Dreams of the Fragrant River

Because Jiang Zhiqiang only wanted to rent for one month, the rent of the theater was not reduced in the end. He could only rent a total of 25 Chinese community theaters at a monthly price ranging from 30,000 to 60,000 US dollars to form a temporary theater chain. The lease cost just over $1.3 million. [;Starting]

The operating costs of a theater, including copy rent, employee wages, venue rent, advertising costs, etc.

Since the temporary theater chain is leased directly from the theater business, the venue rental does not need to be included in the cost of showing a single film. As for the wages of the employees, those theater companies promised to pay the wages of their employees without reducing the rent. Kang Jianfei and Jiang Zhiqiang only need to pay the wages of some temporary employees.

In addition, in addition to movie ticket revenue, theaters also have monopoly revenue (selling popcorn, beer, etc.). Don't underestimate this income, when the monopoly income is good, it can almost have one-eighth of the box office income.

In this way, even if the attendance rate of each show is only 50%, the temporary theater chain and theater still have a lot of income. After a month of screening, Kang Jianfei and Jiang Zhiqiang can each receive hundreds of thousands of dollars.

Hundreds of thousands of US dollars are quite a lot, and they are converted into several million Hong Kong dollars. Under normal circumstances, Jiang Zhiqiang has to buy more than a dozen western films to show in Hong Kong in order to earn several million Hong Kong dollars.

The biggest cost of the theater is the copy rent, which accounts for almost half of the cost of the theater.

The film copy should have been made by the distribution company, but this time it was special. Kang Jianfei discussed with the old guy Carl, and finally Kang Jianfei contacted the copy production company himself, and spent 150,000 US dollars to make 150 copies, with an average of about 1,000 US dollars per copy.

If all 150 copies were released, Kang Jianfei would be able to collect at least $30,000 in rent every day. Over the course of a month, no matter how good or bad the box office is, as long as the copies are still in theaters, he can earn nearly $1 million in rent alone.

Of course, just over 120 theaters have decided to release it. If the screening performance is not good, then the theater will reduce the number of screenings or directly cancel the painting in advance, and more than half of the more than 100,000 copies made by Kang Jianfei will be lost.

In addition, there is a temporary theater line. Since there is no distribution fee, Kang Jianfei, as the producer, has to bear part of the publicity fee.

When the temporary Oriental Cinema was established, it was already the 24th of the twelfth lunar month, and the Chinese New Year was just around the corner.

As the general manager of the temporary theater chain, Jiang Zhiqiang makes at least hundreds of calls every day, directing the specific operations of the 25 rented theaters. On the 26th of the twelfth lunar month, posters were replaced at the entrances of major theaters. Since Lin Qingxia also has a certain reputation overseas, Lin Qingxia's name and portrait on the posters are particularly prominent.

Kang Jianfei is also not easy. He contacted a Chinese TV station with better ratings. Very shameless to use Lin Qingxia again to hype. Tell him to make this movie. It took a month to specially go to the United States to invite Lin Qingxia to Hong Kong. Although the scandal between him and Lin Qingxia was not announced, the program team still inserted their scandal report in the later stage.

In addition to appearing on TV shows, Kang Jianfei also made contact with several Chinese-language newspapers in the United States, and only spent a small sum of money. Let these newspapers cooperate with him to promote him.

What is the most important thing for American Chinese newspapers to increase sales?

Naturally, it is to report rare news about the Chinese.

Kang Jianfei is one of the few Chinese who can be on the stage of the Los Angeles Music Center. He still plays traditional Chinese musical instruments, and he was composed and directed by the famous American musician Bernstein himself. These contents are excellent for Chinese newspapers. news material.

In addition, the news of Kang Jianfei's war with India Ahsan in the TV program also appeared in Chinese newspapers again.

After three consecutive days of reports, Kang Jianfei is already well-known in Chinese circles in many parts of the United States, and his popularity has gradually increased.

Anyway, in the future, I will sell movies to the United States. Even if it is to pave the way for the future, Kang Jianfei reluctantly spent more than 100,000 US dollars (nearly 1 million Hong Kong dollars) in the name of the producer to invite Chinese newspapers to report on himself.

What is the miracle of the rise of Oriental DreamWorks, which was a big hit at the Japanese box office, and Kang Jianfei really kung fu and killed a Vietnamese robber. One year after coming from the mainland, he became a young billionaire, etc., all of which have become the news content of Chinese newspapers.

In addition, the Philp distribution company under Fuqua Industrial has also begun to promote it. In addition to making poster ads, the distribution company also ran a commercial on a southern TV station. The content of the film is very short, only five seconds before and after, but it is the five most visually impactful scenes in the entire film edited, and each scene is only one second.

Most of the theaters under the Martin Cinema Line are concentrated in some states and counties in the southern part of the United States, and there are also a few in the central and eastern parts of the United States, and the western and northern parts are beyond reach.

For the promotion this time, Martin Cinema and Kang Jianfei's temporary cinema are separate. The temporary theater line is highly directional, targeting the Chinese group, while the Martin theater line is mainly based on southern states and counties, and both sides try to reduce publicity costs as much as possible.

The official screening did not begin until February 14, and Martin Cinemas did not start screening until the tenth day of the first month of the lunar calendar.

As for the temporary theater chain, it was released on the 28th day of the twelfth lunar month after less than a week of publicity, nearly two weeks ahead of the Martin theater chain.

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New York Chinatown.

This is the largest Chinese community in the United States. After 30 years, it has grown to 4 Chinatowns and 10 Chinese communities. The Chinese population is close to 800,000.

But at this time, the Chinese in the mainland have not gone abroad on a large scale, and there are only less than 400,000 Chinese in New York.

The temporary theater chain established by Kang Jianfei and Jiang Zhiqiang has a total of 25 theaters. There are only 2 in Chinatown in New York, and they are also the two largest here, with more than 1,000 seats.

There is not much else in Chinatown, but the restaurants are one after another.

With the Chinese New Year approaching, many restaurants and shops have hung up red lanterns or tied red silk, which is full of joy at a glance.

In a restaurant called Fulongji, two Chinese, a man and a woman, picked up a table and sat down.

Since the Chinese New Year is coming, the guy and the chef have already gone home from vacation. The boss came over to greet him in person, "What do you two want to eat?"

The man said to the boss, "Fry a few of your specialties here, don't give them the kind that foreigners eat."

"Then let's have four dishes and one soup?" The boss glanced at the two of them and found that they were dressed simply, not like rich people. But the festival is coming soon, and most people don't care about ordering food. He estimated the appetite of the two and went to the kitchen to cook authentic Chinese food.

This man and woman are the future director Li An and his girlfriend Lin Huijia.

The two are former alumni of the University of Illinois. After graduating from the University of Illinois, Ang Lee transferred to New York University to study for a master's degree in film, while Huijia Lin continued to study at the University of Illinois.

Seeing that the Lunar New Year is approaching, Lin Huijia specially came to New York from Champagne to celebrate the New Year with her boyfriend.

While the two were waiting for the dishes, Li An picked up a Chinese newspaper next to him. The newspaper is from yesterday, and the page facing up is the news that Hong Kong films are selling well in Japan, and there is a line behind it, saying that it will be released in the United States soon.

Li An looked at it and asked, "Huijia, you went back to Taiwan last year. Have you heard of this Kang Jianfei?"

Lin Huijia said: "When I went back, it happened to be very popular in Taiwan. It seems that Kang Jianfei shot that film."

Ang Lee said, "Let's go to the movies together after dinner."

Lin Huijia laughed and said: "Other couples are romantic when watching movies. Watching movies with you seems to be studying academics."

Li An also smiled when he heard it, and changed the subject to talk about other things.

After the two finished eating, they walked around Chinatown holding hands for a while before heading towards the cinema.

Maybe it's because of the approaching New Year, maybe it's because Kang Jianfei's propaganda works, or maybe it's because Lin Qingxia is still a little famous in the American Chinese circle, and there are still a lot of people watching the movie today.

Of course, a lot of this is compared to usual, and it is impossible to queue up to buy tickets.

Buying a ticket to enter the screening room, everyone else is chatting or guessing the plot of the movie, but Ang Lee is thinking of other things. He looked at the screening hall with many vacancies and said, "This film is only shown in the Chinese community. It should be that no major American company is willing to buy the film. It is really difficult to sell Chinese-language films to the United States."

Lin Huijia said: "That movie is pretty good. When I went back to Taiwan, my younger brother took me to watch it. Since Kang Jianfei chose to move to the United States for release, the quality of this movie should be good."

Ang Lee said: "It won't make much money if you sell it. If a Chinese-language film is sold in the United States, the distribution company will charge 30% of the box office share as the distribution fee, the theater company will get 7%, and the cinema will receive more than 40%. After deducting all kinds of taxes, the producer will only have a little over 10% left. The average Chinese-language film has a box office of up to 2 million in the United States, and the producer can get a maximum of $300,000 in the end. In the United States It's not bad. The distribution fee for films in Canada and the UK is 35% of the box office~www.wuxiaspot.com~France is 40%... It's different in Asia, especially in Southeast Asia, where Hong Kong and Taiwan's leather making parties can generally get it. To 35% of the box office share, even Japan can get close to 30%.”

Lin Huijia studied biology and pharmacy. She couldn't figure it out. She asked, "Why is the distribution fee so different?"

Ang Lee explained: "The strangeness of Eastern and Western cultures makes it difficult for Chinese-language films to be accepted by Western audiences, which greatly increases the distribution company's publicity costs and distribution risks."

The two chatted for a while. It was Ang Lee talking about the film profession, and Lin Huijia just kept nodding and asking questions.

By the time the movie started, the occupancy rate of this theater with more than 1,000 seats actually reached 70%.

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Recommend a "little fresh" new book: .

I heard that it is the vest of a certain great god, and students who like "little freshness" can go over and take a look.