Director’s Legend

After the closing of the second Beijing International Film Festival, the global campaign of "The Avengers" officially started.

Everyone is looking forward to the release of the movie, and also looking forward to the box office success of this movie, which has been in preparation for three years. Shao Shuaijun is also looking forward to it.

However, he has to be busy again.

The scripts of the four major fantasy series were sent to his home in piles.

Xu Zheng and Huang Bo also came to the door. Six years ago, "People on the Journey" made several people laugh. Found Shao Shuaijun.

In that year, Shao Shuaijun supported Miao and helped Xu Zhan make "People on the Journey". Afterwards, Xu Zhan continued to work in film and TV. After a few years, he went to make movies by himself, but the movie suffered a mess, so he stopped for several years. To touch the career of film director.

Now, Xu Zheng, who feels that he has tempered enough, finally plans to return to the arena.

"Old Xu, this script is good. I'll improve it for you, and you can assemble the crew now. Are you starring with Huang Bo and Bao Qiang?" Shao Shuaijun asked while holding the still immature script.

"Yeah, Huang Bo and I are old partners. Now Huang Bo has become a big star in film and television, and he is a big star. The salary I want is really high. If he is not famous, I don't even want to hire him." Xu Zheng said funny . [

Huang Bo twisted his neck: "Old Xu, you are not authentic, I also participated in the book, you took the credit, and you also said the sarcastic words?"

We are all old friends and often bicker.

"I'll polish the book first. This story is very good, and it will definitely sell well if it is publicized." Shao Shuaijun regarded the playfulness of the two of them.

Xu Zheng stretched out his head and said, "Ah Jun, why don't you come in for a cameo too? Lend me some fame. I'm still a little worried about coming out of the rivers and lakes this time."

"Don't, my drama addiction is over in "Old Boy". How about it, you can pick whatever you want, and I'll tell you which one you like."

"That's fine, just Fan Bingbing."

"You old Xu, let me tell you that Fan Bingbing, an artist under Golden Harvest, has started his own company. It's hard for me."

"Just kidding, can you still invite Fan Bingbing? Besides, it's not me who is ashamed if you don't invite. Oh, by the way, do you have time to be the producer?"

"I'm afraid I don't have time. You guys are going to Thailand to make a movie. I don't have time to fly to Thailand. Now the creation of the four major magic series is dragging me." Shao Shuaijun shook his head.

Who knew that Xu Zheng slapped his thigh: "Great, since you don't have time, then you can be our producer."

"I knew you would say this, okay, I'll be your producer." Shao Shuaijun knew what Xu Zheng was thinking, but any producer would take care of the director and get in the way. Xu Zheng asked Shao Shuaijun to be the producer, so he just I can make movies as I want.

After discussing with Xu Zheng, Huang Bo and others, Golden Harvest Entertainment immediately announced the approval of "Lost in Thailand", and Xu Zheng pulled Shao Shuaijun's flag by the way: "This movie will be produced by me, Huang Bo and Shao Director Shao worked together to study and write the script, Director Shao supervised the production, and I directed it myself. The footage will be filmed in Thailand."

At the same time, "The Avengers" will be released in 10 countries and regions including Australia, New Zealand and Taiwan on the 25th of this Wednesday. The next day's box office report immediately ignited a new wave of "Women's" Federation.

"The Avengers" took in $6.2 million on its opening day in Australia, far surpassing "Batman: The Dark Knight" at $250 on its opening day, becoming a comic-adapted film with the highest opening-day box office in Australia Record. It is second only to the 7 million opening days of "Harry Potter and the Deathly Hallows (Part 2)", ranking second in Australian film history.

In China's Baodao area, "The Avengers" also holds the title of the highest opening of the year and the highest opening of the film history on Wednesday, attracting $1.2 million in gold, second only to the previous "Spiderman 3", ranking No. 1 in film history. two. However, the opening day of "Spider-Man 3" is the Labor Day holiday, and the opening day of "The Avengers" is a non-holiday. [

Among the 10 overseas markets where the film was first opened on Wednesday, "The Avengers" achieved an excellent opening result of 17.1 million US dollars.

In addition, according to the statistics of the online ticketing website move-tkets, the pre-sale volume of the "Women's Federation" in North America is also astonishing, which is 15 times the combined sales of the five films that Marvel has previously paved the way for in the same period! Among the ticket buyers, 56% of the audience chose 3, and nearly 37% of movie fans chose mx-3.

After raking in US$17.1 million in ten countries and regions on the first day of the painting, the "Women's Federation" landed in the UK on Thursday, earning an astonishing 2.55 million pounds, or about US$4.14 million, on the first day. Up to now, the freshness of "Avengers" on Rotten Tomatoes has reached 96%, and the mb score is also as high as 89 points. The 8 media that have given evaluations on the metrt website also have negative reviews.

"Brilliantly scripted, action-packed, and hilariously unmissable." —Hollywood Entertainment Reporter.

"This movie has it all, and it's transcendent, with a heart and a real dose of humor." — Rolling Stone.

"The plot and dialogue are as brilliant as the visual effects, fully worthy of the high expectations, and Shao Shuaijun has reached another height in commercial blockbusters." - "Associated Press."

"Easy to lift weights, unexpected surprises, joy and eye-catching!" - Netizen I think I'm fine.

"Shocking yet humorous, the 3 effects are very powerful!" - Netizen I love Jessica.

"The characters are brilliant, the lines are exciting, and the final battle is gorgeous and bloody. It is a summer masterpiece with great entertainment value!" - netizen Hulk Little Tom.

"The end-credits showdown is a spectacular special-effects scene, and every scene is jaw-dropping." --Entertainment Weekly.

The word of mouth is overwhelming, and the box office is also overwhelming!

From April 27th to 29th, the box office in overseas markets surfaced.

Released on 963 screens in South Korea, mobilizing audiences as high as 1,342,578, it won the championship with an overwhelming advantage, and its box office performance was three times that of the second place. The eve screening event held on the evening of the 25th alone attracted 72,872 viewers, becoming the well-deserved number one among all the films released in Korea that day. Since its release on April 26, the film has attracted a total of 1,636,184 viewers, breaking multiple Hollywood box office records in South Korea.

In the Taiwan area, in the first week, the box office of Taipei was nearly 100 million NT dollars, and the box office of Taiwan broke 200 million NT dollars. It magnificently broke the box office record of the first week of the year and won the championship. The box office is ten times that of the second place "Super Battleship". .

In the Hong Kong region, won the championship with a score of 5.68 million Hong Kong dollars in the first day and 34.25 million Hong Kong dollars in the first week...

As of the end of the 29th, "The Avengers" opened in 39 regions, and reached the top of the global weekly box office with a record of US$19.5 billion in the weekend and over US$2.3 billion in the first week. This result seems to be inconspicuous overall, and it does not rank high in the history of film, but it has only opened in 39 regions, and the largest box office, China, the United States, Russia and Japan, have not yet been released!

"The Avengers are crazy! The highest box office of Shao Shuaijun's movie is about to be born!" The audience who had watched the movie cheered wildly.

This superhero blockbuster, which invested 2.3 billion U.S. dollars and was planned for more than three years, gathered six superheroes. Not only did it not end in a tragic end with many people and it was easy to dismantle the stage, but it intensified and became a phenomenon-level gale.

"Movie Event of the Year!"

"Time Magazine" gave the "Women" Federation's screening a catchy title.

"Shao, it's time for Marvel Comics to dominate the film industry!" Kevin Feige called and announced cheerfully.

"Shao, our movie has paid back!" Mitchell also called excitedly. It was only released in 39 overseas regions. The investment of 2.3 billion US dollars and a large amount of publicity expenses for "The Avengers" have already been collected. back.

Among them, the box office of 2.3 billion US dollars, some are divided into, some are copyright sales, at least 100 million can be obtained in return. Commercial placements, impenetrable advertisements, especially the logos of various stores in the New York War, after calculation, the income of advertising placements alone is no less than 1.5 billion US dollars. Adding these two items together offsets the investment.

Then, the sales of peripheral products are booming, and the pre-sale tickets are booming, which not only eliminates the promotional expenses, but also continuously flows into the account of Summit Entertainment.

If you calculate the account of special effects, the film investment will not reach 2.3 billion US dollars.

Because the special effects modeling of superheroes is a continuation of the previous films, and the special effects models made earlier are directly used in the films, and the cost has long been shared among the investment of the previous films. The industrialization of Hollywood movies is absolutely world-class. For example, the special effects model of Iron Man is extended from Steel 1. Steel 2 has a small amount of modification, and then the "Women" Federation directly uses it. In the future, Steel 3, In "Women's Federation 2", Steel 4, Steel 5, Steel 6, etc., the real investment is far less than the exposed cost.

Hollywood has survived for a hundred years and has always been the center of the world's movies. Naturally, it has a reason for its existence!

There is a long way to go for Chinese films to achieve such an industrialized production path!

Of course, now is not the time to pay attention to these things. After "The Avengers" became popular overseas in the first week, it finally attracted the collective release of major ticket warehouses. China, North America, and Russia all started showing in the first week of May!

In the second week of overseas box office, the combat power once again exploded, with a single-week overseas box office of 16.8 billion US dollars, a decrease of less than 15% compared to the previous week. Among them, it received 17.9 million U.S. dollars in 4 days in Russia, and 20.4 million U.S. dollars (1.5 billion yuan) in 2 days in China.

Easily set a new record for comic book adaptation movies.

So far, the country with the highest overseas box office of "The Avengers" is the United Kingdom, with a cumulative box office of 48.6 million US dollars, followed by Mexico and Australia, with 41.2 million and 33.2 million US dollars respectively.

Especially in China, with 1.5 billion yuan in two days, the "Avengers" assembled by the six superheroes has surpassed the total box office revenue of "Captain America", the total box office revenue of "Thor" and the total box office revenue of "Iron Man". It surpassed the total box office revenue of "Spider-Man", "Spider-Man 2", "Wolverine" and "Spider-Man 3", which were also created by Marvel. Now it seems that it is easy to surpass the total score of "Iron Man 2" of 17.8 billion.

Only two weeks after its release, the overseas box office of "The Avengers" has reached 461.5 billion US dollars, and the film overlord adapted from Marvel comics has been produced ahead of schedule, and it is not difficult to defeat the comic-adapted "Batman: The Dark Knight"!

At the same time as the skyrocketing overseas, North America is even more skyrocketing. To be precise, it has surpassed the limit! (To be continued.)

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