Digital Life
Vol 2 Chapter 75: ad
"Welcome everyone to watch the Guangtong TV shopping, now I will introduce you to a 21st century high-tech production film, top pain stomach ……………………”
Looking at the commercials sent by this secretary, he didn't think how it was at the beginning, but the more he saw the back, the more he felt that there was a problem, and the problem was really not small! how to say?
When this advertisement came out, it was an MM. The very beautiful MM started to introduce the bottle of stomachache, saying what high-tech products, what deep sea, what elements, and what other elements, and how much passed When it comes to the processing program, how many trials have gone through, what is messy, how much, what, etc., anyway, that is to say that it is more difficult than the refining method of the soul-refining pill that Taishang Laojun trained, and the effect is even better Million times.
Then began to test the effect of this potion on TV, a patient who knew that the idiot knew it was a pretense! Then he started to introduce how many years, how many years of suffering, how much he suffered, how much money he bought, how many medicines he tried, and how many therapies he tried.
Then, when MM gave him the potion, he pretended not to believe, and the dead were unwilling to drink. Finally, under the persuasion of that MM, he was finally willing to try. I took that bottle of potion and smelled it with my nose! The miracle happened!
Just smell it, his pain is reduced! Then he drank without a hesitation, and the result! He jumped up, and shouted: I'm fine!
In the end, it was a commendation. Together with this MM, I started to use up all the good words in the world. I started to praise this top stomach pain agent. It works immediately after drinking, without any pain, no side effects, and tastes very good! I want to drink it! It's cheap enough to drink as a cola!
"Stop!" After seeing here, he shouted stop because he couldn't stand it anymore!
"Wei Wei, what's wrong? Why can't the advertisement work?" Zhou Shixiong couldn't help but ask when he stopped after seeing him.
"I said, Mr. Zhou, have you passed this advertisement a bit? Look at your introduction and the patient, and you know it is fake at first glance!" He said with a frown and Zhou Shixiong.
"Is there? I don't think there is any problem with this introduction. Our potion really has that effect. Who doesn't believe it can be tested on the spot! And this patient is indeed a patient. We did cure him on the spot. I can prove it if I am sick. And this medicine is provided by you. You should know the effect of this medicine! I don't think there is any problem! "Zhou Shixiong thought for a while and said.
"Boss Zhou, I'm not talking about this problem now. I believe it or not, it doesn't matter at all. What's important is that you think someone will read this advertisement?" After watching him, Wang Wei will immediately The interface asked.
"Fact is better than eloquence. I don't believe it. We tried it on the spot. It worked in minutes, and it was invalid 100 times the refund!" Speaking of Zhou Shixiong, he seemed to be excited a lot.
"Boss Zhou, don't be excited, let's sit down and talk slowly!" Wang Wei looked at him now and immediately pulled him down. Then he poured a glass of water and waited for him to calm down before he started to say, "Our own potion, we certainly know the potency of this potion, but do others know? The role of advertising is to let other people know our potion and let others Believe in our medicine, don't come back to buy it, right? "
"Yes! So I made the drug effect very detailed in the advertisement. What's wrong?" After hearing what he said, Zhou Shixiong started to get a little excited again.
"Okay! Let me put it this way! If it's you, you are the people outside, you don't know the details, you see such an advertisement, decades of ills, take a sip! Oh! Alright? Thoroughly Okay? Would you believe it? "Wang Wei asked again, seeing that he was still excited.
"But our medicine really has this effect, and ........." Zhou Shixiong now has a taste of raising the bar, but he didn't finish it, this time Wang Wei politely interrupted him!
"You just have to answer me. Before you have seen this medicine, you saw this ad and believe that you don't believe this potion. Just take a sip and it can cure decades of ills in 1 second. You just need to answer, believe! Still don't believe it! "
"I don't believe it!" After thinking for a while, he still said helplessly.
"Then it will end? No one believes your advertisement. Do you think he came back to try and pay for it? It ’s a drug that is poisonous and spends money. What if the poison is bought back? You used to buy fake medicine. Yes, do you think they have any trouble with counterfeit medicine? "He heard what he believed, and Wang Wei immediately expressed his thoughts:" For example, it ’s like cooking, others It is said that it is color and fragrance. But in fact, taste is the most important. But why is color and fragrance in front? Because others want to eat a dish, first of all, they will come to see the color of your dish. Then he picked it up and smelled the smell, and he would eat it without hesitation. But if this dish is made to be seen by others, it will be appetizing, and if it smells, it will be nauseous, no matter how delicious it is, Do you think anyone will eat it? "
"No one will eat!" Zhou Shixiong immediately shook his head, because he thought it was very reasonable.
"That's right, just like I said just now, the audience and patients are completely disbelieving in your advertisement, so he doesn't say anything about consulting at the pharmacy, even if he comes to the pharmacy to buy medicine and sees our medicine He wo n’t even take a look at the right eye. So when we advertise, we have to be more realistic. What I say is not true according to the effect of our medicine. It is to make the audience and patients feel real! As long as they feel Real, that's enough! Of course, our medicine does have that effect, but the effect of our medicine is so strong that people don't feel real. So we must make them believe that our potion is effective It's not deceiving. Because as long as they believe, they will come back and try something. There are more people who try it. With word of mouth, business is just fine! "Wang Wei said all his thoughts in one breath.
"I ..." After hearing this, Zhou Shixiong really couldn't speak. I didn't expect that when I used to make fake medicines, it was all okay to mess around, people who believed did not know how many. Now to be honest, even a little humble, nobody has believed it? What kind of world is this? The whole mind has been in a mess. He has ‘I’ for a long time and has n’t made a name for ‘I’, so he has to ask: “What should I do?”
"Reorganize the advertisements. All the advertisements are retracted and redone again. The efficacy of the advertisements is smaller, just like ordinary advertisements. Now the advertisements are blowing blindly, but the extent to which they are blowing. It ’s already the endurance limit for all audiences and patients. It ca n’t be blown away! Then it ’s just waiting for their word of mouth! No way, the world has become like this, our medicine has a 100-point effect, and it ’s on the advertisement Only 20 points can be said, otherwise no one believes! "Wang Wei also shook his head and sighed. When he said these words, he was extremely depressed. Although he didn't pay a penny for the money, he provided the medicine.
"But! My advertisement has been sent out. Now everyone knows our medicine!" After thinking about it, Zhou Shixiong thought of another key question.
"Go to a small medicine factory and change the brand, and all of them are changed. Give someone a 'new' medicine! Then ..." After stopping here, Wang Wei stopped again, and then continued to say, " There is also a problem. Now our effect is too strong, and the effect is too fast. It is estimated that even if they cure other people's disease, they will not feel much! "
"What should I do? Would you like to dilute it with water? This will also make them a few more money, it is best to just stabilize their condition and let them keep buying our medicine!" When it comes to fraud, Zhou Shixiong immediately I was excited, my head was clear, my mind was clear!
"If so, what would I do with you? Why not just use fake medicine and do so many small 99s?" Hearing that again, Wang Wei immediately passed the sentence.
"Then what did you just say? I may be a little confused. This year my brain is about to be confused, you can hear it!" Talking, his head started to hurt again. He lost billions a year and owed a lot of debt. To be honest, he has been very good without jumping crazy!
"Ah! I know you have suffered a lot, and I don't have much time to help you here. As a result, you have been alone for almost a year, and I apologize first!" Looking at the silk on his head Silky white hair, Wang Wei really has a little pain in his heart, maybe Zhou Ying's relationship is here!
"Wei Wei, you are better than saying this kind words. I'm going to die soon! You should just say what you should do!" Zhou Shixiong was so anxious that he was about to cry now. His pressure is not so small.
"Okay! Actually, it's very simple. You divide the potion into several bottles. The first bottle is diluted with water, and only a little amount of medicine is put, so that others can feel a little effect. Then put a little more in the second bottle, and the third Add a little bit to the bottle. A box of 30 bottles, the last bottle will cure them directly. The bite cannot be too expensive, it is too expensive, they cannot afford it, it cannot be too cheap. Nowadays people generally only sell expensive and not sell It's cheap. A box of dozens of dollars is almost enough! "When talking about Wang Wei, he was not very happy. He was a real medicine, and he needed to make fake medicine. Who would be cool?
"But I didn't make much money this way! It's all fake. Why didn't you do it well?" Zhou Shixiong was still a little confused.
"What we make is real medicine! Remember, what we make is real medicine!" After hearing what he said, Wang Wei immediately emphasized: "Fake medicine is only temporary! It can only make a lot of money, but we The real medicine is not the same. We earn long-term money. How many people in China get sick? Think about it, how much can we earn if we earn a little? What about the world? And how many kinds of medicine do we have? "
"Yes, yes, yes!" Say to him, Zhou Shixiong's thinking finally began to clear.
"So, we are just forced to do it. We don't need to do it because our medicine has that strength! The point is that what we lack is the trust of others, and no one believes in our efficacy. This takes time, but also There are ways! "Seeing that he finally understood his thoughts, Wang Wei smiled comfortably.
"Haha! The central person's brain is really clear. It seems that I should go to you earlier. I have been wondering why our medicine is effective and the price is cheap. But I just can't sell it!" Give him Zhou Shixiong, who woke up a little like this, immediately smiled cheerfully.
"I'll tell you a story!" Seeing him smile so happily, Wang Wei simply opened the box: "Do you know toothpaste? The kind of toothpaste in the past, all the toothpaste made of aluminum skin!" "
"I know! What's wrong?" Zhou Shixiong was curious immediately when he heard that he was actually pulling toothpaste.
"I remember that there was a toothpaste company in the United States. He almost monopolized the national toothpaste market, and even the global toothpaste market. He accounted for a large proportion. But because of the monopoly, his sales have reached a saturation level. But one day, the boss said to everyone present. If anyone can increase the company's sales a little at this time, even if it is a few percentage points higher, I will give you a cash reward of 300,000 US dollars! "Wang Wei began to speak slowly.
"Saturated, how can we do it? There are so many people all over the world, how can he do it?" After hearing what he said, Zhou Shixiong's curiosity was completely up.
"Of course, no one can do anything, but one person took a word. He wrote a few words on it and gave the note to the boss. As a result, the boss gave him a word without saying a word. A $ 1 million check! "
"What? If you don't try it, just give it a reward of more than 1 million 3 times?" Zhou Shixiong looked at him incredulously and asked. He couldn't believe it. Can there be any way to sell the company's sales in this situation? Improve, and let others just give a look at the method can give 3 times the reward without experimenting. And listening to the story he told, it should be a long time ago, the difference between 1 million at that time and 1 million now is a big deal!
"Yes, don't try. The boss didn't even think about it, and gave him $ 1 million!" Wang Wei once again affirmed his problem.
"What's on that note?" Zhou Shixiong asked impatiently.
"It's simple, just a few words. Expand the diameter of the toothpaste by a few millimeters!" Seeing the anxious expression on his face, Wang Wei immediately said the answer!
"That's it? Is this worth one million dollars?" Zhou Shixiong was completely stupid this time! What is this idea?
"Don't underestimate this!" Seeing that his expression was similar to what he expected, Wang Wei immediately explained: "Think about it. Everyone gets up in the morning to brush their teeth and squeeze the toothpaste. It ’s the habit of squeezing that long. How thick it is, no one will care at all. Your caliber becomes larger, then the squeezed toothpaste will naturally thicken. Then this toothpaste will be used faster! Usually you can use 2 toothpastes May, now it may never be more than a month. Can you say that this method is not working? Can't you increase the company's sales? Isn't it worth 1 million US dollars? "Finally, Wang Wei said the mystery of this idea.
"Yes, yes! But this method is too ........." How Zhou Shixiong heard it seemed too simple.
"There is a reason in simplicity. Many things are not as complicated as we think. But we didn't think about that aspect. Pay more attention to details! This is what I want to say! It's like your business in this year. Exactly You haven't noticed such small details, but it turns out that we have the strength, the capital, and the relationship, but we just don't have any results. The problem lies in such small details. However, the consumers are ignored Thoughts and habits! "With that said ~ www.wuxiaspot.com ~ Wang Wei, he looked at his watch and found that it was already night. He quickly stood up and said to Zhou Shixiong," Boss Zhou, then I Go back first, I'm in a hurry! That's all for now! "
"Okay! Now that you have something, go ahead! I'm sorting out what you just said! No! I have to call all those guys back to the meeting! There must be hope this time!" Then he said Walked out on his own, because he was so excited! It's been almost a year since I lost it. Seeing that there is no hope anymore, God even gave himself a glimmer of hope. Can you say he is not excited?
If we started to cooperate with Wang Wei only because his identity is central, but now he is completely convinced. Although his idea sounds nothing, but when it comes to use, it goes without saying that idiots can know the effect. He's all hating! Why are you born a girl? What if I had such a son?
"Hey!" Seeing him like this, Wang Wei shook his head with a smile, and he was happy to find the key to the problem. Since today's mission is completed, he will not stay any more, so many mothers-in-law in the family are waiting for him to return to appease. It is estimated that they will be late, and they will have a big trouble again. Finally, it is easy to look forward to a holiday, is it easy?
"Luotu, Su! This guy, keep up!" Wang Wei, who had just walked out of Shunmin's office building, immediately followed three people sneakily behind him.
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