Chinese entertainment for engineering students

Zhou Feng's father is Zhou Guangtai. In the early days of reform, he started a business with several brothers from the same clan. They did business and opened a factory. Now they are doing some processing of supplied parts. This kind of business was very popular for a while in the early days of reform, but soon with the rise of the outsourcing industry, incoming parts processing quickly declined.

Of course, now, Zhou Feng's family is still quite powerful. Their company is still processing incoming parts, which is to put it bluntly, the assembly of electronic products.

However, the technical content of incoming parts processing is too low, and the threshold is almost non-existent. It only takes a few people to take orders, which ultimately leads to vicious competition and the profits of the entire industry are getting thinner and thinner.

There are only two ways before them, either to transform into a true outsourcing enterprise and improve production efficiency through deepening management and strict systems to gain greater competitive advantages.

Then pass various quality management certifications, and then gain recognition from large manufacturers, and truly embark on the path of outsourcing enterprises.

Another way is to completely transform into a real manufacturing company and manufacture its own products.

There are only two ways to change the processing of incoming parts in the early stage. The former requires the business owner to have excellent management capabilities and at the same time be able to cultivate a group of excellent middle managers. The competitiveness lies almost entirely in management.

The latter requires the owner of the enterprise to have the vision and courage to promptly leave the fast-money route of processing imported materials. He must not only dig deep into management, but also pay attention to technology and the market.

It seems that the requirements for business owners are comprehensive and higher, but in fact, at that period, for business owners, every item was not so high, as long as they were slightly better than their peers, or even All it takes is one to be slightly better than your peers.

Therefore, this path has become a wider choice. Many well-known private brands in later generations began to build their own brands in this era.

Now Lao Zhou's company is facing such a problem. On the one hand, the quality of orders has declined and profits have decreased. On the other hand, it cannot find a suitable way to break through.

Having been in business for many years, they certainly know that sailing against the current will lead to retreat. Therefore, they were particularly attentive to the information provided by Zhou Feng. Both Wang Xu's microphones and speakers are very good products and are well worth investing in to completely transform your business.

For private enterprises at this time, it is possible to spend money to buy technology, and they can even see the value of technology more clearly than many state-owned enterprises.

While many state-owned enterprises still don’t know how to evaluate the value of free technology, these private entrepreneurs who have long been swimming in the real business sea are more willing to spend real money to purchase practical technology.

Lang is affectionate, Concubine is interested, Lao Zhou wants to transform, Wang Xu wants to realize technology, both sides are very realistic. With Zhou Feng as the intermediary, the second meeting between the two parties was arranged at Shuimu's Jiasuo Restaurant, which was also the hotel that Lao Zhou rented after arriving.

In Chinese culture, the wine table accounts for at least 10% of the time. Perhaps having a full meal and wine can stimulate a sense of happiness. Chinese businessmen like to discuss business at the wine table. This time was no exception. Although Wang Xu had not done much business, he was not averse to putting things into a more relaxed atmosphere.

Maybe it’s out of a rebellious mentality. People in the Imperial City naturally hate all kinds of formal occasions. You see, there are very few occasions in the Imperial City where formal dress requirements are required. It’s common to wear slippers when visiting large shopping malls.

As for going to a nightclub like the Magic City and not allowing this or that, it is absolutely impossible.

Wang Xu naturally has the same personality. He has no interest in formal business negotiations in suits and leather shoes, but he is very adaptable to the habit of Suzhou businessmen who are keen on doing business over the wine table.

"One hundred and fifty cash, plus 10% of the company's shares, in exchange for all the technology of mid- to low-end speakers and below, including active and passive series." Lao Zhou gave his quotation with confidence. He felt that it was enough to impress Wang. Asahi.

"Two hundred, 10% of the shares, and a commitment to invest 5% of the turnover in technology research and development." Wang Xu listened and felt that it was basically in line with expectations.

This business will have a market worth tens of billions in the future, but in this era everything is still unknown, so the price given by Lao Zhou can be regarded as conscientious. However, Wang Xu still took advantage of the situation and added a little more. The price of 150 was obviously to ask the other party to increase the price.

"The price is no problem. Can I ask why you require investment in technology research and development?" Lao Zhou directly agreed to the price, because this was what he expected.

But just like the question he asked, he was really surprised as to why there was such a separate constraint.

Because this condition is actually only available when the company is operating, and I have never heard of this condition being attached to technology transfer.

Moreover, the technical investment is not for Wang Xu, but for his own company. What is the use of such a condition?

"Two reasons. On the one hand, your company certainly does not have any technical research and development capabilities in the early stage, so you can bring some business to our department to repay the department. It is also in line with national policies to engage in industry-university-research research, and you will be able to brag about it in the future.

On the other hand, don’t underestimate something like a speaker. It seems that the technology is easy, but actually producing it well is not that simple. If you don’t do research and development, you may not even understand the technology I gave you.

For example, I tell you what kind of wood you need for the speaker board, how high the temperature is, and how long it takes to dry. What if you can no longer buy that wood? If you change it to another one, I guarantee that the sound quality will change, and the quality will definitely not be as good as the one I sold you.

You can say that wood is easy to find, but the glue used for bonding, the shock-absorbing rubber rings, and even the foot pads at the bottom may affect the sound quality. If you don’t develop it, you have locked up your product, and there is no possibility of any changes. . After selling the same product for several years, you know what the results will be.

Furthermore, I can sell you a set of technology and earn a few years of money, that's okay. As for speakers, if you think the entry barrier is low, others will think so too.

You produce it and make money, and if others copy it, they can produce imitations in at most two months. Although they lack the key indicators and parameters, they cannot achieve such good results.

But it is not a problem to achieve 30% to 40%, or even 60% to 70%.

How to reduce costs, how to improve quality, and even how to develop lower-end products to defeat those who copy?

The quality of the things I produce is too high. Now these two series, even the low-end products, are high-end products in the market. The prices cannot be lowered. You can use them to export and build reputation.

But you can’t expect high-end products to be sold in the Chinese market. Those that really occupy the Chinese market are generally low-end, with speakers costing dozens of yuan per pair, but they are not in my series. You need to develop them yourself.

This regulation also hopes that the company can last longer and establish its own barriers, which can be considered responsible for the 10% of the shares I want. "

Wang Xu felt a little emotional, and added this one thought that Wang Xu had thought deeply about.

There are almost no strong measures here, and there are too many tricks that can be played, but as long as there is such a clause written into the company's articles of association, at least there is such a foundation, just in case it happens one day.

——

(Gone)