Dream is King

   There was no scene of hugging and crying between Lao Chen and his daughter. The old man also stretched his neck in disgust: "What about Er Er? What about the child? Anyway, bring one to show me."

  Chen Sufen observed her father's complexion: "It's still much better than when the accident happened, but her hair has turned a lot whiter."

  Old Chen is not particular: "I was so anxious that my hair turned white overnight. I have experienced it. You... why don't you dress like someone who has given birth to a child?"

  Chen Sufen looked down at her fashion style angrily: "Do you have to be sullen when you have a child? My life is my own, not a child's or a man's!"

   Bai Haonan applauded in person, and Lao Chen and his daughter despised him together.

However, with him as a negative target, the overall atmosphere is still good, especially when Lao Chen heard Bai Haonan's statement that he should stay away from the education system and start a farmhouse-style football training camp, he was very happy: "Yes! That's what it means, why are parents willing to come? Weekends and holidays. Go to the suburbs to breathe fresh air, and take your children to do basic football training. Not only can you have income, but you can also let more children have access to football. We must do it well, do it well…”

   Speaking of which, she was rubbing her hands with a red face, and Chen Sufen looked at the father who was behind bars tenderly.

   After coming out and getting into the car with Bai Haonan, he whispered: "Dad is still old. Seeing him lose his freedom, I want to cry a little bit. I really want him to come out sooner."

  Bai Haonan is hard-hearted: "There are still two years. Compared with parents who have lost their children forever, I think this is what Lao Chen deserves. It's not necessarily a bad thing."

  Chen Sufen slapped him with a backhand, and slapped him on Bai Haonan's shoulder: "What about you?! You **** have done more wrong things, so many more lives, why didn't God take it!"

   Bai Haonan smiled: "A lot of people helped me save the disaster, so I want to help them pay off the debt together."

  Chen Sufen sat on the side and observed the driver's expression righteously: "I know I'm wrong, have you learned a lesson?"

   Bai Haonan nodded earnestly: "Draw it up."

  Chen Sufen was slightly satisfied but pursued perfection: "What should I do in the future?"

   Bai Haonan is also serious: "Remember to wear a condom every time."

   So ignoring the cars driving on the road, Bai Haonan was beaten severely, the kind that didn't hurt his face.

Chen Sufen was really in a good mood after the fight. She looked more radiant than Isa after checking the shock absorption. Anyway, back to the training camp, everyone thought that they had picked up the garbage, and Xiaowan had to bite the bullet and ask Chen Sufen's accommodation. question.

   In fact, the biggest feature of the new training camp is that it has solved the accommodation problem.

  Many similar field courts put small office buildings and the like outside the field, as are the few small board houses added after the football park.

However, the new training camp follows the two-storey prefabricated houses with a length of nearly 200 meters, which are neatly pulled through, except that there are several intervals between a row of more than 20 container prefabricated houses. Staggered, so that there is more space for resting places downstairs, and each upstairs has a roof, and more than 40 containers can solve the accommodation problem of two or three hundred children.

  Bai Haonan does not recommend long-term training camps, but sending children over for a short week of accommodation training will become the main mode of this training camp in the future, and you can also justifiably charge for room and board.

   Chen Sufen, who has only been here for a month or so, wants to live with the child, and it is at the new training camp, which also urges all departments to speed up the process of improvement.

I have to say that Awei went to study international trade or business administration. He was definitely in the wrong field. He prefers more casual and artistic work, which is also in line with his son-in-law's mentality. At first, beautifying the football park was a small test. It is said that Yuyutang was designed by him personally leading the team, and this time the new training camp has been involved from the very beginning.

Maybe the people of the country have their own experience on how to live a leisurely and beautiful life. The green and white two-story prefab houses are long and scattered. The black border outlines the fresh and elegant structure of the prefab house, because outside the prefab house They are all covered with colorful panels that can be used to contact the ball against the wall. With the sloping roof, it is absolutely difficult to make people think that the container is the main body. The huge training camp signboard is even more exotic. Few people took the initiative to ask how the football field was opened and how it was charged. The high-end feeling can be conveyed from the details of the surrounding decorative colors. In fact, how much can these details cost?

  Many similar projects in China are missed in this link.

  Chen Sufen returned to Jiangzhou for only two or three days. Awei commissioned a domestic advertising company to shoot and send out the training camp advertisement. Everyone watched it by the board room of the football park.

The Chinese people are very curious. In such a country with low GDP, underdeveloped industry, cultural and scientific research level and even the average national IQ level, the creative ability of advertising is well-known all over the world. When I do, I like to play with these fun things. Awei tried to contact several advertising production companies in Jiangzhou, and finally chose to find a company to complete it, and it felt easier to communicate.

As soon as the lens is opened, it is a nostalgic tone with a touch of literary style. It is not like domestic advertisements are still pursuing the technical flow stage of colorful, high-definition and high-quality. People care about temperament. Dressed in a school uniform with shirts and trousers, carrying a luxurious and luxurious leather black schoolbag, busy learning piano, English, science, and everything that can be learned. The camera is very fast. When I got home and was still doing my homework, I was already dozing off with a pencil in my hand, and the scene where I accidentally fell to the ground made me laugh out loud.

   The little mixed-race beauty of the little boy in Ming country made Chen Sufen and Li Lin applaud hard when they saw it, they liked it and wanted to play!

  Song Na proudly touched her belly!

Except for the chaotic cram school signboard, there are no lines in front. At this time, the Chinese dubbing of Xu Guoqiang comes. A standard Xu country beauty like Song Na is much more beautiful, but the temperament and shape of a good wife and a good mother with shawls and long hair are really similar. , leaning on the door and peeking at his son, the pitiful self blamed: "Am I the worst mother in history? I once wanted to give him the happiness of the whole world, how could it be like this?"

   Those eyebrows that were so sad at 8:20 pity anyone who sees them.

  The next scene is when the mother visits her child's teacher: "Is he doing well?" "Is he happy?" "Can he become a talent?"

The teachers are of all kinds, some shaking their heads, some boasting, some encouraging, and some bluntly saying that they have not learned anything well: "The child is under too much pressure and has a weak personality. Compared with learning all kinds of knowledge, he needs more A strong heart capable of facing society and pressure..."

Then back home, the child sat at the dining table cautiously and took a sip of milk, while the mother who was washing dishes secretly looked back at the child. The most provocative pictures in the advertisements of Suguo were vividly displayed, and the mother encouraged her son with a forced smile: " You're already the best man, you'll be braver tomorrow..."

The background music, which had been absent for a long time, suddenly started to ignite. The little boy standing on the football field, from falling down, timid, dumb, and even panic, gradually began to run, sprint, leap for the top, and shovel fiercely. , after being injured, he rolled on the ground, shot at the goal in the mud washed by the rain, and celebrated by kneeling and kneeling with his friends in the pouring rain that can only be created by how many fire hydrants!

It's really inspirational. Although you can see the blurred shadows of green and white in the background, all the focus is on the transformation of the child. The mother's whistle-blowing voice-over in the Chinese accent keeps repeating: "I do this. Right?" "What should I help him find the most?" "Courage or cowardice?" "Struggle or avoid?" "Facing it calmly or reluctantly to escape?" A series of contrasting questions accompany the rhythm of the music getting faster and faster.

   Immediately afterwards, the picture unexpectedly flashed back, turning into a child lying on the bed with tears in his mouth and falling asleep, the mother sitting by the window and gently soothing, it turned out that the burning growth experience just now was the child's dream.

   But early the next morning, a child in a green and white jersey was already standing in front of the gate sign of Zongming training camp... The screen faded out and ended with the logo of Zongming training camp.

Beside the big-screen TV, which had suddenly quieted down, more than a dozen adults froze for a while before applauding in unison. Bai Hua was the most excited: "Yes, yes! How many versions are there? All of the above can be promoted online!”

This is the power of the Internet. According to the tradition of the advertising industry in the past few decades, film and television commercials rarely exceed 30 seconds. No matter how long they are, they are advertisements. An inch of time, five and ten seconds is the most common, but the blink of an eye is not enough to set off the slow tone of the atmosphere in the advertisement. Now this three-minute advertisement is warm with explosive blood, In addition, the director can control the rhythm very well, and the atmosphere gradually slips to a high point, which makes it easy for people to leave a sense of abruptness and a strong memory of the characteristics of this training camp.

   Even Carla said yes, and seeing that he wanted his children to play football hard, Bai Haonan was still a chicken thief and added a line of small words below: "The new Romario Football Angels Program training starts to look for children... how about it?"

   Chen Sufen is sensitive: "Is this a story about a single mother? Why didn't you see the existence of your father?"

  Song Na hurriedly explained: "In the country, mothers are basically taking care of their children and growing up. Maybe this is deliberately provocative, to make it easier for tired mothers to accept this role, that's what I think."

  Awei smiled proudly: "I only told my requirements, the rest are the director and the screenwriter. It is definitely the best production company in the country!" That means the price is not cheap.

   Bai Haonan quickly thanked: "Let's go, have two glasses! Drink red wine!"

Li Lin quickly and enthusiastically asked to participate, Xiaowan wanted to hold her and leave it to others in the world of two, but how is it possible, Chen Sufen must have pretended not to understand and wanted to participate in a drink, Song Na didn't go, now there are ten Many children live in the training camp, and they are going to be inspected. Bai Hua can't wait to use the video to promote it, but Bai Haonan asks Xiaowan to find out how much it costs to broadcast the fifteen-second advertisement on the TV station in Jiangzhou area. By the way Ask Li Haifeng if he has a familiar relationship, and put the image advertisement of this youth training camp together with the newspaper advertisement of the Zongming Cup football match!

   After being a master for several years, Bai Haonan is actually quite good at instructing people.

Who would have thought of Jiyutang? Li Haifeng actually recommended another place, a high-rise building with a big screen billboard in the bustling section of the city center. It is said that the old man is always his buddy. Recently, outdoor advertising is not as prosperous as imagined. It seems that all the customers They were all attracted by the Internet: "What TV station is there? It's all wasted money. How many people are watching TV now? It has to be on the roadside, and friendship is cheap!"

   is like a beautiful seed, and it has to choose suitable soil to grow. Not all efforts can be rewarded accordingly, and the direction is also very important.

   Around September 20th, the football training camp advertisement that suddenly appeared on the big screen billboard in the downtown area became popular in an unexpected way.

When almost everyone just looked up and saw the picture, they thought it was a foreign advertisement. After all, the images of children and mothers are specious to domestic ones. When the soft Chinese accent appeared, many people thought it was a foreign advertisement. An unsuspecting state of mind is a touching joke.

   So when the entire advertisement suddenly ended in an abrupt way and launched a football training camp in Jiangzhou, it was like being caught off guard!

   is the kind of gap where you think you are reading an ad, but suddenly it is an advertisement, and the gap is cleverly woven. It is not annoying and impressive!

   So soon someone stood under the big screen and stopped to watch it. It was not enough to watch it once, so wait and watch it a second time.

   It looks like a foreign country, but in fact it is the current situation of domestic youth education. Is it to blindly overlap the educational pressure on the children to strive for the uncertain future, or let the children strengthen their fighting spirit from now on?

   At this time, the newspaper made a one-third version of the vertical bar recruitment "Zongming Cup adult and youth football competition" registration started.

  Bai Hua found a few well-known Internet players overnight, and spread it on various forums, post bars, and topic communities. Even the advertising circle deliberately touted this advertisement as a beautiful and warm advertisement made by the domestic imitation of the country as a gimmick.

   Sister Mai also helped to find some public big V to promote and hype.

   Almost did not take traditional advertising media.

   But so suddenly.

  After the analysis, it is still a domestic special advertisement that is too confusing and watery. It is rare to see such a well-made, creative and warm advertisement.

  The most important thing is political correctness!

   does not refer to the politics of the government, but to the politics of values. On the standard that everyone should have in their minds, this ad almost hits the heart.

   Is it about grades or conduct, which is more important?

This has prolonged the advertising effect that was only short-lived. In particular, two national-level public media have reprinted this advertisement, commenting that this is the style of education and training in the new era, which is in line with the phrase "cultivating people in a century". old saying.

  With this kind of media reprint endorsement, many online media following the trend followed a series of hot spots.

   literally pushed this three-minute and twenty-second online advertisement to the point where everyone knows it.

The power of the    network is really great.