China Entertainment's performance is king

On Friday, the total box office for the day exceeded 400 million. The release of "The Secret of the Dragon" and other works boosted the box office on this day.

There is something that is beyond everyone's expectations. The box office of "My Girlhood" was more than 130 million, which was indeed lower than yesterday's box office.

But you must know that this is achieved with 25% of the film schedule. If it were still yesterday's film schedule, the box office would probably be much higher. Originally, during the week, except for weekends, Friday's box office was the highest. .

But it's not that good. The theater chain is not here to serve you. Even if you know that the box office may be high, you still have to schedule new movies.

What is unexpected is this. "The Secret of the Dragon" is the box office champion today, occupying more than 37% of the scheduled films. The box office is just over 140 million, a difference of less than 10 million. In terms of box office ratio, it is five points higher than that of scheduled films, which is more than 42%.

After all, it is impossible for no movie to have a higher box office share than the box office. The reason why it is almost the same is because "My Girlhood" accounted for 38% of the box office.

Of course, these two movies directly took away 80% of the box office share, which means that "Unexpectedly" collapsed. After all, the remaining box office share was only 20%.

But the film schedule for "Unexpectedly" is also 30%. Even if the remaining box office belongs to it, it is upside down. What's more, not all the remaining box office belongs to it.

"Unexpectedly" had an upside-down box office record. With a 30% schedule, it took 13% of the box office share, with a box office of more than 42 million on that day.

The box office was astonished by this, and the theater chain was caught off guard. After all, the previous screening was so successful, with more than 80 million in two days, otherwise 30% of the film schedule would not have been given.

But who would have thought that after it was released, the box office on the first day would be less than 50 million, which is really unexpected.

But after all, they are all professionals, and the predictions are not accurate, but the process of inferring from the results is still reliable. Many articles have been published, mainly because of the movie screenings.

When it was screened, although the box office was not low, the reputation was indeed not as good as expected. No matter how good your marketing is, after all, this kind of movie is similar to a traffic movie. People who like this movie are not just strangers, they are all fans of "Ten Thousand Thousands" It is really difficult to hide the young people who like the short drama "Never Expected".

The result is what it is now. It has a bad reputation, but it has made some box office. In fact, it has been very successful. After all, the investment was only 40 million, and it has already paid back.

But if you can deceive someone, you will be fooled. Many people don’t know the box office schedule and proportion of films like people in the industry. There is no need.

The marketing of "Wonderful Unexpected" was pretty good. No, the first-day box office of "Want Unexpected" exceeded 137 million. In fact, "The Secret of the Dragon" also followed this routine, and the first-day box office was More than 160 million.

After all, the box office for on-demand screenings is also the box office. It will be accumulated directly until the first day of release. There is nothing wrong with it. It may be funny to some people, but the impact will not be big.

This is the scene of movies now. "Unexpectedly" is destined to be out of the game. Many people may still watch it, but it is definitely no match for "The Secret of the Dragon".

To be honest, the producers of "The Secret of the Dragon" are also speechless. With such great support from us, didn't "My Girlhood" be suppressed?

To be honest, at the beginning, "Unexpectedly" and "The Secret of the Dragon" only regarded each other as rivals. "My Girlhood" has already robbed more than one billion, so it should be about the same.

But who knows what the current result will be. Many people know that if "The Secret of the Dragon" had not been sufficiently funded and the film schedule was strong enough, it might not be able to compete with "My Girlhood".

Today is particularly dangerous. "My Girlhood" exceeded 100 million at 5 p.m. If it weren't for the fact that the prime-time film scheduling rate is only 10%, the 10 million difference might really be nothing.

But there is nothing you can do. You have to rely on yourself. The theater chain is also willing to make the box office of "The Secret of the Dragon" higher. After all, the theater chain itself has invested in "The Secret of the Dragon" and even the distributor has them.

No matter how high the box office of "My Girlhood" is, it is indeed not very pleasant to lose the income from these two parts.

Not to mention that I was optimistic about "My Girlhood" before, that was just a few days ago. A movie has its own cycle.

Besides, everyone believes that the stamina of "My Girlhood" is definitely not as good as "The Secret of the Dragon".

This is not just the idea of ​​​​the theater chain, Shen Lang himself thinks so. "The Secret of the Dragon" has just been released and has just begun its journey of box office harvest, and "My Girlhood" has begun to come to an end.

Many people in the industry are surprised, and many capitals have also made up their minds. It is still possible to combine top-notch actors with national actresses. Many top-notch agents have also quietly raised the prices of their artists slightly, and thanked them. Shen Lang paused.

This success is enough to offset the ineffective ideas brought about by "I Am a Witness" and "The Star Moves".

Of course, the person involved must be the one who absorbs the most dividends, but nowadays, Shen Lang is basically in seclusion and filming, and Xiao Tao can just handle the pursuit of capital.

Xiao Tao is also in the trouble of happiness. In addition to Shen Lang's many more projects, now a lot of capital wants to invest in Shen Lang and Liu Shishi's current movies.

With that amount of funds, they all planned to buy the share at a high price. If Shen Lang hadn't agreed, the movie would have already paid back its original investment. However, for Shen Lang, the return of the original capital is not a gain at all, and the project is really not worth it. Lack of money means small costs.

By the way, "My Girlhood" also achieved another achievement, officially becoming the fourth in domestic film history and the second in domestic film history, officially surpassing "囧".

It's just that a new movie is released today. This kind of news cannot be said to be without controversy, but due to the generous marketing, the popularity is not too high.

…

On Saturday, at 5:30 in the afternoon, Shen Lang called Chen Zhixi. She had called several times, but the sound was always muted during the filming. Shen Lang would not be unprofessional, since she knew something.

"Hi." Shen Lang just greeted.

"Shen Lang, your phone finally got through, do you know?" Chen Zhixi's voice sounded very excited. Can you not be excited? "My Girlhood" has an extra dollar in the box office and her resume is thicker now. Today, "My Girlhood" is the highest-grossing movie among all her projects. Although her income is not high, her fame bonus is definitely strong.

"What, our box office surpassed "Transformers 4" and entered the top three in film history?" Chen Zhixi is still playing hard to get, Shen Lang directly joked.

"It's not that fast. Don't kid me, but it's almost done." Chen Zhixi said.

"How much?" Shen Lang only knew the box office two hours ago. He couldn't keep an eye on it. He still had work to do.

"Today's box office has reached 139 million, which exceeds yesterday's total box office. In addition, our prime time film schedule has also increased by 30 points, and today's box office should exceed 200 million." Chen Zhixi said.

"Well, it's pretty fast. It looks like it's almost done." Shen Lang said.

He didn't belittle himself either. Although the box office thing was strange and mistakes were normal, that was at the beginning.