Dreams of the Fragrant River

In a large screening hall, there were more than 20 people in the front rows of seats. These were staff from several theaters in North America, as well as several advertisers invited by Henry Charles. [;Starting]

On the screen, the young man is playing with two stupid thieves. The people watching the video below are not laughing, but are smiling while recording or discussing something.

Kang Jianfei and Guan Zhilin were sitting in the very back. They were cut out by Kang Jianfei. Naturally, they were not interested in looking at them. They were already leaning on their seats and fell asleep. Guan Zhilin, however, found it very interesting, leaning on Kang Jianfei's shoulder to watch the movie, laughing from time to time.

By the end of the film screening, the audience who were invited to watch the film unanimously applauded.

Henry Chels waved at Kang Jianfei, and after Kang Jianfei came over, he introduced: "This is Mr. Kang from Hong Kong, and it is his work."

"Oh, it's actually an Asian."

"Hello, Mr. Kang."

"Are you the director?"

"..."

Kang Jianfei also couldn't understand what these ghosts were saying, just smiled and shook hands with them.

Henry Charles smiled and asked, "How is it? Everyone."

"It's a great movie, but it's full for Christmas this year," said Paulette Guise from the theater.

Another advertiser also said: "The major newspapers, magazines, TV stations, and even the bus and subway stations are full during the Christmas period, and we can't promote the film."

Henry Cheles said: "Everyone, don't mention those excuses, you can definitely think of a way. You know. If it works well, everyone can make a lot of money.

Theatrical dealers and advertisers fell silent, each contemplating the gains and losses.

The crowd chatted in the auditorium for three hours, and made at least dozens of phone calls. The last few theaters have freed up a total of 600 screens, which are scheduled to be released on December 21.

However, due to the temporary selection of canvases, these exhibitors are asking very high prices, and they have to take 45% of the box office directly. In addition, 20th Century Fox also charges 30% of the distribution fee, and Kang Jianfei also needs to pay for the advertising expenses.

That is to say, if the box office is 100 million US dollars, ignoring the movie tax and fees, the theater chain and the theater business will get 45 million, and 20th Century Fox will get 16.5 million (30% of the 55 million). Kang Jianfei only had 38.5 million left. And this 38.5 million has to come up with a part to pay for advertising costs.

After the theater dealers and advertisers left, Kang Jianfei said to Henry Cheles, "Henry, how much box office do you think you can earn in North America?"

Henry Cheles thought for a while and said, "At least 50 million."

"I think the box office may exceed 100 million." Kang Jianfei laughed. His impression of the North American box office is close to 300 million. Although the data is 8 years later, if it is counted at this time, half of the box office should still be able to be achieved.

Henry Cheles didn't think Kang Jianfei was joking. He nodded and said, "If you're lucky, this kind of Christmas movie might really earn over 100 million at the box office."

"If the box office exceeds 100 million, I will consider selling the peripheral and sequel rights to 20th Century Fox." Kang Jianfei patted Henry Cheles on the shoulder and walked out of the theater.

Henry Chelsea looked at Kang Jianfei who was pulling Guan Zhilin away, and suddenly grinned.

After 30 years, because people's entertainment choices are more and more diverse. Fewer and fewer people choose to watch movies. By that time. A Hollywood movie that cost $50 million to make. If the box office is $100 million, the studio will lose at least $25 million. And lost the money. All are earned back through movie peripherals.

According to the statistics of Hollywood in 2005, the profit of the box office income of the film company is less than 15% of the total income, but the money earned from TV, cable TV, Internet, DVD, video and other home entertainment projects accounts for 85% of the total income. %.

1982, of course, was different from 2005, when movie box-office receipts still dominated. However, with the popularity of home video recorders in the United States, the income from selling video tapes in the past two years has approached 30% of the box office income of the producers. According to this ratio, if the box office can sell 100 million, then Kang Jianfei will make 15 million US dollars for the video tapes sold.

Kang Jianfei's sale of movie peripherals and sequels to 20th Century Fox was an act of giving money, and Henry Cheles, who handled this matter, naturally got an impressive performance.

…………

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For his own performance and dollars, Henry? Cheers decided to personally responsible for the distribution work. From the second day onwards, the team and several advertisers came up with a publicity plan, and the large-scale publicity officially started on December 5th.

Generally speaking, the Hollywood convention is that the promotion fee is equal to 50% of the production cost. The production cost of 2.78 million US dollars, while Henry? Chelsea's promotional plan is 5 million US dollars level, equivalent to twice the production cost.

The promotion cost of 5 million is a sky-high price, which is equivalent to blockbuster-level promotion in Hollywood at this time. The production cost for the release two years later was only more than 6 million, and the publicity cost was less than 3 million.

However, the effect is still very obvious, and the advertisements of the company quickly appeared in the eyes of the people of the United States and Canada.

Released on schedule two weeks before Christmas, it grossed $2.45 million in its opening weekend.

The so-called weekend box office, in the United States, is the box office on Friday, Saturday and Sunday, because the box office on holidays and working days is very different, so the United States generally uses the weekend box office as a reference data.

There are a lot of movies released around Christmas this year, and its opening weekend box office is very good, ranking 6th in the weekend box office rankings that week, but in the second week, there are many hot movies released. The weekend box office dropped to No. 18 in an instant.

When it was released, after three days of warm-up, it has already achieved a good box office. Thanks to Henry Cheles' efforts, the screen provided by the theater has also increased to 800 yuan. When Christmas Eve comes on Friday. The box office exploded in an instant, and it was almost full.

For the great dollar, under the running and coordination of Henry Cheles, the theater line vacated the screening room urgently, and finally increased the canvas to 1050 pieces.

Take the North American box office list in recent years, the films that can rank in the top ten have at least 1,000 screens. As for this kind of super hot film, the canvas even exceeds 1,700 pieces. From the perspective of the release canvas, it is already qualified to enter the top ten of the North American annual box office list.

...

In front of the ticket window of a movie theater in New York. People celebrating Christmas lined up to buy tickets. Compared with various entertainment methods in later generations, watching a movie to celebrate Christmas is the best choice for many Americans in this era.

"Are there any movies for the whole family? I have four kids," a father asked.

The ticket-seller replied: "I think you should choose. It's for 7- to 70-year-olds."

The father said, "There are six, and I want the back row."

"Sorry, sir, there are no more seats in the back row. Do you want a seat in the second row?"

"Okay, just the second row."

After buying the tickets, the family played outside for a while, and came to the theater screening hall when the time was almost up. The four children sat in the middle, and the parents sat on both sides to take care of them.

The eldest of the four children is only 14 years old. At this time, I was eating coke with popcorn and coke. There was a lot of noise in the auditorium. From time to time, there was the sound of children laughing and scoffing.

Soon the movie begins, and the little ones are quiet under the restraints of their parents. Only the sound of chewing popcorn came from all over the theater.

The title of the film is very poor quality. It was an animation made by a group of college students for a few hundred dollars by Zeng Bolin. A flying dragon flew out diagonally, and the funniest thing was that this Oriental dragon had two small wings on it.

The group of American college students who did the title animation naturally didn't know the Chinese Yinglong, so this winged dragon looked rather strange, and the words Oriental Film Company appeared after two circles.

After the film officially started, it was a group show as soon as it appeared. Five or six children were making trouble at home, several adults were also busy, and a policeman was standing downstairs and didn't know what to do.

Such a lively scene is very suitable for Christmas, especially the protagonist is still a child, which makes the children watching the movie quite like it.

As the plot develops, the family travels from New York to Paris, and the plane is about to fly to Europe, and the mother realizes that she has left her son at home.

When Kevin woke up, he found that the whole family was gone. He thought it was his wish to "hope the whole family disappear" that he made before going to bed last night, and he danced with joy.

Watching little Kevin use his father's hair wax and his mother's perfume~www.wuxiaspot.com~ to rummage through boxes and play with his brother's toys, the adult audience who were a little worried about him all showed a knowing smile.

"Mom, I also want to stay at home alone like Kevin." A little boy pointed to the screen and said.

"Oh, that won't work." Mom smiled while touching his head.

As the plot progresses, the theme of family love becomes more and more exposed. Children may not feel it yet, but adults are deeply moved by this and feel that this movie is too well done. Especially the anxiety of Kevin's mother wandering at the airport, and the plot of following the street singer on her way home, the female audience with low teardrops even began to wipe their tears.

By the end of the night, the children were the most excited. Watching in the movie, little Kevin used the organs to deal with the stupid thieves. When the two stupid thieves were being played around, the children laughed and laughed. .

While the children were excited, the adults also laughed, and the movie theater burst into laughter for a while.