City: I Create The Nba!

"free?"

Li Zhuang was taken aback for a moment, then smiled and said, "If it's free, of course the sports channel would be willing to broadcast the NBA to make the games more diverse.

However, there is no free lunch in the world, Mr. Jiang, don't be joking. "

Jiang Han waved his hand and said seriously: "Director Li, what I said is true!

Xiaguo TV's sports channel has an unparalleled influence in the hearts of sports fans.

If the sports channel is willing to broadcast the nba, it will allow the nba to expand the summer country fan market to a greater extent, let more people know about the nba, and increase the ratings.

If the two of us reach a cooperation, during the contract period, any NBA-related profits obtained by the sports channel will belong to the sports channel. "

These words are very straightforward, and his purpose and demands have been clearly stated.

The NBA doesn't need broadcast fees, and it doesn't need any income and profits generated during the broadcast period. What it wants is to use the influence of sports channels to expand the fan market.

Li Zhuang took a deep breath and said, "Mr. Jiang, you have delivered the cake to our mouths. Who can refuse such sincerity?"

As the supervisor responsible for the outsourcing of sports channel events.

Li Zhuang is very clear about the profit model of sports event copyright.

Take the Football World Cup held every four years as an example.

Why does the sports channel spend a lot of money to buy the copyright of the World Cup every time, and never tire of it.

the reason is simple!

The World Cup is a big piece of fat!

Often a World Cup can bring more than 1 billion yuan in advertising revenue to sports channels.

Through advertising revenue, the sports channel evened out the copyright cost of the World Cup, and easily earned more than 100 million US dollars in a month!

In recent years, the copyright prices of the Premier League and La Liga have been too high.

After doing some calculations, the sports channel felt that it would not be able to pay back the money, so it simply did not buy it.

In addition, with the vertical and horizontal development of all media today, the expansion of sports channels in the field of new media is not considered a success.

In addition, the entertainment methods of domestic people are becoming more and more diversified. Film and television dramas, games, animation, short videos, etc., continue to erode people's spare time.

Whether the attraction of sports events is as great as before is also a question mark.

For this reason, Li Zhuang is very cautious every time he buys the copyright of sports events.

Never do money-losing business!

Now, Jiang Han made it very clear.

During the contract period, any nba-related profits obtained by the sports channel belong exclusively to the sports channel!

Advertising profit, derivative product development, peripheral product development, etc. are definitely not a small number.

Moreover, the nba season, which lasts for half a year, can fill in the viewing gap of the sports channel in the morning time period.

Multi-tasking!

Next, the two parties began to discuss the specific details of the cooperation under your will.

...

October 12.

Xiaguo TV Sports Channel held a press conference.

at the press conference.

Li Zhuang, director of the sports channel's outsourcing department, and Jiang Han, president of the NBA, attended the event together.

Under the witness of the media reporters, nba and Xia Guo TV Sports Channel formally reached a business cooperation.

The two sides signed a three-year broadcast agreement.

At that time, the sports channel will broadcast the new nba season on TV throughout, bringing exciting nba basketball games to fans.

Surprisingly, for this cooperation between the two parties, the sports channel did not pay a penny for the broadcasting fee.

This news immediately stunned the media reporters.

what's the situation?

Pie in the sky?

Some time ago, they had heard a little about the news of the NBA.

The broadcast contracts signed by the NBA and major TV stations in the United States are all 200 million U.S. dollars a year.

The sponsorship contracts reached between major companies and the nba have a time limit of one year.

But why does Xiaguo TV Sports Channel cooperate with the NBA and sign for three years without spending money.

Is this the lineup of our Chinese TV station?

...

But soon, a more surprising piece of news came out, which surprised the media reporters.

On October 13, the NBA and Fuji Xun Sports reached a network broadcast cooperation, with an amount of 600 million U.S. dollars in three years.

Fuji Xun Sports will become the official exclusive digital media partner of NBA Xia Guo in a three-year cycle, bringing fans a full range of viewing and interactive experiences including live NBA games, on-demand, and short videos.

No comparison, no harm!

The Sports Channel of Xiaguo TV cooperated with the NBA without spending a penny.

But Fuji Xun Sports spent a full 600 million US dollars!

Of course, media reporters can actually understand.

In terms of influence, Fuji Xun Sports is far inferior to Xia Guo Sports Channel.

The two sides are not of the same magnitude at all!

press conference.

Liu Chiping, President of Fuji Xun, said: "The three-year agreement between Fuji Xun and the NBA will allow us to continue to provide fans with more NBA games and content.

We very much look forward to working with the NBA, NBA teams and players to further enhance the image and popularity of basketball.

At that time, fans can enjoy and experience unprecedented NBA exciting programs, interactive games and new communities through multiple platforms including Fujixun.com, Weixin, Fujixun News, Weishi, and Fujixun Sports Client. .

In addition, Fuji Xun will give full play to its multi-platform, multi-content format linkage and new technology advantages to better serve Xia Guo fans with better sports content and continuous experience innovation, and share the charm of basketball with everyone. "

Jiang Han, President of the NBA, said: "Fuji Xun is one of the most innovative and influential companies in Xiaguo. He has a wide user base and a variety of popular platforms, which are crucial to the development of basketball.

I look forward to further deepening the close relationship between the NBA and Xia Guo fans through this expanded cooperation.

In addition, nba and Fuji Xun will jointly build the digital media platform of nba Xiaguo.

The platform includes the nba Chinese website, the official websites of 30 teams, as well as the websites of various activities and authorized products of nba. "

...

After the press conference.

The nba's popularity in Xia Kingdom has skyrocketed!

Only then did people know that there is a basketball league called nba in the world.

Everyone is very curious, what kind of game is the nba five-a-side basketball game, and is it of a high level?

Against such a background, the preseason match between the NBA Golden State Warriors and the Boston Celtics immediately attracted the attention of all basketball fans.

All of a sudden, the tickets for the nba summer national game were sold out in an instant.

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