Chong Sheng 1977Nian Cong Zhi Qing Kai Shi

"I know this is not something that can be accomplished overnight, and I don't expect to build a brand in a year or two. You can take your time, don't be impatient, you can have some signs in three years, and you can get the brand out in five years.

Fifteen years later, I will be satisfied if I can occupy a certain position in the world.

Twenty years later, it is enough to be able to wrestle with those top luxury brands and not be easily defeated.

Rest assured, I will not set unrealistic tasks and goals for you. "

The establishment of an internationally renowned brand can only be achieved in a few years. Popularity has to be established little by little, one city after another is conquered, and one country is occupied one country after another.

The overnight fame of opportunism is rootless duckweed, which is easy to rise and falls quickly.

"Nan Sheng, the OEM business lacks core technology and core competitiveness. As long as the capital is sufficient, others can easily imitate our model.

Just like the plastic flower industry in the 1950s, the clothing processing in the 1960s, and the electronic processing in the 1970s in Hong Kong; when a family starts up, those who follow the trend will immediately enter the market to grab food, and finally fall into vicious competition, and only survive a few Home.

Vicious competition is a problem that we swallowtail butterflies must face.

When our factory is so large that there are tens of thousands of employees, or even hundreds of thousands of employees, if there is no business for a month or two, all our previous profits will be swallowed up. "

Nan Yi nodded and said: "Secretary Zheng, very good. You can think of these problems now, which shows that you have considered very long-term. Actually, I have thought of these too. Let me tell you about the solutions that I think are feasible."

"Appreciate further details."

"First, the employment system.

With the increase in the size of the swallowtail butterfly, the management personnel of the factory must be directly affiliated to the factory, and another thousand to thousands of front-line workers who are directly affiliated to the factory must be retained.

These people belong to the swallowtail butterfly system and enjoy the high benefits we have formulated; wages, bonuses, insurance, maternity leave, vacation time beyond the labor law, etc.

These people are our swallowtail butterflies' own people, and they should be treated preferentially, very preferentially. Of course, for them, to select the best from the best, they have to be the best talents.

Except for our own people, the front-line workers of Swallowtail Butterfly are not our own people, but outsourced personnel. "

"Nansheng, you mean labor dispatch?"

"right."

"However, labor dispatch is profitable. Companies that send workers over will definitely earn a difference in headcount. The labor cost we need to pay will be very high."

"You should have heard the word SweatShop, right?"

Zheng Wenqi nodded, "Of course, it was first proposed in 1867 in the Kingdom of Yi, and it translates to sweatshops."

"Yes, sweatshop. In the future, we will serve high-end international famous brands. If we get into a scandal, it will have a great impact on the brand.

And terms like exploitation and sweatshops are like honey to journalists. Once they smell it, they will definitely follow it and bite it.

With less competition at the beginning, we can offer higher wages to front-line workers, so that their income will appear higher, and they will not think our high requirements and high working hours are unreasonable.

But as the competition intensifies and the overall income level of society increases, their income will not be so abrupt.

At that time, our high requirements and high working hours will become unreasonable, and we will also change from a conscience factory to a sweatshop, and a public relations crisis will come.

The brands we serve may terminate the contract with us for the sake of their own brand influence, putting us in crisis. "

"Nansheng, what do you mean, we give our workers high salaries and benefits, and make a sample; then, the main workers come in through labor dispatch, so that we have an excuse to prevaricate?"

"It's not just for this reason. The longer the worker's working life, the higher the labor cost we need to pay. Their salary cannot remain unchanged. We must increase their salary proportionally according to their service years. .

If the wages of 100,000 workers are raised at the same time, and the salary is increased by 5 yuan a month, it will be 6 million yuan a year. Increment again in the coming year, so instead of just adding 5 yuan, it will become 10 yuan, and the next year may need 20 yuan.

In three years, our annual cost expenditure will increase by 42 million. The longer the time, the higher our expenditure ratio will be. Sooner or later, it will be so high that we can't afford it, so high that our profits will be compressed to nothing.

At that time, even if the swallowtail butterfly's annual turnover is hundreds of billions, our profit may not be hundreds of millions, and even... we will lose money and make money. "

Nan Yi paused for a moment, then continued: "Besides, Secretary Zheng, in the current situation in the country, it must be someone who can make manpower dispatch abroad. It will not be wrong to have a good relationship with them."

Zheng Wenqi pondered for a while who could start manpower dispatching, and soon, she figured it out.

"Nansheng, I'm just worried that there will be a catastrophe in the future."

"Today is cruel, tomorrow is cruel, and the day after tomorrow it will become cruel. Running a business is like walking a high-altitude tightrope. We must first ensure that we are qualified to stand on the tightrope. The rest can only be left to the soldiers who will block the water and come to the soil later.

Known, unknown, controllable, and uncontrollable troubles will come one after another. Nanyi is a cheap name, and so are you, Zheng Wenqi. Man Han Quan Banquet will not reserve a seat for us.

What we have to do is to pick the freshest leftovers from the trash can to feed ourselves, accumulate strength, and wait for one day to soar into the sky, fly out of the trash can, and let us roam the world.

Secretary Zheng, it will be very hard work for you to be the land reclamation cow of the swallowtail butterfly, but I guarantee that you will get more rewards than you expected, and your efforts will be more than worth the money. "

"Thank you very much, Nan Sheng, I will definitely do my best."

"It's fine to do your best, work has to be done, and you have to take care of your body." Nanyi waved his hand and said, "Go to the workshop and then go to the workers' cafeteria."

"Nan Sheng, this way please."

The Swallowtail Butterfly Garment Factory is not very large, with a total area of ​​about 1,200 square meters, surrounded by a yard.

The main building is a four-story factory building covering an area of ​​500 square meters. The first floor is temporarily idle, the second floor is a dormitory, and there is a small office area with only two offices; Zheng Wenqi has an independent office, and the other office is under the other Factory clerk.

The third and fourth floors are production workshops, the third floor has been saturated, and the fourth floor has not yet been used.

On the left side of the yard is a one-story warehouse, where finished garments are stored for easy transportation; on the right side is a relatively simple canteen, which charges a fee, and each worker has a monthly meal allowance.

As long as they don't eat big fish and meat, the meal supplements given to them are enough to eat from the beginning of the month to the end of the month.

"Secretary Zheng, oh, no, Mr. Zheng, when it's time for meals, order a dish that the workers often order, and then stir-fry a small stir-fry to your office."

Nan Yi visited the cafeteria and said this to Zheng Wenqi.