City: No One Understands Finance Better Than Me

It is understandable for Muddy Waters to do this, after all, there is not enough funds in hand to support it.

According to the past small troubles, Muddy Waters has also reduced a lot of funds this year, but it is still difficult to directly short a listed company, especially when Luckin Coffee spreads its stall so openly, he melts Received multiple rounds of investment.

There are thousands of stores, and in the process, the number of its own stores is only a few hundred.

The rest are all secondary franchisees, and any problems involving franchisees can be ignored. As long as the store does not suffer any losses, then they will have a chance to turn over.

Because of this, even if Ruixing Coffee was exposed to thunder, it would not have much loss.

They have already laundered the funds, and the large amount of funds in their hands are all the initial capital they obtained.

These capitals are in their own hands, and there is no need to worry about what problems will occur.

Chu Ge looked through the reports submitted by Ruixing Coffee during this period, and did not find anything inappropriate. He raised his head in surprise and asked the intelligence officer.

"There is nothing wrong with Ruixing Coffee. His financial reports have always been beautiful. He must have a good financial reporter in his hand. That person is a master. problematic?"

"Muddy Waters thought of a stupid way, they recruited a large number of employees, and they made arrangements for these employees. They let all employees shoulder the field visits, every store, every coffee sales, and every day. All the consumed documents have been recorded.

For Luckin Coffee, ordinary stores sell less than 100 cups a day, which simply cannot support the loss of a store.

And in terms of market conditions, Luckin Coffee sent out, I don’t know how many coupons there are, it can be said that everyone can drink coffee for free, this kind of activity has lasted for several months, and Muddy Water is relying on At this point, we have mastered the loopholes of Ruixing Coffee. ""

Luckin Coffee’s financial report is indeed very beautiful, and if you look at it through various channels, Luckin Coffee has no problem with its financial report.

Every quarter has shown a positive growth trend, and its thousands of stores, the franchise fee and purchase fee paid in each quarter are all high.

This makes investors feel that in the process of this process, it is still a trend that can be tapped in the domestic coffee market.

And compared with the existing beverage varieties, coffee, as an emerging species, has always been in a tepid role in China.

Except for white-collar workers in first-tier cities and new first-tier cities, coffee will be used, and the rest will not be the first choice.

The sales of a cup of coffee will be controlled at about 35 yuan.

And a simple and ordinary drink can be done for 5 yuan. Compared with 35 yuan and 5 yuan, as far as the current white-collar group is concerned, they will first tend to drink 5 yuan a cup.

But if the price of coffee is reduced from 35 yuan to less than 5 yuan through coupons, and the shipping fee is also waived.

Well, the hand of Luckin Coffee is quite beautiful, it directly hit the consumer's psychology of buying from the crowd, and opened the market at once, and many people are waiting for the arrival of free coffee. 0

This is definitely a huge market, and in the context of this market, there are a steady stream of people who want to join in, they all want to get a cup of free coffee, after all, free coffee, for them is the most important.

It is precisely because of this background that Luckin Coffee's business has always been at the top of the list, and everyone wants to buy a cup of Luckin Coffee.

The coffee bought with real money, how can there be a free coffee fragrance, not to mention the free coffee quality is also guaranteed, which makes them happy all of a sudden.

On the Ruixing side, through such a large amount of fake data, it has obtained more than one financing.

Large international companies have all set their sights on the domestic market, and are willing to join in to invest and fight against Star Dad.

There are only hundreds of stores in China, at least, and the consumption of Star Dad is far more than that of Luckin Coffee and this potential market.

Luckin Coffee has opened thousands of stores in cities and towns across the country. This time, everyone can taste the sweetness 4.7, which stimulates franchisees to purchase coffee raw materials at low cost through contact with the above for processing and selling. the cost of coffee.

Although it is said to be under control, there is also another side to make money.

Luckin Coffee’s headquarters has made a lot of money. They have already collected a lot of funds as their own leek funds, and they have washed nearly 20 of them through various methods such as cash out, financing and sales. billions of funds.

stuffed into their own pockets to ensure that they will not suffer any losses in this investment.