China Entertainment's performance is king

Liu Xiaojing is currently standing on the third floor of the flagship store in Sanlitun. There is a small office here for her.

Looking at the long queue of people downstairs, she was still a little frightened. The number of people was nothing, but thinking about the sales this time, she was a little scared.

The new product was launched at eight o'clock. The moment it was launched, other shopping platforms were fine, but the official website of Xingyao was suddenly stuck.

Before the official website was repaired, several major shopping platform managers came to ask for goods. The inventory had to be checked frequently to know how much there was. She originally thought that last year was just a coincidence, but she didn't expect that this year's figures were much higher than last year's. .

In just half a day, sales reached 300 million yuan, and most of them were from overseas. This was Shen Lang's suggestion.

The main reason is that Shen Lang is a little embarrassed to earn money from the Chinese people. A pair of regular version of Somersault Cloud II, which are ordinary black and white shoes, and then there is the Cyclone Charge co-branded version, which costs another two hundred.

Then there was the Wukong color scheme that Shen Lang sold as ordinary shoes last year, which was gold. It sold for 1,880 yuan, which made Shen Lang feel embarrassed.

This price has completely exceeded the price of normal big brands, but for trendy brands, it is normal for the price to be a little higher, and this is still limited edition. To be honest, it is left for others to speculate on, and the same is true for the color of Tornado Charge.

This was all done by Liu Xiaojing and was investigated. Shen Lang himself knew that he relied on his system and didn't think much about the market. Now that Liu Xiaojing has considered it, let's just listen to her.

But Liu Xiaojing didn't expect that everyone would support it even though the price was so expensive, and the support was in foreign exchange.

The brand "Langzi" seems to be very influential abroad. I thought it was supported by Shen Lang's fans before, but who would have thought that now more than half of the sales are supplied from overseas, mainly during shipment. It is also tilted towards overseas platforms.

In addition to shoes, there are also clothing and hats. The price is the same as last year. Compared with the sales volume of shoes, the search is a bit far away.

Liu Xiaojing looked at the inventory with a sales volume of over 300 million, and complained in her heart. She originally thought that the inventory she had prepared could be sold, but who would have thought that it would be sold out in the morning, except for some special breaks. code.

Liu Xiaojing really admires Shen Lang. Can his designs be recognized by so many foreigners? It's normal to sell for a small amount in mainland China. After all, he is a celebrity. In foreign countries, Shen Lang's fame cannot spread that far.

In fact, it's very simple. The system can attract people who like Shen Lang's new product style to see his brand. This targeted advertising is something no one can imagine. That's why the system has such power.

Looking at the dazzling sales of 300 million, and then seeing the sales of the Feiyun brand I founded, I was a little speechless. Because of the explosive popularity of the Prodigal Series, Feiyun also had sales, and it was equivalent to the sales volume of the previous half month. But the sales volume only exceeded 2 million.

It is a new brand in the first place. If it were not for the passive channeling of traffic in the same flagship store as Luangzi, the sales would not be good at all.

But one is two million and the other is 300 million. The difference is huge. Forget it, we will talk about it later. Now we still have to rush to work.

He rolled his eyes, and it seemed that the limited edition version of Somersault Cloud II might have to be kept in the store. It would have to wait until the Feiyun series was in stock to a certain extent before it could be sold, which was a bundled sale.

Liu Xiaojing didn't feel embarrassed. All the money earned belonged to Shen Lang, and it was all commercial means. Shen Lang couldn't disagree.

When Liu Xiaojing saw the sales, she sent it to Shen Lang. Of course, she felt confident that the "Zhu Xian" amusement park entrusted to her by Shen Lang would now be officially launched, with pre-stage funds coming.

One of the places she chose was BJ, and the other was the provincial capital of her hometown. BJ had a lot of traffic and could get back the money quickly, while her hometown had a lot of support.

Although there are subsidies here in BJ, the support is far inferior to that in my hometown. Over in the provincial capital of my hometown, the land is not mentioned, it is given directly if you wish, and you will be given a capital allocation. How much, how much will I allocate to you?

They also gave you the green light and gave you loans. After all, it is a resource city. If there is an opportunity for transformation, I will definitely not let it go.

Now it all depends on Shen Lang's choice. He has to go back to his hometown for the road show this time, so it's okay to take him to see the place.

In fact, Shen Lang already had an idea, but he had to wait until he saw the place to confirm it.

…

At this moment, netizens don't care much about the sales volume of Shen Lang's new brand. After all, in their view, this is a normal advertisement. Shen Lang also occasionally posts advertisements. Speaking of which, brands are also expiring one after another.

Otherwise, as soon as the explosive news that Shen Lang's new brand sales exceeded 300 million came out, many people might change their minds. This guy can make so much money, am I stupid to support him if I am so poor? People who think like this are absolutely Yes, it will be affected.

Of course, it cannot affect the 1.6 billion target set by the system, but the upper limit of the impact. Although Shen Lang feels that exposing sales volume can be a show-off, but compared to the actual benefits, it can be tolerated a little.

However, there are also many people who care about the sales of Shenlang's new brand, but this time there is no accurate sales volume. The sales volume of several major platforms are hidden. All we know is that the popularity is not small.

But in the eyes of some brands, Shen Lang is no longer confident in himself, especially Braun shaver, which is about to end its cooperation with Shen Lang, and is the only endorsement by Shen Lang that is not a spokesperson.

To be honest, after Shen Lang's endorsement last year, sales did increase significantly, but the more this happened, the more Braun wanted to take the route of signing traffic.

Have Shen Lang's fans been cut off, so can he be replaced by someone else? What, why not sign another star while signing Shen Lang? You can't afford it, the endorsement fee is too expensive.

Of course, Braun didn't want to abandon Shen Lang. The main reason was that Shen Lang didn't have much intention to renew the contract with Braun. According to normal circumstances, the negotiation should have been done in the first few months.

But now that the contract has not been renewed successfully, it means something. The conditions for Shen Lang to renew the contract are very simple. Like other advertisements, he has to be a spokesperson.

Braun was a little reluctant to ask the question, and Xiao Tao no longer paid much attention to Shen Lang's business. With not much communication, it was normal for something to happen.

If Xiao Tao can talk now, but the business aspect is Lin Fengxia, Shen Lang has no requirements for her, and he doesn't want to talk about it. Anyway, he will talk about it when he is qualified.

In addition, things like endorsements are all up for grabs. Braun also feels that Shen Lang's fans have bought everything they should buy. Maybe someone else can achieve this result.

This is also normal behavior of the brand. By the way, Braun dared to do this because, except for Shen Lang, when other top endorsements were endorsed, fans also began to rush sales.

(Chapter 3 yesterday)