Choose a day to become famous

The second season of "Seventeenth Floor" begins to be preheated and a promotional video is released.

It is a very popular drama in itself. Now that the sequel is coming out, all the original cast members have returned, and of course it has attracted much attention.

As the male protagonist, Lu Yanhe did not participate in the propaganda schedule of the large army. In fact, it was not just him, and Jiang Jun did not.

Fortunately, there are enough stars in this show, and even if the two of them don’t participate, the others can still drive the publicity.

And Jiang Lan did something at this time.

She paid 20 million to the marketing and promotion team of "Jump Up" to ask the "Jump Up" team to promote the second season of "Seventeenth Floor".

Chen Ziyan said: "They are indeed smart enough. Even if your relationship with Beijing and Taiwan is in a stalemate, she will still show goodwill in this way to maintain her personal relationship with you."

Lu Yanhe nodded.

The second season of "Seventeenth Floor" must have sufficient publicity funds.

However, no matter how sufficient this funding is, Jiang Lan has the final say on where to use it.

Jiang Lan took 20 million to jump up and did a drama promotion for the team, which was definitely a high price.

On the one hand, under normal circumstances, whether it is drama promotion or movie promotion, they are all "showing a wide net" behavior and will not invest too much money in a publicity team.

Because no matter how large the publicity team is, the coverage of the entire market is small.

The promotional and marketing of the team has always been about quality rather than quantity.

On the other hand, Beijing TV itself is a large traditional TV station with its own media matrix and many companies and studios that do this business.

Strictly speaking, they all belong to the same group. According to convention, these resources are generally given priority to contracting them to their own companies rather than looking for them outside. Especially for the sequel to the second season of "Seventeenth Floor", what it needs is to let everyone know that this drama is about to be aired. Audiences who like this drama remember to watch it, it is enough. It is quantity rather than quality.

The publicity focus is different.

Under this situation, Jiang Lan found a team to jump up.

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In fact, the biggest profitable project of the team now is the advertising business.

Because Jumping Up is essentially a content platform, from magazines, to electronic versions, to different media and content platforms under its jurisdiction, as well as the signed author numbers...

Jump up has now established a huge media matrix.

This media matrix is ​​so large that it is coveted by many capital forces, and people come to discuss acquisitions every week.

In this case, why does Chen Siqi's team still insist on doing other business segments?

Because any company, if its profit source is single, is easily restricted and falls into a crisis due to its low risk resistance.

Promotional and marketing business is something that Chen Siqi values ​​very much. According to the requirements of the Jump Up team for publicity and marketing business, the net profit of this business cannot achieve significant growth. They are following the "high-quality route" and personalized and customized publicity and marketing plans, rather than volume.

All business models that cannot achieve volume are doomed to be difficult to achieve magnitude growth in profits.

However, Chen Ziyan believes that this plays an important role in the jumping brand.

At the same time, we can also use this business segment to open up the relationship between jumping up and the film and television industry. You should know that there is another very important business that jumps to the point, which is IP operation and development.

Therefore, Chen Siqi's first reaction was to come to the second season of "Seventeenth Layer" and offered 20 million to ask them to promote it. He even had no substantial requirements for the effect he wanted to achieve.

Who are Beijing and Taiwan trying to cheat? -

"This can be accepted." Chen Ziyan told Chen Siqi, "The Seventeenth Floor is a project that Jiang Lan is responsible for. Jiang Lan is the only person in Beijing and Taiwan who has a really good relationship with Lu Yanhe. She also wants to thank Lu Yanhe for his willingness to cooperate. The second season of Seventeenth Floor" is broadcast, and I am willing to continue to complete the third season."

Chen Siqi suddenly realized.

She asked, "So, are their relationship pretty good?"

"Yes." Chen Ziyan said, "Originally, Lu Yanhe and Beijing and Taiwan no longer had any contact. Now the only person he is willing to take care of is Jiang Lan."

Chen Siqi: "I was worried that Yan He is not willing to pay attention to Beijing and Taiwan now, so Beijing and Taiwan suddenly came to me and asked me to promote the second season of "Seventeenth Floor" and tell the truth. We don't need to do the promotion of the second season of Layer" at all."

Chen Ziyan: "I want to know quite. From your perspective, if there is anything worth promoting in the second season of "Seventeenth Floor"? Where do you think it is?"

Chen Siqi said: "I haven't watched the drama yet, and I haven't watched the material. Just from the theme and lineup of this drama, there is nothing to say. After the broadcast of "Seventeenth Layer", this type of drama is basically Only "Squid Game" is popular, and there are no more popular dramas of the same type. I have tried to analyze it, you see, several platforms have developed similar ones with the lineup of big stars. The series, but often have loud thunder, small raindrops, and are relatively homogeneous. They are all the same as a group of people who are concentrated in a certain place, actively or passively accept some life-and-death game-like challenges, which are similar."

Chen Ziyan heard this and said, "But isn't this kind of drama set up like this? This is also the biggest selling point of this type of drama."

"But the problem is that this type of drama often needs to have very distinct character characteristics, especially the emotional direction and character destiny that can resonate with the audience's emotional resonance in order to truly allow the audience to enter this world view, otherwise it will be like watching It's like a group of kids playing house games, you can't believe these characters."

Chen Siqi shrugged helplessly and continued, "But look at the domestic one, to give a simple example, the "First Year" developed by Icefield Video, the main story is that a couple who have broken up and their friends are invited to a house. On the island, there is a treasure hunting game, but I didn’t expect that there was a fatal danger hidden in these games. This drama was very popular at the beginning, and the starring actors were all popular stars, but after six or seven episodes, the reputation dropped directly. Why? The game world design has a bug, and it was discovered by the audience. This is one of them. Once the game world design has a bug, the world will be falsified directly. Audiences who like this type of subject will abandon it mercilessly. Second, Their main line became that the male and female protagonists kept quarreling and recalling all the things they had been together before, and carrying out their emotional drama in an environment full of fatal crises. Which audience was not upset to watch?”

Chen Ziyan nodded thoughtfully.

"The most important thing is that if these emotional quarrels, reunions, etc. can become the key factors that drive the development of the plot, then I won't say it - although this itself is a taboo for such subjects, because the audience does not like it, On this basis, these have nothing to do with the main line. I feel like I found a screenwriter to write the emotional line, another screenwriter to write the game line, and then got together bluntly. "Chen Siqi said, "Later, I also I went to inquire, to put it bluntly, they really found a few screenwriters to create this project as soon as possible, and saved up such a script. To put it bluntly, the current platform still does not pay attention to scripts, and they will not say anything. Pay attention to those actors, not those who are good at it, are all demanding to add dramas to their roles. How can they add dramas? Each character has a set arrangement, which level will be injured, which one If you are about to die, then you can only add emotional dramas and memory dramas."

Chen Ziyan: "It's so sad to say. Everyone knows the importance of the script, but the result is that anyone can interfere in the script."

"Yes." Chen Siqi said, "We are doing the Jumping Theater. Most of the first-line stars we have worked with will not make any suggestions for revision of the script. Of course, this is not an absolute bad thing. It is normal to have opinions. As long as it is proposed during normal contact, we can discuss it. The most annoying thing is that everything is fine during early communication. When it is time to join the group or start shooting, we start to do all kinds of things. Change the script."

"How did you solve this situation?"

"I don't want to be with it." Chen Siqi said, "I basically tell them directly that they want to be a big shot. OK, then we will send a notice directly. Even if the movie is not filmed or re-shooted, I won't be with it. As long as they can bear the consequences of the matter, to put it bluntly, their actors are used to being arrogant in other crews, and always feel that they are big names, and in order to keep their starring actors, we will tolerate them."

Chen Ziyan: "Is there anyone who fights you to the end?"

"No." Chen Siqi said, "You have to know that the main reason why these actors dare to challenge so arrogantly is that there are supporters behind them. Even if you are a producer or a director, it doesn't matter. There are supporters on the platform. Yes, don't be afraid of being banned. But the problem is, I have the final say. No one can care about me, no one can say good things, no one can say good things, I took a few photos with someone After the second table, no one dared to jump again."

Chen Ziyan sighed.

“It’s really sad to think about it,” she said. “We are constantly committed to getting the industry on track, but whenever we feel like we are making a little progress, there will always be one or two things to remind us, Actually, it doesn't. "

Chen Siqi: "But there are always changes. At least in our own film and television projects, we really attach importance to scripts and respect the ideas of creators."

Chen Ziyan: "Compared with the entire industry, this is too drop in the bucket."

"If one day, among the top ten movies in the annual box office, four or five of them were made by us, and half of the annual hit TV series came from our projects, then the rules we set would become the rules of the entire industry , I am very confident." Chen Siqi said, "To be honest, look at those big names who treated themselves as emperors at the beginning, but in the end they honestly finished the scene of jumping into the theater."

"That's because you are strong enough, but many crews are not able to be as strong as you." Chen Ziyan said, "Forget it, we can only do what we have on hand. There is no way to be so lenient, you said Yes, at least those of us who come out of the project know what to do to make a good show.”

"Yes." Chen Siqi said, "The production funding of the theater next year can be further increased. The dramas launched by the theater this year have been very stable overall broadcast results. After working on this theater for a year, all aspects have been in use. They are all on the right track, and now everyone recognizes this theater. When preparing for the project, they finally don’t have to worry about explaining to others what it means to jump into the theater.”

Chen Ziyan: "Will the Jumping Theater still do the same thing next year?"

"Yes." Chen Siqi nodded, "We will continue to use this short drama model, because we don't have the ability to produce film and television dramas. We are mainly responsible for the filming of specific projects through the production companies under Linghe, Yuehutai, Icefield Video and Northern Lights Video. Short dramas can shorten the production cycle and do not need to extend the battle line too long, which is more suitable for us."

Chen Ziyan: "I estimate that in the next few years, Yan He may focus on overseas, except for his own acting. He seems to still want to use his own strength to establish some of our own power and influence overseas. Of course, I think so too. I think it is also It's a good thing. But you also know that Linghe is still quite dependent on his projects. Although there are several projects to be done, they are all "Home Alone", "2 Broke Girls" and "Housemates". I want to say that if you are still going to continue to do the previous practice of Jump Up Theater, please give Linghe a few more projects. Otherwise, I'm afraid they really can't play it. "

"Of course, I will." Chen Siqi said, "I heard that Linghe has signed a lot of production staff."

"Yes." Chen Ziyan said, "But not everyone can enter those projects. Many of the people they signed are newcomers who have just graduated from school and need to continue to follow the group to accumulate experience."

Chen Siqi nodded.

"I will try my best to provide them with some job opportunities in the projects of Jump Up Theater."

-

Lu Yanhe actually didn't think about whether his future work focus should be shifted overseas.

Chen Ziyan just saw this trend from Lu Yanhe's next few projects.

Now she rarely discusses with Lu Yanhe specifically how to plan his career in the future.

This is actually not in line with Chen Ziyan's usual style.

But now Chen Ziyan feels that for Lu Yanhe's plan, the plan will never catch up with the changes.

The biggest variable in him is his endless scripts. The emergence of each new script seems to be able to take Lu Yanhe into a stage that he dared not think of before.

For example, after the scripts of "Source Code", "Red Eye Flight" and "Buried Alive" emerged one after another, no one thought that they would become several breakthrough points after "Doomsday" fell into a deadlock. In this case, Lu Yanhe accidentally seized the opportunity and became the producer of "Doomsday".

Linghe became one of the investors of "Doomsday" and officially entered the investment circle of Hollywood movies. Although there are a lot of accidental factors in this.

This time, the initial purpose of the trial was actually just to win the Chen Pinhe blocking battle.

However, as Chen Ziyan said to Chen Siqi, after Lu Yanhe successfully pushed Jiang Jun to the position of the male lead in "Doomsday", he did have a new idea in his heart: on the one hand, he was working hard to promote Chinese-language film and television dramas to go overseas, and on the other hand, he should also play the biggest propaganda tool in this industry, the role of stars, for example, to promote more Chinese actors to be known by more people in the world, so that they can learn more about Chinese film and television dramas through actors.

He himself is a typical example.

Now the movies starring Lu Yanhe can basically reach a million US dollars in the box office in American theaters.

This is a very remarkable achievement. For many foreign language films, it is extremely difficult to break through the box office of 5 million US dollars.

Many people can only see the dark horse works that have achieved earth-shattering results. In fact, if they really have their own loyal fans like many directors, their works can also break barriers and restrictions.

Just like Spanish director Pedro Almodóvar, his films may not achieve particularly high box office results in any single market, at most a few million dollars, but such directors have their own fans in various countries, and their films are released without being constrained by schedules and other aspects - because the target audience is very clear, and the global total box office of their works is finally seen, ranging from 30 to 40 million US dollars, to nearly 100 million, or even over 100 million.

Now Lu Yanhe has a bit of this "author-type filmmaker" nature in the film market around the world. There is a small number of fans who recognize him as a person. Therefore, whether it is a director, a leading actor or a screenwriter, as long as he is really involved in a film project, there will be a group of fans willing to buy movie tickets.

Lu Yanhe's commercial influence was achieved through "The Mist", "Squid Game" and "Friends".

But the real, core fans, no matter what he shoots or does, there is a group of people willing to support and pay for the influence, Lu Yanhe has accumulated little by little through films such as "Three Mountains", "Late Spring", "Rouge Button" and so on.

Whether it is Jiang Jun or Jiang Yuqian, they are both standing at a very high starting point now.

It can be said that if there are suitable projects to promote them to be further known by global audiences, they can further improve their popularity and even their appeal and influence as actors.

However, whether there are Asian characters in Hollywood projects really requires luck and waiting.

Therefore, Lu Yanhe thinks that instead of always waiting for others, it is better to take the initiative to create some projects.

Like the project of "Red Eye Flight".

It is not a classic masterpiece, nor can it win awards, and it may not have made over 100 million at the box office.

However, this is a thriller film that was truly carried by the heroine. At that time, it took more than 50 million US dollars in the United States. It did not have other movie stars (Cillian Murphy became famous in Hollywood from this movie, and he was even noticed by Nolan because of this movie). Rachel carried the box office alone. In the end, it was a very profitable film and helped Rachel's career a lot.

You know, if you really have a movie in Hollywood that is carried by you alone at the box office, and it is successful in the end, you are basically waiting to be included in the first-line list. Because after that, invitations from major film companies will be sent to you and knock on your schedule. (End of this chapter)