City: I Create The Nba!

In the Internet age, the spread of information is explosive.

Nearly 20,000 fans watched the NBA Lakers preseason game last night.

However, many netizens who did not come to the arena to watch the game in person also watched the nba game through various broadcast channels.

It has to be said that the charm of basketball is unparalleled.

Until now, all walks of life have not really understood why the nba league can attract so many sponsors.

As a result, they began to pay attention to nba games and buy nba regular season tickets through various channels.

In addition, the major TV network platforms that cooperate with the NBA continue to produce various promotional videos, highlights and other programs related to the NBA.

This also made the outside world realize that the NBA basketball game is as exciting as NFL football, MLB baseball, and NHL ice hockey!

...

espn tv.

nba special program.

The hostess Rachel is interviewing NBA President Jiang Han in the studio.

Rachel asked: "Mr. Jiang Han, Staples has reached a title sponsorship agreement with the Lakers home arena. It is said that the contract amount is 166 million US dollars in 10 years. Does this money belong to the team's assets or the NBA's assets?"

Jiang Han smiled and said, "The arena naming fee belongs to the Lakers and the Clippers. After all, they share the same arena. As for the sponsorship fee, of course it belongs to the team's assets and has nothing to do with the NBA."

Rachel nodded, and asked again: "Mr. Jiang Han, have other NBA team stadiums also reached title sponsorship with external companies?"

Jiang Han said bluntly: "During this period, most arenas have achieved title sponsorship.

For example, the Boston Celtics and TD Bank have reached an arena naming cooperation, and the sponsorship amount is 119 million US dollars in 20 years.

The Brooklyn Nets and Barclays have reached an arena naming partnership with a sponsorship of $200 million over 20 years.

The Chicago Bulls have reached a naming partnership with United Airlines, with a sponsorship of US$100 million over 20 years.

The Sacramento Kings have reached a partnership with Gold One Credit Union for a 20-year, $120 million sponsorship.

...

Among these teams, the Toronto Raptors have the highest arena naming amount.

The Raptors and Toronto Scotiabank reached an arena naming cooperation, and the sponsorship amount is 319 million US dollars in 20 years.

This amount also set a record for the highest arena naming fee in the history of North American professional sports! "

Hearing this, Rachel looked very surprised.

"Aren't these companies taking money as money? Why are they willing to pay sky-high prices for the naming rights of an arena? You must know that the NBA has just started..."

Jiang Han smiled and said: "It is also an advertisement, it is obviously a very wise decision for them to place their company's signboard above the stadium that can accommodate tens of thousands of people.

Today, the game broadcast technology is increasingly developed, and the influence of these arenas will be transmitted to all corners of the world. "

When Rachel heard this, she immediately understood the benefits of the arena being named after the company.

She asked again: "Mr. Jiang Han, since the naming fee belongs to each team, the salaries of the players should be high, right?"

"certainly!"

Jiang Han said slowly: "Currently, the average salary of NBA players is 3.84 million US dollars.

Take the Los Angeles Lakers as an example. The annual salaries of Jerry West and Elgin Baylor are both $17.28 million.

This amount is also the maximum salary among NBA players this year, accounting for 30% of the team's salary cap.

Bobby Smith of the Lakers has an annual salary of $580,000 this year.

580,000 US dollars is the basic salary of the entire NBA, the lowest salary among players. "

Hearing this, Rachel suddenly gasped, her face full of shock.

What?

The average annual salary in the NBA is $3.84 million?

The minimum annual salary is $580,000?

This is too exaggerated!

Jiang Han continued: "As the influence of the NBA grows, the maximum salary, average annual salary, and basic salary will increase year by year.

First of all, the salaries of nba players are linked to the team's salary cap. Broadcasting rights, sponsorship advertisements, tickets, etc. will all increase the team's salary cap.

Secondly, the nba has an organization called the players union.

Player representatives will negotiate with the NBA to help players fight for their interests. Many rules are finalized after negotiations between the two parties.

Why do fans buy tickets to watch the game?

Not because they want to watch football at the highest level!

Ultimately, the NBA is a player-centric sports league. "

Rachel nodded suddenly.

Immediately afterwards, she joked: "I think that many teenagers who are watching this program will regard the NBA as their future career direction in the future."

Jiang Han smiled and said: "I hope so. Only when more and more basketball talents enter the NBA league and healthy competition will the entire league be full of vitality."

Next, Rachel asked Jiang Han many questions about the NBA.

In this regard, Jiang Han answered one by one.

...

After this ESPN special program was broadcast, it aroused extensive discussions in all walks of life.

The NBA league has just started, but the average annual salary ranks first among the four major professional sports leagues in the United States.

To many people, this is unbelievable.

In addition, the audience also learned that when the team goes out to play games, it takes the team chartered plane, stays in a five-star hotel for free, and eats the best food for free.

Food, clothing, housing and transportation are all free!

Every time you play an away game, you can get an away allowance of $133.

After 41 away games a year, each player can get more than 5,400 US dollars in away allowances.

In addition, the NBA will buy medical insurance, pension insurance, etc. for players, give players free financial management lessons, and take chartered flights to see a doctor when they are injured on the court. Star players are even equipped with personal bodyguards and private doctors.

Players can also sign endorsements with outside companies and get high endorsement fees.

With all these things, the nba can be described as a local tyrant to the extreme!

The audience can see that the nba league is already a mature professional sports league in all aspects.

Countless young basketball fans hope to play in the NBA and earn a lot of money when they grow up.

Dreams are linked to money!

Who wouldn't want to be able to play basketball and support a family at the same time?

What's more, if you are lucky enough to become an nba star, you will be able to completely reach the pinnacle of your life!

Don't worry about food and clothing for a lifetime, stand out!

...

The nba league did not stop because of the praise from the outside world.

The 30 teams are actively reaching business cooperation with various companies.

You know, the courtside billboards in the arena can also attract investment.

In addition, many teams have reached cooperation with local regional broadcasters, and regional broadcasters can obtain the broadcasting rights of the team in this area.

In short, the entire NBA league is like a clockwork wound up, running rapidly and walking on the right path.

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