Dream is King
Chapter 618: Difficult people will not, meeting people will not be difficult
The Guixi training base in early March was already very lively.
Thanks to the blessing of more than 20 football fitness centers in the surrounding provinces and cities of Guangxi Province, the large football training base has been continuously receiving trial training experiences for children from all over the surrounding areas.
does have a huge effect of advertising.
Advertising is a technical job.
also pays 1 million advertising expenses, how to combine and put it will definitely have different effects.
For example, if you buy the so-called advertising space after the so-called national TV broadcast news, there are tens of millions and hundreds of millions of standard kings, and there will be no one in a million bubbles.
The media director must not understand this, apart from standing there beautifully explaining the reception to the media, Liu Lang understands, he came from the media.
Because of the rise of the Internet, the price of traditional media has actually been declining, but the external publicity is still very noble, and the discounts for insider contacts are very strong. Many former advertising clients have been taken away by new media, and many ordinary people simply Not realizing that the world is changing all the time, in fact, it is in every detail that is closely related to you. If you don't make adjustments accordingly, it is like walking to the edge of a cliff without knowing it.
If he hadn't jumped out of the original traditional media newspaper office, Liu Lang felt that he might have slowly lost his edge and spirituality like boiling a frog in warm water. Although he is very nervous every day now, as the general manager of the football club, he does have a lot of experience. Large space can be waved!
He asked Yu Jiali for very little investment, so little that he could not hear the sound of advertising across the country. Yu Jiali did not believe in the effect, but Xiaowan still approved it.
When she was engaged in pyramid schemes, she also vaguely knew about some alternative delivery methods, that is, to choose the garbage time of various TV stations' garbage channels, several thousand yuan can be put in a month, and each time, there are super long advertisements of five minutes and ten minutes, that is, what The prefecture-level city sent it to the seventy-eighth-odd entertainment channels in the late night hours.
After all, for ordinary people, every channel they see when they turn on the TV is equal, and they will walk around. As long as they are attracted by boredom, the channel can also play a corresponding role. Even if only tens of millions of people watched and remembered it, it would have achieved the effect.
Liu Lang did it even more extreme. He used franchisees from all over the country, and let them talk to their local TV stations about advertising promotion. The TV stations at the provincial and even prefecture-level third- and fourth-tier cities have much lower advertising prices. Focus on the garbage time after ten o'clock, so that not only the price is lower, but also the time period can be selected as much as possible.
In the end, I bought a very inconspicuous prime-time advertising space on the national TV station. Many people will ignore it, but the price is really very low.
Because all ordinary viewers may not know, the weather forecast after the simulcast news, when it involves the weather of a certain city, corresponds to the advertisement screen of the city. During this time, the advertisement space is not discussed with the national TV station, but with the weather station!
Extremely low price!
is outrageously low.
Big customers look down on this time, which only has one sentence when the weather is broadcast. There is no advertising slogan and no video animation. It can only be made into animation at most, and it can’t be too complicated. Small customers don’t know this trick.
So the final freeze-frame image of Tongtong's advertisement is to spread out the hand so cutely, showing the words Jiangzhou Football Club, and the following line of subtitles from Zongming Football Training Group, I bought a broadcast spot in Jiangzhou for a year!
The reason why this advertising space has dropped so much is that there are many ways to check the weather forecast, and the effect of the mobile APP is much better regardless of timeliness or accuracy, so there are really not many people watching the weather forecast after the broadcast news.
But what is the purpose of this ad?
Jiangzhou Football Club and Zongming Football Training Group, the elements in these two advertisements are on national TV and can be seen on time every day!
Then all franchisees can take the screenshot of this advertisement and promote it everywhere: "We are a big company training camp on national TV, and we have our own professional club!"
How persuasive is this?
This advertisement is not to let people see that they came to Jiangzhou Club or Zongming Group, but to let people see the pictures that were there every day at that time to prove their strength.
Endorsement yourself with national TV!
This is the most common method in MLM, what is the so-called national project, what is the big development project, and I like to interpret the meaning of the project with photos of national leaders.
Ordinary people believe this, very much.
Combine this few-second gif ad with pink teenage ads that can be seen everywhere.
The result of trying to agree on a common time is that if you are bored and walk around with the remote control, you will find that several channels are broadcasting the same advertisement at the same time!
How big of a business does it have to be to monopolize advertising time?
will definitely give people this illusion!
In the blue ocean market of youth football training, it has rapidly risen to become an industry benchmark!
This is just like the fact that several well-known real estate companies in the country can open up any market in various places. When well-known brands are placed there, consumers from all over the world will hardly consider other homes when choosing.
Because the ordinary people's right to know the information is too narrow, and their ability to perceive the outside world is only so little, once they are accurately captured, it is difficult to get rid of it!
When Bai Haonan brought Brazilian players and coaches back to the Guixi training base from eastern Guangdong, what he saw was the crowded reception hall of the football training base.
In addition to the children from the surrounding provinces and cities who came to sign up for the test, more than half of them are practitioners from football schools, football coaches, and football training classes from all over the country. They have come to apply for participation!
Once there is a big crocodile in the market, parents of young players know that when they would rather take their children to other cities to find Zongming training camps, they will surrender if they can’t beat them. It has become the only smart choice for many young players. Anyway, they are all engaged in football training. Join the big chain system of large enterprises, get all kinds of technical support and brand packaging, why not do it?
In addition, such a large-scale chain system for telephone consultation only accepts a deposit of 100,000 yuan, and the low-threshold policy of refund after one year has made many small practitioners who already have a large-scale venue to choose to join. It is still too difficult to fight alone in this market.
What is even more interesting is that such a large professional training institution has not yet appeared in this market. Even if there are a few super club football schools very famous, they are all echelon construction for the club to select seedlings, not just the other way around. Education and training is the main body, and entering a club is just one of the options.
It’s a bit ugly to say that as long as all places are willing to join, come to Western Guangxi first to see, everything is easy to say, the investment is not big, and the perfect compliance with the rules and regulations is the key, and it can also guarantee the profit method that can be seen.
is simply an example of a small artifact with an investment of three or five million and a quick return!
Especially after the telephone consultation, I will invite you to visit the Guixi Football Base first. After seeing this scale and level, how can you escape?
Such a high-end, beautiful and shocking training base is obviously a thousand-person duck soup with a facelift!
Xiaowan unknowingly made such a good training group into a new generation of "pyramid sales", of course, it was only a reference in form. Those girls who came out together in the past are now in charge of legal affairs, sales and reception, almost copying those girls. Routines, how to deceive people, how to make hype.
Anyway, the reception hall of the tall football base can be made like the Spring Festival train station. Bai Haonan frowned a little when he got off the car and walked in.
But his advantage is that he doesn't care about things that he doesn't manage, he doesn't open his mouth casually, and he doesn't regard this training base as his own industry. He may know better that this kind of scene may be the most attractive in China at this stage.
So when she walked through the hall with foreigners, Li Lin, who hurried out of the upstairs office when she got the news, quickly rolled up her long hair and put on a standard posture, while she couldn't help showing off to those who passed by: "Look at it. , this is our foreign coach, because there are too many franchise companies across the country, so they keep replenishing foreign coaches from Brazil!"
The parents, young players, and potential franchise customers who heard the news gathered together to watch so many foreigners.
Even after decades of reform and opening up, the vast majority of Chinese people are still very curious about foreigners.
The foreign coaches have a very good attitude, and they have kind smiles to the children. Some parents try to communicate actively, such as hello. Chinese parents like to get close to the teachers and coaches for their children, even if they can't fight.
It has to be Li Linlai, she can explain in English now, even though quite a few of the manuscripts are translated and hard to memorize, but her pronunciation is much more beautiful than Bai Haonan, especially the one with some flight attendants. With such a tone of voice, there are actually parents applauding!
She is in very good condition!
Can't we wait until we go further and start?
Bai Haonan wanted to roll his eyes, but resisted listening to the girl lead the team to introduce each hall one by one, and sure enough, those parents and franchisees who were in the Spring Festival travel state followed the long-running movement and rubbed the commentary.
Therefore, the scene of passing through was dragged on for more than half an hour. Although Bai Haonan was also pleasing to the eye, when he walked out of the ramp with the pictures on both sides, he couldn't help laughing: "You, your brain is like a little kid. A monster, a little monster with four heads that breathes fire and water!"
This is common nonsense when he tells stories to his younger daughter, and the tone is similar.
Li Lin, who had finally finished memorizing English, immediately tried her best to think about it. I don't know if it was to add a little more bookishness. She even got herself a pair of round-frame glasses to wear. , it took a while to admit: "I... can't think of what it is like!"
Bai Haonan was annoyed: "It doesn't exist at all, it means that it doesn't exist in the first place!"
Li Lin thought hard for a while before finally contacting her, and grinned: "Oh, that means I don't have a brain, let's just say it directly. I've been in such a big circle, haven't I always had no brain."
Bai Haonan can only be speechless about this self-defeating style.
You can only see them during the day. Some of these football fields are made into pink, light blue, brown and other non-glaring colors in order to attract children. When passing through the small field, it is the professional players who are training. The two juxtaposed standard grasslands. The foreign coaches looked around at the scene and couldn't help but praise them at Goodgood. The five young players in the trial training were even more intently watching the movements of the professional players.
Seeing this, the foreign coaching staff of the club stopped the concentration of training subjects, and then came over to hug their compatriots enthusiastically. There were obviously two players in the trial training that they knew. They laughed and slapped their shoulders in Portuguese. What to communicate, looking at gestures may be to quickly spread some knowledge.
After all, after flying for dozens of hours, Bai Haonan didn't ask them to show up right away, no matter how tight the time was. The main purpose was to let the young players in the trial training see the performance of these Chinese counterparts.
Assemble the main lineup for a full-court match against the reserve reserve team.
Everyone watched the results of this training camp after more than a month on the three-level stand next to it.
During this kind of ball training, Chen Sufen is not necessarily on the scene. She has a lot of coaching and writing work to do, so Li Lin looked around and couldn't find it, so she sat next to Bai Haonan with peace of mind, but her gray suit skirt was a bit short. , the exposed long legs of black stockings can only be crossed together and then slanted, Bai Haonan will be attracted from the corner of his eyes from time to time.
But because of this peripheral vision, I found two sneaky guys hiding in different directions of the stands, and they were not a group.
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