Dreams of the Fragrant River

A few days before Mrs Thatcher's visit to China, the promotion was released in New Era theaters for only a week. [;Starting]

Since the summer vacation has ended and students have returned to school, the attendance of theaters in lesser locations is worrying. However, the addition of Li Yanshan and other happy girl groups made the film more attractive to young audiences, especially in the four leading theaters. Many students came to watch the film after school.

Outside the Broadway theater owned by Anle, Kang Jianfei and Jiang Zhiqiang sat in the car, watching the student audience coming in and out.

After watching it for a while, Jiang Zhiqiang sighed and said, "The attendance rate is not bad, and I didn't lose any money."

Kang Jianfei smiled and said, "It's definitely better to switch to the summer season. Now it's the off-season, so it's not bad to have such a number of moviegoers."

Jiang Zhiqiang said: "However, there are a few small theaters with bad locations, and the worst one has an attendance rate of less than 40%. This is still the first two days of the new film's release, and I'm afraid that the attendance rate will drop to 40% in a few days. Twenty percent or less."

"Let's do it according to the established rules," Kang Jianfei said helplessly. "For theaters with an occupancy rate of less than 50%, I will only charge 60% of the copy fee; for every 10 points of decline in the occupancy rate, the copy rent will drop by 10%."

This is a measure formulated by Kang Jianfei to protect those who joined the small theaters. Otherwise, who will follow you at a loss? The biggest expense of the cinema is the copy rent, and Kang Jianfei has done his best.

The average attendance rate of the movie is very low, but no one laughs at the inability of New Era Cinemas and Kang Jianfei, because everyone is about the same when the movie is off-season.

Five days later, there were three theaters under the New Era Cinemas line. Since the attendance rate was too low, the film had to be finished ahead of schedule and other old films with cheap copies were shown instead.

As time went on, the number of screenings became less and less.

But it is quite strange that because this film is very popular among student audiences and young people, while the attendance rate of some small theaters has declined, the attendance rate of the four major theaters under the New Era Cinemas has not decreased but increased.

A week has passed, and the box office has won 3.89 million in the first week. This is commendable in the off-season when there are not many good films, and directly won the box office champion of the week.

As soon as the news came out, the outside world was immediately impressed by the new era cinemas, but the insiders were more interested in the operation mode of the new era cinemas.

Because a week after its release, only 9 theaters are still showing the film. And those small theaters that are about to end their productions did not suffer losses due to lack of film sources. Instead, just like withdrawing from theaters in the new era, they resumed employment and screened old films, and were completely self-operated, responsible for their own profits and losses, and even some of theaters make money by showing underground porn/porn films.

If Shaw Brothers, Princess Jin and other theaters are regular troops. Then the new era theater line is a nest of bandits. Do a vote when there is a sale. After the transaction is completed, they go their separate ways, and finally divide the gold and silver according to the amount of effort.

Jiang Zhiqiang said in an interview: "The new era theater chain is different from the general theater chain. Although the theater chain company has always existed, when there is no film source. The theaters are actually responsible for their own profits and losses. Mr. Kang Jianfei calls this a Temporary theater chain, we have operated it in the United States more than a year ago, and I made hundreds of thousands of dollars at that time. So when Mr. Kang proposed the establishment of a new era theater chain, I immediately agreed, because I am not interested in this kind of theater chain. The model is very confident...Mr. Kang Jianfei is definitely a movie prodigy, which is not only reflected in his directing ability. Previously, Princess Jin cancelled the sub-contract system, and now the temporary cinema system in the new era is from Mr. Kang. Hands. Many Hong Kong filmmakers. Will benefit from the new mode of theater chain proposed by Mr. Kang, I admire him."

Jiang Zhiqiang also made a serious calculation and came to the conclusion that after the formation of the new era cinema chain, the profit of small cinemas will probably increase by 20% to 40%, while the income of several leading cinemas will be increased. It has increased by more than 60%. After the DreamWorks movie was finished, all the theaters were responsible for their own profits and losses, which was the same as the previous operating conditions, and there was no hidden worry of loss at all.

After the article was published, it was reprinted by many newspapers in Hong Kong, and the account calculated by Jiang Zhiqiang was also confirmed by professionals.

In this regard, he commented: "The emergence of temporary cinema chains is tantamount to a revolution for the Hong Kong film industry. There has been a gap in the monopoly of large cinema chain companies in the film market. In the future, retail cinemas in Hong Kong can completely According to their own needs, they can freely join the temporary theater chain. And this is also beneficial and harmless to some small companies and directors, and their movies have another way to release..."

Then he started to publish articles touting Kang Jianfei: "If Shao Yifu's success lies in his careful planning and maturity; Zou Wenhuai's success lies in his use of pioneering and innovative and open-mindedness; then Kang Jianfei's success lies in his daring to think, dare to fight, and be intelligent. Hundreds of counts.

The abolition of the cinema sub-subscription system in the Golden Princess Cinema Line is a major change in the Hong Kong film industry. After more than two years, this system has completely disappeared in Hong Kong. When it comes to the cancellation of the sub-contract system, Kang Jianfei has to be mentioned, because he was the first to propose this proposal to Lei Juekun.

Judging from the theater lineup of the new era theater chain, most of the franchise members belong to second- and third-rate theaters. If anyone else runs this theater chain, there can only be one result - a loss. Therefore, when the new era cinema chain was announced, many people were waiting to see the joke, and no one thought that this cinema chain could persist. But the results are very surprising, not only did this theater chain not lose money, but it was a stable operation with no losses..."

In return for helping Kang Jianfei's publicity for a long time, some exclusive news and precious photos obtained by Phoenix TV in Beijing will be selectively shared, and general news will be given directly and free of charge.

After the media reported on the operation mode of the new era cinema chain, the most delighted were those small film companies and independent directors who contacted Ma Qiao with Princess Jin and Shaw Brothers behind their backs.

Why did they contact Maqiao?

Because the distribution rights of films in the new era are in the hands of Oriental DreamWorks. Which film can be screened in the new era theaters, it is up to Ma Qiao, the chief operating officer of DreamWorks, to have the final say.

In this process, after abandoning the bad films destined to hit the streets, Oriental DreamWorks has various operability for those films with certain box office potential.

One is to distribute films for other companies, and DreamWorks earns a distribution fee in the middle; the second is to directly purchase the film, spend a sum of money to buy the film, and operate it as DreamWorks' own film.

Don't underestimate this point, just holding the distribution rights of a theater chain can make Oriental DreamWorks among the Hong Kong movie giants. Not only can it increase the company's revenue, but it can also greatly enhance the company's influence. After all, so many small and medium-sized film companies have to look at DreamWorks' face.

And when purchasing or distributing films for other companies, the Human Resources and Artists Departments of Oriental DreamWorks should also be involved, and in these films, talents from small companies can be discovered. All potential directors, actors, screenwriters, photographers, etc., will be recorded by DreamWorks. Once there are talents worthy of the shot, DreamWorks can recruit them through various methods.

It can be said that the establishment of the temporary theater chain is not only a simple solution to the problem of DreamWorks filming, but directly elevates Oriental DreamWorks to a new level and becomes a major player in the Hong Kong film industry.

"Amazing, Kang Jianfei's move is very good!" After Zou Wenhuai thought through everything, he couldn't help but praise again and again.

Among the several filmmakers, although Zou Wenhuai fights with Kang Jianfei the most at the box office every year, he is actually the one with the least conflict with Kang Jianfei. In the poaching operation some time ago, Zou Wenhuai only poached one-third of the members of the Raptors stunt team, unlike Lei Juekun who poached two generals.

As for the box office battle between Golden Harvest and DreamWorks, it was just a normal business competition. To put it simply, Kang Jianfei and Zou Wenhuai are a bit like heroes cherishing heroes.

As for Shao Yifu and Lei Juekun, they and Kang Jianfei were completely torn apart.

On Shao Yifu's side, it was mainly Fang Yihua who made Yinkang Jianfei's small tricks, and Shao Yifu passed the electronic inspection office to get a DreamWorks film. The grievances between the two sides could no longer be reconciled.

And what about Lei Jue Kun?

From Lei Juekun's point of view, he just wanted to use coercion to achieve the goal of becoming a shareholder in DreamWorks. However, for Kang Jianfei, Lei Juekun's behavior is forcing him to death, and it is completely the rhythm of endless death and life and death.

Kang Jianfei made a splash with the help of the new era cinema, what is Lei Juekun feeling now?

Lei Juekun's bowels are full of regrets. DreamWorks is the most profitable film company in Hong Kong. After DreamWorks and Princess Gold terminated their cooperation, the profit of Princess Gold Cinema will be reduced by at least 20% to 30%. In Lei Juekun's plan, Kang Jianfei would give in 100%, but now he not only failed to become a shareholder in DreamWorks, on the contrary, he lost a lot of money~www.wuxiaspot.com~Golden Princess Cinema The other two shareholders, Chen Rongmei and Feng Bingzhong, are also very critical of Lei Juekun now, because Lei Juekun has seriously damaged the interests of the two of them for his personal interests.

What worries Lei Juekun most is that Chen Rongmei and Feng Bingzhong have already revealed signs of breaking up, and it seems that they are going to join the new era cinema.

Of course, the talk of joining the New Era Cinema is just an excuse to threaten Lei Juekun. After all, there are plenty of movies for the Golden Princess today, which is far more profitable than the new era theaters.

But with the development of the new era of cinemas, after another year or two, when the film source of the new era is sufficient, then Chen Rongmei and Feng Bingzhong may really leave Princess Jin to join the new era.

Lei Juekun's one-word hall in the Golden Princess Cinema has been broken. Now that Chen Rongmei and Feng Bingzhong are united, they have to argue with Lei Juekun on many matters, which makes him very annoying.

Lei Juekun often couldn't help but think: "If only Kang Jianfei hadn't been forced away!"