Chinese entertainment for engineering students

In fact, Wang Xu's operation of Huaying is really understandable, but being understandable does not mean that it can be forgiven. These are two levels of things.

There are many difficulties and obstacles, and it is well known that China Film's reform has not gone smoothly.

Wang Xu's movie didn't originally plan to make money from the domestic market. After all, "The Fugitive" only grossed over 20 million yuan at the box office when it was released at the end of the year, yes, RMB.

China's first imported film was released in six cities, and was released in more than 20 days, with a total box office of more than 20 million yuan. It is said that it is because they are afraid that the box office figures will be too high and scare domestic filmmakers.

Anyone who believes such ridiculous things is a fool. Of course Wang Xu doesn’t know the inside story, but looking at their operation on "The Matrix", he probably understands why there were no Chinese movies in the 1990s. Why did Han Sanjue become so famous later?

Except for a few film studios across the country that can still produce something, in fact, in recent years, Chinese films, like old industrial bases, are facing the dilemma of major changes.

Among them, China Film Group, which was originally located between production and theaters, originally played the role of adhesive and lubricant. However, throughout the 1990s, this role could be said to be greatly reduced.

It began to shrink in 1992. The number of domestic feature films plummeted from 170 in 1992 to 88 in 2001, and the total box office dropped from more than 2 billion to only about 1 billion.

The worst time came in 2002, when the national box office seemed to be less than 1 billion. Then "Hero" took 250 million, accounting for a quarter, and then several imported films took more than 300 million, and the rest were hundreds of Movies, divide the remaining 300 million.

Many people say that rampant piracy has caused people to stop going to movie theaters, and movie theaters have been converted into video halls. It was not until later that small hall movie theaters were re-established.

But Wang Xu knows that piracy in the past few years is far less rampant than in the future. After all, VCD has just been invented. Piracy will not become rampant until three years later, when the streets are full of VCDs.

However, the film market has begun to shrink rapidly in the past two years. At this time, the world is still dominated by video recorders. The price of one, which can easily cost three to four thousand, makes most people shy away.

Even if there is a video recorder at home, few people have enough spare money to buy video tapes. Even if they are pirated, they are much more expensive than movie tickets.

The economy is developing, the population is developing, wages are developing, the economy is overheating, and the price of movie tickets has increased, but the movie market has shrunk. The problem here, haha, we just pretend not to see it.

Wang Xu sat on the sofa and thought wildly. Finally, it was time for the meeting. He had no choice but to do it. He was a junior and had to come early. He couldn't be late when all the department directors were seated.

The topic of today’s discussion is the promotion and application of GIT. It is jointly conducted by the Ministry of Science and Technology, the Ministry of Education, several ministries of industry, and some departments of the army. In addition to Wang Xu’s speech, there are also several universities and several digital Head Institute, the meeting will last all afternoon.

There were not many participants, and confidentiality regulations were read out before entering. Obviously, this was a high-level meeting.

Wang Xu had just thought about too many things that had nothing to do with the current meeting. Wang Xu quickly gathered his thoughts and returned to the main topic of the meeting.

He was the first to speak today. He mainly introduced GIT's current achievements and future prospects. They were all very specific things. Of course, Wang Xu had to add some personal information.

This is also the tacit approval of the big leaders. Who can go up to speak without adding personal information? If you don’t add personal information, you don’t need to go up and speak. You can just read the manuscript and it’s over.

There is a computer in the conference room, which contains open source office slideshow software, and a high-end-looking projector. A young girl is sitting in front of the computer to operate it. At Wang Xu’s signal, she switches between Slides.

Wang Xu was actually familiar with this speech mode for a long time, but obviously the leaders present had not yet adapted to the speech method guided by such software. Looking at the slides with pictures and texts that appeared in front of him, his eyes showed surprise.

"Dear leaders and colleagues, hello everyone, I am Wang Xu, the initiator of the GIT network open source community, the earliest founder, and the earliest contributor and sponsor.

Many people have asked me why I chose such a name, but they can’t seem to find out what it is as an abbreviation. Let me clarify here, this is not an abbreviation of anything, it is just a name I made up blindly.

At the beginning, I wanted to give this thing a simple name, but it couldn't be similar or identical to various existing commands. After all, as programmers, we often need to use this name as a command to operate our code, so it cannot Too long, two or three letters is best.

This letter combination is actually a mixture of Get and Give. Get means to get, and Give means to give, which means that whether it is Get or Give, you can do it in this place. "

This is a small opening, using a relatively interesting topic to attract everyone's attention. As for what this name means, countless people have discussed it, not only domestically, but also overseas. Wang Xu used it as an opening. .

As for the true meaning of GIT, who knows, Wang Xu also made it up, and who knows what Linus thought in his previous life.

Everyone present was the director of the department, and they were all very young. Wang Xu did not say any jokes to lighten the atmosphere, but quickly got to the point.

"The so-called giving means that you can give your own things to others. This is called contribution in the community. Most of the initial projects were contributed by me, and I also wrote most of the core code. This is why I get so much now. important reasons for recognition.

The so-called acquisition means that we can obtain other people's things. This is called downloading or distribution in the community.

If it is for personal use, you need to download the source code, and then figure out how to compile it, how to run it, how to communicate with other systems, etc. This requires a high degree of professional knowledge.

Therefore, packaging and distribution later came about, which meant doing some work that required professionals to do in advance, so that ordinary people could complete the installation of computer software simply by downloading or copying it.

This is the first business model born on GIT. They package GIT's open source products, form their own products, and then sell them externally.

At present, more than 30 different package versions of the operating system COS alone are on sale. Moreover, please look at the icon. This is the recent change in the number of package versions of the operating system COS. The red line is the statistical sales volume.

This is the packaged product situation of database products.

This is an office software product.

This is a graphics processing product.

This is……

Obviously, you can see that there are a wide variety of products, and there is a pattern, that is, the growth in both the number of versions and the number of sales is amazing.

According to incomplete statistics, which is the result of a sample survey conducted by Ugly Computer Magazine, the installation volume of COS in the global computer market has exceeded 500,000 units, and the installation rate in new computers is close to about 1%.

In the field of servers and workstations, COS's market share has exceeded 5%. It can be said that it is an operating system that cannot be ignored.

Especially in the emerging field of network servers, COS has a market share of more than 20%, which can be said to have become one of the mainstream operating systems.

The above statistics do not include China itself.

These market shares were obtained from world-renowned manufacturers such as Microsoft, IBM, SUN, DEC, COMPAQ, HP, SGI, etc., but almost no traditional means were used.

This is where the new open source model brings power. "

Wang Xu paused to let everyone absorb the shock brought by these data. In fact, Wang Xu did not expect it. In order to prepare for this speech, he made good use of his authority on GIT and conducted detailed mining of various information.

The data that came out made him a little stunned. He didn't expect that in such an early Internet era, free and open source products would explode with such exaggerated results.

Everyone here is a big boss, and they have long been familiar with various statistics. With just a glance, they can immediately understand the meaning behind these data.

After a pause for a few seconds, Wang Xu continued,

"

And due to the openness and freedom of our platform, many merchants provide software floppy disks, CD-ROMs and other media after downloading to meet the needs of users who do not have access to the Internet or whose Internet speed is extremely slow.

This kind of service is somewhat similar to the first category, so I have not classified them separately.

There are countless such companies. Because most of them are very small companies doing this, it is difficult to count.

The most interesting thing is that in China, most of this work is done by pirates. In fact, the products they package and encapsulate are genuine, and there is no such thing as piracy at all.

However, this kind of operation also makes the number of first-class packaging manufacturers like ours significantly less than that of foreign countries. The number is very limited. This is true for almost all products. Please see the picture. "

The comparison of pictures clearly shows the comparison of GIT packaging or simple download services in China, and even pictures of some pirated CDs are posted.

Wang Xu didn't stop, but just gave it a brief browse. This document has been sent to everyone a long time ago, and there is also a printed version in everyone's hands. It is very convenient to write down whatever you want.

“The vast majority of users on GIT now are ordinary people who download and use it directly, or users who purchase packaged products.

But the problem is that many times, even if they download it, they still don’t know how to use it and have to figure it out by themselves, wasting a lot of time. This may lead to the abnormal phenomenon that the cost of using the software is higher than the cost of purchasing it.

After all, most software on GIT doesn't even have manuals.

These customers need services, and this market demand has given rise to professional commercial companies that serve these ordinary people or enterprises.

They hire professionals to provide services and receive compensation for those who use software products on GIT.

This is the second business model emerging on GIT.

The country's service industry now accounts for a very large scale, accounting for more than 60% of the total GDP. This also makes the country's people and companies not averse to spending money to purchase services. On the contrary, they also recognize this business model.

According to incomplete statistics, the number of companies providing services for GIT products has exceeded 100, with more than 1,000 professional service personnel, providing services to thousands of enterprises of various types, and the total turnover has exceeded 100 million US dollars.

This was achieved in just one year, and this statistic only includes companies that have applied for projects on GIT and have their own advertising space.

Those companies that do not do this cannot be counted.

As far as I know, the four most famous accounting firms in the industry, PricewaterhouseCoopers, Ernst \u0026 Young, KPMG and Deloitte, have all officially provided services related to the GIT community, which can be found on their websites. information.

Although we have no way of knowing the business data, just from the fact that they have opened such professional services in unison, we can see that the market prospects of this type are widely recognized by the business community around the world. "

When Wang Xu said this, he paused and motioned to the little girl to switch slides one by one. They were screenshots of web pages, showing the prosperity of this kind of service company.

“But for us in China, not to mention purchasing services, even purchasing software is considered a waste. This is not a strange, but very strange thought.

More publicity may be needed. Software is also a product that requires high costs to be developed. You cannot use it for free forever. If people don't pursue our piracy problem now, it doesn't mean that we will never pursue it.

If all domestic enterprises use pirated copies, no domestic software company will be able to survive. In the past two years, many domestic CAD manufacturers have begun to emerge, but the large number of pirated copies of AutoCAD in the country will quickly crowd out these software companies. The living space will eventually all die.

I even think that this is likely to be a conspiracy, which is very worthy of vigilance.

The future world is a world of computers and software. Now internationally, the cost of software has far exceeded that of hardware. This trend will become more obvious in the future.

If we still think about the development of computers in the same way we used to buy TVs and refrigerators, it will seriously deviate from the true value of things, which will be very harmful to our future career.

I boldly predict here that in the near future, selling software and giving away computers will no longer be a strange thing, but a common fact.

For example, Tongfang Company recently exported a complete set of crew management, film synthesis, and film editing products from Chou Country for a total price of 2 million U.S. dollars, of which 1.8 million was software fees, accounting for 90% of the total contract amount. And even if all the hardware equipment was given to them, Tongfang Companies can also be profitable.

Abroad, the cost of Dassault's aircraft design software may account for 99% of the value range.

Therefore, it is urgent to improve the status of the software industry in people's minds, especially in the minds of leaders. "

Wang Xu spoke impassionedly. His current position allows him to preach in such a loud voice. Many of his opinions will be heard and taken seriously, so he must change some misconceptions in China.

Software cannot be allowed to exist dependent on hardware for a long time. This is not an industry at all.

Even though Wang Xu has open sourced many products, there are really too many types of software. In the future, they will be indispensable products for almost any industry. There is no way Wang Xu can finish them.

Nowadays, these are relatively famous stuck-neck products in later generations, and Wang Xu can still have an impression of them. However, Wang Xu has never even seen many of the software in various professional fields, so how can he make them.

But in China, even 20 years later, selling software is still a very difficult thing.

It's easy for you to persuade a boss to buy a laptop worth 10,000 yuan, but to persuade him to buy software worth 10,000 yuan is like killing him.

I believe those programmers and designers who receive tens of thousands of monthly salaries but use pirated software that fills the screen will probably agree with Wang Xu's point of view.

After a short pause, Wang Xu gestured to change to the next slide. The picture showed a comparison of domestic and foreign software sales. Various categories and industries were all information that Wang Xu had worked hard to collect.

The contrasts are shocking.

Not all of the leaders here are talking to each other, and many of them don’t know much about this aspect. Even if they are talking to each other, they rarely see so much intuitive comparative data, and they can’t help but be shocked.

Wang Xu calmed down a little, signaled for the next section, and started his explanation again.

“In addition, in our country, many leaders take it for granted that the software is given to you and it’s your problem if you can’t use it. This is a cognitive problem, and it is an illogical and unreasonable behavior.

I won’t go into details. I believe all leaders will have this understanding. This phenomenon is very serious in our country and needs further publicity.

I can say it very responsibly, even though I wrote the initial code of many software and designed the system, I still don’t know how to use it.

This is because a large number of them are very professional and special products, such as fluid mechanics calculation products. I have written various functions based on various formulas and allow users to do many operations, but I have no idea how to use this thing. .

So, I can write it out, but I really can’t use it.

I don’t know how to do it. If you ask someone who has never been exposed to these things to use it, it’s probably normal that he doesn’t know how to use it.

But I've heard stories like this more than once, and it's sad.

I hope all leaders will pay attention to it. The promotion of new things requires good training and resources. The difficulty of learning these software products is not small.

And this leads to the third business model that has emerged overseas, training and certification.

At present, some people on GIT have begun to write certain types of professional books to analyze certain products and programs. Some people have simply launched training courses. There are already more than 100 people counted, and the growth is even faster, even more than before. Two business models.

We are the initiators of GIT and the largest contributor to projects on GIT, but we are still satisfied with making a little money as mercenaries.

Small money has to be earned, but big money is indispensable. Publish books and start courses. The most important thing is to provide professional certification services, explore product content, provide examination and assessment services, and collect certification fees.

Here is a list of Novell’s training and examination prices for certified engineers.

This is their company’s annual certification revenue.

This is from Oracle, this is from Microsoft.

In GIT, there are network service certification, Java language level certification, C # language level certification, database service certification, senior database engineer certification, and many more, I will not list them one by one.

These are like gold mines. People all over the world are digging them, but we ourselves are silent. To be honest, I feel bad. "

——

(See you tomorrow)