Chip Tycoon Reborn

Chase and Qiang Sheng broke up on bad terms because Kurtz, the president of Chase China, was unwilling to commit endless investment to Braylen.

In his opinion, the optical industry is just one of Chase's many businesses. Although it is a pity to let it go, it is better to stop it in time than to invest endlessly.

Kurtz has already made calculations. Even if he fights to the end, he can get at most 30 to 40% of the share, which is still 30 to 40% shared with Qiang Sheng. Kurtz believes that such a small share of the market is not worth it.

So invest.

Of course, it's not worth it, but it doesn't mean Kurtz will give up because of this. This is even an important reason why he wants to break up with Qiang Sheng on bad terms. He plans to go it alone.

Because Kurtz also agreed with Lister's analysis, he also believed that the sunglasses had also spent a lot of money to compete with him for the market, and maybe they had reached their limit now. But it was precisely because of this that Kurtz went beyond

I think I should stop at this time.

It is not just a simple calculation of investment returns, but also an understanding of the character of a multinational tycoon like Brylon.

Invest huge sums of money in various marketing to monopolize the market, and then harvest the market to make book profits.

This is basically the routine of any multinational company. If you invest a lot of money, you must do the same in order to make up for the book losses. Kurtz believes that even if it were him or Chase, he would still not be able to escape from this cycle.

So the best way to quickly harvest the market and make book profits is to increase prices.

Anyway, those who monopolize the market have pricing power, and raising prices is the most direct and effective method of harvesting. This is also a trick that has been tried and tested all over the world. Kurtz's active avoidance is to let Braylen judge that he has won the competition and in fact monopolized the market, and then

The price increases and harvesting begins.

Of course, no matter how you actually monopolize the market, as long as you increase the price, it will inevitably cause resentment in the market, and this is Kurtz's opportunity.

Kurtz believes that once the price of sunglasses starts to increase, about ten points of share will be lost. If he contributes to the situation behind the scenes, he may be able to increase this share to about twenty points.

Isn't it more worthwhile to get back ten to twenty points of share so effortlessly than to go head-on with Braylen with Qiang Sheng?

Not only Kurtz had such a plan, but Liszt also had such a plan.

Although Liszt is very active in joining forces with Kurtz to compete with Sunglasses Bralen, it does not mean that Liszt is determined to pursue this path. On the contrary, Liszt has already thought about waiting for the price of sunglasses to rise.

When prices are harvesting the market, oneself take action to seize the share lost by the other party due to price increases.

Just like this, after Kurtz rejected the continued alliance, Liszt simply turned around and left.

Regardless of Kurtz or Lister, they continued to convene middle-level meetings to discuss the response plan after the price increase of sunglasses. They even hired someone to write a critical draft and exposed the collusion between sunglasses and Braylon.

A fly camp and a dog dog.

It can be said that both companies are gearing up and waiting for Braylon to start the wave of price increases.

However, when the advertisement for Sunshine Fashion Glasses was launched and the advertisement was placed during the 16-year-old season, their glasses suddenly broke.

What's going on? Sunglasses and Braylen actually don't plan to raise prices, but instead launch high-end new products to capture the market?

Farke! This is impossible!

This result made both Kurtz and Lister very crazy, and they felt the pressure on their faces.

You must know that all their preparations are based on increasing the price of sunglasses. If the other party does not increase the price now, not only does it mean that all their previous preparations have been in vain, but the other party will not only not lose its share, but may continue to expand its share.

This is absolutely unacceptable to Chase and Qiangsheng.

It is true that glasses are only a part of all their businesses, but it does not mean that they do not want the high profits of the glasses market. Especially compared to other optical products such as telescopes, microscopes, camera lenses, etc., glasses are the best place to gain a foothold and the fastest money.

of.

When they first saw the advertisement on TV, their hearts skipped a beat, and then they saw the news about the long queues at Braylon Optical Store and the controversy caused by Sunshine Fashion Glasses, and they still had the last bit of hope in their hearts.

There was a glimmer of hope, but when they went to Braylen Optical Shop in person and saw the long queue with their own eyes, they felt numb.

Damn it! Is this what Douglas is capable of? He had already guessed that we were planning on raising prices, so he forced the price increase plan that was the easiest to capture the market and adopted the method of launching new products.

But is this still Douglas? How can he have such a mind? Moreover, they have never seen this kind of sunshine fashion glasses anywhere, and Braylon does not have this type of glasses abroad!

"Where did this bullshit come from?" Kurtz and Lister both yelled angrily in the street.

But then they all thought of an incredible fact, so the two presidents immediately exchanged calls.

"I think we may have made an important mistake."

"The sunglasses are probably based on the Ninghai Optical Instrument Factory. It was the Chinese factory director there who was responsible for all this, not Doug who dug into the ground!"

"I should have thought earlier that Douglas is a fool. There is no way he has such skill and vision!"

Both presidents regretted it. They originally thought that the joint venture between Braylon and Sunglasses should be dominated by foreign investment. Whether it was their Chase Qiang Sheng or other joint ventures, they basically had this configuration, and they took it for granted.

The Sunglasses joint venture will definitely be dominated by Braylon.

But they never imagined that there was such a powerful director hiding in the instrument factory that was on the verge of bankruptcy, and that he had the ability to snatch the right to speak from Braylen.

Not only did Douglas cooperate with their actions, but they also took the lead in a life-or-death matter such as Braylon's expansion of market share. This was simply unbelievable.

"Doug! He is just a burrowing Doug! He has lost the dignity and pride of us McCracken men and actually obeyed the command of a Chinese. This is a shame for our country and nation!"

Lister cursed Douglass on the phone.

Kurtz also believed that Douglas had lost face to their foreign investors, but compared to such inconsequential matters, he believed that finding ways to restore the crisis was the key.

"We can't let them go on like this, otherwise we will really lose the glasses market," Kurtz said.

Liszt was also dissatisfied with Kurtz's hindsight: "What can we do? I have told you long ago that we have to unite and fight them to the end. You don't listen. Now what do you say?"

"I'm afraid... we can only make a last-ditch effort!" Kurtz said through gritted teeth.

new