Dreams of the Fragrant River

Although it is Chinese New Year, unless the owner is Chinese, there will be no holiday. [;Starting]

In 25 Chinese community theaters, 5 shows are shown every day, but the attendance rate of the two shows during the day is extremely low, because many people are busy with work, and children have to go to school.

Fortunately, many workers in Chinatown work for Chinese bosses in the community, and there are many vacations, and the box office during the day is barely passable.

On the 29th day of the twelfth lunar month, due to the reputation accumulated on the first day, coupled with the relative isolation of the Chinese community, the internal information flow was relatively fast, and the attendance rate on the second day increased significantly.

Until the 30th day of the Lunar New Year, the attendance rate rose again. For example, the two theaters in Chinatown in New York were almost full. The attendance rate of theaters in other areas was also about 90%, and the audience response was surprisingly good.

At this time, overseas Chinese can't watch the Spring Festival Gala, and they don't have any other good entertainment and celebration activities. Now that a wonderful Chinese movie has suddenly been released, they will naturally take their family to watch it together.

This situation continued until the second day of the new year, and the single-day box office of the third day began to drop slightly. After the fifth day of the new year, the single-day box office of 25 theaters has dropped to about 50,000. After the tenth day of the first lunar month, in addition to the soaring box office on Valentine's Day on the tenth day of the lunar new year, the subsequent single-day box office dropped to 30,000.

30,000 is a very dangerous number, and it can only maintain a slight profit for the major theaters. If it drops further, the theaters are about to lose money.

By this time, it had been screened in 25 theaters in the Chinese community for 13 days, with a cumulative box office of $817,000.

The tenth day of the Lunar New Year, which is Valentine's Day in the West on February 14, is also the day when the Martin Cinema will be released.

For other races in the United States, they don't have a Chinese New Year. February is completely off-season for movies, and Hollywood giants basically don't have good movies released at this time.

That is to say, the audience watching the movie at this time is very small, but at the same time there is no high-quality movie to compete with. (Sometimes the Hollywood giants will be exhausted and release good films in this off-season to attract audiences back to the cinema. And there are many successful examples of box office sales in the off-season.)

Although it is an Asian movie, in Carl Patrick's eyes, it is not inferior to Hollywood action movies, which are released in 100 theaters at the same time.

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Georgia, known as the "Imperial State of the South," is also the most populous state in the United States.

The headquarters of Martin Cinemas is in Atlanta, the capital of Georgia, and a quarter of the 119 movie theaters under the cinema chain are located in Georgia. The distribution company's publicity is mainly based on Georgia.

Although the future Carmichael Cinema will be dedicated to small community theaters, the development plan has not yet been fully determined at this time, and it is only a prototype. Like hometown Atlanta. The Martin Cinema Line alone has four large multiplex cinemas here. And the leading theater of the theater line, the Martin Theater. It was opened 68 years ago.

Purely in terms of the Georgia film market, even the five major theater chains in the United States at this time cannot compete with Martin Cinemas in Georgia.

On Valentine's Day, February 14, the movie theaters and flower shops are doing exceptionally well.

Outside the ticket window of Martin Cinema, the leading theater of the Martin Cinema Line. There was a long queue to buy tickets.

These movie-goers didn't come for a certain movie. In fact, it didn't matter what movie they had in their hearts, as long as it was a movie.

In addition to the shortage of movie tickets, even popcorn and drinks are sold like crazy, which has added a considerable amount of income to the cinema.

"Hey, is there any good movie today?" a white man asked the ticketing employee, waving at his girlfriend who was not far away as he spoke.

"Not bad," replied the conductor.

The white man didn't bother to ask what the movie was, so he bought two tickets directly, and then went to buy snacks with his girlfriend's waist around him.

The movie has not yet opened in the theater. But the auditorium was already full, and they all sat together in pairs, hugged and chatted with each other, and occasionally kissed and caressed.

Of course, it is not ruled out that there are so few single hanging silk viewers. Or the hapless Valentine's lovelorn.

The sweet couples only see each other, and some viewers didn't even notice the movie's start.

There were also many viewers who were attracted by the action scenes, which are rarely seen in Hollywood, until the fight in the plane began, especially when the windows of the plane were smashed and the grenade at the back exploded, which shocked some American audiences.

Westerners generally have facial blindness towards Easterners, just as Chinese people look alike when they see black African uncles. These white audiences even watched for more than ten minutes, and they still couldn't tell the roles played by Kang Jianfei and Sanada Hiroyuki in the film. They could only make judgments based on their height.

But no matter what, the movie has already fascinated them.

Hollywood action films, until a large number of Hong Kong martial arts instructors went to Hollywood in the 1990s, their action scenes were truly pleasing to the eye. At this time, when I first saw a gorgeous Chinese kung fu different from Bruce Lee, it was almost as shocking as seeing an American for the first time.

"Oh, you bought cakes!" This exclamation sounded from time to time in the screening hall.

It's good to say that the explosion scene, American audiences have seen it before, but the deadly speeding scene really left them stunned.

"Does it mean that in addition to everyone's kung fu skills, everyone in China can drive a speeding car?"

This is a question that many American viewers have in mind when watching it, and this question is not answered until the behind-the-scenes footage at the end of the film. The stuntman dragged out of the deformed car's cab was covered in blood enough to explain it all.

"Clap clap clap..."

Seeing those desperate behind-the-scenes scenes, there was a round of applause in the screening hall, which was a tribute to the creator of the film.

It was originally a couple who came to Valentine's Day, but in the end, almost all of them turned their minds to the movie. Because this is a film with Cantonese and Japanese dialogue, the white audience has to stare at the English subtitles, not being able to understand what the actors are saying if they are slightly distracted.

Perhaps it is the relationship of Valentine's Day. In the film, the plot of Hiroyuki Sanada's mad revenge for his wife and Kang Jianfei's death for Lin Qingxia actually touched many female audiences.

On the first day of its release in the Martin Cinema, it won a box office of 450,000 yuan, which is equivalent to half of the 13-day cumulative box office of the 25 theaters in the temporary theater chain.

Of course, the box office on the first day can't explain anything. After all, it was borrowed from Valentine's Day, and the box office data can't explain anything.

On the second day of its release on Valentine's Day, the single-day box office data dropped suddenly, from 450,000 to a pitiful 230,000. Fortunately, this data stabilized on the third day, and the single-day box office has remained above 200,000.

Just after it was released in Martin Cinemas for nearly a week, when Kang Jianfei thought that the single-day box office would fall below 200,000, the movie's attendance suddenly increased against the trend, and the single-day box office increased to 270,000.

Carl Patrick has done everything he can. He thinks it will be released for more than 20 days, and the final box office will be close to 4 million.

Similarly, after repeatedly calculating various data, Kang Jianfei also believes that the Martin Cinema can only get more than 3 million box office.

However, the fact is far more miraculous, both of them miscalculated, and the subsequent box office situation can be described as a miracle.

On February 20, on the sixth day of its release in Martin Cinemas, the box office suddenly experienced a growth against the market. Then it continued to grow for several consecutive days. It continued until February 28, when the single-day box office reached 380,000. This strange box-office growth stopped, and the single-day box office began to slowly decline again.

Carl Patrick specially sent people to do a questionnaire survey to the audience, and the results were very surprising. About one fifth of the audience said they came from a promotional advertisement, and the remaining four fifths said that they were introduced by friends.

Just relying on word-of-mouth publicity, Carl Patrick was speechless when he heard it.

The box office of some movies is really incomprehensible, for example, the box office of later generations exceeds 100 million; there is also the magic movie that has not been much publicized in the off-season of the movie, but has a monthly box office of tens of millions for several consecutive months.

Sometimes ~www.wuxiaspot.com~ movie box office really depends on luck, just like Shaw Brothers' bad movie a few years ago, which somehow won the ninth annual box office in North America.

In the history of American film, there have been many cases where films have been sold at the box office during the off-season. Once this kind of thing occurs, it often means two points: 1. The film has a good reputation; 2. There are no competitors in the same period.

This is the case. When the movie is off-season, no matter how good your promotion is, you won't be able to increase a few audiences. Only if this film can attract audiences to the cinema, and are willing to help promote it in the circle of friends around them, can it develop more audiences.

In the film market of several southern states of the United States, it is simply thriving. In the face of this dark horse at the box office, the entertainment edition even made a special film review: "Subverting the usual impression of American audiences on Chinese movies, the Chinese in the film no longer wear robes and short jackets, but live modern people. It's full of modern urban elements and satisfies the American audience's curiosity about Hong Kong and Japan...  

What's even more dizzying is the film's super-gorgeous action scenes, where the director artistically transforms Bruce Lee's Chinese kung fu familiar to American audiences. Watching the pros and cons fighting in the movie, it seems that they are not trying their best, but dancing a dance..."