Dreams of the Fragrant River

The first 20 days of July 1983 were all in the world. Although the Anle Cinema Line purchased from Hollywood was good at the box office, the only four screening theaters plus two or three consecutive screening theaters could not create much momentum. [;Starting]

After the Hong Kong box office exceeded 10 million, it was basically unsellable, and four theaters of Anle Films also joined the ranks of the release.

As soon as it debuted, it formed a crushing trend in the Hong Kong film industry. The immediate box office was weak for nearly half a month, and the number of screenings had to be gradually reduced.

As for the huge pressure on the side of Xinyi City, the box office on the first day was 1.58 million. In the next few days, the attendance rate did not decline much, and the accumulated box office in the first week was nearly 8 million, and the director Lin Lingdong was also as famous as Zhang Jianting.

Even at the box office boom, the propaganda department of DreamWorks did not slack off, and various propaganda plans that had already been prepared were implemented step by step, and propaganda advertisements can be seen everywhere in Hong Kong.

From a month ago to the end of the painting, Kang Jianfei set a publicity budget of 2.5 million Hong Kong dollars. Last year, there were more than 60 Hong Kong films with more than 2 million at the local box office. The publicity fee alone is equivalent to the local box office of many Hong Kong films.

Two weeks after the release, the attendance rate still showed a clear downward trend, and Kang Jianfei suddenly made a big move.

In mid-July, a fire broke out in the wooden hut area of ​​Chung Tau Village, Aberdeen. More than 600 wooden houses were burnt down, and more than 900 Hong Kong citizens were made homeless.

Maqiao suddenly held a press conference to announce that as long as the local box office exceeds 30 million, 10% of the box office will be donated to the Municipal Council. For the placement of fire victims.

After this news was announced, some newspapers scolded DreamWorks for making big box office profits under the guise of charity, while others praised DreamWorks for its social responsibility.

Regardless of the public opinion, the gain effect of this move on the box office is obvious. In the third week of the film's release, due to charitable donations as a gimmick, the attendance actually increased instead of falling. Many viewers who watched the film chose to re-buy tickets to watch it.

The filming budget is 7.5 million, and the advertising budget is 2.5 million. If the total box office is 30 million, donating 10% to charity is 3 million.

DreamWorks' box office share in Hong Kong has always been split between 50 and 50 percent. But Kang Jianfei's works and series took 60% of the box office.

So count down. Even if the box office is 30 million. After donating 10% of the box office, DreamWorks can only make 3 million, and it has not included taxes and fees.

But even so. It is not a loss for Kang Jianfei to choose to donate. On the one hand, you can accumulate fame for yourself. On the other hand, if the box office in Hong Kong exceeds 30 million, the distribution and distribution in Nanyang, Taiwan, Japan and South Korea will be much better, and the donated 3 million can be more than enough to earn back.

Of course, when it comes to publicity, we must pay some newspapers to speak good words for DreamWorks. For example, after donating 3 million yuan, the local box office won't make a profit. Anyway, try to tout it as good as possible.

In fact, there is still hidden income from the marketing department that has not been announced at all. For example, the income from implanted advertising in the company is as much as 3.5 million.

The most ruthless of them is the sponsorship of chocolate brands. The people from the Marketing Department of DreamWorks selected five medium and high-end chocolate brands. The family came to the door to ask for sponsorship, and directly said that it was the work of director Kang Jianfei, and Zhangkou asked for 3 million sponsorship fees.

In the end, the Italian chocolate brand Ferrero agreed to sponsor, and as soon as the two sides negotiated, the Ferrero Chocolate family gave 2.8 million advertising sponsorship fees.

Not to mention anything else, Kang Jianfei can make all directors in Hong Kong jealous with just this super high movie sponsorship fee. If it is someone else, it is the limit that a movie can be sponsored by 300,000 to 500,000 yuan. It can make Italian chocolate brands pay obediently. The main reason is that Kang Jianfei’s film department has been selling well over the years. Last year, it even made an annual North American box office. Second.

In the past few years, Kang Jianfei's films have a lot of implanted advertisements, and the cooperation with Japan's Mitsubishi has never been interrupted. Anyway, not many people care about how much misfortune Mitsubishi Heavy Industries has done before. For example, the car of Zhong Zhou Runfa and the car bought by Dao Zai after transferring money are all Mitsubishi brand cars.

Kang Jianfei did not disappoint the sponsors this time. After the hit, Ferrero Chocolate's market share in Hong Kong increased by 6 points that month.

Many viewers, especially those who like to play poker, deliberately eat two pieces of chocolate every time they play poker to bring their luck.

Although Ferrero Chocolate is a world famous brand, its products also have several grades, and basically people who are not too poor can afford them. When Kang Jianfei was filming, he deliberately used Zhou Runfa's mouth and said the name of the brand Ferrero several times, so that now everyone buys chocolate with Ferrero.

Ferrero Chocolate's market share in Hong Kong increased by 6 points within a month, which is already a miracle of advertising sales, and the 2.8 million sponsorship fee is definitely worth the money. Not only that, once the Ferrero brand is linked to "good luck", then consumers will go to the inertial consumption in the future and subconsciously buy this brand. This kind of long-term benefit is unpredictable.

Just like the brand of Goldlion, its sales were not good at first, but once the brand was changed to "Goldlion", it immediately won the favor of the bosses.

The person in charge of Ferrero Chocolate's Asian region will also come. Before the painting was finished in Hong Kong, he spent a sky-high price of 300,000 Hong Kong dollars to strike while the iron was hot and asked Zhou Runfa to shoot an advertisement. The advertising slogan was: Eat Ferrero Chocolate, luck is always with you!

As for the subsequent hits in various regions of East Asia, the ad was re-dubbed and turned into a multi-country version. And because Ferreiro Company did not inform Zhou Runfa and Oriental Entertainment Company in advance, it also triggered a wrangling lawsuit. In the end, the two parties reconciled privately, and the Ferrero company compensated Zhou Runfa for 500,000 advertising fees before giving up.

In any case, the cooperation with Ferrero Chocolate is definitely a classic case of movie advertising. Since then. More and more brand owners are willing to cooperate with film companies. As long as there are films with famous directors or big stars, they will be happy to pay.

In this regard, both Cheng Long and Hong Jinbao are very embarrassed. Most of their films are early Republic films or costume films. It is really difficult to place advertisements and waste a lot of money.

On the contrary, it was the Zhongda University in Xinyi City that made a profit. After Lei Juekun got in touch with him, he managed to get a sponsorship fee of 3 million yuan.

Such high movie placement advertising costs. Those small directors of small companies can only watch and drool. There is no big-name director or big-name star to support. They are not eligible to make this "windfall".

The release of Xinyicheng has been around, and the cumulative box office is 14.65 million, which is a relatively good result. It was painted earlier than that. It received 22 million at the local box office, which is the highest-grossing film since Hong Jinbao's debut.

After the painting was released, it was still hot, and by the end of August, the cumulative box office had reached more than 28 million, and it was only a little bit closer to 30 million.

DreamWorks has opened a small window and is updating the box office situation every day. Due to the commitment to donate money, after the box office reached 29 million, there was a sudden wave of movie viewing, and a few days later, the box office had reached more than 33 million.

Until September 5th, after more than 40 days of release, the painting finally ended. Hong Kong’s cumulative box office totaled 34.18 million, setting a new Hong Kong film box office record once again.

Like the same, it will become the vane of Hong Kong gambling films. In the future gambling films, there will definitely be a series of similar gambling films, just like the flood of hero films in Hong Kong now. The God of Gamblers played by Zhou Runfa has become a classic image of gambling films. In the past, when Zhou Runfa was mentioned, people would think of Xu Wenqiang. Later, when Zhou Runfa was mentioned, people would think of Xiao Ma. Now when Zhou Runfa is mentioned, the first thing people think of is Gao Jin, the **** of gamblers. "

It is more entertaining and gossip. The topic of this issue is to find a different way. It begins to summarize the main female characters of Kang Jianfei's films since his debut, and euphemistically calls it "Flying Girl". From the original Li Saifeng and Wen Bixia, to the later Guan Zhilin, Zhong Chuhong, Hui Yinghong and others, to the current Lin Fengjiao and Li Yufeng, they all commented on them one by one:

"Kang Jianfei has the magic power of turning a stone into gold. Even if the actresses who have appeared in his films are not very popular, at least their fame will soar. And under the lens of Kang Jianfei, the potential charm of these actresses will be inspired. The most outstanding one is Lin Qingxia. Who would have thought that Lin Meiren, who has always played the heroine in literary romance films, would have such a heroic side? Men, they all showed Lin Qingxia's heroic spirit, allowing the audience to appreciate her other charm... Lin Fengjiao used to be as famous as Lin Qingxia in Taiwan. This time, Kang Jianfei brought her to Hong Kong for development. Lin Fengjiao's brief appearance in China should be Just testing the water, the author is looking forward to how Lin Fengjiao will show her new side under the lens of Director Kang Jianfei..."

More Hong Kong media is concerned about the second day of breaking Hong Kong's box office record. The entertainment pages of all Hong Kong newspapers publish this news in the headlines. There are those who lament, those who are envious, and those who are jealous, but the unanimous tone is to celebrate Hong Kong. The box office hit a record high.

The two most eye-catching movies this summer are Hong Jinbao and Kang Jianfei, which are often brought together for comparison and discussion.

The funniest is the actor Zhou Runfa's side. Because the reporter accidentally photographed Zhou Runfa and Chen Yulian arguing and conflicting, the next day came out "Zhou Runfa and Chen Yulian are about to break up, or because of Brother Fa's empathy with Lin Fengjiao".

Zhou Runfa and Chen Yulian quarreled, how could Lin Fengjiao be involved? Naturally, it was because the two of them played lovers, and there were also some plausible intimate scenes. The result is that Lin Fengjiao obviously has very few scenes, and after the film is released. Actually because of the scandal, the exposure rate has greatly increased.

Not only that, Huang Qiusheng's pursuit of Li Yufeng during the filming was also revealed by a certain crew member, and the outside world has speculated whether the two are dating.

Huang Qiusheng is harassed by reporters every day. After getting too tired, he quickly said: "Miss Li Yufeng already has a boyfriend, but this person is not me."

Huang Qiusheng was taught a lesson by his manager because of this sentence. As a member of a girl idol group, Li Yufeng will naturally lose her charm when she has a boyfriend. Oriental Entertainment Company hurriedly came out to clarify.

Anyway, throughout August this year, the pages of Hong Kong's major entertainment newspapers and magazines were regularly occupied by the main creators. Huang Qiusheng, who played the knife boy, rose to fame, and was on par with Liu Dehua, a fast-rising star on TVB, and was listed as the two major new generation niches by the newspaper.

Even Xiang Huaqiang, who plays Long Wu. He also suddenly became a well-known star. Some ignorant little directors. I even wanted to find him for a show.

On the morning of the second day after the painting, DreamWorks held a press conference. A reporter from Phoenix TV also came to the scene with a camera in front of everyone. Instead of Kang Jianfei, Ma Qiao donated 3.5 million Hong Kong dollars.

While fulfilling his promise, Ma Qiao also announced on the spot: "Mr. Kang's filming is purely for film commercial entertainment, not to beautify gambling and gamblers. On behalf of Mr. Kang, I would like to solemnly announce that this film is not only in Hong Kong. , willing to donate 10% of the box office in all the regions where it is released to support local charities!"

"Clap clap clap..."

Applause roared at the press conference, and long guns and short artillery began to bombard Maqiao indiscriminately.

It's not that Kang Jianfei found it out of his conscience, but after it was released, it did bring many bad social influences.

Gambling has always been popular in Hong Kong. Not only playing mahjong, playing cards, but also betting on horses and lottery are also very popular. After the film came out, it reignited the gambling enthusiasm among Hong Kong people, causing the neighbors to gather and have disputes over gambling from time to time.

Not only that, but there are also some teenagers who practice gambling hard after watching it. Naturally, they can't practice gambling, but there are many people who go astray, which also harms many young people.

Although Kang Jianfei is a bitch, he doesn't want to be criticized by thousands of people, so he took the initiative to spend 10% of the box office for charity. On the one hand, he accumulates yin virtue and a good name for himself, and on the other hand, it can offset the public opinion that is unfavorable to him.

However, Kang Jianfei's concerns were obviously superfluous. On the third day after the painting, typhoon "Allen" hit Hong Kong head-on, causing 10 deaths, 333 injuries and 12 missing persons. on the typhoon.

After the impact of the typhoon passed, the news of the breakdown of the second round of Sino-British negotiations came again. Not only did the stock market and property market in Hong Kong plummet this time, but even the Hong Kong dollar also depreciated wildly. In less than half a month, the exchange rate of the Hong Kong dollar against the US dollar fell to a historical low of 9.60 Hong Kong dollars against the US dollar.

For Hong Kong citizens, it seems like the end of the world. It seems that the People's Liberation Army on the opposite side will come at any time. Ordinary citizens began to frantically buy daily necessities. First, it could reduce the loss of the continuous devaluation of the Hong Kong dollar. Second, they were afraid that they would not be able to buy things because of the war.

In front of all department stores and daily necessities stores in Hong Kong, there are long shopping queues all the time. Especially those aunts and old women are the craziest, not only snapping up oil, salt, sauce and vinegar, but even buying toilet paper box by box for storage.

Soon there was a rumor that the mainland would blow up the Wanyi Reservoir and cut off Hong Kong's water supply in order to take back Hong Kong and force the British to submit. Citizens bought large tanks and began to store water frantically, resulting in insufficient water pressure on many high floors, making it difficult to even use daily water. However, it was obviously caused by insufficient water pressure, but it was regarded as proof that the reservoir was bombed, and panic spread rapidly throughout Hong Kong again.

Hong Kong in September was a mess, and major companies' movie release plans were temporarily canceled~www.wuxiaspot.com~ Because not many people would come out to watch movies during this time, most of them snapped up things and watched TV at home.

The disaster of the film company has become a good news for the TV station. The ratings of TVB and Phoenix have both increased, so both TV stations are preparing to release their own boutique TV series.

What makes Kang Jianfei laugh or cry is that this time TVB is actually the first to broadcast.

For a long time, Hong Kong's film and television industry bigwigs are like this.

That was the case when Shaw Brothers and Dianmao were fighting at the box office, Dianmao was going to shoot and release it. The same is true of TVB and LiTV before. LiTV was inquiring that Shao Yifu recruited Zheng Shaoqiu to come back to film it and broadcast it.

Before this shoot, Kang Jianfei spent a lot of time preparing costumes and props. Naturally, it was impossible to hide from TVB. As a result, Phoenix TV already had good ratings.

In the case of preconceived ideas, if the quality of the two TV series is not very different, the Phoenix TV station broadcast later will be a loser.