Dreams of the Fragrant River
: Two hundred and twenty-three [Idol Sky Group]
In 1981, the Hong Kong film circle was turbulent, and Art City stole the limelight with one movie, even overtaking Kang Jianfei's Oriental DreamWorks. [;First release] Hong Jinbao's Bao He and Cheng Long's Quanwei Film Company also released two small-budget films after the summer break.
However, Shaw Brothers is going downhill more and more. Before November, 23 films have been made, but only 5 films have exceeded 2 million at the box office. Under such circumstances, the cinemas under the Shaw Brothers Cinemas chain suffered losses for several consecutive months, and finally one franchise theater announced to withdraw from the Shaw Brothers Cinemas and switch to the Golden Harvest Cinemas.
As for those who did not quit, it was not because they did not want to leave, but because the theater owner had already rented the theater to Shao Yifu. It is Shao Yifu's business whether the theater loses or makes a profit. The theater owner is only responsible for collecting fixed rents.
This year's Hong Kong music scene has also changed a lot. First of all, Huaxing Company, the music department of TVB, held a popular Chinese rookie singing competition and officially turned into a real record company.
Then, the popular record company suddenly emerged, and its subordinate Anita Mui established her status in the Hong Kong music scene with a piece of popular music all over Hong Kong.
In addition, Hong Kong Poly Gold is still prosperous, not only Xu Guanjie and Teresa Teng's records are selling well. The sales of solo albums of his singer, Alan Tam, have soared from 50,000 last year to 200,000 this year.
As for Columbia Records, it holds Xu Xiaofeng, the first sister of the music scene, and a large number of first- and second-tier singers, who also make a lot of money.
The entertainment record company, which owns singers such as Zheng Shaoqiu and Luo Wen, has been greatly damaged by the fact that its singers have transferred to Huaxing Records.
Just when the upsurge of Anita Mui had not completely passed, the popular record company suddenly started to promote the happy girl group's record.
When promoting the album, the singer of the song is not the focus. The key words are "Kang Jianfei created all the lyrics and songs" and "the world's first full-V album". Kang Jianfei still bears the name of the founder of Anita Mui on his head. After this advertisement came out, it immediately attracted countless attention. Everyone wanted to know what classic lyrics Kang Jianfei would write this time.
Just when the reporters didn't fully understand what "the world's first full-v album" means, LiTV suddenly broadcast V in the music program.
"School is important / I will be careful / he likes is approaching,
Chatting is more attentive than exams.
Could it be that without him/I would love myself more/When can I fall in love,
Why is the theory not recorded/what should be required,
Classmates love freshness / love is bigger than the sky,
I miss it day and night whether I want it or not / Even sweet dreams are not sweet enough.
Of course / Now I'm underage / Make me superficial / I only know that love is bigger than the sky,
Forget the useful maxims / Automatically pass before his eyes
…”
Five young and beautiful girls, fresh, cute and avant-garde, singing and dancing in v are enough to attract attention.
But this v still has a complete story, including failing homework, failing exams, being reprimanded by teachers and parents, having a crush on seniors, happy camping, and friendship between classmates, etc., v fully shows A little bit about student life.
For the students, it was an unprecedented experience. They looked at v and listened to the song. With the interpretation of the plot and lyrics. It's not just a song anymore. It is a kind of outpouring from their hearts, and the lyrics sing their hearts out.
LiTV played a new v every day, a junk music program, and the ratings soared to 18% after a few days. It's not just students who like to watch. Even some middle-aged people in their 30s and 40s will watch it. After all, v is still quite a new thing.
Wen Bixia's singing skills are much better than last year, reaching a level where she can barely sing on stage. Among the five girls in the happy girl group, only Xie Ning, who was a musical instrument and singer from elementary school, sang the best, but the overall situation was still much worse than that of the powerful singers.
But it was five girls who sang mediocrely, but there was a whirlwind on the Hong Kong campus.
The female students began to imitate their clothes, imitate their distribution, and go home at night without doing their homework, but standing in front of the TV and learning the dance of the happy girl group in V.
When RTHK and commercial radio started broadcasting these songs. One after another was blown up, and countless students stayed up late at night, hiding under the covers with their radios in their arms and listening to songs.
When this piece of the Happy Girls Group was released, the sales on the first day directly exceeded 10,000. In particular, the audio-visual stores near the school have been snapped up in a short period of time. There were even queues to buy records.
The magazine can be said to be the first fashion magazine in Hong Kong, but this magazine is actually very unprofessional and not avant-garde compared to Kang Jianfei's work for Ma Chengkun. Before the 1980s, this magazine was more akin to a comprehensive entertainment-oriented magazine.
This issue commented: "Happy Girls is a completely subversive record that perfectly combines music and pictures. It can be said to be a miniature version of a song-and-dance movie. No one has ever done this before, and actually made v into a film. A complete story, which is a world-wide initiative..."
Then he touted: "No one can predict what Kang Jianfei will do next. When everyone thinks that he will continue to make movies after Anita Mui becomes popular, he actually created a unique record for several girls... "
Although this album is far less popular in terms of popularity, its sensational effect is far greater than that of Anita Mui's album.
Immediately afterwards, a complete v-video tape appeared in the karaoke hall, which made many students who did not have a VCR at home gather money in groups to sing in the karaoke hall.
In the hearts of many students, the five girls in the Happy Girls Group have become goddesses. Their every move will be watched, and even the hairpin they are wearing will increase in sales every time a photo appears in a newspaper or magazine.
This is the advantage of being ahead. When an unprecedented new thing appears, it is bound to attract attention. And the v that Kang Jianfei came up with is still a mature product, so it's strange that it doesn't cause a sensation.
Michael? Jackson's first v, caused a sensation all over the world, Madonna's v was broadcast on TV, and became a super idol. Although Kang Jianfei's v is not as good as Michael Jackson's one next year, it definitely surpasses Madonna.
When the Hong Kong sales of this album were counted, all the peers were stunned - there were 370,000 copies, which already exceeded the album sales of Xu Xiaofeng, the first sister in the music industry.
The title of this record is so good, it literally lives up to its word. The sales of 370,000 albums are already second only to Xu Guanjie's and become the second-selling album in the history of Hong Kong music. "
When it was released in other regions, it also adopted the same method as Hong Kong. It was broadcast on TV first, and it was officially sold when it became popular. After this album was released to various countries in Southeast Asia, it also caused a sensation among the students and sold 680,000 copies at once. And Taiwan, which I thought would sell very few copies, actually sold more than 300,000 copies - this is a Cantonese song!
Of course, the harvest is not a piece of praise.
Compared with the fanatical pursuit of the student group, many parents of students hated this record. Students stealing money to buy records, listening to songs in bed, skipping school to sing in karaoke, and having puppy love under the influence of v have emerged one after another. Some parents even called on the authorities to ban the record.
Professionals criticized the singing skills of the five girls, believing that their level was only on stage in a karaoke hall, and they were not qualified to issue records at all.
Regarding the complaints of professionals, Kang Jianfei just wanted to say, go home and play.
Of course, this can only be said quietly. Kang Jianfei said another way when facing reporters: "Who needs top rap skills to release a record? I'm creating an idol group."
…………
…………
Huaxing Records.
Fang Yihua looked at the video on the TV and asked Chen Shufen: "The strength of Huaxing is still very weak, and it can't compare with Columbia and PolyGram. I think the situation of this video is good, can we also form a beautiful girl group? A record?"
Chen Shufen persuaded hesitantly: "Ms. Fang, this album will cost 1.5 million just to shoot v, which is equivalent to the price of 50,000 albums. If the sales are not good..."
Fang Yihua was indecisive. She was thinking about the pros and cons of doing v. After a long time, she said, "We don't need to shoot v for the full album. We only need to shoot the v of the title song, and then play it on tvb for a long time."
Chen Shufen said in surprise: "This is a good idea~www.wuxiaspot.com~ Before Christmas, Huaxing Company launched a girl group "In the Mood for Love", followed suit and filmed a v and played it continuously for more than half a time on TVB's music program. Yue. However, since this album is similar in style to the Happy Girls Group, success is also Xiao He and Xiao He is also Xiao He, some students love Wu and Wu, and some students dismiss it, but the album has sold more than 20,000 copies.
The sales volume of 20,000 copies is not bad for a new group. After deducting the production fee of tens of thousands of yuan, plus it can make a fortune in Nanyang, Huaxing's follow-up is a small success. .
However, many newspapers said that Huaxing's behavior was an act of embezzlement.
After all, home video recorders are not yet popular, and the success of Happy Girls' Group can only be regarded as a special case.
First of all, all the members of the happy girl group are well-known actors in the series, and secondly, their v is the first of its kind, which can bring infinite surprises and freshness to the audience.
If there are people who want to imitate later, at least at this stage, it is difficult to successfully copy.
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