Kitahara asked Nico Animation to launch a creative incentive program.

Mainly to encourage users to update and upload more videos, update and upload high-quality videos.

Limited by the fact that the number of NicoNico animation registrations is still small.

Only a hundred thousand people.

So Kitahara really lowered the threshold for joining.

As long as a video reaches 5,000 views, you can join the creation incentive program.

Then the revenue of a video = the number of views× unit price× coefficient + the volume of barrage × the unit price.

That's almost 1,000 views equal to 50 yen.

Not much money.

But in this era, it is a groundbreaking feat.

Earn money by uploading the videos you make.

This is for some people who suffer from no way and no channel, but have a heart to make anime and make movies.

Undoubtedly a glimmer in the darkness.

Let them see the hope of persevering.

So NicoNico Animation, a 'creative incentive program', was launched.

It immediately attracted a large number of video production enthusiasts.

Big waves rushing to the sand, pearls in the sea.

Although most of these people are not as professional as professionals.

But there are always a few 'amazing' geniuses who stand out.

Soon, the first video of NicoNico animation with more than 10,000 views appeared....

......

In the president's office.

Kitahara looked at the black-and-white animated short film called "She and Her Cat" on the computer, and the name that was very familiar to the future, and his expression was thoughtful.

"President, are you looking for me?"

At this time, the general manager Yuta Kawamoto suddenly pushed the door from the outside.

"Come here."

Kitahara asked him to come to him, and then pointed to the computer screen.

"Did you watch this short film?"

"Look!"

Yuta Kawamoto nodded and said.

As the general manager of Nico Nico Animation.

The first video on his website with more than 10,000 views.

Naturally, he also watched it for the first time.

"You ask people to contact this author and ask him if he is interested in going to the Big Dipper Anime side and becoming an anime film director."

"Him?"

"Okay President, I'll let people contact each other."

Although I wonder why Kitahara really values a guy who has never met.

But Yuta Kawamoto still honestly carried out Kitahara's orders.

......

Page optimization, increase bandwidth, develop new features, launch creative incentive programs.

After this series of initiatives went down.

The number of registrations for Nico Nico animation immediately increased at a rate visible to the naked eye.

Soon, from the original hundreds of thousands, it approached 200,000.

Then Kitahara Makoto waved his hand.

Yuta Kawamoto was ordered to increase propaganda.

It's not an era when wine is not afraid of deep alleys.

Good things also need good publicity.

Otherwise, people won't know who you are.

Under Kitahara's orders, Yuta Kawamoto organized a group of online trolls and began to promote NicoNico animation on various forums and blogs.

The propaganda position in this year was still television and newspaper media.

But NicoNico's animation is not big enough to be on big TV and big newspapers.

And the main audience of NicoNico animation is Internet computer users.

Advertising on the Internet works better than advertising in reality.

Lots of publicity, plus a well-made website.

In Dongying, a place with a strong two-dimensional culture.

The unique NicoNico animation quickly stood out.

The number of registrations quickly soared to half a million.

Just when NicoNico animation is thriving, following the path that Kitahara Mama envisioned.

Kawamoto Yuta brought him a problem....

......

"President, people are not willing to sell the copyright to us at all!"

In the president's office, Yuta Kawamoto complained to Kitahara Makoto.

"Speak slowly, no hurry."

Kitahara asked the newly recruited assistant to bring two cups of coffee.

Yuta Kawamoto said while drinking water.

"I went to talk to the copyright owners, but as soon as people heard that we were a small company with no reputation, they were reluctant to sell it to us."

"In addition, they are all large companies and large groups, and there is no shortage of these three melons and two dates, so their attitude is very arrogant!"

Looking at the indignant expression on Kawamoto's face.

Kitahara Zhen comforted.

"Hard work on you, Yuta, I didn't think about this point thoughtfully."

"Because they don't pay attention to online copyright, they don't care about this kind of small business."

"Don't worry, leave this matter to me and I'll solve it."

After speaking, Kitahara Ma called Yamamoto and Noboru directly.

Xinchao is a large company with contacts and influence in all aspects.

He is now one of the important pillars of the New Tide Society.

Every month can bring a lot of profits to the new trendy company.

It's just a matter of building bridges, and the new trend society will basically not refuse.

As expected, Kitahara really expected.

After he spoke his needs to Yamamoto and Noboru.

Yamamoto and Noboru immediately made a call to a senior executive of Toei Animation.

Behind.

Under the matchmaking of Yamamoto and Noboru, and for the sake of Kitahara Makoto, the face of this 'national writer'.

This time, NicoNico Animation very smoothly purchased the exclusive online rights of a heavyweight anime from Toei Animation.

Dragon Ball!

A Toei national manga.

There is a saying: manga is divided into two types, one is Dragon Ball and the other is other anime.

This shows the terrifying influence of "Dragon Ball" in Dongying.

And "Dragon Ball" is not only popular in Dongying.

All over the world, it is also an anime that is on fire.

Of course, the price is not cheap either.

500 million yen, 10 years of exclusive network copyright.

The price looks a bit expensive.

But if you look at the influence and benefits that this anime can bring to NicoNico animation in the future.

Makoto Kitahara and NicoNico Animation are definitely profitable.

This is that people do not pay attention to online copyright now, and cannot see the degree of development of the network in the future.

This allowed him to pick up a leak.

Otherwise, it would not be possible to sell it so cheaply, and it would be the exclusive copyright of the Internet.

After successfully winning the online rights of "Dragon Ball".

Kitahara Makoto also actively contacted the copyright holders of "Naruto" and "One Piece".

In the end, they spent 420 million and 410 million respectively to win the exclusive online rights of these two works for the next ten years.

......

After pocketing three anime at the level of the heat ceiling.

NicoNico animation immediately began to promote on the homepage of the website.

Then the two-dimensional enthusiasts of the website were happy as if it was the New Year, and frantically sent various barrages.

User registrations also began to surge, heading towards the one million mark.

Meanwhile.

NicoNico Animation also introduced the concept of 'Animation Big Member'.

It's just that according to Kitahara's real strategy.

Large members can send it as long as they log in for the time being, which is equivalent to watching these three anime anytime, anywhere, anytime, anywhere, without spending money.

His aim was to eat the market first.

and so on to grasp the absolute status.

When the time comes, how to get the user right.

It's all up to him.

.......................................

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..........................................

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