Cosma Empire

Building a brand from scratch requires the hard work of many people, three months?

That is absolutely impossible. Any successful brand that successfully establishes its image in the hearts of the people may not be able to do it in three years, let alone the characteristics of these big brands in the empire - prestige.

Du Lin once gave some advice to those tailors, industrialization can make them more money, and they did so, but now they have left a hole for themselves.

In the empire, behind all well-known or somewhat well-known clothing brands, there is a well-known craftsman. They either serve the nobles, the royal family, or the money. No matter who they serve, first of all they Very famous.

It's like a tailor who has served the royal family for several generations, and now the branded ready-to-wear he operates is a light luxury item. Once the advertising slogan of royal blood is used, his value doubles immediately.

Consumers believe in these brands and the deeper value behind them, and they are willing to spend money on these well-known brands to show their wealth and comfort.

But Du Lin is not that kind of old tailor, and Dove is not that kind of old tailor. Want to build a ready-made clothing brand that is competitive in the empire and even the world in a few months?

Ha ha, it's not impossible.

"As long as you can compress your profits, use better materials, more refined workmanship, and stylish designs at the same price, and reduce the consumer group from the middle class to the low-income and proletarian class, it will definitely be welcome. ", after studying with several fashionistas for a period of time, Dove is not too unfamiliar with these things.

She couldn't use more specific and professional words to describe the thoughts in her heart, but Du Lin understood.

The repositioning of the consumer audience and small profits but quick turnover, anyway, all he needs is to provide enough jobs for Ambiluo State, and he doesn't think about relying on these garment factories to make a lot of money. As long as he can keep his capital, it is already very good.

In the past, he always felt that the main force of consumption in society was the middle class, which is indeed the case, so he wanted to create a mid-level brand that catered to the middle class. The economy of the imperial society is getting better and better, the social dividends are getting more and more, and everyone has become richer than before.

For the low-income class and the middle-low-income class sandwiched between the two, they will inevitably look to the middle class, and use the middle class to promote the sales of the brand, increase the brand value, and become a "popular brand".

In fact, this idea has no problems from the starting point. It can be said to be a very good choice. It is not difficult to see from the social phenomenon that those women who are willing to borrow money or become a skilled woman want to buy a light luxury. Prosperity brings many good things, but also some negative things, such as vanity.

The nature of these vanities is not entirely to compare with each other, but more to tell people around me that I can live a good life, that I am worthy of these brands, and that my income and social status are increasing rapidly .

This is also an inevitable phenomenon in the rapid economic development. In the past two decades, when the imperial economy was severely damaged, people could eat enough and wear one or two new clothes every year. They will allocate the actual use of the money in their hands more rationally, and will not cause excessive consumption, because they cannot afford to waste it.

Now, more and more wealth can be freely distributed in the hands, and people's strong desire for practical needs has turned into a desire to improve their social status.

Then the vanity comparison came into being.

I don't just want to buy these flashy things, I just want to prove that I am doing well.

Under the influence of such an atmosphere, the middle class, as the main force of social consumption, will inevitably drive a series of market changes, but Du Lin thinks about these things too simply.

Then Dove gave him some suggestions. If he really wants to build a brand similar to light luxury in this respect, then he must get in touch with fashion and participate in some fashion festivals, such as various press conferences in spring and autumn. , and then establish a commercial brand in your own name, which is likely to be successful within a year or two.

The fashion circle... Forget it, Durin doesn't have that time, but someone does.

Kinsale!

Thinking of how this elder sister is doing well in the film and television industry relying on her own reputation, it is her turn to contribute some of her strength to the family. As for whether it will cause her displeasure?

That is absolutely impossible, she will be very happy.

Du Lin canceled the previous approach, and then adopted Dove's proposal, starting with low-end products, this low-end brand will not be listed in his own business directory, which will damage the value of those industries under his command, so he Will arrange for someone to do this.

A busy life can always make people full, and it can also be said to be numb, because when night comes, people who are very busy every day will sigh before going to bed, and this long day has passed!

In the morning, Du Lin was still fighting the dragon in his dream, when the phone rang and woke him up.

He looked at the dim sky outside the window, then sat up and picked up the phone, "This is Du Lin."

An extremely strange voice came from the receiver, "This is the Al Odo District Police Department, and I am Sergeant Mike. Mr. Dooling, do you know a Mr. Graff?"

Du Lin frowned slightly, took a cigarette from the cigarette case on the bedside table a little uneasy, and lit it, before saying he knew him.

"Mr. Dooling, it is very unfortunate to inform you that your friend Mr. Graf was attacked not long ago. He was seriously injured and has been being rescued in the Alodo Central Hospital. Before he fell into a coma, he left a sentence, which is to let We will tell you about it."

In fact, the local police station in Al Odo is unwilling to do this. Who doesn't know who Durin is?

Maybe people from other places' understanding of Durin is superficial and his self-promotion, but in addition to the city of Al Odo in Canles State, there is also a city called Tener, and they have a more real understanding of the city. Du Lin also understood better.

Back then, in order to solve the gold robbery, Mayor Peter also borrowed some elites from the Bureau of Investigation from Al Odo, including a young man named Amp.

But if they didn't inform Du Lin, and then Du Lin found out about this matter, it would definitely make them regret it, so they thought about it and decided to make this call.

"Thank you very much, Sergeant Mike..., I think I remember." After Dulin hung up the phone, he called Pete, the president of Al Odo's fellow countryman, and Pete was obviously sleeping, but He couldn't sleep because he had to figure out what the hell was going on.

About two hours later, Pete called back, "Graf was stabbed several times. It has been a while since someone called the police. The hospital found it difficult to deal with..."

Du Lin took a puff of smoke lightly, "What happened, who did it?"

The last time Doolin and Graff met was because Graff's younger brother, the young man named Seaman, did something wrong and directed and staged a kidnapping scene, and wanted to get more money from Graff for own squandering. Graff couldn't rescue Seaman by himself, and then found Durin, who easily helped them solve these troubles.

In the final warehouse, Graff awakens Seaman's sense of family with a fist of love, and the two brothers are back together... ass.

Facts have proved that love cannot affect those who have fallen into the abyss. During Pete's investigation, Du Lin learned that Seaman had a solid germination not long after returning, and he had quarreled with Graff many times because of this.

Pete believes that this attack is most likely an attack led by Seaman, with the purpose of killing Graff and then inheriting his brother's property.

What contributed to all this may have something to do with the pregnancy of Graff's wife.

According to the current laws of the empire, the division of property is very detailed, which is also related to the outbreak of divorce among many rich people. In order to ensure that their own interests are not harmed, these rich people even promoted the passage of some bills.

One of them is that if someone dies unexpectedly and has no offspring, his property before marriage will belong to his family members before marriage, such as his father, mother, brothers and sisters, and the property income after marriage will belong to his wife.

But if he has a descendant, all property belongs to this descendant.

Graf's wife is pregnant, which is definitely a huge blow to Seaman. Real life is not a knight novel. After doing so many bad things and being educated by the fist of love, it can make people change their minds.

If this can really be done, then why do we need prisons?

In short, in order to ensure that Graff was no longer an obstacle to his pursuit of freedom, and that the child in that woman's belly would not rob him of his source of life, Seaman premeditated this attack.

In the alley next to Graf's apartment, at around 7:00 p.m., Graf, who was going out to buy wine, was robbed while crossing the alley, and then two young men stabbed him several times.

If it wasn't for a tramp who stepped on him, he might have died quietly less than 20 meters away from his home.

After hanging up the phone, Du Lin sighed, and he asked Pete to deal with these matters, no matter who it was, get them under control first.

Sometimes life is so impermanent. In order to rescue his mother and younger brother, Graf destroyed Du Lin's plan, resulting in the death of many friends in the process of attacking and killing Wood. It was precisely because of this incident that Durin decided to kick Graff out of his team. A good brother who was not obedient, not smart enough, and dared to disobey his orders at critical moments could only bring him disaster.

What's even more ridiculous is that both of Graf's accidents had something to do with his younger brother, the brother who made him abandon all his companions, even if he could just sit back and watch his companions sacrifice, he had to rescue him first!

Life is a cycle, no matter what you have done before, one day you will have to pay the price!

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