City: I Create The Nba!

mid-September.

More and more companies have entered into partnerships with the NBA.

Sports equipment.

Nike has become a sportswear brand partner of the NBA and will be authorized to manufacture jersey version and fan version jerseys, on-court warm-up suits, shooting suits and other apparel products.

Nike, Adidas and Reebok have become NBA sneaker partners.

Spalding became the designated partner of NBA basketball and basketball stand.

Food and beverage.

Gatorade became the NBA's official sports drink partner, and Pepsi became the NBA's exclusive food and beverage partner.

McDonald's becomes the official food sponsor of the NBA.

Anheuser-Busch becomes the official beer sponsor of the NBA.

Nestlé becomes the official coffee sponsor of the NBA.

Red Bull becomes the official energy drink sponsor of the NBA.

Mengniu became the official milk sponsor of the NBA.

Internet aspect.

youtubetv becomes the official partner of nba.

America Online becomes the official Internet partner of the NBA.

traffic.

Southwest Airlines becomes the official airline partner of the NBA.

Toyota becomes the official automotive partner of the NBA.

Electronic products.

Siemens AG and radioshack electronics retailer have become official NBA partners.

Hannspree became the NBA LCD TV partner.

Tissot becomes an NBA timer partner.

Apple and Samsung become nba mobile phone partners.

Dell becomes the official computer partner of the NBA.

other aspects.

The US FDA drug database has become the NBA's official pharmaceutical designated partner.

FedEx became the official express partner of NBA.

t-mobile mobile phone becomes the official network operation partner of nba.

easports becomes the official game partner of nba.

New York Life becomes NBA insurance partner.

Kohler became the official designated floor partner of NBA.

...

A total of dozens of international companies have entered into partnerships with the nba.

But coincidentally, the contracts signed by the nba with these companies are all one-year contracts.

Without exception!

In fact, Jiang Han also wants to sign long-term contracts with these companies.

But now the timing is not right.

Right now, the nba has just started, it doesn't have that much influence, and its economic value is limited.

The longer the contract is signed, the nba is not good.

When the nba has a firm foothold, the brand value will become higher and higher.

At that time, these companies will not be able to handle it with just three melons and two dates!

Jiang Han remembered that in his previous life, the nba signed a sky-high broadcast contract renewal contract with tnt and espn, which was as high as 9 years and 24 billion US dollars!

Of course, it's still too early to tell.

...

The nba signed contracts with major companies, which aroused widespread concern from all walks of life.

A newly established professional sports league was able to attract so many sponsors.

In their view, this is simply unimaginable!

However, capitalists are not fools.

Every penny they spend is carefully calculated.

The reason why they are willing to cooperate with the NBA League is because the 30 teams in the NBA have given them enough confidence!

Before signing the contract, various companies have conducted detailed investigations and made assessments of the existing assets of the NBA.

The total value of the 29 arenas currently owned by the nba league is over tens of billions of dollars!

This does not include intangible assets such as players!

Why not cooperate with a professional sports league with such strong financial resources?

...

New York, nba headquarters.

In the solemn conference hall, a meeting among high-level NBA executives is underway.

During this time, Jiang Han was not idle.

Recruiting talents has become his daily life.

Now, the general managers, management and staff of the 30 nba teams have all been recruited.

The staff of the various departments of the nba headquarters have also been recruited.

At present, there are 9 departments in the NBA headquarters.

They are News and Broadcasting Department, Affairs Coordination Department, Personnel Information Resources Department, Legal Department, Player Planning Department, Special Projects Department, Editorial Department, Administration Department, and Entertainment Department.

These departments are managed by professionals and perform their duties.

Louis, vice president of the NBA, was the first to report: "Mr. Jiang, during this time, the NBA has reached partnerships with 42 companies, with a total sponsorship amount of 3.6 billion US dollars."

Jiang Han nodded slightly and said: "Now that the NBA has just been established, it doesn't have that much influence. After a full season, major companies want to cooperate with the NBA, and the price will not be the same!"

Hearing this, everyone at the scene seconded their opinions one after another.

Originally, they were still wondering why the president didn't sign long-term contracts with these companies.

First, the longer the contract period, the higher the amount.

Secondly, in case the nba encounters Waterloo in the new season, the total sponsorship amount of 3.6 billion US dollars may not be reached next year.

Now it seems that Mr. Jiang is very confident in the development of the NBA League!

At this time, Giles, the director of the administrative management department, said, "Mr. Jiang, there are currently 900 employees in the NBA headquarters, and each department performs its own duties. They are fully capable of coping with the upcoming new season."

Hearing this, Jiang Han was quite satisfied.

In the previous life, there were more than 900 people in the nba headquarters.

In terms of the number of personnel, it has already reached the standard of the previous NBA league.

Jiang Han instructed: "Giles, you continue to recruit talents. Next, the nba needs to expand its international influence and establish nba Europe, nba Asia, nba Australia, nba Africa and other departments."

Giles responded quickly and kept it in mind.

Gerald Hui, director of the entertainment department, reported: "Mr. Jiang, nbatv has been established, and we can calmly face the live TV and program production of the new NBA season."

Jiang Han nodded and looked at George, the head of the legal department.

George understood, and hurriedly said: "Mr. Jiang, we have smoothed out the nba laws one by one, and there is absolutely no legal loophole in any sense.

Moreover, the operation and management of the nba league is responsible for its own profits and losses, and is not subject to government interference! "

Jiang Han continued to nod and looked at Eddie from the Coordination Department.

Eddie said: "Mr. Jiang, it is the end of September, and there is only one month before the start of the new NBA season.

During this period of time, the preseason games of each team have been arranged in place, and each team has 8 warm-up games for running-in and adjustment. "

Jiang Han asked: "The Golden State Warriors and the Boston Celtics are going to hold two preseason games in Xiaguo, have all the matters been dealt with?"

"Everything has been dealt with!"

Eddie nodded and said, "On October 15th, we will compete in Yanjing, Xia Guo, and on October 18, we will compete in Xia Guo Magic City. Tickets for the Xia Guo Tournament have already been sold in advance!"

Jiang Han smiled.

The nba league has just been established, and he really wants Xia Guo basketball fans to watch an nba basketball game with their own eyes.

He believes that the Golden State Warriors led by Wilt Chamberlain and the Boston Celtics led by Bill Russell will not disappoint Xia Guo fans.

This time, he will also go to Xia Guo in person, hoping to finalize the cooperation in TV broadcasting and network broadcasting.

At this time, Caroline, the director of the news and broadcasting department, said: "Mr. Jiang, tomorrow is the first press conference of the NBA. At that time, many media reporters will flock to interview us."

Jiang Han nodded slightly.

He has been looking forward to tomorrow's press conference for a long time.

It's time for the nba to come into the eyes of the world!

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