Dreams of the Fragrant River

"Mr. Kang, the host's dubbing is in Mandarin. I'm afraid Hong Kong audiences may not be used to it. Can it be dubbed in Cantonese?" asked Liang Yueming, deputy program director of Phoenix TV. [;Starting]

Kang Jianfei sat in the back and watched it for a while, then shook his head and said, "No, this dubbing host is very good. When his dubbing was broadcast in Japan a few years ago, he also used the original Mandarin voice, and the Japanese like it very much. It is unreasonable that the audience in Hong Kong still Not as good as the Japanese."

"Well, it's tentatively scheduled to be broadcast every Friday night." Liang Yueming said worriedly.

Of course, the in-depth cooperation between Phoenix TV and TV is not just as simple as selling TV dramas to CCTV, but it also needs to be back and forth.

Just a month and a half ago, China and the United Kingdom officially signed an agreement (a draft agreement signed a few months ago), confirming that Hong Kong will return to the motherland in 1997.

Although the social and brokerage order in Hong Kong has been quickly stabilized, many Hong Kong citizens still have resistance to the mainland. The mainland is very generous in giving DreamWorks 4 films per year, and Kang Jianfei naturally wants to give back to the mainland to promote it, but this time he chose to buy CCTV's humanities documentaries and get them to be broadcast on Phoenix TV during prime time every Friday. .

All the same, they are co-produced by TV stations in China and Japan, but the Chinese side is the main creator. Many of the items in it are world-class firsts, and have been released to Japan and the United States in the form of video tapes, and the sales of video tapes are not bad.

In the 1980s, there was a popular TV program in Taiwan called Unit, which had the highest ratings of the three TV stations in Taiwan for several years - even the ratings of popular TV series were not as good.

The producer Wang Weizhong, in an interview many years later, said that he had the idea of ​​watching a documentary in Japan, and imitated the dubbing host during the filming.

When choosing which program of CCTV to purchase. In fact, Kang Jianfei was quite entangled, and the staff of Phoenix Television, who was in charge of going to the capital to select films, spent a month choosing.

The reason why it is so difficult to choose is that it can convey patriotic feelings and deepen Hong Kong people's understanding and recognition of the motherland, and it must not arouse the disgust of the Hong Kong audience because of excessive preaching.

And the program at this time happens to be preaching everywhere, and if it is broadcast in Hong Kong, it will definitely have the opposite effect.

It happens to be a documentary without any didactic meaning, and its producers have special requirements for the copywriting of the documentary when planning this film. That is, no words such as "patriotism" and "patriotism" can appear, and they are only described objectively from an approachable perspective. Through the description of the great rivers and mountains of the motherland and the working people. It makes people feel patriotic from the bottom of their hearts.

I can see the worry in Liang Yueming's heart. Kang Jianfei said with a smile: "Don't worry, after all, this is just a documentary, it would be good if the ratings are 15%, and you don't have to be responsible."

Liang Yueming, the deputy director of the program, is responsible for the broadcast of variety shows, talks, documentaries and other programs. He said embarrassedly: "If it is broadcast on Monday or Tuesday, I have nothing to say. But Friday night is prime time, and under normal circumstances, at least 25% viewership is considered a pass. It is a waste to broadcast this kind of documentary. "

"Let's try to broadcast two episodes first, and adjust the broadcast time if the ratings are too low." Kang Jianfei is also not sure whether it will attract Hong Kong audiences. Although all parties have given high praise to this documentary, from the perspective of Kang Jianfei 30 years later, due to the limitation of filming technology, the production level is very crude, and the explanations of the two hosts, male and female, also appear to be very crude. Somewhat stereotyped.

Liang Yueming heard Kang Jianfei say that the broadcast time can be adjusted according to the ratings. My heart felt a lot easier, and he said, "Mr. Kang, we encountered a little difficulty in the early preparations for the program we co-produced with China Central Television."

The third point of the cooperation between Phoenix TV and CCTV is that the two channels work together to shoot a program. Such collaborations are common in the television world. For example, Japan n, which is called "Japanese traitor" and "common Taiwan" by Japanese right-wingers, co-produced a large number of documentaries with CCTV after China and Japan resumed diplomatic relations. come out of n.

The program cooperating with CCTV must achieve two effects: one is to show the good side of mainland China, and the other is to be interesting and not arouse the disgust of the Hong Kong audience. Therefore, Liang Yueming had a great headache when planning the program. Although he was taken to the mainland for a few laps, he still didn't know much about the situation in the mainland.

I have little experience in program production, and I don’t have much program innovation ability, so I hope to make a documentary about China’s customs, history and geography with Phoenix TV, just like the long-term cooperation with Japan.

Kang Jianfei doesn't think so, because the pace of life of Hong Kong people is too fast, and the main groups of TV watchers are housewives and aunties, and it is difficult for documentaries in this area to attract mainstream audiences.

In the end, Kang Jianfei chose two programs, both of which were relatively successful documentaries before his time-travel, namely.

Originally filmed by RTHK, it is more popular in Hong Kong and mainland China, and it is even more famous.

However, both of these two programs were overturned by Kang Jianfei. Judging from the current economic development situation in the mainland, they could not be filmed.

In the end, Kang Jianfei chose a life role-swapping program on the toilet platform, and was going to find a delinquent boy from a well-to-do family in Hong Kong to swap roles with a child from a poor family in the Mainland, and each would live in place of the other for a week.

The prodigal son/second generation is easy to find in Hong Kong, but no parents want their children to go to the mainland to do shows. They think that the mainland is too chaotic, too poor, and life-threatening. This is the biggest difficulty Phoenix has encountered in preparing the program.

"Don't look for those kind of rich people," Kang Jianfei said, "you should contact more and see if there are middle-class families or small wealthy business families with children who play truancy and fight and mix society all day long. If parents feel that they can't teach their children. They can persuade them to let their children go to the mainland to try it out.”

"Okay, I'll ask someone to find it again." Liang Yueming said helplessly, that Kang Jianfei had been giving him problems recently.

Either way, as long as it is broadcast, Phoenix TV will definitely be labeled as a red TV station, which will arouse the disgust of many Hong Kong viewers who are opposed to the mainland.

...

...

"The popularity of the mainland is overwhelming, and the cumulative box office has exceeded 16 million yuan, equivalent to 57.6 million Hong Kong dollars..."

On January 25, 1985, a report shook the Hong Kong film industry.

Due to import quotas and distribution capacity issues, the vast majority of film companies in Hong Kong today. All regard Taiwan as the largest overseas film market. When Kang Jianfei was arrested by the Taiwan authorities. A lot of studios are gloating behind the scenes. Because as long as DreamWorks withdraws from the Taiwan market, they will lose a big competitor.

But it never occurred to me that Kang Jianfei would actually take advantage of the situation to sell the film to the mainland, and now the film has not been released in the mainland. The box office has already sold more than 57 million Hong Kong dollars, which is a horror data of nearly 300 million when converted into New Taiwan dollars.

Who else dares to say that Taiwan is the biggest box office market for Hong Kong films?

Don't be afraid of Taiwan, this magazine has offended the Taiwan authorities more than once, and the latest issue has commented on the hit film in the mainland: "...The biggest difference between Hong Kong films and Hollywood films is that the former speaks Chinese, and the latter The main audience of Hong Kong films are Chinese-speaking Chinese, followed by audiences in traditional Confucian cultural circles such as Japan, South Korea, and Nanyang…

The largest Chinese group today is in mainland China, where there are 1 billion Chinese-speaking people. Each is a potential audience for Hong Kong films. As early as the 1950s and 1960s, mainland China was actually the largest box office market for Hong Kong films, but due to political reasons, Hong Kong films could not be sold, so most film companies turned their focus to the Taiwan market.

With the reform and opening up of mainland China. The mainland film market will also gradually open up to Hong Kong films. It is foreseeable how much this situation will affect Hong Kong films. And DreamWorks will sell to the mainland, it is a very positive test. The cumulative box office data of nearly 60 million Hong Kong dollars also proves the huge potential of the mainland film market in fact. "

"The analysis is eloquent, but I don't know if the Hong Kong film will survive twenty years later!" Kang Jianfei threw it aside, called Li Lichi over and instructed, "The last day of filming tomorrow, you call A Xing and Ada tonight. Work overtime and schedule a lot of plays, and the time for the Spring Festival is very tight."

On Jiahe's side, Zou Wenhuai put down the newspaper and sighed: "This Kang Jianfei is really a loach. After being in Taiwan, not only did he not lose his life, but he went to the mainland and became prosperous."

Liu Lianghua also has a small stake in Golden Harvest Films. She was envied by the more than 57 million Hong Kong dollars, and said: "It has only been released in the mainland for more than a month, and I am afraid that the box office will be 70 to 80 million when the next film is released. If you sell one drama in the mainland, you should sell several in Taiwan, or Jiahe will try to get in touch with the mainland?"

"No need," Zou Wenhuai shook his head and said, "We have a well-established distribution network in Taiwan, and cooperating with the mainland is equivalent to tearing down all the foundations developed in Taiwan over the past ten years. Moreover, the mainland market does not mean entering the market. Yes, the distribution of mainland films is entirely in the hands of the industry party, and only with the support of the industry party can they sell well at the box office. Kang Jianfei and there are just an exchange of interests. I heard that Phoenix is ​​planning to broadcast a patriotic documentary in the near future, but we didn't A TV station used it to flatter the pro-Party."

Liu Lianghua has her own considerations. She said: "Now that Hong Kong has confirmed the return of 97, if Jiahe does not make plans earlier, I am afraid that Hong Kong will develop unfavorably after the return."

Zou Wenhuai said: "The return of 97 is still a long way off, and it will not be too late to consider it in a few years."

"The sooner this kind of thing happens, the better," Liu Lianghua said. "Look at He Shili's deep roots in Hong Kong. The pro-partisan party signed the agreement with the UK last month. Didn't he obediently close the door?"

Zou Wenhuai was touched a lot by Liu Lianghua. He has worked in Hong Kong for nearly 60 years and carries the memories of generations of Hong Kong people. Now, just because Hong Kong's return in 1997 is confirmed, He Shili will suspend the publication without saying a word in order to please the pro-Party.

Zou Wenhuai knew that Shao Yifu had also made certain connections with the mainland, and it was a general trend for Hong Kong businessmen to turn to the mainland, but Zou Wenhuai thought that neither should be offended. The plot emerges."

"I will tell Lao He." Liu Lianghua said.

Zou Wenhuai changed the subject and asked, "That Yang Ziqiong was in Hong Kong recently, did she sign a contract with Debao?"

Liu Lianghua said, "I don't know about this. You have to ask to find out."

Although Jiahe has signed several actresses and poached DreamWorks hit girl Hui Yinghong, none of them were able to provoke a big hit at the box office, which made Zou Wenhuai take a fancy to Yang Ziqiong's potential at a glance.

It's a pity that Yang Ziqiong is an actor that Pan Disheng invited from Malaysia~www.wuxiaspot.com~ and Debao Films can be regarded as a satellite company of Jiahe. 's artist.

"Don't disturb Pan Disheng and Sanmao, just contact Yang Ziqiong quietly," Zou Wenhuai instructed, "If she has signed into Debao, it's fine. Communicate and sign again."

"I understand what you mean, pay attention to unity." Liu Lianghua smiled.

Just past Christmas, Debao Films, founded by Pan Disheng, Hong Jinbao, and Cen Jianxun, launched an entrepreneurial film that became a hit. The box office was only 150,000 less than Jiahe's blockbuster, and it immediately started Debao Films. fame.

If Debao can continue to sell good movies, Zou Wenhuai will take special care of this company. He doesn't want to make Pan Disheng and Hong Jinbao resentful for poaching an actress.

Of course, Zou Wenhuai's care for Debao is limited. If Cheng Long's film and Debao's film collide, Jiahe will assign a good schedule to Cheng Long.