Chong Sheng 1977Nian Cong Zhi Qing Kai Shi

Tomorrow.

Nanyi went to the Beijing Refrigerator Factory, and as he expected, it didn't go well.

A salesman in the supply and marketing department sent him away, let alone the factory director, even the supply and marketing section chief.

Back in his office, Nan Yi was weighing the pros and cons.

"If there is no snowflake refrigerator for sale in Asia, how much impact will it have on customer flow?"

Nan Yi's conclusion is that it has a slight impact, but it doesn't matter much. Therefore, he deleted Xuehua from the refrigerator system in Asia, and temporarily decided to promote Wanbao as the main strategy, and Rongsheng and Baiyun as assistants.

As far as refrigerators are concerned, Wanbao is the most famous. The reason why they can’t sell Snowflakes is because of the price. The cheapest refrigerator on the market is the Snowflake brand; .

Although Wanbao is well-known, it is not difficult to enter the door. When Leng Yan went to talk, she received a warm reception, and it was easy to negotiate a settlement plan.

Rongsheng is a township enterprise, raised by his stepmother, and he is discriminated against wherever he goes.

Last year, Rongsheng wanted to break into the Xidan shopping mall. The factory manager, Lao Pan, came in person, but was dismissed by a clerk with his legs crossed.

Because of this, it was very easy for Leng Yan to take down Rong Sheng.

It's just that there is something to be done about the billing period. If the sales volume is surprisingly good, for Rongsheng, the billing period of one year is unrealistic, and it can't sustain it at all.

Regarding this, Nanyi has already made some calculations in his mind. He intends to "accept" Yaqing's account period, and can regard "Yaqing's payable" as an acceptance. Yaqing allows "Yaqing's acceptance" in his hand. If the supplier transfers the acceptance to other enterprises or individuals, Yaqing will actively cooperate with the transfer of the acceptance.

Of course, not everyone can be the transferee. Genzheng Miaohong will register another subsidiary company, which is specially used to acquire the acceptances of several designated suppliers, without discount, and directly purchases at the original price.

This is actually a disguised form of reducing the payment period for suppliers.

Nanyi made it clear that he wanted to take advantage of the supplier's account period, but he never thought that Yaqing's account period would drag down the supplier.

Of course, the acceptance is not limited to those designated suppliers that can be transferred, other suppliers can actually do it, but the purchase is not at the original price, but at a discount.

If the supplier is willing to sell it with a 20% or 30% discount, Nanyi is still willing to give it a convenience.

...

Waiting for the time to enter July, Yaqing's main work is still to discuss settlement and investment.

Nanyi sent additional staff to Leng Yan and Wu Shixuan. After Ye Jing came to work, Nanyi also sent him to go outside. Not only him, but also the more leisurely people in the company were sent by Nanyi to be in charge of secondary product negotiations .

Nanyi himself is not idle. Whenever he has time, he spends time outside. There is always a basket of bread and mineral water from Yili Food Factory in the trunk of the car. It is not suitable to visit the supplier during the meal time. Hurry up.

The car stopped at the gate of a factory. Nanyi swallowed the bread in his mouth, drank two sips of water in a row, rinsed his mouth, dusted off the bread crumbs on his body, and took off the makeup mirror to look at his face. Then open the door and get out of the car.

Enter the gate of the factory, walk out of the gate after an hour and a half, start the car, and go to the next one.

Teleport, continue to teleport.

On July 8th, Nanyi teleported to the construction site in Asia, and Xia Jue, the chairman of Wangdefu Beijing branch, was with him.

"Chairman Xia, from here to there, the total length is 45.3 meters, the average depth is 8.6 meters, and nearly 389 square meters. As long as you are willing, it is the second shop of Wangdefu. Yaqing not only does not charge rent for three years, but also I will pay you two thousand yuan for research."

Nan Yi led Xia Jue to the right side of the gate of Asia, and pointed to an area in the glass wall where rough decoration was being done.

"The word 'you' is not appropriate, Vice Chairman Nan, don't forget that you are also working in Wangdefu." Xia Jue said pretending to be angry.

"Yes, yes, Chairman Xia reminded us that it's not you, but us." Nanyi apologized, and continued: "I reserved this area for Wonderford, if you don't want it, I'm going to talk to KFC and McDonald's, and just bring them in."

"Vice Chairman Nan, don't put us in the army. The business in the front store of Wangde Mansion is very good. I have planned to open another branch for a long time. This store is good, and you have given such favorable conditions. Of course I want it." As Xia Jue said, another big turning point came, "It's just that the research fee is not required. You should give us some refrigerators and color TVs."

"How many color TVs do you need for the refrigerator?" Nanyi shouted, "Chairman Xia, why don't you just chop me up and sell them, and see how many color TVs you can replace."

"Hahaha, I haven't finished talking yet, I'm not asking you to give it away for free. Yaqing Company gives you 50% off electrical tickets all over the street, and Wangdefu is your natal family. Why don't you give us a few 80% off?" Are you discounted tickets?"

Nan Yi shook his head and said, "Chairman Xia, let's talk about the research fee. If two thousand is not enough, you can add more. There is no need to mention the 20% discount. The most profitable electrical appliances do not have a 20% discount."

"Really?"

"It's really not good. The research fee is well-known, so I can report it conveniently. I don't know how to explain this electrical appliance to other people in the company at a loss." Nan Yi said awkwardly.

The 10% discount is the threshold and also the bottom line of Asia. Nanyi asked Leng Yan to be in charge of negotiating expensive commodities, and did not send her additional manpower. His purpose was to keep the cost and price as secret as possible.

The purchase price of needles and threads is 10 cents, and the gross profit can be calculated as 1000 percent, but the terminal price is 10 cents, and the final reflected price is such that consumers will not think it is expensive.

Electric appliances are different. The ex-factory price of a TV is 700 yuan, with an increase of 30%, and the terminal price is 910 yuan, which is a full 210 yuan more expensive.

If this number is known by consumers, they will not care about the cost of operation, advertising, loss, repair, etc., nor the risk of slow sales. They will only stare at the number "210", and they will only feel sorry for themselves. Paid several months of wages.

The 10% discount is the purchase price of Asia, and this caliber will be unified within Asia.

The real purchase price and gross profit are only qualified to be known by senior managers and accountants in the finance department, and they are kept secret from other personnel.

Xia Jue thought for a while and said: "Since you are in trouble, forget it, the research fee should be set at 10,000 yuan, and besides, the 10% discount ticket is not to mention that every person in Wangdefu has one, at least everyone on the third floor needs to have it." ?”

The third floor of the Wangdefuqian store is the office, Xia Jue means that the management staff want everyone to have a 10% discount ticket.

Nanyi struggled for a while, then gritted his teeth and said, "Okay, just follow Chairman Xia's wishes."

"Very good, I'll go to Yaqing Company to talk to you about Wangdefu's renting a shop in Asia Mall some other day." Xia Jue nodded and said meaningfully.

Hearing Xia Jue's words, Nanyi's teeth became a little sore.

It is not unnecessary for Nanyi to give research fees. Although Xia Jue is the chairman of Wangdefu, he cannot make major decisions by himself. He needs to ask higher authorities for instructions. Although he said just now that he has the idea of ​​opening a branch, it is not known whether this idea is firm or not. If he encounters some resistance, will he back down?

Nanyi believes that among the leaders of state-owned enterprises, there are business leaders who do not care about personal gains and losses, but only consider the future of the company. However, there is also an objective fact that the interests of the company and the interests of the business leaders are not highly integrated, and it is even possible Run in the opposite direction.

Under this objective fact, every business leader cannot be required to have courage.

The research fees and 10% discount tickets given by Nanyi can never be put into his personal pocket by Xia for his personal benefit, but they can become a booster for his personal advancement, which makes him more determined to open a branch. Things go on.

In order for things to go smoothly, Nanyi's "benefits" are enough, but who knows that Xia Jue's heart is not enough, and he will take the credit for the three-year rent exemption.

What about talking about renting a bunk another day? Xia Jue is implying that Nanyi's rent-free rent is the result of his hard work, not an olive branch that Nanyi took the initiative to throw out.

"Okay, Chairman Xia will come over one day, call me in advance, and I will pick you up at the gate."

Nanyi himself is a shareholder of Yaqing Company, and what he values ​​is the healthy growth of the company and the final profits he can obtain. He doesn't care about the false name, as long as things can go smoothly, whoever wants the false name will take it.

After seeing off Xia Jue, not long after returning to the office, Nanyi welcomed another visitor—Huang Hanzong, a part-time consultant from the TV drama production center.

"Manager Nan, I'm sorry to bother you." Huang Hanzong said politely as soon as he entered Nanyi's office.

"Consultant Huang, I am honored that you can come to my place."

Nanyi also politely invited Huang Hanzong to sit down, made him some tea, and said straight to the point after a few pleasantries: "We, Yaqing, have no business dealings with the TV drama production center, and you are here today, probably not as Huang's consultant." Bar?"

Looking back, Huang Hanzong was actually the factory director of Dongfeng TV Factory before he became a part-time consultant in the TV drama production center. Before that, he also held more important positions.

It’s just that after a special period of time, Huang Hanzong didn’t want to talk about politics, he just wanted to make money for the country quietly, so in 1979, he voluntarily went to Dongfeng TV to be the director of the factory, to be a “television King's dream.

When Huang Hanzong first took over Dongfeng TV Factory, Dongfeng's situation was very poor.

Dongfeng TV Factory produced 44,000 TV sets in eight years, and lost 11.56 million in compensation. It was a big loss-maker for state-owned enterprises in the capital area at that time.

How to turn losses into profits was the first problem facing Huang Hanzong at that time.

As a business operator, Huang Hanzong knew very well that the old management system must be reformed, the successful experience of foreign modern enterprises must be learned and used for reference, and advanced production technology must be introduced in order to revitalize Dongfeng TV Factory.

During those days, he collected information on the economic take-off of the so-called "Four Asian Tigers". , Gradually realize localization, and finally enter the international market" business ideas.

At that time, the country was in the early stage of reform, and many theoretical issues were still in the exploratory stage on how to revitalize the national industry.

Huang Hanzong's bold idea immediately attracted the attention of the leaders of relevant departments. Huang Hanzong also quickly obtained the quota of importing 200,000 TV sets through his own contacts, and successfully introduced a TV assembly production line. The first TV production line imported from abroad in China.

Advanced production technology has brought considerable economic benefits. Dongfeng TV Factory turned losses into profits that year and realized a profit of 12,523 yuan.

As a state-owned enterprise, the annual profit of only 12,523 yuan is insignificant, but its great significance lies in the fact that the policy of reform and opening up has been proved to be correct.

Dongfeng TV Factory got off to a good start, which not only excited Huang Hanzong's spirit, but also encouraged all the employees in the field, and their enthusiasm for production was greatly improved.

Under the concerted efforts, Dongfeng made a profit of 8 million in the second year, and broke through 22 million in the third year. Not only did Dongfeng get rid of the burden of long-term losses, but it also became the pillar of the local economy in the capital and became a national TV station. It is an excellent enterprise that ranks among the top in terms of output and profit in the machinery industry.

Then, nothing more.

In 1983, Huang Hanzong became a victim of the line struggle. His factory director was over. In 1984, he took a part-time job in the TV drama production center.

Even if it was a part-time job, Huang Hanzong made a big commotion.

When Huang Hanzong first arrived at the TV drama production center, the center was planning to shoot the first large-scale costume TV series "Dream of Red Mansions" in China.

If the whole crew of the crew went to the south for live shooting, it would cost a lot of money, and it would probably exceed the budget. Faced with this problem, Huang Hanzong creatively proposed the idea of ​​building a permanent real-view Grand View Garden after careful research.

Today, the Grand View Garden has not been fully built, but the crew of "Dream of Red Mansions" has already filmed in it. Some time ago, Nanyi went there for commercial shooting.

"Really not." Huang Hanzong said: "Although I have left Dongfeng TV Factory, I have been paying attention to its growth. Last year, I heard about your Yaqing Company just after it was established. Manager Nan..."

"Consultant Huang, you should just call me Xiao Nan." Nan Yi said modestly.

"Okay, Xiaonan." Huang Hanzong nodded, and continued: "I have some understanding of the planning of Asia Shopping Mall and Qinghe International Wholesale Market. The planning is very bold, and it just fills the gap in the large shopping malls and wholesale markets in the capital. I am very optimistic about their plans." prospect."

"Thank you, Consultant Huang, for your appreciation. It is a fluke that Yaqing can be successfully established. This is also thanks to the care of the municipal government and the strong support of the Haidian District Government;

The district government dispatched elite soldiers to Yaqing. With their leadership and help, I, a young boy, was able to push Yaqing in the right direction and avoid going astray. "

Before Nanyi's voice fell, Huang Hanzong frowned, "How old is the young man in front of him, and he speaks with an official accent?"

But after a while, his brows loosened again, and he sighed in his heart, "A young man in his twenties wants to open up markets abroad, and deal with a bunch of old fried dough sticks at home. How can he be so unsophisticated and careless?" Stand still."

"Xiaonan, I came here this time because I heard that your Yaqing company invites products from companies to enter your Asia mall, but I also heard that none of you have ever been to Dongfeng TV Factory. Is it because you don't like it? Kunlun card?" Huang Hanzong said.

"How could you not like it? Kunlun brand is a famous brand in the TV field." Nanyi first denied Huang Hanzong's statement, and then said: "That's right, we contact companies in order from far to near. Going north all the way from the southernmost point, Jingcheng and Tianlong are at the end.”

Nanyi was actually talking nonsense. When he and Leng Yan were analyzing electrical appliances brands, Kunlun was also in their target, but not long after, Nanyi crossed out Kunlun.

I can't afford to mess with it. There is no simple person in the Dongfeng factory. This is someone's son, that is someone's relative, and there are several who can reach the sky.

Talking about the payment period, talking about your seventh uncle and grandpa, it would be nice not to let Yaqing put tens of millions of money on Dongfeng's account first.

Besides, once Huang Hanzong left, Dongfeng is not the original Dongfeng. Nanyi is full of distrust of Kunlun brand, and Asia is responsible for the products sold. If large items such as electrical appliances are sold, the defective rate is too high. , Asia's word of mouth is over.

It is impossible, absolutely impossible to sell defective products. Nanyi will strictly control the quality of Asia, and strive to ensure that no defective products flow out of Asia.

Even, he already had in mind the idea of ​​putting on a few good shows at the gate of the Asia Mall, such as smashing defective electrical appliances and burning defective clothing, depending on the situation, he could come so many times.

At that time, Lin Deqing will be the protagonist, first shouting "Smash it, smash it for me", then weep silently "This is all the country's money, the country's money", and then pass out from distress.

Well, there will be another group of Yaqing employees as the background board, and there will be a group of tears. This kind of drama will look even more touching.

"No, I heard that you have been to many companies in the capital these days." Huang Hanzong said.

"Yes, I've been working on moving in recently, but we have a division of labor within Yaqing, and electrical appliances companies have a special person in charge. Now she's in the south, and I'm working on textile companies." Nan Yi explained.