Chong Sheng 1977Nian Cong Zhi Qing Kai Shi

the next day.

Nan Yiwo studied materials in Thailand for a day in his study, and at night, he invited Ma Shimin to Fang's Manor.

"Simon, what do you think of Thailand's foreign exchange policy?"

Ma Shimin thought for a while, and said: "In Thailand, during the 11 years from 1974 to 1985, the Thai baht, which was pegged to the US dollar, depreciated along with the US dollar, resulting in a rapid growth in exports. During this period, Thailand's annual GDP growth rate was close to 10%.

During this period, the proportion of manufacturing exports to total exports rose from 36% to 81%, the proportion of manufacturing to GDP increased from 22% to 29%, the proportion of agricultural exports dropped from 47% to 13%, and agricultural output value accounted for The proportion of GDP has dropped from 21% to 11%, industry has grown, and Thailand has become richer.

However, Thailand has always been very wary of foreign financial institutions, and it still implemented a relatively strict foreign exchange management system until the end of the 1980s.

All this changed after entering the 1990s. Thailand's financial policy was changed to allow foreign financial institutions to freely enter and exit Thailand without the central bank's supervision.

The reason is that the Thai government took a fancy to Hong Kong's status as a financial port, and wanted to take advantage of Hong Kong's distraction to compete with Hong Kong and replace Hong Kong as the financial center of Southeast Asia and even Asia as a whole.

As soon as the liberal financial policy was promulgated, a large amount of overseas funds poured into Thailand, and the entire financial market in Thailand became prosperous. The overseas funds invested in the Thai stock market this year may have reached nearly 3 billion US dollars. Therefore, the Thai stock index rose very fast this year. "

Ma Shimin paused, and then said: "Based on the current situation, the Thai government should soon allow foreign banks to set up branches in Thailand to achieve real financial liberalization. In fact, what will Thailand do next? Find the answer in the process of moving towards the financial port."

Nan Yi picked up a macadamia nut from the table, chewed it, and thought about it. After the nut was chewed, he said, "Simon, if the dollar appreciates next year or the year after, what will happen to Thailand's economy?"

Nanyi's problem is a bit big. Ma Shimin thought for more than 20 minutes before he said: "When Thailand realizes financial liberalization, a large amount of overseas funds enter the Thai stock market, and when the stock market reaches its peak, it can no longer hold too much money, or When it is said that investment risks are already high, overseas funds will be transferred to the real estate industry.

Under the background that Thailand's economy is still rising sharply, Thailand's real estate industry is very easy to heat up, and housing prices soar. Investment in real estate will become an investment direction that seems to have a very high rate of return.

With the rapid expansion of bank credit, a large amount of funds does not flow to efficient and high value-added production enterprises, but to high-risk real estate and stock markets.

These can also be confirmed from the development process of Xiangfang. The reason for the decline of Xiangfang's industrial field is not only due to Downing Street, but also because the property market and stock market have absorbed most of the funds.

What will happen after real estate becomes hotter and housing prices soar? The history of the United States, Japan, and Hong Kong has already written the answer there.

Can the Thai government do better than these three places?

I think it's impossible. Thailand's real estate industry will soon turn from real prosperity to virtual prosperity. It will be a bubble in a few years. The quality of bank loans will decline, and the non-performing asset ratio of various banks will rise rapidly.

If the U.S. dollar appreciates at this point, which in turn leads to the appreciation of the Thai baht, it will lead to a sharp drop in Thailand's exports, turning from a trade surplus into a trade deficit.

Thailand is a member of the ASEAN Free Trade Area. At the same time, Thailand is still actively joining the WTO. Maybe it will not take a year or two for Thailand to become a member of the WTO. At that time, Thailand will need to implement the General Agreement on Tariffs and Trade and the ASEAN Free Trade Area Agreement The obligation to reduce import duties.

Tariffs were lowered, and a large amount of foreign goods flowed into Thailand, further exacerbating the trade deficit, and Thailand's economy began to decline.

When overseas funds see the investment risks in Thailand, the funds will withdraw from Thailand in a large scale, the stock index will fall, housing prices will plummet, and the Thai economy will show signs of collapse. "

"Then what do you think the Thai government will do when this situation arises?" Nan Yi asked.

"The most direct way to attract foreign investment is to raise interest rates. I believe that the Thai government will raise interest rates to a very high level, perhaps the highest in Asia.

When the interest rate increases, the withdrawal of foreign capital will be slowed down to a certain extent, the stock market and property market can still maintain a financial force that does not collapse, and the time for the bubble to be burst will be postponed later.

However, the increase in interest rates will be a fatal blow to Thailand's production-oriented enterprises. Enterprises that need funds are afraid to borrow money in Thailand because of high interest rates. They can only go abroad to find foreign banks. This will lead to a rapid increase in Thailand's external debt. Foreign exchange reserves fell sharply, and the originally very stable exchange rate system began to falter.

Adam, I don’t need to go into details about what will happen next. Last year, Scarlett Fund’s Shadow Fund, PY Securities, Miss Private, and Snow Mountain Trust just made a lot of money through exchange rates. "

Nan Yi nodded and said, "You know I'm not very good at financial speculation, I rarely care about Nan's financial speculation strategy, and I rarely express my opinions, so the exchange rate is not the focus of our discussion today.

What I want to discuss with you is loans. Nanguo Bank Group has launched a low-interest, medium- and long-term lending plan for high-quality companies in Thailand. No matter whether they borrow Thai baht or US dollars, they must repay the US dollars when the loan matures. "

"Annexation of quality companies in Thailand?"

"Yes, the Thai branch of Wangmu Fruit Industry went out independently, based in Thailand, annexed high-quality Thai enterprises, and reorganized into a comprehensive group with agriculture, food and beverage as its main business, covering finance, securities, tourism, and real estate. group."

"Adam, if this plan is to be carried out, one needs to ensure that the dollar appreciates, and the other needs to recruit several banks as allies. Only our Nanguo Bank Group is too weak, and Thailand is prone to default."

"The appreciation of the US dollar is inevitable. The confrontation between the two poles is in the past. The next one that can shake the hegemony of the US dollar is the euro. Of course, the United States needs to do something about the upcoming euro.

In addition, in the United States, the credit scores of subprime mortgage borrowers are showing a downward trend year by year, especially floating rate subprime mortgage loans, Simon, and Wall Street. risk of collapse.

It is only a matter of time before the Fed raises interest rates. We will definitely know this time point in advance. "

"OK, Adam, is this plan led by the Nanguo Bank Group?" Ma Shimin asked.

"Of course, Wangmu Fruit Industry can't afford such a large sum of money. Go to the Emotional Policy Committee tomorrow to discuss this idea and form a complete feasible plan as soon as possible."

In the next few days, information about the U.S. economy, the Federal Reserve, subprime mortgages, the euro, Thailand's economic status, current economic strategies, and the leadership's governance style were all collected in the EPC.

The strategy team deduces the trend of Thailand's economy and scrutinizes the details of the plan - what should be done when something happens; if the situation is not as expected, but develops in a bad direction, how to reduce losses and so on.

After finalizing the general framework, the plan also has a code name "Buddha Blessing".

A few days later, Nan Yi appeared at Chonghua Temple in Shenzheng. Chen Zongqing was in the front, Nan Yi, Chen Yuxiu, and Duan Bugao were in the back. Several people were in the main hall, holding incense in their hands to worship the Buddha statue.

Zhang Dongwei found it and turned into a corpse. He was found in a remote wilderness near the airport. His mouth and nose were sealed with tape, his neck had traces of being tied up with ropes, his hands and feet were tied, and he was as crooked as if he hadn’t been born in the womb. The baby was born with a severe blow to the back of the head, but the real cause of death was suffocation.

When they were found, the 2.2 million cash and Zhang Dongwei's private car Crown JZS133 were all gone.

Chen Zongqing put the incense in the incense burner, turned around, looked at Chen Yuxiu and said, "Is Zhang Dongwei's wife feeling better?"

"It has stabilized and can be discharged today."

Chen Zongqing turned to Nanyi and said, "Nanyi, what should we do?"

"Do all I can to assist the police in tracking down the murderer. One counts as one. Don't let them escape. I want them to be buried with Zhang Dongwei. Also, find a way to go out and find out who is eating the airport line.

At night, driving out from the airport with 2.2 million in the car, under what circumstances, who can let Zhang Dongwei stop? "

Duan Bugao: "Temporary inspection."

Chen Yuxiu: "Woman, Zhang Dongwei is good at everything, but he is a bit lecherous. Even if he is not negotiating business, he will often go to entertainment venues."

"Lust... go out and talk about it." The group left the temple, and Nan Yi continued: "For gangsters, lustful targets are easy to attack. Jiao Po wears a little revealing clothes, and it's easy to stop by the side of the road." Stop the car, once the car stops, you can't control whether the money and life belong to you."

As he spoke, Nanyi sighed, "2.2 million, that's too much money. If there are not many gangsters, one cent is enough to become a regular worker. If they don't commit crimes anymore, it will be difficult to find them. Contact Bincheng dealer, ask him where the money came from, and hope there are some characteristics of that money.”

Chen Yuxiu said: "The police have already asked. The money is the usual operating funds. It was saved a little bit. The dealer didn't mark it, but he remembered that there were reactionary remarks on some of them."

"It's not very effective. Although that kind of money is not much, it can be seen outside, and the direction is not strong." Nan Yi shook his head, "Sponsor a sum of funds for the police to handle the case, alas, do your best and obey the destiny. Let's go That needs to be explained to him, especially the widow, does Zhang Dongwei have any children?"

"His wife has one in her stomach."

"Go to the company and study how to compensate."

Back at Erdong Electronics, Duan Bugao brought out Zhang Dongwei's performance appraisal, and several people weighed Zhang Dongwei's contribution to the company together, and finally set a humanitarian compensation standard of 600,000 yuan.

It can only be compensation, but it cannot be said to be compensation. Compensation is not an obligation. You can give it if you want, and you don’t have to pay it if you don’t want it. Compensation is different. You have to give it if you don’t want to. Once it is said that it is compensation, I am afraid that later people will follow suit.

After leaving Erdong Electronics, Nanyi and Chen Zongqing went to a food stall selling drunken goose in Nanshan.

In the open air, sit along the street.

Chen Zongqing took out a bottle of Hai Dabai and put it on the table, and said, "Try the new wine."

Nan Yi picked up the wine bottle, looked at it carefully and said: "The bottle needs to be changed, so that it can be easily carried in the pocket, and the front and back pockets of jeans should also be able to fit it."

As he spoke, he opened the lid, put it in front of his nose and smelled it, then picked up two cups from the table, adjusted them one by one and placed them on the table, poured two and a half cups, picked up the cup, took a sip, and took a sip. Feel the taste of the wine in his mouth, and he swallows the wine only when his taste buds fully understand it.

"The smell is okay, and the taste is not bad. However, I'm not very good at drinking white wine, so I can't say enough. Let Hex Liquor do a taste test and choose the best solution. Also, As I said before, you need to think carefully about how to mix and drink, and try to find the best blending ratio."

Nan Yi moved the stool and sat closer to Chen Zongqing, "Uncle Zong Qing, Hai Dabai is used to fool young people who don't know how to drink. Youth means vitality, rebellion, and the drive to change the world.

Where are the rebellious and aggressive expressions?

It is manifested in the negation, the negation of some social phenomena, the negation of the way of life of the fathers, the sons of farmers do not want to farm the land like their parents, the sons of workers do not want to go to factories like their fathers, hate the smell of cigarettes on their fathers, and hate their fathers sitting on the ground. Before the dinner table, he drank white wine slowly, and it lasted for a while.

However, what most young people hate is not cigarettes and alcohol, but people, their fathers, their incompetent fathers, because they have seen more of the world, and they can be compared. What a big boss, his father only knows how to farm and can only receive half of the salary.

They held back their energy and wanted to live a better life than their parents, so they were admitted to public-funded technical secondary schools and universities.

After they enter schools in big cities, they will soon face a test or blow. Some of them have better grades, looks, and living standards than themselves. Friend, Uncle Zong Qing, how old were you and Auntie when you dated? "

"When I was seventeen, your aunt was pregnant with Wei Zong." Chen Zongqing said.

"The young people nowadays are similar. They have the idea of ​​falling in love when they are sixteen or seventeen years old. It's just that the social order is stronger now, and the school management is stricter. Most young people can only feel itchy, but they don't want Dare to act.

After entering technical secondary school or university, and being far away from their parents, some people's previously suppressed emotions are released. They are all young people with knowledge and culture. They know very well what can be done and what can't be done.

Their negativity needs to be expressed, their ambition to change the world needs to be expressed, their love needs to blossom, and their loss needs to be appeased.

All of this requires companions. Men, no matter what they have in common, they come together because they want to have a close relationship and become brothers. They will inevitably eat, drink, and smoke together.

What we have to do is to make Haidabai a kind of wine that only belongs to young people. In order to cater to their rebellious psychology, the traditional promotion methods are not good enough and need to be changed. Therefore, at the beginning, we do not advertise on TV, but to In a special way that young people can accept. "

Having said this, Nanyi stopped going on, but turned the conversation elsewhere, "Uncle Zong Qing, it's not an option for Hex Wine to let Wei Zong take care of it all the time. We need to find a person in charge for it, preferably Younger ones. Are there any young people in the village who can take the lead?"

Upon hearing this, Chen Zongqing said in embarrassment: "All the young people in the village can move, and the rest are still studying in school."

"Since there is no one in the village, let's look for it from the outside. Uncle Zong Qing, we can't just use the villagers all the time. There are few people in the village. Even if everyone is talented, there are only a few. Now Nanchen Village has a big family and a big business. not enough.

Also, only using the villagers will make the young people in the village slack off. They will think that there are not enough people, and whether they are good or bad, there will be a good seat waiting for them.

There is a saying called the catfish effect, which is to put a catfish in a fish pond. The catfish wants to eat small fish. In order not to be eaten, the small fish can only swim continuously, faster than others of the same kind. In this way, it will not be eaten by catfish.

Similarly, in the industry in Nanchen Village, we need to let some people with foreign surnames sit in high-level management positions and tell young people in the village that they can wait to be senior executives not because their surname is Chen or because they are from Nanchen Village. "

Nanyi patted on the table, "No, there are only a few seats, and only those who have the ability can sit. If you don't do business yourself, the village can arrange work, but it is definitely not a management position. Go to the workshop of Heche Group to install remote control cars. Screws in Erdong Electronics, working as a packer in Nanchen Liquor Industry, mining in Laos, these are all possible, but they can only be hard and tiring positions. Good seats do not depend on points, but on competition.”

"I understand what you said. Wei Zong and his generation came out to work very early and didn't study much. Let alone our generation. Many of them only knew a few words in literacy classes. So few, I have no problem using outsiders.

However, the next generation in the village also needs to be taught well, teach more promising ones, Nanyi, you can also help catch them at the school, Nanchen Elementary School is too far behind Wenchangwei, Wenchangwei has a name and a surname There are several people out there, I'm jealous. "

Chen Zongqing was very emotional!

"When I finish my work, I will go to live in the village for a while."

Upon hearing this, Chen Zongqing said excitedly, "Okay."

"Uncle Zong Qing, eat goose, eat goose, this goose looks like I raised it, tsk, how fat it is." Nan Yi picked up the chopsticks and pointed to the iron pot on the table and said.

Chen Zongqing picked up a piece of goose meat with his chopsticks, and said while eating: "I ate the egg you sent someone to deliver last time. It tastes similar to an egg except that it is bigger."

"It doesn't matter if I eat it myself, but crocodile eggs are more nutritious than eggs. Uncle Zong Qing, you can steam one every other day and treat it as a tonic. You can also try pickling it. Salted crocodile eggs are fine for me. .”

"Same as pickled duck eggs?"

"Same, just marinate for a few more days."

...

After eating drunken goose, Nan Yi watched Chen Zongqing go to Yangcheng. He missed his wife, and Chen Zongqing was going to live in Yangcheng for a few days.

When the time came to the end of March, Fang's Distilled Water and Xia Run Ventures held a signing ceremony. Xia Run Ventures invested 151.25 million Hong Kong dollars to buy 55% of Fang's Distilled Water from Fang's Group. In addition, according to the share ratio, Xia Run Ventures Inject 55 million Hong Kong dollars into Fang's Distilled Water, and Fang's Group followed suit with an injection of 45 million Hong Kong dollars.

Fang's Group holds 45% of the shares, but has 55% of the right to speak, that is, in the board of directors, one share of Fang's Group is treated as a few shares to exercise power, but dividends are distributed according to the proportion of shares.

Immediately afterwards, Xia Run Entrepreneurship sent someone to Fang's Distilled Water. This person was Zhao Yu, and she would serve as the vice president of Fang's Distilled Water.

On Zhao Yu's first day working at Fang's Distilled Water, Nan Yi invited her to have dinner.

I picked up Zhao Yu downstairs from Fang's Group, and as soon as she got in the car, Nan Yi said to Zhao Yu, "Would you like to give you a loving hug?"

"Nanyi, don't try to take advantage of me." Zhao Yu said to Nanyi vigilantly.

"I didn't want to take advantage of you. It's not because you have been assigned, so I can give you some comfort."

"Who told you I was dispatched?"

"I've come here to be the vice president, isn't it called distribution?" Nan Yi laughed.

"Stop talking nonsense, I'm just concurrently serving as the vice president of Fang's Distilled Water, and my main job is still at the head office."

"Then congratulations, this is to be reused. It seems that you will be promoted to the group in a few years." Nanyi said sincerely.

If Zhao Yu's vice president is not a part-time job, then her future is worrying. Since it is a part-time job, there are many possibilities. The burden, when there is a suitable person to take over, she will go back.

The nature of adding a burden is completely different from stressing work. If there is no leader in the upper echelon who is optimistic about Zhao Yu, this kind of burden cannot be placed on her. The nature of Xia Run's enterprise is very special, and it cannot be viewed simply as an enterprise. No matter how powerful Zhao Yu is, it is almost impossible for her to climb to her current position with no one on her own.

"There's nothing to congratulate. Even if I'm promoted to the group, I can't be with you." Zhao Yu looked directly into Nan Yi's eyes and said, "Nan Yi, am I right?"

"Don't compare with me. We are different in nature. You love to compare with my Liu Zhen. She has been in her current position for several years."

"Liu Zhen, do I need to worry about her future? She has studied abroad, and she has a good teacher. There are many brothers and sisters in the financial system. In a few years, a young economist's hat will be worn on her head, and she will be surrounded by the moon for nine days. No problem." Zhao Yuman said deeply.

Nan Yi murmured in his heart: "Why didn't I see that this classmate Zhao is so powerful before? Could it be that she was dazzled by love at that time and became cute and stupid, or was her wisdom not shown because of fat?"

"Tsk, why didn't I see that my mother-in-law is so good, she can't do housework, the food she cooks is unpalatable, and she has a bad temper. There are shortcomings everywhere. If I didn't have children, I would have divorced her long ago."

"Okay, stop pretending. You and Liu Zhen are considered celebrities in school. Who doesn't know that you are classmates in middle school. You went to the countryside together, and you both came back from the exam. Have you known each other for twenty years?" Said bluntly.

"Not so long, maybe seventeen or eighteen years. Speaking of which, my child was able to make soy sauce five or six years earlier. Why haven't you found one yet?"

"Men don't have a good thing, I'm fine alone."

"It's so ruthless, you knocked down the pole, and the men died collectively." Nan Yi pursed his lips, seeing that he couldn't pry out any news, he stopped entangled in the current topic.

After a while, when they arrived at the restaurant and sat in the box, the two chatted about Fang's distilled water.

"It doesn't take much time to set up the factory, and then we will soon face the problem of promoting Happy Water in the mainland. What's your opinion on how to market Happy Water?"

Nan Yi smiled and said, "What is the most popular slogan for advertising on TV now?"

Zhao Yu: "Provincial excellence, ministry excellence, and national excellence."

"Look, it's all in the country. It's not interesting. Happy Water is going to go international. Let me give you a few tips. After you go back, you and Sheng Ziqian will study how to do it. Listen." Nanyi drank saliva and moistened his throat. , imitating the advertising voice and said: "Happiness Water, won the gold medal of the New York Expo, and is the only mineral water brand that has won the gold medal; the second, Happiness Water, is a brand recommended by the London Hospital of Traditional Chinese Medicine; the third, Happiness Water, is recommended by the International Drinking Water Research Group Mineral water brand."

"Is it too fake?"

"Why do you say it's fake?"

"Is there a New York Expo? Is there a London Hospital of Traditional Chinese Medicine? Is there an International Drinking Water Research Group?"

Nan Yi nodded solemnly, "I have them all. I will send you the registration documents tomorrow. It cost me thousands of dollars to register in a small country in Africa. Let me tell you, I still have a lot of expos in my hand." Registration documents, a client introduced me, a gold medal in a certain expo, a certificate with a trophy, 100,000 yuan, no deception.

There are even more research groups and epidemic prevention groups. They sell registration documents for 300,000 copies. There are international dental prevention groups, international oral cavity groups, and international liver prevention groups.

There is also a designated brand for a certain country’s state banquet. It depends on the country. If you want it in Europe and the United States, it will be expensive.

If it’s just a country, it’s cheap and saves face. For example, the Principality of Sealand, I can invite the president to shoot an advertisement. Imagine that the president gave a thumbs up and said in Chinese with a foreign accent: Happy Water, It’s good, my whole family drinks it; there are also the heads of the sea, land and air forces grinning, how about it, isn’t it more face-saving? "

"Student Nanyi, I am seriously discussing work with you. Don't joke with me. What you say can only be fooled for a while. In the short term, the situation of happiness water can be opened, but in the long run, it will be very unfavorable to the brand image. "

Nan Yi gave Zhao Yu a thumbs up, "Student Zhao, you are amazing. You directly see the essence through the phenomenon and grasp the core of the problem. You are right. What I said can only be fooled for a while. The most important thing is that these It's not too difficult to think of it, I want it, and others can think of it if they follow suit. Once it spreads, it will immediately become a laughing stock.

If a brand wants to last, it can only follow an upright strategy. It will not work at all, and it will become black history in the end. If you want to talk about crooked tricks, I still have a few baskets, but when it comes to correct strategies, the most effective way I can think of so far is to find celebrity endorsements. "

"Celebrity endorsement? Who?"

Nan Yi waved his hand, "Don't ask me this, I don't work in Fang's Distilled Water, or even in Fang's Group, this is not my job."

"Chairman Fang is always your grandma, right?" Zhao Yu asked.

"Student Zhao, it's almost enough. I will do everything. What are you doing as a vice president?"

"You can't think of the right person, can you?"

"Don't use aggressive methods on me, I don't like this. Come on, you have been in Xiangtang for so many years, you should have heard about which star's reputation is like, find someone who is popular and has a more positive image, expensive Point doesn't matter, as long as it's worth it."

"Forget it, I'll discuss it with President Sheng myself." Nanyi refused to say, so Zhao Yu stopped asking, and asked about the crooked tricks in Nanyi's stomach, "Tell me the crooked tricks you thought of. A few, next time a friend asks me how to do advertising, I will tell them your crooked tricks."

"Okay, if you want to hear it, I'll give you a brief introduction, but let me tell you first, we are just joking, but if my crooked tricks are released, it may involve tens of millions of business. When you want to tell others , be cautious."

"I know, tell me."