Chinese entertainment for engineering students

When Wang Xu learned about what happened in Magic City, he was drinking tea at Senior Brother Yuzhuo's place. There had been a lot of orders to change the sound system recently, and Senior Brother Yuzhuo planned to do a big job.

Recently, Brother Yuzhuo asked someone to redesign some circuits and match them with the speakers. Wang Xu is here today to take a look and do some debugging.

The main reason is that the ones at the Agricultural Exhibition Hall are a bit expensive, which scares away many theaters that want to renovate.

Wang Xu has always provided technical support. Senior Brother Yuzhuo rarely bothered him, so he came over quickly and finished it as soon as possible.

Although surround sound has taken shape in this era, and standards such as Dolby and DTS have also been introduced, such technology is still very expensive, and audio equipment that can successfully decode such a format is still expensive.

The explosive growth of various blockbusters in China in recent years is closely related to these technological advances. A more wonderful viewing experience has brought users back to the cinema, and there has been a generational gap in the viewing experience between movies and TV.

This is also an important reason why Wang Xu introduced these things to China in advance. Pirated movies cannot achieve such a viewing experience in any case. Later movies are becoming more popular again, and China’s box office is increasing day by day, so is the improvement of this movie viewing experience. is an important reason.

Without the movie-watching revolution brought about by the introduction of new technologies, the conversion from VCD to DVD, and the craziness of online piracy, nothing could stop the explosive growth of Huaxia Cinemas.

Wang Xu bypassed the expensive foreign dedicated decoding chips. Theater equipment did not need to be so compact at all, so Wang Xu directly used a simplified workstation to decode audio in these digital formats. In the absence of imported dedicated chips, Perfect digital decoding operation is also achieved.

Coupled with a specially designed power amplifier and sound system, it achieves very ideal movie sound effects, basically achieving a balance between price and performance.

The special chip has actually been entrusted to Liu Weiping and his Digital Research Institute to work on it.

They set up a company that not only undertakes chip design, but also commercializes EDA on GIT open source products. Wang Xu doesn't know the results. He only knows that various IT companies in the imperial capital have been trying hard to grab people recently. There are programmers and The monthly salary of electronic engineers has almost doubled.

However, given their strength, the basic drawings and ideas were provided by Wang Xu. This thing was originally a small component of the camera, where the audio codec was integrated.

It's just that these things are too complicated, and it is impossible for Wang Xu to copy out the specific contents. He doesn't have the time, so he can only copy out the basic principles and requirements, and then let others design the details.

By this time, the complexity of electronic equipment has exceeded the scope of one person's work. Unless the data can be exported directly from the system, it is impossible to perform a simple copy operation. This is the case for almost all electronic product chips. .

But this is not an unsolvable problem. If you can't do it yourself, then you can find someone to study it. Now you are not like before when you can't even get out hundreds of thousands. If you throw in millions, the current digital head research institutes are all You have to call me daddy.

At the same time, it can also train domestic chip research talents, killing two birds with one stone, isn't it beautiful? Didn't you see that both the Department of Electronics and the Department of Automation have opened chip design majors? This is to seize the right to speak in the field of future chip design.

Moreover, this kind of chip is not only used here. This kind of universal audio decoding chip can be used in computer sound cards, cameras, recorders, CD players, VCD players, MP3, MP4, etc. The market can be said to be huge. side.

Oh, by the way, the MPEG2 decoding chip is also under development. Wang Xu doesn’t care whether piracy will spread everywhere in the future. If he doesn’t do it himself, Chou Country will do it.

This kind of system is actually an integrated system, and it is a product that needs to be promoted on a large scale. Naturally, the price cannot be set high. It is best to rush into the market at a low price. This is what he did at Sitong back then.

Brother Yuzhuo didn't even have the nerve to use the Dynasty series trademark. Instead, he gave it a foreign name, Dynasty, and sold it everywhere as the name of a professional cinema system.

Well, these days, a foreign name is easy to sell, but Senior Brother Yuzhuo is not that rigid. It doesn’t matter if it’s a black cat or a white cat, as long as it catches mice, it’s a good cat.

In this system, in addition to movie projectors, which are still being developed, imported products are currently being used instead. Oh, by the way, there are also screens that are not of good quality at home and need to be imported. Although this thing is inconspicuous, it requires the foundation of a large chemical industry. Whether it is paint or curtains, our quality is not as good as others.

As for other parts, not only the sound system, but also the sound-absorbing wall design, chair layout, sound arrangement, lighting, etc. are all independently designed and produced or purchased domestic products.

This is the most suitable model for large-scale promotion, and it is also advocated by Wang Xu. Design a sample and then replicate it on a large scale to form a cost effect, and it can be spread across the country in a few years.

Brother Yuzhuo also made some of the special standards they used open source on GIT. At least the post-production system sold by Wang Xu can support these new cinema-level standards.

As for production, Brother Yuzhuo was just a small factory. There was no work at the beginning and he did everything. Now that overseas high-end audio and recording studio orders are overwhelmed, it is impossible to produce these mid-range products.

Therefore, even speakers, power amplifiers and other electronic equipment are manufactured by Zhou Feng's family's Yuanzhou Factory.

Even for mid-level movies, in this era, after such advanced transformation, theaters in China that can play DTS film sources are still very rare.

The vast majority of Chinese people have never even heard of such technology. In the eyes of Senior Brother Yuzhuo, there is a huge gap in the market with great potential.

Why don't ordinary people like to watch movies? Senior Brother Yuzhuo doesn't think so. Are video halls cheap? It costs a lot of money to watch it for one night, and it’s not a group of people. Moreover, can you go to that kind of place with a girl?

The key is not to use a movie theater, but the small hall model is very good. Nowadays, movie theaters are all halls, with hundreds of people sitting in one seat. As a result, falling in love is like holding a conference, and you are embarrassed to touch your little hands.

At this time, people didn’t have that idea, and there weren’t that many movies to show. It was only after Brother Yuzhuo’s persuasion that the Agricultural Exhibition Hall was built into a 130- to 150-seat theater with staggered screening times, making it a new model of cinema.

This led to the fact that the 1990s were the most lacking place for romance, and you had to behave yourself while watching movies.

You said, divide it into small rooms for dozens of people and create a couple's seat. Wouldn't it be delicious? It is said that there are also beds with beds overseas. I dare not do this, but it is okay to get a love seat sofa.

Is it really expensive to charge 30 yuan for two people for such a configuration? It would be quite affordable to sell soda, snacks, skewers, chicken feet and the like for ten yuan. Then get some flowers, cards, milk tea, coffee and the like. It wouldn't be difficult to make another twenty yuan, right? The income of the small hall will increase now.

The reason why the box office is declining is not because of the poor movie theater facilities nowadays. Watching a movie is not as effective as piracy, and the price is still so expensive. Of course people can't bear it. How could it be that people don’t like to watch movies? If you improve the service and lower the price, you won’t make the same money using other things.

We were so poor in the 1980s that for just 10 cents a ticket, Shaolin Temple could sell 100 million at the box office.

Nowadays, if you pay 5 yuan or 10 yuan for a ticket and you still don’t make any money, you can only say that either the film is too bad or the environment is too inferior, there is no other problem.

As for promotion, this is not a problem. Senior Brother Yuzhuo took care of this when he was at Sitong, but Wang Xu kept telling him not to be tired. The product was too high-end, so the previous promotion team did not bring it over.

Since we need to get theater equipment now, we just need to gather the team and spread it across the country. By the way, the theater chain will be organized, and it can also help Wang Xu solve some worries. It will do more than one thing with one stone. This business, Can do it.

What? There is no policy, what kind of policy do we need? Let’s get started first and then talk about it. Can I open a high-end video hall? Do the offensive and defensive alliances understand? Besides, after all, the Eastern Four Kings and Two Kings still need policies?

Just kidding, of course he needs it. Isn’t this a good opportunity? China Film is torturing my movie, so I want the right to open a theater chain. Wang Xu didn’t say it directly. He just complained when chatting with Director Jiang. After thinking about it for a moment, he said, it would be better to set up a small cinema chain on his own.

Each city has a few movie theaters, which are not large in scale. If they have a license, we will show new movies. If we don’t have a license, we will show old movies. There are second-run movie theaters overseas. For small movie theaters like this, the policy will be improved in the future. Upscale places are coming up.

Let’s go straight to second-run theaters and art theaters, and we can still make money. As long as the house is yours, it’s a business of making money while you’re there.

While Wang Xu was debugging the circuit, he casually chatted with Brother Yuzhuo about the cinema. After going through all his ideas, the cinema affairs were almost settled.

Why is Senior Brother Yuzhuo so eager to do this? It's not about money. Making money is too easy and too fast.

Brother Yuzhuo can be said to be very busy in the second half of this year, flying around the world frequently. His exhibition promotion policy has been very effective. Dynasty Laboratory's profit this year may exceed 20 million US dollars.

He didn't have any special plans for next year. It was impossible to allocate such a large sum of money to dividends, and he couldn't find anything to invest in. So he followed Wang Xu's entertainment ideas and decided to open a theater chain. .

What, you said a hair dryer? How much does it cost? It doesn’t take much effort at all. Brother Yuzhuo is discussing buying another factory nearby to produce high-end hair dryers.

798 has been going downhill in the past two years. It has obviously obtained the production technology of new transistors, but the main factory is still doing well, while a large number of branch factories are slowly failing, with overstaffing and declining efficiency.

Since it doesn’t work anymore, then sell it. 798 is planning to lose weight, so there is no problem in selling it to Wang Xu. Oh, Wang Fei’s is also fine.

Speaking of which, Wang Fei's three companies have all made a lot of money this year, but only a small amount of that money will be used as dividends, and most of it will be reserved for business development.

Wang Jinghua's path is almost complete, and she will expand aggressively next year. TV series, variety shows, movies, music, and art festivals have all been planned. She plans to go big.

The main reason is that she is also a little anxious. Wang Xu also persuaded him. Yes, she is the appointed leader, but now the two who came later than her have been sold overseas. In addition to Wang Xu's overseas business and For a movie, that's really lackluster.

But Wang Xu feels that the more stable his place is, the better, and there is no need to pay too much attention to it. The entertainment side is not the part that Wang Xu uses to make money. He puts the management rights of Wang Chao Clothing under Wang Jinghua in order to balance everyone in the future. mentality.

After all, entertainment and media are not suitable for getting too big, especially in China, where they are particularly trouble-making, and he is not God’s chosen one.

The explosive growth of Wangchao Clothing operated by Tang Yun has greatly boosted her ambitions.

Tang Yun recently acquired several small designer brands in Italy and France, and also registered their own studios for several designers who returned from China, referring to Wang Chao's studio model for operation and management.

She has registered an Italian brand and a French brand. She plans to do fast fashion as Wang Xu said. However, the main battlefield for this will be in Europe, not China. She plans to fully expand her European business starting next year. .

As for the Huaxia part, it will continue to maintain its luxury and high-end image, but it will not expand too much. Huaxia is expanding its production capacity. Now Tang Yun has figured out the twists and turns of the clothing industry.

She plans to establish a garment factory in Suzhou and support some OEM companies, using her own corporate standards. This is why Wang Xu started standardizing from the beginning.

In fact, there was no need for it at that time, but in just two years, Tang Yun had used this set of things. Who would have thought that this was a little girl who was only 20 years old.

In the Paris and Milan Fashion Weeks from February to March next year, not only Wangchao clothing will appear, but several of its designer brands will also participate. Let’s see the effect.

Wang Xu felt that this girl was the kind of person with great luck. Everything she did went smoothly, and noble people helped her wherever she went. This invitation to Paris Fashion Week and Milan Fashion Week was introduced by a woman she met when she was looking for a store in Paris, and it was done with almost no effort.

Wang Xu even had a feeling that this girl was the protagonist of the script. Her life experience was simply a model of counterattack, and her growth rate was even more astonishing.

Apart from anything else, with her academic ability, she was actually a beer girl who dropped out of school and never even went to high school two years ago.

Is she the kind of sadistic heroine who gets lucky after turning over? Based on her experience, if she hadn't met Wang Xu, huh, ha, it's really not impossible.

Well, this must be Wang Xu's wild imagination. In broad daylight and the world is clear, how can there be so many monsters and monsters? Bah.

This year, the young couple made a lot of money overseas. They sold more than 20 million records around the world, and each record can earn almost 2 US dollars, which is 40 million. After deducting the points given to the agent, there are still some Operating costs, this amount alone, leaves almost 30 million US dollars.

Wang Fei once again easily exceeded 100 million, and this does not include her various endorsement fees. To be honest, the endorsement of a top personality is really not as profitable as selling records.

And Wang Xu didn't give in too much. He earned almost 10 million US dollars just from selling photo albums. He worked for a few days, changed dozens of sets of clothes, and took hundreds of photos.

No, that girl's clothing book has been priced at 5 million, and he hasn't let go yet. Women's clothing, what a sacrifice, you have to pay more.

All in all, it's almost over 100 million U.S. dollars, which is almost 1 billion when converted into RMB.

I don’t know what to do when I get it back. It would be nice to buy some houses and open a movie theater. There is no need to keep a lot of cash in the account.

He doesn't plan to compete with the existing theater chains and theaters. He can get a set of slightly lower-end projection equipment with higher integration and try to get the price to about 100,000. The effect will definitely be better than the current one. The old cinema is better, but the Bi Nong Exhibition Hall is definitely inferior.

The projectors in the Agricultural Exhibition Hall are all imported, and the brightness is high enough to have enough details. This is the primary factor in the movie-watching experience, but such a set of projection equipment alone costs more than 200,000 yuan.

However, Brother Yuzhuo is also working on the equipment that was entrusted to him. The core equipment is a high-brightness LED tri-color lamp, which uses high-brightness three-color lamp beads as the light source. The current problem is that the power is not very good, and the brightness is also not very good. Compared with Imported xenon lamp projectors seem almost meaningless.

However, if it is a small hall, then it is not a big problem. The small hall of the agricultural exhibition hall also has more than 100 seats. Let's get 50 seats. If the distance is closer, won't the brightness go up? This thing cannot be regarded as a high-end product. It's mid-level at best, but the price has really come down.

The birth of this thing has little to do with Wang Xu. It is the result of follow-up research in the Electronics Department. This is the technology obtained by 798. It has high power and high brightness. Although it is not as bright as xenon lamps, it is comparable to halogen lamps and the like. Much brighter.

The disadvantage is that the price is a bit expensive, of course this is Wang Xu's opinion. This thing costs almost more than 200 yuan each, which is indeed expensive compared to the lamp beads in later generations that only cost a few cents each.

But in the eyes of others, compared with the imported xenon bulbs that cost thousands or tens of thousands today, it is as cheap as free.

This is why Brother Yuzhuo is confident that he can reduce the price of the projector to tens of thousands of yuan, plus a better set of speakers worth tens of thousands of yuan, other lights, seats, sound insulation and other decorations.

We also need an imported screen. The effect of this thing made in China is much worse. It can only be imported and the price is tens of thousands. Things that cannot be produced domestically are priced at this price, which is more expensive than Wang Xu’s projector. These things are the pearls in the industrial crown, waiting for the Chinese people to pick them up one by one.

Such a system plus the purchase of a shop of about 50 square meters can be purchased for up to 300,000 yuan even in the Magic City, and it is even cheaper in other places.

Assuming there are 50 people in a cinema, 30% attendance, and 5 shows a day, the annual box office revenue is about 270,000 yuan. It takes two years to recover the capital and earn a house. This business has been done well.

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(See you tomorrow. Those who hurried slowly, finally caught up. Rejoice.)