Choose a day to become famous

Every year, there are actually several movies or TV series that are global hits.

Especially with the development of streaming media, this trend has become more and more obvious. It is not the so-called top award-winning film and television dramas that can become classics.

In this regard, Korean dramas have become the leaders of dramas in Asia.

Almost every year, there are one or two dramas that are global hits and can top the world.

However, Chinese dramas lack something in this regard. It is not that the production level of Chinese dramas is not comparable, but because China’s own market is large enough, so it does not lack production funds and does not need streaming media such as Maxine or HP to provide production funds. Even if it is provided, it may not be able to give a better price than domestic ones. The domestic price level is already very high. In this regard, Korean dramas are completely different. Its own market is not large. Once foreign capital comes to compete, the local market is invaded. The difference in the pay of creators is enough to attract a large number of creative talents to streaming media.

Therefore, there is a situation that Korean dramas will customize many dramas according to the viewing habits and themes of streaming media.

Chinese dramas are produced according to their own domestic video platforms and themes that audiences like. A work that has not considered the preferences and habits of foreign audiences from the beginning, even if it has a good reputation in China, may not be taken seriously by streaming media. If it is not taken seriously, it will naturally fall short in terms of various conditions for broadcasting. There are still very few people who can really rely on word of mouth to make a comeback, which is a miracle.

The popularity of "Friends" and "The Seventeenth Floor" on Maxine was not achieved overnight.

The former is slowly accumulated by word of mouth of the audience, especially in order to maintain its own ratings, Beijing and Taiwan have not been online on domestic video platforms. In order to watch the online version, many domestic audiences have to climb over the wall to watch it on Maxine. In addition, many people have watched this drama three or four times, and it is a great drama to watch with meals, which makes its long-tail effect extremely strong.

In addition to the advantages of the subject matter and Lu Yanhe, the latter also has a well-known actress in Asia, such as Chen Bige. After all, she is a big star who has won the best actress at the top international film festival. Maxine pays more attention to it. All factors come together to give "The Seventeenth Floor" the opportunity to let the audience see it.

This drama has a fixed audience base for this type of theme, as well as several actors' fans, and the good reputation formed by the good quality has also made it a hit.

Under the success of these two dramas, "The River of Silence", as Maxine's own customized drama, has been treated as a son. Lu Yanhe's fame and popularity in Asia have also risen rapidly with the development of the past two years, especially at this time, he has become a "world-class star" in the minds of many national media.

Under this situation, the broadcast treatment of "The River of Silence" is completely different. It is not the situation of "Seventeenth Floor" and "Friends".

Therefore, Chen Ziyan said that in an event like the Asian Television Festival, the dramas played by Lu Yanhe before, whether "The Golden Age" or "Phoenix TV", have not formed any influence overseas, especially in Asia. This year, the three Chinese dramas "Friends", "Seventeenth Floor" and "The River of Silence" have set off a viewing craze on Maxine, so Chen Ziyan believes that there is a chance to be nominated.

When the third episode of "The River of Silence" was broadcast in the second week, Lu Yanhe and Zeng Qiao came to South Korea together to attend the promotional activities.

Lu Yanhe's popularity in South Korea is increasing. This is mainly due to the popularity of the movie "Late Spring" in South Korea. This movie, which won the Grand Jury Award at the Venice International Film Festival, is one of the movies strongly promoted by traditional mainstream film magazines. Because of its theme of cruel youth, it is constantly recommended on social media by Korean audiences who are always keen on this theme.

If "Friends" and "Seventeen Floors" helped Lu Yanhe gain a certain number of audiences and fans abroad and opened up his popularity, the movie "Late Spring" is the opportunity for Lu Yanhe to become a "star actor" in these countries.

It must be admitted that sometimes, an actor's popularity and popularity are not proportional.

Like Lu Yanhe, if we talk about popularity and status, he is definitely not as good as Shang Yongzhou in Japan and South Korea.

However, judging from the current situation, Lu Yanhe has many more "active fans" in these two countries than Shang Yongzhou.

After Lu Yanhe and Zeng Qiao completed a wave of promotional trips in South Korea and Japan, they returned to China at the end of September.

Two weeks after the broadcast, the two of them finally started their promotional tour in China.

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In the latest episode of "Young Days", the promotional video of "Silent River" was played in the middle of the program.

On the one hand, both of them are broadcast on Bingyuan Video, and it is normal for Bingyuan Video to promote "Silent River".

On the other hand, as the director of "Young Days", Li Zhenzhen has always maintained a tradition. Every time a resident guest in "Young Days" has a work, they will be promoted on the show.

As a weekly drama, the biggest problem of "Silent River" is that China has not yet formed the habit of weekly dramas.

The audience is used to seeing updates every day.

If there is no update for five days, many people will not pick it up and don't want to watch it anymore.

This is a problem that the crew of "Silent River" must face.

For a drama with a top-notch creative team, it is expected that it will be popular at the beginning. The key to maintain the reputation is the basic foundation for the subsequent weekly broadcast. How to keep the audience thinking about it and want to continue watching it after a week is a difficult problem in terms of publicity.

In this regard, everyone did not work independently.

"We must promote the publicity in a rhythmic and organized manner, so that this drama can have a point every one or two days to describe the large-scale publicity effect and keep it in everyone's vision."

Therefore, after the first and second weeks, two big names, Lu Yanhe and Zeng Qiao, appeared.

Interviews are one of the most traditional and basic publicity methods, but they are also the publicity method that is most likely to produce explosive topics.

——Why didn't you participate in the promotion of "Silent River" in China in the first two weeks of its broadcast?

"Given the situation at the time, if we showed up to participate in the publicity schedule, the effect might be counterproductive."

——Have you ever worried that your attitude of "not wanting to bow to fans" will hurt your fans?

"I need to correct your statement. This is not a question of whether you are willing to bow to the fans or not, but a question of whether you want to stick to yourself."

- Have you ever worried that the broadcast performance of "The River of Silence" will not meet your expectations?

"I don't have high expectations for each of my dramas. I always face my works with the mentality that this drama may fail. The greater the hope, the greater the disappointment."

- Since you started acting, each of your dramas has achieved great success. Will this continuous success give you more confidence to shoot art films such as "Late Spring", "Three Mountains" and "Road to Glory"?

"There is no need for confidence to shoot art films. As an actor, the only criterion for me to choose a work is to impress me."

- I heard that "Burning Fire" is about to start shooting. Is this your first commercial film starring? What goals do you have for this movie?

"I hope the audience likes it. This has always been my goal. As for the others, I still say that if it can be achieved, I will of course be happy. If not, I will accept it."

- Has your relationship with Zeng Qiao been affected by public opinion?

"Do you think we both look affected? Haha, actually, Brother Qiao became famous much earlier than me, and has been popular for much longer. He gave me a lot of advice on how to adjust my emotions in the face of public opinion, controversy and entanglement."

- If you continue to work with Zeng Qiao in the next play, do you think you will be the first or he will be the first?

"It depends on whether the role I play is the first role or the role he plays is the first role. The first role is not important, what is important is whether the role we play is really suitable for us. I am particularly curious, in "Romance of the Three Kingdoms", is the first role Cao Cao, or Liu Bei? Or Zhuge Liang? It doesn't matter, none of these are important, what is important is what we can leave behind?"

...

Many of the things Lu Yanhe said in the interview were turned into "golden sentences" by Chen Ziyan and appeared on major platforms.

Before, Chen Ziyan was very careful not to let Lu Yanhe promote too intensively, especially when he was already very popular and the topic was off the charts.

The reason for doing this now is, first, to use a lot of new memory points to replace the impression of the previous fan incident in everyone's mind, and second, during the promotion period, such intensive publicity is accepted by most people.

In China, this is actually a very interesting phenomenon.

If you have a work, you promote it more intensively, and everyone will understand. But if you don't have a work, and a trivial matter appears on the hot search, everyone will be very disgusted. Obviously, it is all entertainment news, and for everyone, it is all gossip after dinner, but even for such news, everyone hopes that it is targeted and not blindly hyped without nutrition.

Chen Ziyan carefully controlled these topics about Lu Yanhe and tried to link these topics with the drama "The River of Silence". Once there is a sign of disgust, immediately suppress the heat.

It can only be said that in the Internet age, doing publicity and marketing, doing public relations, unless you only seek popularity and not reputation, otherwise, every step is like walking on a tightrope.

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Ice Field Video.

Li Quansen is sitting and chatting with Lan Ruolin of Ruyi Films.

Lan Ruolin, as a powerful executive of Ruyi Films, is a big shot in the film and television production field.

She has several big dramas every year.

And this makes her a guest of honor for the boss of Bingyuan Video.

Lan Ruolin said to Li Quansen: "Mr. Li, you see, "The River of Silence" has been very popular recently, and the data should be very good. It is enough to prove the reputation of an actor. Although it has a great impact on a drama, it is not so big that it determines life and death. When we make a drama, it does not mean that the better the audience popularity of the actor, the more we will give him priority. We must still consider the suitability of the role."

Li Quansen asked: "Why did you arrange the second part of "Friends" for Chen Ziliang? I watched this drama, and he really doesn't fit in."

"I'll tell you the truth, at that time I was just thinking that the sequel of this drama would be very popular, and I didn't think too much about whether it was suitable or not." Lan Rulin said, "So I recommended him to Beijing and Taiwan Over there, he is a singer-turned-singer, and of course he wants to learn from the best crew. In fact, although the evaluation of his appearance is not high, it does not affect the evaluation of the second season, let alone the broadcast. He has achieved results. Speaking of which, one-third of the popularity in the second season was contributed by him, which also shows how popular he is in this social era. "

Li Quansen said: "If you want to use him as the leading actor in the drama "Morning Star", it's not impossible. The theme and story of this drama are indeed suitable for him. A washed-up singer tries to find a way to make himself popular again. It sounds even It’s like a script tailor-made for him.”

Lan Rulin: "God knows how many times I have explained that this is really not a tailor-made script for him."

"Mr. Lan, is Chen Ziliang going to sign under you or something? You care so much about him."

Lan Rulin smiled and said, "I can't help it. His father is my teacher. I inherited a lot of kindness from my teacher back then, and I have to repay him."

Li Quansen raised his eyebrows in surprise.

"I know there are a lot of unpleasant rumors out there, and they are all nonsense told by others." Lan Rulin also had a look of helplessness on her face, "Anyway, these have always been inevitable since ancient times. Chen Ziliang is a talented person. Young man, it is precisely because of this that I help him introduce opportunities again and again. Otherwise, I would not bother to do so much for him. Mr. Li, an artist who became famous overnight, must have some merits. Yes. Believe me, he will definitely exceed your expectations.”

Li Quansen nodded, "You have said so. I believe him or not. Secondly, I definitely believe you. In this case, let him play "Morning Star". However, since you have decided on the male lead, what about the female lead? It’s up to us to choose.”

"Of course." Lan Rulin smiled slightly.

Li Quansen suddenly remembered something and asked, "Have you ever cooperated with Lu Yanhe before?"

The expression on Lan Rulin's face paused, hesitated, and said: "Actually, we have talked with him, but for a big star like him, once they want to enter the project, they will be very powerful. It cannot be completely in our hands. We at Ruyi Pictures still hope to have the project completely in our own hands.”

When Li Quansen heard this, he smiled and said nothing.

Of course he still remembers the tragedy of the movie "True Crime".

"I heard that Lu Yanhe bought back the drama filming rights of "Nineteen Years of Crime"?" Li Quansen asked.

Lan Rulin curled her lips and said, "He wanted to help his friend Liu Jiazhen stand up and remake the novel into a drama, and we sold it. To be honest, I have never seen a movie adaptation fail. The adaptation into a TV series turned out to be a success. "

Li Quansen glanced at Lan Rulin in surprise.

He did not expect that Lan Rulin would use the word idealism to describe Lu Yanhe.

"If Lu Yanhe is idealistic, does that mean that we realists are actually the losers?" Li Quansen said with a smile. Without waiting for Lan Rulin's reaction, he nodded and said, "I have more people behind me. Yes, since we have reached a consensus on the drama "Morning Star", let the people below handle the follow-up matters."

Lan Rulin clearly felt the change in Li Quansen's attitude towards her.

What's going on?

Lan Rulin thought for a while and realized that the change in Li Quansen's attitude started when they talked about Lu Yanhe.

Lan Rulin was stunned.

Could it be that Lu Yanhe is from Li Quansen?

No, impossible. Lu Yanhe cooperates closely with Northern Lights Video, and only got in touch with Icefield Video through "Young Days" and "Silent River". These two projects are not controlled by Icefield itself, and they are not considered Icefield projects. Judging from the above situation, Li Quansen and Lu Yanhe should have no interest relationship.

So why did Li Quansen's attitude suddenly change?

After thinking about it, Lan Rulin realized that the problem still lay with Lu Yanhe. (End of chapter)