows it, and it is also the reason why they are not optimistic about "Big Winner".

The reason for this is ticket supplements, yes, ticket supplements, everyone remembers that for a period of time, in a few years, watching movies was quite cheap, 9 yuan, 9 yuan, 19 yuan.

But it does not mean that these are the prices of movies. This is subsidized by the producers and distributors. Around 2010, watching movies is not too much daily consumption. Domestic content payment awareness and copyright awareness have not yet fully awakened. Piracy The resources have supported a part of the movie audience. In the public impression, the ticket price at the front desk of the theater is 60-120 yuan, and the minimum ticket price for actual consumption is maintained at 30-40 yuan.

Statistics show that the average ticket price in 2010 was 42.9 yuan. In this year, "Avatar" opened the 3D era of movies. In large and medium-sized cities in China, the ticket price of ordinary movies is 35-80 yuan, and the ticket price of 3D movies is 80-100 yuan. IMAX movie ticket price is 100-150 yuan.

At this time, ticket supplements have not yet entered the public eye with great fanfare, and mainland movie tickets have been criticized for being too expensive. Relatively low discounted ticket prices come from theater memberships, regular specials, group discounts, or large-scale corporate pre-orders.

In the summer of 2014, "Transformers 4" changed the ticket price history, and the online ticketing platform provided large-scale subsidies for movie ticket prices for the first time.

The box office of "Transformers 4" in the mainland exceeded 600 million in the first weekend. Among them, Maoyan used Meituan as the diversion entrance, and sold 4.5 million tickets, contributing more than 30% of the box office. The "9.9 yuan movie ticket" made the platform and the public taste The sweetness under the box office carnival.

And once anyone has tasted the sweetness, it is difficult for anyone to be willing to suffer without distraction. In 2014, the National Day file "Blooming Hearts" officially started the film industry's ticket subsidy war. .

The 9.9 yuan and 19.9 yuan movie tickets ignited the public's enthusiasm for watching movies, and the box office boom brought about by ticket subsidies made the film industry look splendid. " and other movies, the ticket subsidies burned all the way to the 2015 Spring Festival.

This year’s Spring Festival is the peak time for movie ticket subsidies. Online ticketing platforms such as Meituan Maoyan (now Maoyan), Taobao Movies, Che Guevara, Baidu Nuomi, and Weipiaoer have launched 9.9 yuan, 15 yuan, and 19.9 yuan. And other discounted movie tickets.

Statistics show that "Macao Fengyun 2" received 30 million ticket subsidies from Dianping. At that time, the two also reached a gambling agreement. If the box office of "Macao Fengyun 2" does not exceed 600 million, Dianping will be responsible for the ticket subsidies.

"Heavenly General" was released for three days from the first day to the third day of the Spring Festival. The ticket price for the audience was 15 yuan, and the Maoyan box office subsidy reached 60 million. Movies such as "Wolf Totem" and "Where Are We Going, Dad 2" during the Spring Festival also saw low-price activities.

During the 7-day period of the Spring Festival in 2015, the box office market in the mainland reported about 1.75 billion, a year-on-year increase of 25%, and this also made ticket subsidies more and more important in the future data of the film industry. The industry is not without worries, and e-commerce is involved In the online box office market, a price war was set off with a fierce attitude, which promoted a major reshuffle of the box office platform, and also created a box office prosperity. However, this prosperity seems to be built on ice floes. The warmth that comes always makes people feel sorry for each other.

The previous "Gardenia Blossoms" and "Little Times 4" all had these activities, but "Big Winner" did not. After all, Shen Lang was the only investor.

He didn't even have a release, and people arranged films for him because of his fame. In fact, Chen Zhixi also mentioned ticket compensation, and he has been playing like this for the past two years.

But there is a question, there is no issuer, no gambling, the major platforms are indeed burning money and subsidizing customers, but you have to let me see the hope of getting back the money.

I posted money to subsidize you for no reason, whether you are sick or I am sick, therefore, Shen Lang's movie is at the original price, and the prices vary from place to place, but basically they are all thirty or forty.