Chinese entertainment for engineering students

Jiangsu Province attaches great importance to it, and Suzhou naturally attaches more importance to it. Gusu doesn't care what Su Province plans to do. Anyway, whether the province does it or not, the city will definitely do it.

The Suzhou patent pool inspection delegation arrived just a few days later. This time, it was not a person from the Beijing Office, but a direct visit from the city, organizing relevant parties from the government, enterprises and banks to go out together. Nearly ten people came cheering.

When he came, he didn't even live in the Beijing Office, but was stationed directly in Shuimu's A station. That was like putting the headquarters directly on the front line.

Anyway, Wang Xu looked at this posture and felt a little sympathetic to the officials of Su Province. The team in this province was not easy to lead.

Suzhou is also a refrigerator factory. Xiangxuehai Refrigerator is a well-known trademark in the country these days. It is no exaggeration to say that it is sold well all over the country. If the compressor had not always been imported, it would not have been faced with a great market prospect and would not have been able to further develop.

However, in later generations, the famous brand Xiangxuehai was sold to Xiaoxing Group of Bangguo, and then was hidden and almost disappeared.

Just like countless domestic brands that have disappeared, if Wang Xu was young in his previous life, he might have felt that these brands were a pity, but now Wang Xu doesn't care at all.

Because even if there is no Xiao Xing, there is still Da Yue who does the same thing. The basic methods of market competition are there and anyone can use them. In this world, weakness is the original sin.

Many people say this is a conspiracy. In fact, in Wang Xu's view, this is just the daily routine of capital. This is how capital operates. There are only a few brands that have survived, no matter where they are.

The Chinese national brands that emerged later are actually repeating the same path. In the end, only the winners are left, becoming so-called famous brands. Therefore, famous brands are never selected, but are fought out in the market.

In the era of planned economy, brands were actually linked to the strength of factories. All brands were actually synonymous with factories. There was no concept of independent brand operations. When a factory was acquired, the brand was actually acquired, just like in Suzhou. "Sea of ​​fragrant snow".

"Xiangxuehai" is both the brand name and the name of the factory. When Xiaoxing acquires the factory, it also owns the brand. This means that the brand does not obtain sufficient evaluation value. This is the real loss.

They didn't spend any money when they bought it, so of course they won't cherish it. If you fully evaluate the value of the brand, you may be able to price a brand higher than the factory. Then you have to separate the two in your acquisition. There will be no problem of buying brands cheaply and then hiding them.

How much is a refrigerator brand with one of the top three market shares in the country and a top reputation worth? It is a difficult question to evaluate. Separating the brand and the factory is the most important thing to do in this era.

After divesting the brand, will Xiaoxing still have a joint venture? It may or may not be the case, but it is by no means the decisive reason. The core reason for small-scale joint ventures in China is the vast market and labor force here, rather than dispensable brands.

This is what Wang Xu talked about when he was negotiating with the Suzhou delegation. Of course, he would not directly say that Xiaoxing would acquire it in the future, but used examples to implicitly comfort the Suzhou delegation.

This kind of thing, that's all I can say. It's not a particularly remarkable thing. It's just a brand. There may not be any real benefit from selling it. The so-called disadvantage is that it's a little sad when I feel nostalgic.

Shuimu's patent pool is divided into internal and external ones. If you are a state-owned, collective, or private enterprise, the transfer fee you need to pay will be lower than that of a foreign-funded or joint venture enterprise. Some rights in the patent pool are not open to all enterprises. Domestic enterprises naturally have some advantages.

If the nature of the purchased enterprise changes, the original rights need to be divested and re-evaluated. If it is a core patent, it will need to be reviewed by the Shuimu Patent Pool Management Agency to determine whether the new company can continue to hold the rights.

The number of patent transfer places in the patent pool is limited, with both an upper limit and a lower limit. This means that there will be no outright selling to avoid patent monopoly, and there will be no random selling to avoid vicious competition.

These terms are directly written in the patent transfer contract. The reason, of course, is what Wang Xu said. The purpose of the patent in the pool is to spread, not to monopolize. The purpose of technology is to develop, not to grab the most profits. All are based on this core principle.

This principle is highly valued by the Shuimu Party Committee, and they even wrote an article and published it in the party newspaper. They believe that this is a new patent management model that is in line with the core values ​​of this era. It is a good practice and worthy of promotion.

How to sell a patented product has always been a problem. In this era, Shuimuzhen didn't have many people who knew how to operate it, so he had to figure it out from scratch, so the progress of promotion was really not fast.

At least Zhou Feng and his family have only purchased part of the speaker and microphone technology. There are also some new paint technologies that have been released, and it is unknown to whom they will be sold.

After the arrival of the Suzhou delegation successfully established a long-term communication mechanism between the government and Shuimu University, the transfer of patents naturally became a matter of course.

Xiangxuehai Group and the Suzhou Municipal Government jointly invested heavily to establish an independent compressor factory, introducing new miniaturized compressor production technology from Shuimu, and providing technical support from the Automation Department and the Machinery Department.

From negotiation to signing, it only took three days. Even the banner was hung, and the deal was completed at a rocket speed.

This is the first successfully negotiated project of the Shuimu Patent Pool since its establishment, and it has a high symbolic significance. Its success or failure actually sets a pattern for the future operation of the patent pool.

Therefore, both the Mechanical Department and the Automation Department attach great importance to this cooperation, especially the Mechanical Department, which simply puts 200% of its efforts into promoting it.

The production of samples, the design of production lines, the determination of testing methods, the selection of instruments and equipment, etc., the two departments worked together to include the entire set of product processing, production and testing technologies into the patent pool, so that the evaluation value of this technology continues to increase.

The final evaluation transfer conditions are that the patent use right transfer fee is 50 million, and the use right transfer shall not exceed five companies and no less than two companies. For each transfer, the transfer fee will be increased by 20%.

Gusu saw that the first person to take over could save 10 million compared to the second person. After quickly evaluating the product strength and technical feasibility, Gusu made the decision at a rocket speed. The government, enterprises and banks worked together to The deal was completed in just three days.

At this time, the imperial capital's negotiating delegation has not yet been established.

In other words, these prefecture-level cities in Jiangsu Province are really independent, but they are also really fragmented. If such a big thing were dealt with in other places, communication between the local government and the province alone would not be able to complete it in a week.

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(besides)