Choose a day to become famous

All good things must come to an end.

Everyone knows this, but few people can really keep a calm mind when facing separation.

Xin Zixing and "Jump Up" posted late at night, which dealt a heavy blow to Yemai.com, which officially announced "Star!".

They did not say anything bad about Yemai.com, but they announced it at such a time, almost at the same time. You said you would start a new magazine, and I would leave. When the two things are put together, who would not think too much?

A hot search term quietly appeared:

What happened between "Jump Up" and Yemai.com?

The popularity of this term is even higher than "Jump Up announced that it would no longer cooperate with Yemai.com".

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Liu Qiao said angrily on the phone: "Even if you don't want to cooperate with us, you should have informed us first, right? Why didn't you even say hello to us and announced it online? This makes us very passive."

Chen Siqi said calmly: "Mr. Liu, didn't you also say hello to us when you and Yu Jiang announced that you were going to establish a new magazine "Star!"?"

Liu Qiao: "These are two different things! Our establishment of "Star!" has nothing to do with "Jump Up"."

"But Yu Jiang and I have a fight every other day, and you also say it doesn't matter?" Chen Siqi's tone suddenly changed, "Since you don't care about my face, how can I care about your face? Before you call me to question me, ask yourself, what have you done to me!"

After speaking, Chen Siqi hung up the phone.

Liu Qiao looked at the hung up phone in astonishment, and didn't come back to his senses for a while.

Chen Siqi actually complained first? !

The reason they want to establish "Star!" is not because you "Jump Up" refused to renew the contract? !

Wait, "Jump Up" has never said anything about this.

These are all their judgments and expectations.

If Liu Qiao calls to talk about this again, Chen Siqi will definitely not admit it.

Or... Liu Qiao's eyes changed.

All the information about "Jump Up"'s refusal to sign a one-year cooperation agreement was conveyed by Xin Zixing.

So is this information true or false?

Did Xin Zixing deliberately muddy the water in the middle?

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When the news that "Jump Up" was leaving Yemai.com spread, major portals also started to think about it.

It would be very troublesome for them to start an e-magazine from scratch, and the return rate would not be high.

But if they were to cooperate directly with an already mature magazine, and a magazine with hundreds of thousands of readers, they would certainly be willing to cooperate.

Lu Yanhe and Chen Siqi suddenly received more calls.

What surprised Lu Yanhe the most was Lansen, a 24-hour convenience store brand.

Lansen was found through Lu Qingzhen's relationship.

Lu Qingzhen said: "Although Lanson is a chain of convenience stores, they focus on the brand image of urban petty bourgeoisie. They have a dedicated brand website and APP to create the concept of online community. There are tens of millions of members active on their website, APP and mini-programs. They want to discuss the electronic copyright cooperation of "Jump Up" with us. It does not need to be exclusive. It is similar to a channel. If we are willing to put the electronic version of "Jump Up" on their social platform, they are willing to split the profits 20-80, and they only take 20."

Lu Yanhe and Chen Siqi listened to Lu Qingzhen's introduction and thought silently.

"Non-exclusive channels?" Chen Siqi spoke first, "In fact, it's good not to sell exclusively. Treat "Jump Up" as a commodity and sell it in various supermarkets. More supermarkets will bring more traffic, and perhaps more sales will be achieved."

Lu Yanhe said: "What about the disadvantages?"

"The disadvantage is that we don't know what impact and consequences will be brought about if such a magazine is sold through multiple channels." Chen Siqi said, "Because we also know that it doesn't mean that if you give it a larger market, it will get greater feedback. Before, "Jump Up" was able to be successful on Yemai.com because the audiences of the two overlapped a lot, but if it is put on a social platform of a convenience store brand, it may not be the case. Once the magazine is put up, it may be full of bad reviews, which will affect the image of "Jump Up"."

Lu Yanhe asked: "Sister Qingzhen, what do you think?"

" I won't talk about other platforms for now, but I think we can give Lansen's social platform a try. "Lu Qingzhen said, "Because Lansen convenience stores have always been focusing on the concept of urban petty bourgeoisie, its registered users are largely in this range, and they are users that "Jump Up" can cover. In fact, if "Jump Up" wants to further expand its influence in China and further increase sales, cooperating with a brand like Lansen Convenience Store that has a wide range of users is a way to try. "

Chen Siqi: "This is indeed an opportunity worth trying."

Lu Qingzhen said: "Just like looking for a bookstore for a physical book, we want to try to get our books in more bookstores and on more conspicuous bookshelves."

"Of course, I think there is another very important reason why they want to cooperate with "Jump Up." "Lu Qingzhen said, "They want you to be their spokesperson."

Lu Yanhe was stunned.

Chen Siqi was also stunned.

It's normal for someone to want Lu Yanhe to be their spokesperson.

Lu Yanhe now receives more than ten business cooperations every month.

However, both of them noticed that Lu Qingzhen didn't say "you", but "you all".

Lu Qingzhen said: "So this is why they are willing to cooperate with "Jump Up" at a price of 28% that is completely inconsistent with the market conditions. The most different thing between Lansen Convenience Store and other supermarket-type stores is that it has always been You are trying to create an attitude towards life and use this attitude to shape your own brand image. On the one hand, "Jump Up" is consistent with the urban petty bourgeoisie, and on the other hand, you two have a sense of being young and elite."

The so-called young elite feeling means that at a young age, one has become a leader among young people.

Lu Yanhe and Chen Siqi are indeed representatives of this type.

Lu Qingzhen said: "On the one hand, you two have never done an endorsement together. If you two endorse together, the topic will definitely be very high and it will bring a lot of heat and discussion to Lanson. On the other hand, through young people like you, They are the spokespersons of the elite to create this kind of brand image and make young people feel that becoming a member of Lanson is an attitude towards life and something similar to a sense of identity. They proposed these two things together.”

According to Chen Ziyan's original plan, Lu Yanhe would generally not accept an endorsement like Lansen Convenience Store.

Even though it is one of the largest convenience store brands in the country.

So far, Lu Yanhe has not accepted the endorsement of a fast-moving consumer brand. This is not only Chen Ziyan's request, but Lu Yanhe himself also agrees with this. Lu Yanhe doesn't want to waste his fame and favorability by accepting some relatively low-level endorsements - after all, there is no shortage of money now, so there is no need to try every means to make money. It's another thing when there is no money.

However, Lanson is different.

As Lu Qingzhen said, its brand image distinguishes it from other chain convenience store brands. In everyone's mind, it is not an ordinary convenience store.

Moreover, it is actually very similar to the stationery brand "Baixing" that Lu Yanhe took over before, and they are both brands with high national popularity.

Lu Yanhe's only concern is whether accepting this endorsement with Chen Siqi will have any negative consequences later.

Chen Ziyan asked her team to study and evaluate the matter carefully, and finally concluded that it would be good for Lu Yanhe's public image if he and Chen Siqi accepted this endorsement together.

"Lu Yanhe's current career achievements are so impressive. Almost every time he appears, it is related to his acting. Good acting skills, nominations, or winning awards. If he can make more of an impression and memory "It will be of great benefit to enrich his public image and keep the public curious and paying attention to him."

Chen Ziyan understood what this meant as soon as she heard it.

Speaking of which, Lu Yanhe is too good——

It may be a bit Versailles to say this, but the fact is that a person who is too good and too perfect can actually easily create a sense of distance in people to some extent. The so-called high-quality idols often have high popularity and at the same time, they also give themselves to themselves. Set up a confinement and confine yourself within it.

"Also, Lu Yanhe and Chen Siqi have made their relationship public a long time ago, but because they spend less time together and more apart, there are always some rumors and rumors. It seems that there is something wrong with their relationship and they are not close. There is such a situation Cooperation and endorsements can also consolidate their close relationship in the public eye. Lu Yanhe's relationship with Chen Siqi, especially his and Chen Siqi's several public speeches and actions, makes him feel alive and acceptable. "To see him as a human being is crucial."

Chen Ziyan nodded.

"Okay, then I understand."

Chen Ziyan made a prompt decision and accepted the endorsement.

-

As a result, Lu Yanhe received the highest endorsement fee since his debut.

Ten million a year.

The number was so high that it shocked him.

Of course, this belongs to him and Chen Siqi, and they have to be divided. At that time, Lanson asked whether the two people's endorsement fees should be negotiated separately or together.

Lu Yanhe knew that Chen Siqi's endorsement fee would definitely not be high if they were negotiated separately, so he asked to negotiate together.

Chen Ziyan negotiated such a considerable figure.

When Lu Yanhe was shocked by the endorsement fee, Chen Ziyan said: "Don't even think about how influential you are now. You are almost reaching a top-tier position. You are only one short of Best Actor."

The so-called super first-line position is where Chen Pinhe, Shang Yongzhou, and Chen Bige are currently.

Lu Yanhe: "No."

He always felt that he was far worse than them.

"I'm not telling you lies." Chen Ziyan said, "This is the market's judgment of you. You are inferior to them in terms of qualifications, works, and awards, but you have more national favorability than them, in terms of artist image. , there may not be anyone in the entire entertainment industry who can compete with you, and in terms of masterpieces in the past two years, even they can't compare with you."

In the entertainment industry, there are only a handful of celebrity artists who spend tens of millions on endorsements in a year.

The main reason is that Lu Yanhe has made four consecutive hits this year. The most popular movies and TV series all come from Lu Yanhe.

It is no exaggeration to say that if Lu Yanhe dares to say that his results are second this year, no one dares to say that he is first.

Including those who won Best Actor and Best Actress.

With four hit movies in hand, his status is as if he was welded to death at the feet of Lu Yanhe.

This is the biggest reason why Lu Yanhe’s endorsement fees have soared.

Lu Yanhe met with the head of the media and public relations department of Lansen Convenience Store.

This time it is a cooperation promoted by others.

The other party is a forty-year-old woman. Judging from her appearance, she is a woman with a bun face and a very friendly smile.

"Sister Hong." Lu Yanhe immediately shouted.

Liang Hong stretched out her hand with a smile on her face, shook hands with Lu Yanhe, and said, "I finally meet you in person. I am your fan."

Lu Yanhe was flattered and held Liang Hong's hand with both hands, bowing slightly, "Thank you for your love, and thank you for connecting us so that we can cooperate."

Liang Hong said: "I used to be a magazine editor, and then I came to Lansen by accident. When I found out that you and Siqi were going to make a magazine together, I was shocked. I didn't expect that you would really overcome all difficulties." After I started doing it, I bought every issue. I often think back to my time as a magazine editor and feel nostalgic.”

Lu Yanhe asked with some surprise: "Which magazine have you been an editor in? Siqi and I came up with this idea after the college entrance examination because we like reading magazines."

Liang Hong smiled and waved her hand, "You must have never seen it. "Natural Biology", a name that sounds very much like a scientific magazine, is actually a comprehensive magazine."

Lu Yanhe nodded, suddenly enlightened.

"Actually, Sister Hong, after knowing that you wanted to put the electronic version of "Jump Up" on Lanson's social platform, I am very happy, because this is an attempt that we never dared to think of before." Lu Yanhe Said, "We all know that this will usher in a lot of unfamiliar potential readers, and we don't know what everyone will think after seeing such an electronic magazine."

Liang Hong said: "It's okay, Yan He, good things will definitely find their soulmates. Many of our Lansen members are people who are willing to pay for literature, art and good content. We just need to create a relationship between them." Opportunities for matchmaking.”

This is very comfortable to say.

Lu Yanhe said thank you.

He said: "Actually, Sister Hong, there is one more thing we want to ask your opinion on."

"Huh?" Liang Hong was a little confused, "What's the matter? Do you have any other requests? Just ask."

"It's not a request, no." Lu Yanhe hurriedly shook his head in denial and explained, "It's about the physical book of "Jump Up" magazine. I was wondering if I could give it a try and put the physical book on the shelves in Lanson's convenience store? "(End of chapter)