Chong Sheng 1977Nian Cong Zhi Qing Kai Shi

New York.

Adler Manor, basketball court, Nan Youqiong held a basketball with his index finger, stared at the mobile screen not far away, and hummed softly, "The tea made by Dad has a taste called home, Lu Yu The tea I made, I heard that both fame and wealth are taken.”

On the mobile screen, it is divided into several windows, and each window shows a senior executive of the Nanshi system, the important representatives of the strategy group, the agricultural group, the financial group, Shennong Nanliang, and Lu Yu Tea Industry. He was listening to Wentlin, the president of Shepherd Coffee under Lu Yu Tea Industry, talking eloquently.

"Shepherd made mistakes in his work. In the past, we only focused on the mid-to-high-end coffee market, which gave Green Mountain Coffee room to grow. In 1998, Stiller of Green Mountain Coffee made a decision to close all its retail coffee shops and transfer The bow cooperates with wholesalers.

Stiller, who is well versed in the principle that channels are king, has his eyes on ExxonMobil gas stations and Stop\u0026amp;amp;Shop convenience stores, customers who have been ignored by the big-name coffee manufacturers within the Shepherd.

In 2001, Green Mountain finally convinced ExxonMobil that getting his coffee into its network would improve the quality of coffee in its convenience stores and bring them more customers, beating out 11 other coffee companies to sign with them. A five-year contract.

Exxon Mobil provided 1,600 convenience stores and guaranteed Green Mountain’s dominance in the field within five years; in December 2003, Stop\u0026amp;amp;Shop convenience stores put Green Mountain in more than 300 stores. Mountain Coffee.

Before entering these channels, Stiller did something that would have a major impact on the future in advance in 1998: investing in Keurig, which produces single-cup coffee machines and K-cups, and becoming its first partner.

Initially, Stiller’s partnership with Krieger was just to produce K-cups of coffee at ExxonMobil gas stations and Stop\u0026amp;Shop convenience stores in its own factory, and then pay Krieger an interest based on the sales volume gold.

In June last year, Green Mountain Coffee acquired two-thirds of the previous year's revenue, or US$104.3 million, to acquire all the shares of the former partner and obtain its coffee machine and K-cup business. After the acquisition, Stiller locked in the single-cup coffee machine market and divided the business into two major segments: Green Mountain Coffee and Keurig coffee machines.

The Green Mountain coffee business follows much the same business model as other coffee companies, the Keurig machine mimics the Gillette 'razor/razor blade' model, sells the Keurig machine into the office at a loss, and sells K-cups of coffee gain profit.

And now, Keurig Coffee Machines has updated its business model by allowing other coffee, tea or hot cocoa makers to use K-cups on Keurig machines in exchange for paying Green Mountain a royalty for it.

This move makes K-cup include beverages other than coffee into its own system. More and more beverage manufacturers are trying to get their products into the K-cup market. K-cup has the potential to grow into Tetra Pak packaging. "

"The K-cup premium standard that Green Mountain charges?" Nan Youqiong asked.

Wentling replied, "$0.064 a cup."

"This year?"

"So far, a total of about 300 million."

"19.2 million US dollars, good business." Nan Youqiong chewed, motioning Wentling to continue.

At the beginning, Nanyi set a basic strategy for Shepherd Coffee: in a relatively concealed way, to achieve a monopoly level of discourse power in the coffee field.

The tone is set in this way, and Shepherd Coffee also does the same. Since its establishment in 1988, Shepherd has not only developed its own coffee plantation, but also developed its own brand SoulCoffee. At the same time, it has entrusted Agricultural Holdings to invest in many coffee brands. Speaking of some well-known coffee brands in the world, all the shepherds can buy shares.

In addition, the Asian milk tea that was separated from Yaqing Company, the CoolTea milk tea chain brand that Lu Yu Tea has expanded globally outside of China, and the Samba cocoa brand mainly developed in Brazil have also been placed under Shepherd's banner.

Compared with Lu Yu Tea Industry Corporation, which has been focusing on the tea market, the shepherd subsidiary is a bit too large. This is related to the potential market. Coffee can be sold anywhere in the world, but the market for tea is very limited. Can't compare to coffee at all.

The world's three major beverages tea, coffee, and cocoa, and Lu Yu's tea industry have all been involved. Compared with coffee, the most energy is spent on coffee, planting, distribution, sales terminals, bulk futures, research and development, all aspects of coffee, shepherd Everyone has a plan.

The history of coffee is very long, from the period when coffee was classified as wine, called Islamic wine or Arabic wine, to the spread of this kind of wine in Europe, the cumulative accumulation of events in more than ten centuries has created a It's popular all over the world.

Among them, the most critical "Boston Tea Party" completely integrated coffee into the diet structure of a large part of Westerners. Coffee can be used instead of soup for breakfast, lunch and dinner. Drinking coffee can be more than drinking water. Coffee It has completely become a necessity.

It is just needed and does not have too many constraints like food. Although the profit is not amazing, it is still rich. Coffee can be said to be a very important contribution to Shepherd, Lu Yu Tea, Shennong Nanliang, or Nanshi. It is an important industry that generates profits continuously, just like a cash cow, and it is a cash milk that can always exist as long as the earth's environment does not undergo major changes and people's diet structure is drastically changed.

Nan Yi has to think about his son and grandson. As the second generation of the Nan family, Nan Youqiong also needs to think about his son and grandson. The coffee industry has a good heritage and can be passed down from generation to generation. .

The industry used to pass on does not need to be fast, but it needs to be steady. Nan Youqiong does not feel disobedient about the "mistakes" mentioned by Wendling. He is very clear that the shepherd has been going steadily in the past 20 years.

"Green Mountain's innovative technology of K cups, packaging lines and coffee machines has applied for 32 patents in the United States and 69 patents worldwide. Not long ago, we just conducted a questionnaire survey, and more than 80% of Cree Gee coffee machine users said they would strongly recommend it to their friends, and more than 25% of users have given it as a gift.

Scarlett Fund, Pan-American Holdings, Fortune Weekly and other institutions unanimously recognized Green Mountain Coffee as the second fastest growing company in the world. "

"So?" Nan Youqiong fiddled with his fingers, and the basketball fell to the ground and bounced a few times, "Bessel, why have I never seen the names of Green Mountain Coffee and Keurig in previous reports?"

"Boss, the strategy team has not received any reports about these two companies." Besil replied.

"Finance team?"

"The financial team has received investment review reports from two companies. Because the asking prices of the two companies are too high, the risk control has not passed."

Nan Youqiong spread his hands, "I want to read the minutes after the meeting."

"OK."

"Wentling, your thoughts."

"Take a stake in Green Mountain Coffee and learn from its model to develop K-cup soymilk business in China and K-cup cocoa business in Brazil." Wendling said cleanly.

"It's a good idea. Soymilk is in China, and cocoa is in Brazil. Both have very large demand markets. The K-cup model should be very easy to replicate in Brazil, but the situation in Huaguo is quite special. When making market positioning, We must pay attention to the sweet and salty competition of soy milk, as well as the long working hours of white-collar and blue-collar workers, and pay attention to the way they solve breakfast, "

"OK."

After the meeting, Nan Youqiong asked Mary, "Has PaPa's team been transferred?"

Because he ignored the time difference N times, he called Nanyi at an inappropriate time. Nanyouqiong has been scolded by Nanyi several times. Now he has learned how to be good. Before making a call, he will find out which time zone Nanyi is in.

"France."

...

In order to show respect to Gong Xue, Nanyi did not use the time planning method, and took time to do other things. On the first day, he went through the registration of Xueji, stayed in Paris for one night, and went to a headhunting company on the second day. It's just for Xueji to find a suitable head - someone who is an overseas Chinese living in France or who has become a French Chinese not long ago. Needless to say, Nanyi has always been superstitious about education and experience.

After dealing with the matter, it has come to the afternoon, and Nanyi seizes the time to drive to Bordeaux.

A four-bedroom B\u0026B in the old town of Bordeaux is less than 50 meters away from Burgundy Port. Nanyi only booked two bedrooms and did not pay for the entire rent. According to the terms of the B\u0026B, the owner has the right to send the other two 2 bedrooms are rented to other guests.

In doing so, Nan Yi just wanted to base the story that will happen later on a logical basis. If he booked the homestay, the stranger Gong Xue would not be able to "just happen" to live opposite him.

The B\u0026B is on Ozon Street. There is a narrow road from the main street to the door of the B\u0026B. Cars cannot enter, so we can only walk.

There was a newspaper kiosk at the intersection of the narrow road. When Nanyi passed by, he bought several newspapers and took a magazine by the way.

He could swear to God it was absolutely smooth,

A kind of courtly love was popular in the Middle Ages, which was a way of love in which a knight made a humble devotion to his mistress. These things happened in places such as Aquitaine, Provence, Champagne, and the Duchy of Burgundy. Among them, the Duchy of Burgundy The sphere of influence includes Bordeaux.

There is a saying that goes like this, if you don't know court love in your life, it's useless to call it a stallion.

Leaving the newsstand, Nan Yi slowed down. On the way, he quickly flipped through the entire magazine, and before entering the door of the hotel, he threw the magazine into the trash can.

Walking into the building door and climbing the stairs, Miao Xiaolan heard a voice from her headset. She listened for a while and said to Nanyi: "A new guest has just checked in. She is also from China; Ms. Gong No, I went to the pier early in the morning and didn’t come back.”

Nan Yi nodded, and continued to walk upstairs along the stairs.

When I entered the homestay, I saw a woman sitting on the sofa in the living room. Because of the angle of view, I could only see the back of her head, and because of the information I got before, I probably judged that the other party was the new guest of the homestay today. Before saying hello, his phone rang.

...

Next chapter morning.