Daming pirates
Chapter 94 The Hunger Sales Act
But before Yu Xiaotian left, he had to do a few things, the most important of which was to transport some artillery to Jilong Bay and equip it on the fort on Heping Island that was under construction.
Give it a certain initial defensive capability.
During this period, Blacksmith Lei, who was working on the artillery, was driven around like crazy by Yu Xiaotian. With all his craftsmen, there was almost no time left in the artillery workshop.
Yu Xiaotian was eager to get more cannons, so Blacksmith Lei had to temporarily put aside all his hobbies and work hard in the work shed.
The new imitation twelve-pounder gun had been successfully trial-produced before Yu Xiaotian went to Shuangfeng Island to fight Hun Jianglong, and two of them were cast and installed on the Sea Wolf.
When Yu Xiaotian returned to the army after victory, the artillery factory worked overtime to cast four twelve-pound cannons, and also cast nine six-pound cannons.
This kind of output has almost quadrupled compared to the previous monthly output, but the guys who are doing the artillery work are very tired. Many people have two big dark circles around their eyes. Everyone is tired.
Having almost lost weight, Lei Tiejiang was struggling even more. When he saw Yu Xiaotian, he even swayed a little when walking.
After Yu Xiaotian looked at these newly cast cannons, he was very satisfied. He reached out and patted Blacksmith Lei on the shoulder. He originally wanted to praise him a few words, but when he turned around, he found that Blacksmith Lei actually rolled his eyes and fell straight down.
He fell to the ground and passed out.
Yu Xiaotian was shocked, and quickly asked the doctor to come to rescue this guy. After the doctor took the guy's pulse, he smiled bitterly and said to Xiaotian: "In fact, there is no serious health problem in Lei Guanshi. It's just that during this period,
He's been through too much. Let him rest for a few days and eat more good food. He will recover soon! Please rest assured, sir!"
After Yu Xiaotian heard this, he realized that he had pushed this guy so hard that he was seriously sleep deprived and was completely exhausted!
So he ordered Blacksmith Lei to be carried back to his residence and asked to have a good rest for three days before going to work in the cannon making. The other craftsmen in the cannon making also took turns to rest and slow down the speed of cannon casting.
After these guns underwent strict water-filling inspection, it was found that one of the twelve-pound cannons had cracks and was considered a waste product, while two of the nine six-pound cannons had cracks and were both considered waste products. This was due to rush work.
As a result, the original casting quality began to decline a lot.
So Yu Xiaotian had to order that the cannon production could be slowed down a little, but to ensure that there were no problems with the quality, all three scrap cannons were smashed and recast in the furnace.
The rest of the qualified cannons were all loaded onto the gun carriages, and then loaded into the two cargo ships, ready to set off for Jilong Bay.
Just before Yu Xiaotian was about to leave Nanyue Island, Li Yi suddenly came to Nanyue Island and wanted to see Yu Xiaotian.
Yu Xiaotian had no choice but to delay for a while and met Li Yi in the stronghold.
It turns out that Li Yi came here this time for business reasons. Ever since Yu Xiaotian tinkered with glass products and soap, he began to continuously deliver these things to Maoshengyuan.
As a fashionable commodity, glass products have been widely familiar to the rich and officials in this era. Therefore, Maoshengyuan's glass products have been put on the market and immediately caused a sensation. There is an endless stream of people looking to buy them. I dare not say
It's a bustling place, and at least there are a lot of hungry people.
Moreover, the glass products from Nanyue Island are of good quality, large in quantity, and large in size, but the price is about half cheaper than other glass products imported from overseas.
As a result, glass products immediately became Maoshengyuan's flagship product. There were so many people looking to buy that the output could not keep up with the sales volume. Many people had to pay a deposit first before they could be placed in line and wait for the goods to be available.
Then supply them.
Therefore, since the launch of glass mirrors and other glass products, Maoshengyuan's business has increased a lot, and the money earned is really enviable.
This is not surprising to Yu Xiaotian, because it is natural, and Maoshengyuan has now opened a new shop specifically for glass products, named Jingbao Pavilion. For the time being, it mainly sells glass products, and also hires
A group of jewelers were formed to produce some gold and silverware inlaid with glass products for sale, which will become their flagship product of Maoshengyuan in the future.
Li Yi was so happy that he couldn't open his mouth from ear to ear, and he was so happy that he couldn't see his teeth or his eyes all day long.
But what surprised Yu Xiaotian was that his other flagship product, soap, received a cold reception after it was launched. Very few people asked about it, and few people spent a lot of money to buy it. During this period, Maoshengyuan had a backlog.
I bought a lot of soap but couldn't sell it at all.
Li Yi had a headache because of this, so he came to Yu Xiaotian, hoping that Yu Xiaotian would stop the production of this kind of soap and focus on producing more glass products.
After Yu Xiaotian heard this, he felt a little surprised. Based on his knowledge, soap should not be difficult to sell. After using this thing, who would use soap locust or soap to wash their face and bathe again?
!
But he didn't expect that after this thing was launched, it would receive such a cold reception, which made him feel a little unexpected.
After listening to Li Yi's words, Yu Xiaotian touched his chin and pondered for a while. Suddenly, he suddenly had an idea and figured out the reason.
"Shopkeeper Li, don't be anxious! Although not many people want things like soap now, I can guarantee that those who want it in the future will break down the door of our Maoshengyuan!
The key is that very few people have used this kind of thing so far, so naturally no one knows its beauty! If you just sell it like this, no one will want it!
Well, you might as well take some of the soaps you sent over during this period as gifts, and find some of the most prestigious and wealthy people in Fujian to send some to!
In addition, write down its benefits, find a skilled painter, draw some pictures of beauties, mention the benefits of the soap on the pictures of beauties, give the soap a loud and nice name, and make it into a promotional poster. Find it in Fuzhou City, Quanzhou
City, the most prosperous place in Zhangzhou City, sent people to hang them up so that everyone passing by could see these paintings!
Also, how much does soap cost now?"
After listening to Yu Xiaotian's words, Li Yi's eyes flashed with joy. As a businessman, as soon as he heard Yu Xiaotian's method, he knew that this method would definitely work. Maybe it could really open up the market for this kind of soap, but
What he said about painting pictures of beauties, mentioning the benefits of soap, and displaying them in a crowded place seems a bit too much!
So Li Yi said: "According to the boss's wishes, these soaps are only one tael of silver a piece! But the boss said that painting some pictures of beauties and placing them in the bustling city seems a bit inappropriate!"
If the officials in the government knew about it, they would probably intervene, and the old academics and scholars would definitely come to scold him!
Once they cause trouble, we, Mao Shengyuan, may at least be accused of being immoral, or at worst, we may even be arrested and face lawsuits!”
When Yu Xiaotian heard what Li Yi said, it made sense. Although the advertising industry was in its budding state nowadays, it was still a bit too avant-garde to make posters of beautiful women and put them in the bustling city for publicity. The Ming Dynasty was the best in history.
One of the dynasties with the tightest defense between men and women in history.
Moreover, those scholars thought they were moral defenders. On the surface, each one was more serious than the other, but secretly they visited brothels, played with women, and men stole women from prostitutes. However, their reputation had a great influence on the government and the court. Once they were allowed to
If there is a fight over this, there is no guarantee that the government will actually intervene.
So he shook his head and had no choice but to give up, but he still insisted on asking Li Yi to find a painter to draw some pictures of beauties, along with descriptions of the soaps. They couldn't be displayed in the busy city to promote them, but they could be hung in the store as decorations so that consumers could see them at a glance!
“Since no one is buying them for a tael of silver, let’s not sell them yet and take all the goods off the shelves and put them in storage for storage!
A month after you give the gifts, you won't be able to sell them to anyone who wants them! Tell them that these things come from far away Australia and are very expensive and difficult to get!
If someone insists on buying it, you can pay a little bit at ten taels of silver per piece! But you have to remember that you can only sell a small amount at a time, and you can never sell it in large quantities!
I don’t believe it anymore. I can’t speculate on this thing. After those women of high status and nobles use this thing, I don’t believe they won’t clamor for it from their men!
The more unobtainable something is, the more precious it is. When the time comes, let them beg to come to our door to buy it. Whether or not we sell it will depend on their reputation. People with small heads and small faces should not be sold to them! Hum!
snort!
It would be best if Fujian shipped tributes to the capital this year. It would be best to include this item in the tributes and let the imperial concubines in the capital try it too! Then I'm afraid you won't be worried about not being able to sell it, but you will have to worry about it.
Where can you get so much soap to supply to those dignitaries?" Yu Xiaotian said to Li Yi while waving his fan.
Li Yi's eyes widened when he heard this. He used to think that this thing was priced at one tael for a small piece, which was too expensive. You must know that an ordinary family may not consume more than one tael a month.
As for silver, a poor family may not even earn five taels of silver a year. A small piece of soap costs one tael of silver, which ordinary people cannot afford.
Now Yu Xiaotian opened his mouth and raised the price to ten taels of silver. This price was a bit too expensive! So he cautiously said to Xiaotian: "Master, isn't ten taels of silver a bit too expensive? This thing
I think it would be great to be able to raise two taels of silver!"
"That's wrong! You have been in business for many years. I wonder if you have heard of this saying! Rich people in this world don't care about money, they care about face! They only want expensive things when buying things, not the right ones.
!
How can a woman from a wealthy family give up when she sees others using it but not herself? We are a high-end consumer group, so we have to figure out their thoughts! The higher the price, the more precious and valuable the thing is.
Good! If the price is lower, it will make them feel like they have lost their status!
So ten taels of silver is already considered a bargain. You can't blame me for being cruel. Who told them not to want this thing at the beginning? Now if you want something cheap, it's too late. If you want it, just buy it for ten taels of silver!
Whether to sell to them or not depends on my mood! What is this called? Let me think about it,...oh...yes! This is called hunger sales! Yes, it is called hunger sales. The market needs more products.
, but manufacturers deliberately limit the number of products put into the market, making the market always remain in a state of being hard to find. The more this happens, the more consumers think this product is a good product, and the more they pursue it.
As long as you put a batch of products into the market, those who couldn't get the goods before are afraid that they still can't get the goods. The price is no longer the key. They will rush to buy the goods, but there are still some people who can't get the goods and hold the currency.
To be purchased, if you do this, it will be difficult not to make money in the future!
By the way, aren't pearls good for your skin? Just as it happens, pearls are produced in the South China Sea. Some small beads are not expensive. You can find a way to collect a batch and bring them to Nanyue Island. I will have them ground into powder and mixed into soap.
, it’s called pearl soap!
From now on, pearl soap will sell for fifty taels of silver a piece! I guess there will still be people who want it! Humph!" Yu Xiaotian waved a folding fan with a knife hanging from his waist, walking around the room and waving his hands.
He was telling Li Yipi about his business methods, which seemed nondescript and a bit ridiculous. Moreover, while he was talking, he sneered and rubbed his index and middle fingers with his left thumb, making a gesture of counting money.
He showed an expression that only a businessman can have, and as he thought about it, he became more and more excited as he talked, and kept talking about some of the sales concepts he knew, including some that were brand new in this era.
Nouns were thrown out.
But after listening to his words, Li Yi felt that his virtue was a bit funny, but he did not dare to look down on him, let alone laugh at his current virtue. From Yu Xiaotian's words, he
He heard a brand-new business concept. Although many words Yu Xiaotian said, he had never heard of them before, such as high-end consumer groups, only buying expensive ones, not buying the right ones! What about hunger sales, what about holding money to buy, etc.
He had never heard of the nouns, and these words sounded very new, but he could roughly understand what they were referring to, because Yu Xiaotian suddenly opened a door for him today.
He understood a newer sales concept, which gave him a sense of enlightenment and made him feel excited all over.
"Wonderful! It's really wonderful! It's wonderful! Hungry sales? Hungry sales? Wonderful! Wonderful! Appropriate, so appropriate!" Yu Xiaotian said with increasing excitement, while Li Yi became more and more excited as he listened.
The more excited I became, I couldn't help but slap my thighs and scream.
Yu Xiaotian was just excited. He was startled by Li Yi's noise. Then he suddenly realized that he was too excited today. He actually threw out some post-modern business terms, knowing that he had talked too much.
, if I keep talking like this, I’m afraid the secret will really be exposed.
So he quickly stopped and said to Li Yi: "That's it for this matter. Shopkeeper Li will go back first and do as I said! In short, there is only one thing. We don't need to make any money in the early stage or give it away for free, but we must let those who have
Women from wealthy families know first that this is a good thing, that it is comfortable to use and that it also beautifies the skin, so they don’t worry about bothering their men to buy it!
But when they want to buy it, they can't get it. Even if they pay for it, they feel that they can't buy it. It always gives them the illusion that this thing is rare. When we invest in it again in the future, they will
Rushing to buy it!
I have something else to do, so I won’t accompany Shopkeeper Li! Sorry, sorry! Shopkeeper Li can rest on the island for two days, and everything will be charged to my account!"
Li Yi hurriedly stood up and said: "How dare you! Why are you still lingering here if you are in the mood? I will go back immediately and follow Master Yu's instructions! Haha! Thank you Master Yu for your advice! Listening to your words today is really better than ten years of reading.
Book! Thank you! Thank you very much!”
Not that Xiaotian left Nanyue Island, Li Yi was so busy that he didn't even bother to eat, so he turned around, boarded the ship and left Nanyue Island, heading back towards Fuzhou.
Yu Xiaotian did not see him off, but immediately turned around and boarded the ship, sailing towards Jilong Bay with several boats loaded with cargo and a group of newly recruited immigrants.
(Let’s write a big chapter with more than 4,000 words! I had a fever again yesterday afternoon. I was really miserable. I’m going to have a tuberculosis screening today!)
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