Domestic car manufacturing is weak, what does it have to do with our land tanks?

“What? Shares!”

Hearing this,

Lu Jun almost bit his tongue!

To be honest.

The conditions mentioned in Lu Yan’s first two sentences are indeed very tough, but he thinks they are normal!

It’s normal!

Hongqi has technology and strength, and is willing to lower its status to cooperate with you to make an entry-level car of tens of thousands of yuan, leading the development process and providing guidance. What’s wrong with that?

Whoever has technology is the boss! If you don’t listen to the words of the real technical boss, do you want to come up with a good idea to build a car by yourself? That’s playing house with the car manufacturing industry.

It can be said that in Lu Jun’s heart.

A company like Hongqi, which has both strength and technology, is willing to co-brand with Wuling, which is all Wuling’s advantage.

Besides, Wuling’s new In order to increase the gimmick of small cars, it is not the first time that DJI has co-branded with other manufacturers.

For example, the”Wuling KiWi” launched some time ago is equipped with DJI’s unique radar technology and”Lingxi Intelligent Driving System”, allowing an entry-level small car to have the intelligent driving system of mid-to-high-end new energy vehicles as a gimmick!

However, although the technology and system of this car are unique among a group of”mini” type cars, due to the high price of the car and it is also a training product for the cooperation between the two parties, the production chain and offline have not been fully run through, and finally it flopped.

When it comes to shares, the businessman’s instinct can’t help but make him hesitate.

“Mr. Lu, I think your offer is worth considering. Since we want to cooperate sincerely, the two companies must show sincerity. I have seen your technology and sincerity.……”

Lu Jun gritted his teeth and said.

You can’t catch a wolf without sacrificing a child, and he was really moved by the technology of Hongqi.

“Mr. Lu, please don’t be in a hurry. I mean the shares that should have the decision-making power, because car manufacturing is a very subjective thing. For other manufacturers, we, Hongqi, are just suppliers. But if it is a co-branded product, if the final effect is not good, it will also damage the brand value of Hongqi. You can think about it carefully first.”

Lu Yan said.

He attaches great importance to the brand value of Hongqi. In the case of co-branding, if it is not done well, it will”consume” the brand value in exchange for profits.

For example, the Mercedes-Benz smart elf is purely to harvest a wave of consumers’ trust in the brand.

In the end, it all failed without exception.

The biggest problem with co-branded products or models that are provided by multiple parties and finally integrated together is the different opinions and disputes that arise during the research and development and determination of the plan. In addition, the bloated vehicle manufacturing process leads to increased useless time costs and additional material costs.

Both sides have to make money, and the technical links and production links are divided into proportions and added layer by layer.

In this way, the price of the car on the market will be much higher than expected, and in the end it will fail without exception. So Lu Yan’s attitude is very simple.

Not only should we use Wuling’s car manufacturing supply chain, but also in the entire R&D and car manufacturing environment, there should be only one voice, Hongqi. Only in this way can the multi-party integration process be streamlined to the maximum extent.

For example, in the previous life, the relationship between Huawei and Celis Automobile, the entire car manufacturing process and technology were all centered on Huawei, and they jointly launched a car. The stock price of Celis has been pushed from less than 20 to over 100, which can be called a domestic legend!!

For Celis, Huawei is naturally in a dominant position. Now Hongqi wants to create a co-branded product. As long as one car is made, Wuling’s stock price may soar by then, so Lu Yan must hold shares.

It’s just that.

Lu Jun’s face soon became visibly embarrassed.

“Mr. Lu, your model is indeed different from other partners in the industry. Let me think about it first.……”

“Well, you guys take a rest first and drink some tea to cool down your body.”

He said politely, and asked his secretary to take Lu Yan and the others to the reception room to rest.

He and several veteran shareholders went to a corner of the R&D site to discuss

“Mr. Lu, this Hongqi is too tough! They asked for shares right away, and they also wanted decision-making power. This is the first car jointly produced. Both parties have no experience. If it doesn’t sell well, we will be the party bearing the risk!!”

A company veteran couldn’t help but say that he didn’t agree with Lu Yan’s requirements.

It’s good for the big brother to have good technology!

But according to the previous cooperation experience with DJI, this car with technology may not fail!

“Mr. Lu, I have a different opinion. Hongqi is now a leading enterprise in new energy. It is definitely an opportunity for them to lower their status and cooperate with us. Otherwise, with our internal development plan, we may not have a chance to break through in the next few years.……”

Another elder said

“Many companies want to have a good relationship with Hongqi now, but they don’t have the opportunity. In other words, even in the worst case scenario, if the sales of a co-branded car really flop, we still have to go for the mid-to-high-end market. When Hongqi holds shares, won’t it be much easier for us to purchase solid-state batteries? Maybe we can even use Hongqi’s chips, which are only available in a few high-end cars!!”

Excessive demands also depend on the person.

Requirements that have both strength and resources are not excessive, that is called conditional exchange.

Wuling is drooling over Hongqi’s technology, but it also has to consider what conditions it can offer in exchange.

Lu Jun nodded:”I think so too. If we can get close to Hongqi, there will be great opportunities for win-win cooperation in the future.……”

The entire car manufacturing market is really too competitive.

Not to mention the joint venture car companies, even domestic car companies have to consider whether they will be at risk of being swept out of the race in a few years.

“Mr. Lu, I’m sorry to have kept you waiting. After discussing your request with several shareholders, I think it is completely acceptable. This time, Wuling is really going all out!!” Lu Jun had a difficult expression on his face as he made up his mind.

When Lu Yan heard his words, he also smiled:

“Mr. Lu, this is a good start. I believe that you will not only not regret the decision you made today, but you will also be grateful to yourself now.……”

With the two shaking hands in private.

Without the outside world knowing about it.

Hongqi and Wuling officially reached a consensus on cooperation!!

In the next two days, Hongqi completed the equity acquisition, and finally acquired 20% of A shares and 8% of the founder B shares, and finally held 50% of the voting rights, becoming one of the decision-makers with the highest voice in Wuling.. (To read the exciting novel, go to Flylu Novel Network!

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