Company Development: I Build A Conscience National Enterprise
Chapter 111 Acquisition Of Rongguang Automobile Factory
"What? Lingfeng Group is going into new energy!?" Zhou Deng stood up when he heard Shen Fenglai's words.
Shen Fenglai said: "I heard that Lingfeng Group has acquired Rongguang Automobile, and plans to enter the automobile industry through new energy."
"Glory Car? Hahahaha!" Zhou Deng laughed wildly.
Shen Fenglai looked at Zhou Deng in puzzlement.
Zhou Deng smiled for a long time and said, "Do you know what this Rongguang car is made of?"
Xiyuansi Lixiang and Mr. Chen shook their heads.
Zhou Deng said: "This is a brand of domestic vans, and it once launched a domestically produced magic car.
Now, Shen Feng came to remember, the domestically produced divine car that was popular for a while.
Glorious five stars, this is an affordable van.
The price of the minimum configuration is less than 30,000 yuan.
The beggar's version of the glorious five-star model doesn't even have a car air conditioner.
With the development of the domestic economy, this car once became the favorite car of small self-employed people.
At that time, the self-employed would remove the rear seats of the van and turn it into a cargo compartment.
Although the horsepower of this car is not good, the load capacity is not good either.
But it can't be cheap, anyway, if you sell it to second-hand dealers for a few years, you won't lose too much.
21 Glorious five-star once occupied major cities and became a domestic light in a certain sense.
But after entering a new era, the glory of the domestically produced sacred car is no longer.
More auto companies are entering this field.
Cheap and easy-to-use vans keep appearing.
Even some foreign brands have begun to compete for this market.
As a result, Rongguang Automobile was finally out of the game, and sales in Xinjiang gradually declined.
Now it has been acquired by Lingfeng Group.
If Lingfeng Group acquires a family car brand.
Maybe Zhou Deng will be worried.
But Rongguang Auto only makes vans and minivans.
No experience in the sedan field.
Lingfeng Group wants to acquire Rongguang Automobile and enter the field of new energy.
This trick really stinks.
Zhou Deng said confidently: "I have touched Lingfeng Group so many times, and I finally saw a counterattack."
"He actually entered the field of new energy, so I will let him know what it means to lose everything!"
Zhou Deng naturally has this proud capital.
At present, the light tower car is the domestically produced new energy vehicle with the highest sales volume.
Zhou Deng holds a large amount of investment in his hands, and also has strong contacts in the industry.
Most of the car websites, car website editors, and car reviewers are his friends.
The PR department of Beacon Motors is very strong.
Even more powerful is the legal department of Beacon Motor.
Through a series of patents, Lighthouse Automobile has established a thick technical barrier.
From autonomous driving to electric motors.
These technologies have been patented, and new car companies have no way to obtain authorization.
Beacon Automobile is only one step away from being the dominant player in the industry.
Zhou Deng was naturally not worried about the challenger Gao Lingfeng.
- Workshop of Rongguang Automobile Factory
At this time, Gao Lingfeng was inspecting the newly acquired Rongguang Automobile.
Hu Yan, who presided over the acquisition, after researching Rongguang Automobile.
After the acquisition, let all the management go out.
He took the team that started the business before, and took over Rongguang Automobile.
"Mr. Gao, these are three large-scale production workshops, and our complete vehicles are assembled here.
"Mr. Gao, this is the inspection workshop. Newly manufactured cars must pass the inspection here before they can be driven on the road."
Gao Lingfeng took a look and saw that the equipment was old and the factory area was dilapidated.
But the workers still had enthusiasm in their eyes.
There used to be glory here.
But the management did not want to make progress, and did not continue to develop after making money.
Instead, power struggles and cronyism began.
Eventually the factory went into decline.
However, Rongguang Automobile has experience in manufacturing complete vehicles.
The technical backbones were also persuaded by Hu Yan to stay.
"Don't rush back to work, do employee training first." Gao Lingfeng said.
"The factory area needs to be remodeled and replaced with new machine tools.
Lingfeng Group has just acquired a machine tool factory and is developing the latest high-precision machine tools.
Gao Lingfeng added: "I also want to take a stake in the factory that produces accessories for Rongguang Automobile."
“Especially the battery factory and the electric motor factory [that I want to take full ownership of.
"If they don't sell it, open one."
Hu Yan recorded Gao Lingfeng's request.
After visiting the factory area, Hu Yanan couldn't bear the doubts in his heart and asked:
"Mr. Gao, we bought Rongguang Automobile, is it really for new energy vehicles?"
"certainly."
"But Mr. Gao, Rongguang Automobile only has experience in making vans and minivans, and has never produced cars."
Hu Yan was puzzled, Mr. Gao wanted to enter new energy, why did he buy a company that produces vans.
A counter-intuitive thing is not that bigger cars are harder to build.
In fact, the manufacturing difficulty of the truck is not high.
The family car is the most difficult to manufacture.
Because the bus has a lot of space, a heavy engine can be installed.
This kind of car does not need to take into account the user's driving experience, because the truck is a tool for making money.
As long as it is fuel-efficient and safe, people will buy trucks.
But family cars are different.
Comfort, appearance, and performance are all factors considered by users.
Car companies should also reflect these into the design.
The space of the family car is small, and the components are more precise.
Back then, Rongguang Motor also wanted to transform into a family car.
But after several failures, finally the management dropped the idea.
Gao Lingfeng wanted to enter new energy vehicles, but bought a van factory.
This made Hu Yan very puzzled.
Is 333 really going to be a new energy truck?
How is that possible!
The energy consumption of a truck is several times that of a family car. Is it necessary to fill the car with batteries?
Doesn't that drain faster?
Moreover, batteries are prone to safety accidents. If the truck is full of batteries, isn’t that a bomb strapped to the body?
In addition to the battery, the horsepower of the electric motor is also a big issue.
A truck can carry more than ten tons of goods.
There is no electric motor at all, capable of pulling such a heavy cargo.
Also because of these technical difficulties, currently only Meris claims to be developing electric cargo storage.
As for the research and development of Merris, only a few ppts are issued every year, and there has been no major progress for several years.
Hu Yan didn't understand why Gao Lingfeng entered the market from commercial vehicles.
However, Gao Lingfeng is thinking about how to let users abandon fuel trucks and vans and choose electric trucks and vans.
Price, more price!
The cost of an electric car must be reduced to half that of a truck!
In addition to the ex-factory price, the operating cost of the car should also be reduced.
Electric vans have to be cheaper than gas trucks! And they have to be more convenient than gas trucks!
How can this be done?
Gao Lingfeng has already taken a [NZT-48 youth mini version], and countless plans have passed through his brain.
In the end, Gao Lingfeng had a flash of inspiration and finally found the most suitable solution!.
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