Dad's life

Return to the company.

Li Mu also adjusted his mentality.

He is thirty-two years old this year and has been working hard in society for several years since he stepped out of school.

I’ve basically seen everything I need to see.

Even if you don't see some things with your own eyes, you can still have a general idea.

Similar to a heartless person.

Qin Muxue is not a special case, she is just one of countless examples in reality.

There is nothing surprising. If you insist on finding something different, you may only have to spend a one-time amount that ordinary people cannot save in a lifetime.

So many times.

Conscience and morality are a good deal, and the price is not low.

However, Li Mu knew from beginning to end that as a man, he cannot stare at the gloomy side of society forever.

He needs to fight.

Need to make money.

We need more sunshine.

The purpose of working hard is not to prove to others that you are living a good life, but that you don’t have to prove to others that you are living a good life.

Every time Li Mu is emotionally affected by the outside world, he tells himself something:

"Life is like a box of chocolates. If you unfortunately taste the bitterest one, don't rush to deny the box of chocolates, because no one knows what the next chocolate will be. Maybe you will encounter the sweetest one!?

”

Or:

"If you believe everything will be fine, then everything will really be fine"

The previous sentence was realized by Li Mu after watching the movie "Forrest Gump".

The last sentence was written down while he was reading a book. It seems to be "The Worry-Free Grocery Store" by Higashino Keigo.

This trick of excerpting from books to encourage self-satisfaction was learned by Li Mu and Luo Yonghao when they were in a trough period.

They owed hundreds of millions, but they still didn't give up. Instead, they became more and more courageous, and now they are developing into the industry of anchors with goods.

Compared with Luo Yonghao, what qualifications does he have to stand down?

Luo Yonghao has several hundred million, and he only has more than 300,000. He is afraid of a hammer, and he has no intention of acquiring Apple.

Therefore, when young people work hard, they must find an idol who is worse off than themselves.

Li Mu’s idol is Luo Yonghao, so every time he is confused, he only needs to check on the Internet that Lao Luo has not paid off his debts, and he will know how to adjust himself.

However, Li Mu was sometimes afraid that Lao Luo wouldn't be able to hold on and would give up his job and go abroad instead of saying "I'll go back to China next week" every now and then.

Fortunately.

Lao Luo is very strong.

Very manly too.

We have always adhered to the principle of paying back money we owe, and consistently made money to pay off debts.

Impeccable character and credibility.

It's a pity that Li Mu basically doesn't shop online except for books, otherwise he would have to support Lao Luo's huge debt repayment project.

Open the door.

Li Mu stood in the sunlight and took a breath, then slowly exhaled it, and finally smiled freely.

In life, it is inevitable to encounter things that you are powerless to do and are caught off guard.

If we can’t take care of others, then we have to take care of ourselves.

Work.

Make money.

Take care of your son.

Life remains the same.

At this moment, Li Mu, who was influenced by Qin Muxue's high net worth, returned to his previous state.

"Is the matter settled?"

When Li Mu's figure appeared at the door of the company.

Hu Li, whose office is opposite the door, saw him at a glance through the blinds.

"Yeah"

Li Mu nodded.

"This is my advertising plan, take a look"

Hu Li, dressed in professional attire, folded and picked up a few pages of paper from her desk and handed them to Li Mu.

"Too radical"

Li Mu flipped through the pages for a while and said, "You can't do this. This is irresponsible to the patient. The actual effect should be the first principle. Your patch is not like a plaster, but like an elixir."

"Then what do you want to do!?"

Hu Li looked at Li Mu and said, "Without a surprising move, it would be impossible for Jiang Ji to break through well-known brands such as Sunflower and Dog Skin with advertising creativity."

"Let me think about it first"

Li Mu nodded, he understood what Hu Li meant.

Advertising is different from other industries.

This industry pays attention to creativity, but creativity is not always available, and no one can guarantee that their creativity will be accepted by the public.

Just like the melatonin advertisement ten years ago.

This advertisement was criticized by industry insiders as "uncreative and disgusting", and was even ranked first among the top ten vulgar advertisements.

What’s the result!?

With this first vulgar advertising idea, Melatonin achieved sales of several billion. In 2001, it set a record of average monthly sales of 200 million, propelling the giant to the leading position of China's health care products.
On the other hand.

Like an advertisement from buzz company,

The screen unfolded, showing several fashionable and beautiful female models walking on the runway.

After Li Mu and other industry insiders read this advertisement, they all agreed that the product was clothes. Later, after checking, it turned out that the product was eyeliner, eyebrow tint, lipstick, blush, and liquid foundation.

Awkward or not?

Is it surprising?

People in the industry can't tell what the product is, how can the audience understand it?

In fact, advertising companies sometimes fail to come up with good ideas and resort to piracy. The single-single loop used in melatonin ads has been used by other advertising companies as a brainwashing method to deepen customers' impressions of products. However,

The feedback results were simply appalling. After running it a few times, it was replaced with other ads.

Hu Li has no intention of imitating.

But her advertising creative exaggerated the effectiveness of the drug.

However, this is also one of the common methods used by most advertising companies in China. If you can't come up with a good idea, just do something about the product. This is often the safest way.

It will only be effective for three days.

It’s not just one day.

The product's selling point is "pure frankincense without adding a drop of water". It can be verified that the ingredient list of the product clearly contains drinking water ingredients. The promotion on the page is "only use TLF premium red grapes, zero additions, sweet and not greasy"

" content, the inspection report shows that the specification grade of the red raisins is bulk grade one.

Different from Hu Li’s idea.

Li Mu is used to playing it safe. He never touches the moral and legal bottom lines, nor does he test them.

Because of this.

Li Mu has been working in the advertising industry for so many years, but he still has not come up with an advertising idea that makes the product a hit.

Find out the reason.

Or maybe he’s not the kind of genius who “goes for his food”.

And these are the people he cannot envy, because God never favors ordinary people.

Taking the efficacy analysis data of Jiangji Plaster from Hu Li's office, Li Mu walked into his office.

He went out at ten o'clock in the morning.

It was now two forty in the afternoon, and Sophie still did not print out the several documents on the table. Instead, she sat on the chair and watched TV attentively.

Li Mu said nothing, walked behind her, stretched out his hand and knocked on the table.

"The director...is back!"

The little girl panicked for a while.

He quickly stood up from the chair and stammered.

"This is the fourth time this month to remind you"

Li Mu is really disappointed with the little girl's recent performance.

Sophie was recruited into the company by him. She was quite diligent at first, but as time went by, she gradually became lazy. The reason was because of Li Mu's habits.