Dreams of the Fragrant River

"Aqiang, it's time to get up, you have to go to the art gallery early!" His wife patted Huang Jiaqiang, who was hiding in the quilt. Seeing that he couldn't get up, he simply lifted the quilt. [;Starting]

Huang Jiaqiang had no choice but to sit up with a drowsy look on his face, yawned and said, "I won't let anyone rest in the next year."

Huang Jiaqiang is the assistant curator of the Hong Kong Museum of Art, so he can't take a vacation even if the Chinese New Year is approaching, because the art museum is holding an art exhibition these days, and his work is busier than usual.

After washing up, Huang Jiaqiang swallowed his breakfast wholeheartedly, picked up his briefcase and a newspaper and left.

After getting on the bus, Huang Jiaqiang couldn't wait to spread out the Oriental Daily in his hand. Kang Jianfei's story was about to end.

Influenced by his grandfather who loved martial arts, Huang Jiaqiang was obsessed with various martial arts novels since he was a child. After graduating from the Chinese University of Hong Kong, he soon joined the Hong Kong Museum of Art as an assistant curator. This position was often frustrating, and Huang Jiaqiang began to write martial arts novels for his own amusement.

However, before these martial arts novels had a chance to be published, Huang Jiaqiang was attracted by his wild imagination and began to imitate them.

Huang Jiaqiang has written more than 200,000 words, but when he submitted it to the newspaper, there was no news. Obviously, he was not picked up by the editor.

On the way to the Hong Kong Museum of Art, Huang Jiaqiang finished reading in the bus, and suddenly felt a little empty in his heart. He has been chasing this book for three years, and there are two separate books at home. Now that he hears that the finale is about to end, he is really reluctant to give up.

But compared with traditional martial arts novels. It is really too many words, and some people ridiculed it as the old lady's footbinding, and Huang Jiaqiang sometimes felt uncomfortable.

After coming to the art museum, Huang Jiaqiang immediately started to work. Today is the end of the art exhibition. But as an assistant curator, he was still very busy.

At noon, he just ate a boxed lunch before continuing to work. Huang Jiaqiang was busy until the museum was closed before leaving. He didn't even bother to take the bus, so he called a taxi to go home.

"You're exhausted today, I made chicken soup for you." The wife said and walked towards the kitchen.

Huang Jiaqiang threw his coat on the hanger and spread out on the sofa to watch TV. He said, "I'm not tired, but I just feel that work is too boring. I always want to quit my job and do something else."

The wife came out with chicken soup, and said after a moment of silence, "If you don't like it, you can change jobs, but have you thought about finding a new job?"

"I haven't figured it out yet." Huang Jiaqiang actually complained casually. He is 31 years old this year. He not only has a wife, but also has a child who has just learned to speak. How can he change jobs at will. Assistant Director of the Hong Kong Museum of Art. The salary is already at the level of high-level white-collar workers. I don't know how many people envy him.

Huang Jiaqiang sat down at the table. His wife served him a bowl of soup and then went to feed the crying child.

Huang Jiaqiang was drinking cold dishes, but his eyes couldn't help but cast his eyes on the TV. On the movie screen, he saw flying machines streaking across the night sky, crawler chariots smashing through skeletons and advancing, and lasers were shot from time to time in the darkness, followed by explosions.

The apocalyptic scene is only two seconds long, and then the scene shifts to the present day, with Michael Bean blasting Schwarzenegger with a rifle. The latter had countless bullet holes in his body but stood up without any trouble. Then the camera cut again, only the upper body of the robot metal skeleton, crawling on the ground to chase the helpless heroine.

"boom!"

The explosion sounded, a group of flames burned out three characters, and then a voice-over came: "Apocalypse epic sci-fi blockbuster, hot release during the Spring Festival!"

Huang Jiaqiang has been busy doing art exhibitions these days, so he really doesn't have the energy to pay attention to movies. But he was attracted by the movie footage on TV.

's commercial is not over yet. After the film, everything is in the picture. Suddenly Lin Qingxia holds the microphone and smiles at the camera: "Hello, everyone, I am Lin Qingxia, I wish everyone a prosperous Year of the Rat. It is Mr. Kang Jianfei who invested tens of millions of dollars. The sci-fi blockbuster, I like this movie very much, the classic is definitely not to be missed!"

After Lin Qingxia finished speaking, it was Zhou Runfa who suddenly said, "Happy Chinese New Year, everyone, I'm Zhou Runfa. This movie is super punctual, and I recommend it to everyone here."

"Happy New Year, I'm Wu Mengda, take a good look..."

"Happy New Year everyone, I'm Zhong Chuhong, I love to watch..."

"I'm Zhang Guorong, I recommend..."

"classic……"

"nice……"

"Shocking..."

The faces of the stars on the TV changed rapidly. At the beginning, they said the whole thing. Later, a star basically only said two or three words. After more than ten seconds of advertising, more than twenty stars appeared, all of which were recommended.

Huang Jiaqiang's wife was stunned, and suddenly said, "It costs a lot of money to invite so many celebrities to advertise?"

"Maybe." Huang Jiaqiang couldn't figure it out either.

In fact, Kang Jianfei really didn't spend much money on commercials. Anita Mui and Zhang Guorong are all his stars. They only need to say a word to the camera. If they have to charge money, then Kang Jianfei is shameless.

On the contrary, on the Phoenix TV side, according to the normal advertising fees, DreamWorks spent a lot of money.

"Wife, today's art exhibition is over, let's go to see it tomorrow." Huang Jiaqiang said suddenly, but he was thinking of sending the novel he wrote to Kang Jianfei, and he might be attracted to him.

This Mr. Huang Jiaqiang, he will have a pseudonym called Huang Yi in the future.

...

...

More than 20 top and first- and second-tier stars advertise at the same time, and the publicity effect is definitely praised. Even viewers who don't like watching sci-fi movies will become curious after watching the commercials, wondering why this movie can be recommended by so many stars.

What's more, there are a lot of movie clips in the advertisement, and its wonderful shots also prove that this movie is indeed of high quality.

From the 28th of the twelfth lunar month, the attendance rate in major theaters began to gradually increase, and by the first day of the new year, it had an average attendance rate of 61%.

Don't think that this attendance rate is very low, you must understand that during the Spring Festival this year, there are five good films competing for the box office, and at this time it has entered the second week of the Spring Festival.

The most obvious drop in attendance is that the comeback of Xu Guanwen, a cold-faced comedian, obviously cannot be compared. The two urban comedies did not differ much at the box office at the beginning of their release, but as time went on, they quickly fell out.

After the Spring Festival season, the weekly box office champion was Hong Kong with a cumulative box office of 10.76 million; the second box office was actually from Yindu Institution, with a cumulative weekly box office of 8.93 million; The box office was 8.37 million and 7.11 million respectively.

From the box office data of several movies, it can be seen that the box office battle in this year's Spring Festival is actually killing one thousand enemies and losing eight hundred.

In the parallel space, the Hong Kong box office is close to 30 million, but judging from its first week box office of over 10 million, I am afraid that the box office will eventually be two or three million less than the original time and space.

In the second week of entering the Spring Festival, the attendance rate of the film began to plummet, and the cumulative box office was quickly worsened by the new era theaters. Jiang Zhiwen was reluctant to invest in advertising, and the audience was pulled away by several other films, only There are still some loyal fans who are still patronizing.

One week after the screening, the average attendance rate was only 37%. The six theaters that cooperated with the Anle Cinema Line will be closed one after another, and only Jiang Zhiwen's own four family theaters are still showing.

However, under the vigorous promotion of Kang Jianfei, the attendance rate began to rise slowly. This film, which was originally only able to sell more than 9 million box office in Hong Kong, successfully won tens of millions of box office on the 11th day of its release.

Sometimes a good movie doesn't necessarily get a good box office, and a good distribution promotion is as important as the quality of the movie itself. Just like the inventor of ** obtained a patent in 2006, but could not make money with a good thing in her hand. It was not until the patent was purchased by ** in 12 years that she quickly took advantage of the huge user base of ** *Promote it.

For the inventor of the drug, his heart bleeds when he sees the profit of the drug today~www.wuxiaspot.com~ But can he make the drug bigger by himself?

The situation of the Spring Festival stalls became clear in the second week. As the Hong Kong audience's favorite comedy film, it was a well-deserved big winner, followed by costume kung fu films.

When the second week of screening ended, the cumulative box office was 16.72 million, and the box office also reached 12.45 million.

After half a month of screening, the three films have already started to weaken at the box office. At this time, Shaw Brothers suddenly came out.

It's a pity that Liu Jialiang's kung fu film, which took more than half a month to shoot and later, was not bought by the audience at all, and the film was directly released after only 9 days of release.

Shao Daheng is depressed again...

It's millions less, but it's getting as much attention. Because this is the second Western film to break 10 million at the box office in Hong Kong, the first was released by Shaw Brothers.

As the box office topped 10 million, the reviews for the film also increased, and almost all of them were very positive.