Dreams of the Fragrant River

In reality, such a thing often happens, a well-recognized classic song, when it is released, its record sales are not as good as a popular saliva song; a good movie that can score 9 points is often beaten at the box office by a single one. Commercial films that can score 6 points are crushed. (starter)

In fact, the reason is very simple. Putting aside factors such as luck, the most important thing is the issue of popularity. Pop culture does not require too deep thinking, and sometimes too much thinking will affect the popularity of a work.

Kang Jianfei has traveled for several years, and taking into account the increase in movie ticket prices, the lowest-grossing movie he made is "Kao Ma Dan", but "Kao Ma Dan" is his most awarded film.

Then let's talk about the film "Shushan". After Kang Jianfei's strict control and the collective efforts of Xu Ke and the screenwriters of DreamWorks, it is impeccable in terms of plot. In particular, the 120-minute theatrical version of "Shushan" has removed the literary and artistic style of the 3-hour director's version, and the rhythm of the whole film is so smooth that it is speechless.

In the two-hour movie screening time, either the wonderful special effects technology, the beautiful landscape of the motherland, or the hearty fighting skills, and the middle is connected by love, friendship, inspiration and punishment of evil and evil. , there is no time for the audience to slack off or even think about it. You just need to sit in the cinema and watch the movie obediently. From time to time, you will exclaim and applaud, and two hours will pass in a blink of an eye.

Although the laugh-out-loud plot in "Rich Train" is also very attractive, and comedy films have a natural advantage in Hong Kong, it is still far worse than "Shushan".

The overwhelming publicity in the early stage made it possible for Hong Kong people who watch TV to see the film of "Shushan" endlessly, plus the halo of the Venice Film Festival and the Tokyo Film Festival Awards, and the good reputation of "Shushan" after its release. All of this has led to the box office myth of "Shushan" in the Christmas stall. To put it bluntly, many Hong Kong people have been "brainwashed" by the information about "Shushan" around them. When it comes to watching movies during this period, the first choice must be "Shu Mountain" by DreamWorks.

There are comedy films in Hong Kong every year. But god-level special effects blockbusters are rare. The momentum and box office of "Shushan" snowball.

In order to continue to build momentum for "Shushan", not only the specific box office data was given to the "Oriental Daily". Even the news program of Phoenix TV is broadcasting: "According to the data provided by the Oriental Cinema, "Shushan" box office was 3.32 million in the first day and 17.36 million in the weekly box office, which is by far the best opening record of a Hong Kong movie. Because "Shushan" From 6:00 pm to 10:00 pm, the venues were full. The Oriental Entertainment Distribution Company leased 4 theaters in the Yindu Cinema Line again, and the number of theaters for "Shushan" reached as many as 32..."

"Rich Train" failed, and it failed very thoroughly. Jiahe and Xinbao were screened in 27 theaters. Although the box office on the first day also reached 2.74 million, the box office in the first week was only 12.91 million. The first week of release It was thrown out of the box office of more than 5 million by "Shushan".

As for other Hong Kong films released at Christmas. As well as the Hollywood film "War of the City" introduced by Anle Cinema, its attendance rate can no longer be described by a word "miserable", it is simply miserable.

In another time and space, "War Slaughter" can get a box office of nearly 13 million Hong Kong dollars in Hong Kong. However, because "Shushan" and "Rich Train" robbed the audience, the box office was less than 3 million in one week of release, and it is difficult to say whether the box office will break through 10 million in the end.

"Shushan is undoubtedly a milestone film, and I dare not say that it will open the era of special effects blockbusters for Hong Kong films, but "Shushan" will definitely inject a brand-new into the Hong Kong film market, which is flooded with comedies and kung fu films. Vitality." - Film Fortnight.

"It turns out that Chinese-language films can also be filmed at the level of Star Wars." - "Wen Wei Po".

"Xu Ke is undoubtedly the best Chinese director. He can perfectly combine the commercial and artistic elements of the film, and he has won both box office trophies around the world." - "Daily Express".

"The model of "Shushan" cannot be replicated. Because Hong Kong films are too dependent on overseas markets, high-investment blockbusters have great investment risks, almost no different from investing in stocks." - "Hong Kong Commercial Daily".

From Christmas to New Year's holiday, news about "Shushan" can be seen everywhere in Hong Kong, spreading the "Shushan" craze like a plague.

What makes Kang Jianfei laugh or cry is that "Shushan" did not start the so-called blockbuster era of Hong Kong movies. The most direct impact of its hot sale is that in the next few years, countless follow-up "Swordsman" movies were born. Some of them even used special effects production gimmicks, but the content in it was the level of Shaw Brothers’ sets. Putting a few **** of fireworks on was considered a fighting technique. Anyway, it was enough to trick the audience into entering the cinema.

...

Good friend film company, Zeng Zhiwei is receiving Hong Jinbao and Mecca in his office.

The copyright of the film "Rich Train" belongs to Zeng Zhiwei's good friend film company, but the investors behind it are quite complicated. Taiwan Scholar Company has a share with Zeng Zhiwei, Hong Jinbao and Mecca. .

"The box office of "Shushan" is 30 million, right?" Hong Jinbao said, peeling the peanut shell.

"It was 30 million yesterday, and it's only been 20 days since it was released. The fans are like crazy." Mecca sighed. In fact, he himself contributed more than ten yuan to the box office of "Shushan", and he had to admit that other people's films were made. It's really good.

"It's almost time to end. There are only so many people in Hong Kong. Everyone who should go to the cinema has gone in and watched it. "Shushan" has been reducing the number of screenings in the past few days." Zeng Zhiwei was open to it. The purpose of filming "Rich Train" is actually to make money. Now this goal has been achieved. It is no problem for "Rich Train" to break the 20 million box office in Hong Kong, and Nanyang, Japan, South Korea, Taiwan and Australia can still get a lot of money back, even a few people can make a lot of money. Full.

Zeng Zhiwei was very open, but Chen Rongmei and Zou Wenhuai were quite disappointed. What they fought with Kang Jianfei was not just the box office, but a kind of prestige and momentum.

"Can you invite Xu Ke to make a movie?" asked Cai Songlin, who came to Hong Kong to buy the movie in person.

Feng Bingzhong said hesitantly: "Xu Ke's current director's salary has risen so high, and the investment of ordinary scale is definitely not acceptable. I am afraid that it is not a small risk to invite him to make a movie."

Cai Songlin said: "I don't really want Xu Ke to direct it myself, just pay some money for him to be a producer."

If Zou Wenhuai really regards movies as a career, then people like Chen Rongmei and Cai Songlin only regard movies as a tool to make money. Cai Songlin is even better. After all, he started out by releasing movies. In the future, if he wants to get along well, he will have to continue making movies. The two sons, Chen Rongmei and Feng Bingzhong, even have a mind of making a fortune. The future of Hong Kong movies is related to them. It doesn't matter much, anyway, if you can make money, try to make as much money as possible, and if you can't make money, just withdraw.

Because of this, Chen Rongmei and Feng Bingzhong both agreed with Cai Songlin's proposal. The three of them partnered to discuss investing in a "special effect swordsman blockbuster", and then spent 200,000 to 300,000 yuan to invite Xu Ke as a producer to promote it.

...

"200,000 to be a producer?" In the cafeteria, Xu Kewei looked at Feng Bingzhong with a smile, then shook his head and said politely, "Sorry, I have a tight schedule next year, so I don't have time to work with Mr. Feng."

Feng Bingzhong pushed Xu Ke's check in the direction and said, "You don't need to delay Director Xu's time, as long as you agree with us to sign your name in the producer column, the 200,000 is yours."

"Forget it, you won't get paid for no merit." Xu Ke refused without the slightest hesitation.

If Feng Bingzhong found Xu Ke with a check for 2 million, he would think about it seriously, but 200,000 is too cheap. Those low-quality follow-up films are really pitiful, for the sake of 200,000 to damage the reputation that he has finally saved, unless Xu Ke's brain is broken.

"How about 300,000?" Feng Bingzhong saw that Xu Ke thought he had little money.

Xu Ke stood up directly and said, "Sorry, Mr. Feng, I'll leave first if I have something to do."

300,000 is really nothing to Xu Ke today. Judging from the current global box office trend of "Shushan", he can at least get more than 5 million Hong Kong dollars. After all, he is the nominal owner of the licensing studio.

For a director in Hong Kong, the income of a movie of 5 million is considered to be against the sky at this time. In the original time and space, in 1992, Wang Jing was so popular that he could only get 4 million for a film, but now there are almost no pure directors who can get more than 1 million.

People like Kang Jianfei, Xu Guanwen, Mecca, Hong Jinbao, Cheng Long, etc. ~www.wuxiaspot.com~ will definitely get more than 1 million yuan for a film, but their identities are not just directors, they are also the bosses of film companies.

After New Year's Day, there is a half-month New Year's holiday. "Shushan" was released from December 20 to January 25, and the release time was as long as 36 days.

However, starting from January 5th, as the fans' enthusiasm for watching movies has decreased, "Shushan" has gradually reduced the number of screenings. From the peak of 32 theaters with five shows a day, it has been reduced to eight theaters with two shows a day, and the vacated theater resources are used to show another DreamWorks movie.

Until "Shushan" was completely released, Hong Kong's local box office grabbed 38.84 million, breaking the local box office record of Hong Kong movies again.

As for "Rich Train", it also got a good box office of 26.79 million, enough for investors to make a lot of money.

However, the situation in overseas markets is somewhat different. When "Shushan" was released in Europe, America and Asia, audiences everywhere also showed different attitudes.

In general, it is the cold reception in North America, the pursuit in Europe, and the enthusiasm in Asia.