Choose a day to become famous

Deng Siyuan is the head of the propaganda department of Beijing and Taiwan.

He was under a lot of pressure because of problems with the promotion of the drama "Sixteenth Floor" before. This time, he and the people in his department worked hard to produce "Seventeen Floors" because he wanted to They wanted to make a comeback, but there was a problem with the ratings.

He immediately said: "This is not a problem of our department. We have raised the peak ratings of the first episode to 1%. This shows that our publicity work is definitely done. It keeps falling. Then The show itself is not attractive and cannot retain the audience.”

It's not uncommon for them to play ball with each other.

Just what Deng Siyuan said, undoubtedly put all the blame for the poor performance of "Seventeen Floors" on the head of the production department.

However, who could have imagined that in just one day, "Seventeenth Floor" would kill everyone on Northern Lights Video, using record-breaking webcast data to prove to everyone that its content has no problem and that it can attract audiences.

Jiang Lan said these words at this time - even if they are just rumors and rumors, they are already expressing a certain attitude.

Deng Siyuan was very angry.

He immediately went to report to the Taiwan leaders.

There is also a high-level meeting on the stage.

"It's understandable that "Seventeenth Floor" was broadcast well in Northern Lights, but I didn't give any discount in the promotion of "Seventeenth Floor". Leaders, you can see that I really tried my best to promote "Seventeenth Floor". I recommend this drama. It is our drama king and I am not lazy at all.”

"No one said you were lazy, and no one said you were passive and sabotaged your work." Jiang Lan sneered softly, "It's just that your propaganda method of casting a wide net over a large area has made a wedding dress for others. Just look at the data of the Northern Lights. Got it, "Seventeenth Floor" was broadcast so well in Northern Lights, and it's all thanks to you."

"Ah?" Deng Siyuan was stunned.

WTF?

Jiang Lan said: "The ratings for the first episode the day before yesterday continued to drop. Minister Deng said that the quality of our drama series itself was not attractive enough. Yesterday, the ratings for the second episode were, well, not very high, but it did not disgrace its mission. Minister Deng’s words have stabilized at 0.7, and the overall average ratings are still a little higher than the first episode and have not continued to fall.”

Deng Siyuan had a sarcastic smile on his face.

"Jiang Tai, I only did analysis based on data before."

"I know, otherwise how could I say you were making wedding dresses for others." Jiang Lan smiled slightly, but her eyes were a little cold, "I got a piece of news late last night. The night before yesterday, after the first episode was broadcast, The people from Northern Lights immediately called Chen Siqi, the girl who co-hosted the magazine with Lu Yanhe, and decided to buy a reservation event they jumped up to tailor-made for "Seventeenth Floor" to promote the show. The whole day yesterday, The hot search list is full of guests and information about their activities, and it has also effectively converted views. The number of viewers exceeded 10 million within one hour of the first broadcast. Even if we don't make online videos, we should understand the value of this data, right? The average number of views for S+ dramas per episode is only 50 to 60 million.”

"Why is it that when our ratings are falling and we are all pessimistic, Northern Lights is increasing publicity funds to conduct such an event?" Jiang Lan looked directly at Deng Siyuan, "Because they can make the most of the falling ratings and the huge hits in the same period. In such an inverse situation of word-of-mouth, we see that a large number of potential viewers have not watched the show, so they want to grab the viewers. However, because of the 1% peak, we believe that we have already grabbed all the viewers that should be grabbed. The problem of not being able to stay. Of course the audience in their 40s and 50s can’t be retained, but have you really attracted the audience in their 20s and 30s from the beginning?”

Deng Siyuan's forehead was forced to sweat a little due to Jiang Lan's questioning.

Jiang Lan: "Did you know? A professor from the School of Communication of Zhenhua University posted an article on his social media today, pointing out that our Beijing-Taiwan propaganda on "Seventeen Floors" consumes a lot of manpower, financial and material resources and has the lowest cost performance. A kind of propaganda."

Deng Siyuan: “Nowadays, many professors deliberately say alarmist things just to make themselves famous.”

"He is a professor at Zhenhua University, Minister Deng." Jiang Lan reminded, "Don't compare him with those so-called garbage experts."

Deng Siyuan took a deep breath.

Jiang Lan: "And I heard another news. As early as a month ago, Chen Siqi actually contacted your department and wanted to cooperate in customizing a publicity plan for "Seventeenth Floor", but you refused because they had worked on "Seventeenth Floor". You suffered a big loss with the show "Six People". They tried their best to save the ratings of "Six People", but your face was trampled into the ground. "

Everyone's eyes fell on Deng Siyuan's face.

At this moment, Deng Siyuan felt the light on his back for the first time in a long time.

-

On Sunday night, the second episode of "Seventeen Floor" was released on the Northern Lights. The popularity is still high. What's even more exaggerated is that in just one day, the number of pre-roll ads increased from eight in the first episode. Four.

Just from the changes in this data, it can be seen that the market highly recognizes the market performance of "Seventeenth Floor".

After fans of the drama discovered this incident, they rushed to tell each other, wishing they could tell the whole world.

You guys who have been badmouthing "Seventeenth Floor" for the past two days, please watch it clearly!

The general trend of public opinion has made almost everyone in "Seventeenth Floor" breathe a sigh of relief.

Among them is Chen Bige.

-

Chen Bige has a very high status, but it is true that she has not released a hit work for a long time.

She has been focusing on movies over the past few years. The box office of her movies cannot be said to be a failure. However, in a market with tens of billions or hundreds of billions of dollars, the box office of the movies she starred in is mostly only a few hundred million. She made money, but for an actor of her level, it did not help her much, and she did not win any heavyweight awards. In recent years, she can only maintain her status.

After all, her status is already as high as it can be.

This time, returning to the small screen and choosing a TV series like "Seventeenth Floor" is a big challenge for her.

When she made this decision, many people advised her not to choose such a risky subject and to play it safe first.

With her status, as long as there is no big Waterloo, this status can be maintained until she retires.

But Chen Bige still hopes to have a new breakthrough.

As an actor, there is a breakthrough in acting, and as a career, there is a breakthrough in the height of her career.

"Many young audiences have only heard my name but don't know me." Chen Bige said, "I'm not old enough to retire directly, right? I'm only in my thirties. Many actors of my age are still big stars and very popular. Why do I have to start to retire?"

The people in her team said: "Who among them doesn't want to get your status?"

"But I want to be seen by the audience and liked by everyone. I don't want to retire." Chen Bige insisted on choosing "Seventeenth Floor".

This time, Chen Bige's performance in "Seventeenth Floor" was also a big hit without any surprise.

The orphan Li Meng she played has been struggling at the bottom since childhood. She is full of vigilance against people and has the wit raised in the market. In such a cruel environment, she shows extraordinary ability and reaction, which makes it easy for the audience to sympathize and appreciate her at the same time.

Chen Bige's superb acting skills make this character cold and stubborn, and also a kind of fragility that makes people can't help but cherish her.

In comparison, other characters are not as discussed as Chen Bige because the plot has not been fully unfolded.

However, the silly genius played by Lu Yanhe still caused a lot of discussion, mainly among girls who love this type of character.

This type of character is not uncommon and has a very large audience. Lu Yanhe spent a lot of effort to fill in the details when playing such a character.

He accepted a short video interview with Li Bi - Li Bi set up a column for his short videos called "Eight Questions, Eight Answers".

One of the questions was: What is the biggest difficulty in acting in "Seventeen Floors"?

Lu Yanhe said: "From the perspective of the difficulty of the actors' performance, everyone in this play has good acting skills. How to make me shine is one of the difficulties. From the perspective of character creation, the biggest difficulty is how to make such a genius who is just not good at expressing emotions and emotions not look like a fool."

Li Bi interviewed Lu Yanhe in the car.

The camera was shooting at him.

Lu Yanhe said: "This is a technical difficulty, but what I lack most is technology, so I was actually anxious for a long time at that time. Later, I thought of a solution, which is to watch a lot of movies and TV series and imitate. If I can't build it myself, I will imitate it first. After I got rid of the psychological burden of having to create a genius with silly hair belonging to me, Lu Yanhe, I relaxed and had ideas."

Li Bi's short videos are usually two to three minutes each.

One question and one short video.

-

After Li Bi interviewed Lu Yanhe, he made an appointment with Chen Bige the second one.

He has been making short videos for less than a year. Although he has made rapid progress based on the connections of Lu Yanhe and Chen Siqi, he has not really made a climate.

So, the route Li Bi designed for himself was to "take a ride".

In the beginning, don't think about what innovative topics to choose, just take advantage of whichever has the most traffic.

Which TV series are going to be launched, go to connect and take the initiative to discuss cooperation.

Which singers have released new songs and have concerts, they are also the first to take the initiative to apply for cooperation.

There are many people who refuse, but there are always people who accept.

As the traffic gradually increased, his short video program finally had brands willing to implant.

This time when "Seventeenth Floor" was broadcast, Li Bi also knew that this was an opportunity that he absolutely could not miss.

So, he first asked Lu Yanhe's time. A car ride, about 40 minutes to record.

The key to this column lies in how to ask eight questions.

If you ask well, you can get good answers.

If you ask poorly, you may end up with just the same old things.

Therefore, Li Bi usually prepares a hundred questions each time, and then asks the editors of "Jump Up" self-media for help to select the most representative eight questions.

This workload is very large, and it is even physical work.

But Li Bi persisted.

And Li Bi is not a person who sticks to the old ways.

For every artist who comes to his short video column, he will apply for a sum of funds, and combine a point in his short video to help the artist market a topic.

Many times, there is really no money, so I can only go to Chen Siqi.

"This is my loan from you, I will pay it back later." Li Bi said.

When Chen Siqi heard Li Bi say this, he knew that Li Bi really regarded this column as his career.

For a capable person, as long as he is really willing to put in the effort, then the investor only needs to do the investment well.

Sure enough, after doing this, a month ago, Li Bi finally achieved profitability for a single video, and the revenue from traffic advertising and product placement sponsorship covered his operating costs and marketing expenses.

-

The huge success of "The Seventeenth Floor" made the leading actors start working non-stop.

The market is like this, whoever is popular will be chased.

And everyone once again found that Lu Yanhe was still the same as before. No matter how he talked, he would not take too many jobs and make himself work non-stop.

Basically, there is only one public schedule a week, including recording programs.

Then everyone has to face the situation of too many monks and too little meat.

Who would like that?

Fortunately, there are many leading actors in "The Seventeenth Floor", which allows everyone to more or less grab the schedule of one or two actors.

Fortunately, "The Seventeenth Floor" is a weekly drama, which has a long battle line and maintains the popularity for a longer time. The various partners do not have to fight for the schedule of a certain person, and can even negotiate the schedule in a friendly manner, going to your place today and going to my place tomorrow.

Only Lu Yanhe won't go anywhere, this guy should be killed!

Li Bi's column of eight questions and eight answers has been updated to the eighth day, and his eighth question is exactly "Why do you always deliberately reduce your exposure? You are obviously a very hard-working person who cares about this career very much."

When Li Bi asked this question, Lu Yanhe was shocked.

No one has ever combined these two things into one question to ask him.

Many people think he is lazy, think he is aloof, or think he became popular suddenly and has good luck, so he doesn't care about these popularity.

Only Li Bi can see clearly that he is deliberately reducing his exposure.

Lu Yanhe couldn't help but lower his head and smile.

"Can I tell the truth?" Lu Yanhe pursed his lips and pondered for a second before saying, "Because I think I'm too popular."

"It's not that I'm in Versailles. It may be because of everyone's preference, plus some luck. I seem to be on the hot search from time to time because of some things. I hope to be a good actor, so I must maintain a certain sense of mystery. It's not that I want to live in the mountains and forests so that no one can see me, but I don't want everyone to see me every now and then. If a person always appears in front of the audience, they will get tired of seeing him." Lu Yanhe said.

"In fact, most of the time when I don't meet with everyone, I am also doing my own things. I am reading, writing scripts, reading scripts, and meeting with producers, directors and other actors." Lu Yanhe said, "This is what I do."

As soon as this answer came out, it suddenly set off a huge wave of discussion on the Internet.

-I think I'm too popular.

Listen, is this still human language? !

-

"Which artist would like to be more popular? What about you? You are so good that you openly complain that you are too popular." Chen Ziyan couldn't help but laugh and scold, "You are stabbing others in the back."

Lu Yanhe: "This is really not my intention, Sister Ziyan."

Chen Ziyan: "Anyway, no matter whether it is your intention or not, you are definitely the target of everyone's stabbing."

Lu Yanhe didn't know whether to laugh or cry.

"Then should I stand up and apologize?"

"What are you going to apologize for? Apologize that you shouldn't say that you are too popular?" Chen Ziyan sighed, "You'd better forget it and wait for the storm to pass."

In fact, it was mainly because of Lu Yanhe's words. Although it was crazy, it was also true. No one could say anything to him because of it.

Many netizens also thought that Lu Yanhe's words were very interesting and true to his nature. (End of this chapter)