Dreams of the Fragrant River

The scandal between Zhao Yazhi and Huang Yuanshen has intensified, and it seems that it has become a commotion in Hong Kong.

The social atmosphere in Hong Kong at this time is very open compared to the mainland and Taiwan. For example, when Zhou Runfa had an affair with Miao Jianren two years ago, "Ming Pao Weekly" broke the news that Miao Jianren had many boyfriends, but the audience still loved watching Miao Jianren's plays, and did not accuse him of being sloppy.

Apart from their respective fame, the reason why the scandal between Zhao Yazhi and Huang Yuanshen is so big this time is that they are both married people.

Extramarital affairs, this is somewhat unacceptable, it has risen to the moral level, so there are so many media to criticize them.

Under the pressure of such terrifying public opinion, if it wasn't for Kang Jianfei's daily enlightenment and comfort, it is estimated that Zhao Yazhi would have had a mental breakdown and would not dare to go out.

This incident even alarmed Shao Yifu, Fang Yihua and other wireless station executives. Wang Tianlin was called to Fang Yihua's office for a half-morning discussion, and when he finally came out, his face was very ugly.

When Wang Tianlin returned to the crew to start work, Kang Jianfei saw that his face was inappropriate and asked, "Uncle Tianlin, is the stage going to cut this play in half?"

"Let me finish filming, but the drama "Shanghai Beach" may not be broadcast recently, so it can only be kept in storage," Wang Tianlin sighed and patted Kang Jianfei on the shoulder, "Don't tell others about this, So as not to affect the mood of everyone filming.”

After Kang Jianfei heard it, he didn't feel disappointed at all. Instead, he said with a smile: "Uncle Tianlin, if it's because of the scandal, I don't think you need to worry. I promise that the situation will change within five days. "The Beach" will definitely start as scheduled."

Wang Tianlin was deeply suspicious of Kang Jianfei's words, but Kang Jianfei's actions were always unexpected, which gave him a little bit of expectation for the development of the scandal.

Kang Jianfei said half-jokingly: "Uncle Tianlin, why don't we make a bet. If I can turn things around within half a month, and make Sister Zhi even more popular and better than before, how about you do me a favor? "

Wang Tianlin stared at Kang Jianfei for a long time, and couldn't help but ask, "What the **** are you kidding?"

Kang Jianfei said with a smile, "Don't ask, just say whether to gamble or not."

Wang Tianlin finally became interested and asked, "If I win, what will you lose to me?"

Kang Jianfei said, "I will be your assistant for one year for free, and I will write two good scripts for you."

Wang Tianlin asked again: "Then if I lose, what do you want me to do to you?"

Kang Jianfei smiled and said, "I'm going to rent a full set of film shooting equipment from Shaw Brothers, and then I'll ask Uncle Tianlin to help me with a good word. I'll see if I can get a 30% discount on the rent."

When Wang Tianlin heard Kang Jianfei's words, he was more surprised than when he heard that Zhao Yazhi's unfavorable image could be reversed. He asked, "Are you really going to make a movie?"

Kang Jianfei said with a naive and inspirational expression, "I'm going to try my own abilities. Uncle Tianlin must help."

Wang Tianlin thought for a while and said, "More than half of the filming of "The Beach" has been done, and the theme song has also been recorded by the singer. If it is filmed and cannot be broadcast, the TVB will suffer a lot. If you can really reverse the current situation In this situation, "Shanghai Beach" can be launched smoothly, not to mention the 30% discount on the rent, I can guarantee the 50% discount..."

Kang Jianfei didn't wait for him to finish, and then he interjected, "It's hard to catch up if you say a word, Uncle Tianlin, we've settled on this, and the rental of the whole set of shooting equipment will be 50% off."

Seeing that Kang Jianfei was so impatient, Wang Tianlin didn't know whether to laugh or cry. At the same time, he was extremely curious about what trick Kang Jianfei would play.

……

……

The best way for public figures to refute rumors is not to reason with the rumor-mongers, but to throw up another topic and attract the public's attention to their own presuppositions.

What Kang Jianfei has to do is very simple, that is, to package Zhao Yazhi's image in an all-round way, and cooperate with the promotion of "Oriental Daily" to make Zhao Yazhi a synonym for elegance, virtuousness and gentleness. As a result, the public will naturally selectively reject and forget her negative news.

Speaking of which, the packaging of stars in the Chinese entertainment industry started from the era of the movie star-centered system.

The development of film has gone through several eras, that is, from the original photographer-centered system to the director-centered system, and then to the later star-centered system (there was also a screenwriter-centered system at one time). After the star-centered system was established, major companies began to package their own stars.

For example, the Shaw Brothers actors in the 1960s were regulated by the company that no scandals would spread, and even some popular stars could not fall in love, in order to maintain the perfect image of the stars in front of the public.

Even so, the stars of this era are still quite unprofessional compared to the stars of the post-90s era.

Twenty years later, celebrities who are slightly more famous will dress up carefully when they go out for a walk, for fear of being photographed by reporters on their bad side.

And what about this era? Most celebrities usually dress very popularly, and they only dress up when they attend important events, or take pictures or appear on TV. Because there are no crazy paparazzi at this time, you don't have to worry about being ridiculed by your peers for your rustic dress up on the entertainment page the next day, and you don't have to worry about your image being ruined by a candid photo without makeup.

Just like Zhao Yazhi, who is obviously a popular actress, sometimes she wears sports clothes when she goes out, and she doesn't even wear jewelry for the sake of convenience. Even when he was interviewed by a magazine, he was also wearing casual home clothes, and he didn't care about his image at all.

How can this work?

Zhao Yazhi was taken by Kang Jianfei to a studio in the Qingshuiwan studio. He watched the staff use black cloth to cover the natural light coming in through the doors and windows, and asked curiously, "A Fei, what are you bringing me here for?"

Kang Jianfei opened the suitcase that he had brought, and it was full of all kinds of high-end ladies' clothing. The other small box was opened, but there were all kinds of dazzling jewelry.

There is no woman who doesn't like these things. Zhao Yazhi looked at the clothes and jewelry with bright eyes, and asked, "A Fei, these are all so beautiful. You didn't buy them, did you?"

"I borrowed it from Ma Dong from Oriental Daily," said Kang Jianfei, who suddenly leaned into her ear and said ambiguously and intimately, "If Sister Zhi wants it, I will buy it for you when I have the money."

Zhao Yazhi looked around vigilantly and found that everyone was busy with their own affairs, so she said with relief, "A Fei, don't do this outside, it's not good to be seen."

Kang Jianfei asked with a wicked smile, "Sister Zhi means that we can do it at home?"

"I won't tell you." Zhao Yazhi rolled his eyes at him.

As the two were talking, two more women came in one after another, but they were the hair stylist and makeup artist that Kang Jianfei had borrowed from the crew.

Kang Jianfei immediately played a guest role as a half-assed stylist, directing the hair stylist and makeup artist to get busy. About an hour later, Zhao Yazhi's first look finally came out. The evening dress, earrings, necklace, ring, hairstyle and makeup were matched together. Zhao Yazhi, who was originally wearing jeans and full of youthful breath, immediately transformed into a mature and charming, A gentle and elegant lady.

The hair stylist and makeup artist were already stunned by Zhao Yazhi's new look. The eyes of both women were full of envy, and they admired Kang Jianfei's styling ability.

In fact, how could Kang Jianfei design what style? If a mainlander from a few decades later comes, you will see at a glance that Zhao Yazhi's dress is just a promotional photo of her endorsement of "Lao Fengxiang" jewelry...

After the cameo role as a stylist, Kang Jianfei became a photographer again, instructing the lighting designers to set up background boards and light up.

Kang Jianfei used a movie camera all his life and rarely took plane photos, but that didn't mean he wouldn't. With a keen judgment on light and shadow vision, he is definitely better than many professional graphic photographers when he plays plane photography.

After taking a group of evening dress photos, Kang Jianfei asked the hair stylist to redo the hairstyle and put on a modern professional woman's clothing.

After a whole day of shooting, Kang Jianfei took a total of four sets of photos for Zhao Yazhi, including evening wear, home, professional and cheongsam.

After developing it, Kang Jianfei ran to Ma Chengkun's office of Oriental Daily with the photo, threw the photo on his desk, and said with a smile, "How about Mr. Ma?"

Ma Chengkun couldn't take his eyes away after only one glance. These super-era photos are really amazing. Ma Chengkun has seen a lot of beauties, but these photos of Zhao Yazhi gave him the feeling of seeing a fairy - it turns out that a woman can be so beautiful that it can't eat the fireworks.

"Did you take it?" Ma Chengkun asked after swallowing.

Kang Jianfei nodded and asked, "Is the magazine ready?"

Ma Chengkun resisted the urge to continue admiring the fairy, put away the photo and said, "I'll be ready, I'll be waiting for your photo."

The magazine they mentioned was an entertainment magazine called "Oriental Weekly" under the "Oriental Daily". When this magazine was first published, it was published after seeing the hot sale of Ming Pao Weekly, but unfortunately the sales never went up, with only a few thousand copies per issue.

In Hong Kong at this time, "Ming Pao Weekly" can be regarded as the king of entertainment magazines, and "Oriental Weekly" cannot surpass it no matter how well it is run. Kang Jianfei's suggestion to Ma Chengkun is to transform "Oriental Weekly" from an entertainment magazine to a fashion magazine, and only by finding new ways to achieve good results.

At this time, there were no real fashion magazines in Hong Kong, UU reading www. uukanshu. com Hong Kong people's concept of famous brands has not yet taken shape. Many young people's clothes are not bought at clothing stores, but are made by tailors nearby. It was not until the mid-1980s that the concept of famous brand was established by Pan Disheng, coupled with the substantial improvement of Hong Kong's social spending power, the world's major fashion magazines entered Hong Kong one after another.

Kang Jianfei didn't want Ma Chengkun to make a pure fashion magazine. After all, the fashion market in Hong Kong is still in a pioneering era, so he suggested that he make a magazine that emphasizes both entertainment and fashion elements. The original weekly magazine was turned into a semi-monthly magazine, and the magazine format was enlarged, printed with higher quality paper and ink, and made into a boutique magazine that can be distinguished from Ming Pao Weekly in terms of appearance.

Today, many world famous brands have entered the Hong Kong market, but most Hong Kong people are not very interested in them. Once the magazine's sales increase, and a certain fashion awareness is established in the readers' hearts, it will inevitably attract countless Hong Kong dealers of world-renowned brands, and the advertising fees will definitely be turned over.

According to the agreement between Kang Jianfei and Ma Chengkun, if the sales of the revised "Oriental Fashion" (ie "Oriental Weekly") exceeds 15,000 copies, Ma Chengkun will pay Kang Jianfei a one-time planning fee of 30,000 yuan, and "Oriental Daily" ” and “Oriental Fashion” to advertise Kang Jianfei’s film for free for a month.

Kang Jianfei's favorite thing to do is to do things with one stone, helping Ma Chengkun plan the revision of "Oriental Fashion", which is completely on a whim, but the harvest is not small: one can strengthen the friendship with Ma Chengkun; two can make a profit cash; three can package a perfect Zhao Yazhi to reverse his negative image in the public; four can do free publicity for his first movie.