Dragon's Origin

"Hurry them up and tell those collecting water to speed up." Lu Wenhou saw the huge business opportunities contained in the new baijiu and beer and immediately urged.

Everyone knows that good wine cannot be made without good water, and good water makes good wine. Wang Sheng has already provided the brewing methods and equipment, but the water quality in the capital city alone has brought such a refreshing surprise. If the best water in the world is really used, what kind of top-quality wine will be produced?

In the eyes of merchants, as long as they see profit, their efficiency is a hundred times faster than any government or sect. People from Yu Baozhai were also somewhat skeptical before, but now that they have tasted the real deal, what else is there to say?

Within half a month, a new fashion for ordinary people suddenly emerged in the capital.

It started from the construction site of the Royal Grand Theater. When the craftsmen who had been busy all day found new tricks in the dinner arranged by Run Zifang. Barbecue with beer is simply the supreme delicacy, both relieving fatigue and delicious. The craftsmen who do physical work love this combination after only one meal.

Run Zifang is truly a conscientious merchant. Building the Grand Theater, the daily meals for the craftsmen are supplied with different varieties, enough for every meal, and meat for every meal. Today it is barbecue, tomorrow it is stewed meat, arranged in different styles. However, beer is only available in the evening, and drinking alcohol during work hours is not allowed.

But since there was beer, this kind of wine called beer sent by Run Zifang every night was in short supply. When everyone was eating, they held a large cup filled with a full glass of beer, and three, five, six, or seven people raised it to drink and enjoy themselves, which was really enjoyable.

By the way, the concept of a 'glass' was also spread from Run Zifang, which is a large cup that can hold two jins, known as a 'glass'.

This wine has a light taste and is refreshing, making people feel comfortable to drink, and they can sleep well at night. However, one glass per person per day is obviously not enough to enjoy. After asking around, they learned that this is a new product from Yu Baozhai. It is said that Yu Baozhai has a good relationship with the Marquis and specially sent it to the Marquis's mansion. The Marquis was also straightforward and immediately arranged for everyone to enjoy it on the construction site.

Those who didn't have enough to drink went to Yu Baozhai to ask the price, only to find that the price of this beer was really affordable. One glass of beer was only a dozen copper coins, and one silver coin could buy seven or eight glasses, which could definitely be drunk to one's heart's content.

So, starting from the Grand Theater construction site, and then to the Tian Gong Fang Linglong Pavilion, drinking beer and barbecue for dinner became a standard. Even if it's not barbecue, eating some other dishes with beer also has a special flavor. If you want to be bold, you can drink it in large gulps, and if you want to be elegant, you can sip it in small sips. It is simply an excellent enjoyment for ordinary people!

In this way, one person tells ten, and ten people tell a hundred. In a few days, basically all the restaurants and taverns in the streets and alleys of the capital bought large barrels of beer from Yu Baozhai. People don't have to rush to Yu Baozhai, and they can enjoy this novel taste in any small shop.

Even later, Yu Baozhai directly launched small bottles of beer, about one and a half glasses in a bottle, sealed in porcelain bottles. People who like it can move a few boxes or bottles home and enjoy it at any time. If the porcelain bottles are not broken, they can be returned to Yu Baozhai for a few copper coins, which is more comfortable than running outside.

In less than a month, beer became popular in the capital. Then, starting from the capital, it spread to various vassal states. It happened that Yu Baozhai had branches all over the country, so it was effortless to promote it, and it was very easy to spread the goods to various places.

The entire kingdom began to be swept up in this cheap beer. The speed of promotion, the breadth of the scope, and the number of people drinking it were simply staggering. Fine wine is not something that everyone can afford. Now that Yu Baozhai has launched beer, it can be said that it directly meets the needs of the lower and middle classes of society. The outbreak of supply and demand can make Lu Wenhou and Ling'er laugh from ear to ear.

Yu Baozhai's brewery has been in pain and happiness this month. Dozens of estates distributed throughout the country are doing nothing but brewing beer at full speed. But even so, the beer produced is taken away as much as it is produced, and the branches in various places are still calling for not enough goods and needing more.

The steward in charge of brewing is worried every day about how to organize raw materials, how to expand production, and how to transport them. He has lost a full ten pounds in half a month.

The first half month doesn't count, it's considered the promotion period, but in the second half month, Yu Baozhai's sales in beer alone averaged more than 100,000 gold coins per day. This is still under the condition that supply is in short supply every day. If all the needs are met, this number can be increased several times.

When the end-of-month figures came out and were summarized to Lu Wenhou, Ling'er directly stopped talking after seeing them.

"Young Master, you still have foresight. When Marquis Changsheng asked you to prepare raw materials at the beginning, you started preparing a large amount and stockpiled them everywhere." Ling'er couldn't help but admire Lu Wenhou's vision. Ling'er did this without any obstacles in praising the Young Master, and it came naturally, anyway, it's not praising Wang Sheng.

"It's also thanks to the simple brewing method of beer and the short time, without such complicated craftsmanship." Lu Wenhou smiled, very satisfied with this number.

This is only after promoting it for more than half a month. Even if this number only doubles, it will be a revenue of 70 to 80 million gold coins a year. Wang Sheng's name as a golden hand is well-deserved!

Even the cheapest beer can be sold for such a revenue, so you can imagine what price Wang Sheng's favorite Wuliangye, Fenjiu, and Erguotou can be sold for. You must know that these three kinds of wine, after being separated into different degrees, include all user groups of men, women, high, middle, and low grades. Adding beer is equivalent to considering all the drinkers in the world!

Now the only thing Yu Baozhai has to worry about is not how much money this batch of wine can make, but how Yu Baozhai should face the pressure from surrounding peers once these wines are launched. Cutting off people's wealth is like killing their parents. Can Yu Baozhai withstand it alone when that time comes?

Ling'er is very worried about this problem now. Seeing the young master happy, Ling'er also took the opportunity to raise this question. This is not just her own idea, but the unanimous idea of the experienced shopkeepers of Yu Baozhai.

"Of course we can withstand it." Lu Wenhou smiled and embraced Ling'er, stroking her smooth smiling face, and replied happily: "Actually, I have already asked Marquis Changsheng about this question. He said that the answer is actually in this beer business, and it is not so difficult to solve."